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Launch Newsletter Issue #00064

Welcome to L.A.U.N.C.H., where we analyze online business growth trends with the precision of a laser-guided butter knife. (don’t ask how we got it)

 

Here’s what we’ve got for you today:

  • A simple but effective webinar opt-in page review
  • Your content creation foundation A.I. Growth Prompt
  • A “does what it says on the tin” Facebook ad creative
  • A financial freedom silver bullet course registration page
  • 6 simple steps to producing high-converting video ads
  • The power of special moments…

 

Let’s dive right in….

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

Opt-In Page for Webinar Registration

Who doesn’t love a good webinar?

 

Here’s an above-the-fold view from a Codie Sanchez webinar registration page.

 

Codie has seen exponential growth over the past few years building her email list to over 400,000.

 

People love steps and frameworks. 

 

They want a silver bullet that will make their dreams come true with 0 work.

 

We know (most times) that’s not possible but we have to meet them where they are.

 

I love the headline. It is clear and teases an extraordinary promise.

 

Buy a business in just 10 steps that throws off free cashflow from day 1.

 

Everyone knows that buying a business is complicated. 

 

But Codie breaks it down into just 10 steps. And who can’t follow 10 simple steps?

 

The sub-headline introduces the concept of “volatile markets” 

 

Even a casual observer of markets knows that’s when the most opportunity exists.

 

But then Codie introduces an awesome twist.

 

A “Boring Business” is an antidote to “volatile markets”. 

 

The contrast here stokes interest and curiosity.

 

Your audience will always have objections. Make sure you deal with them front and centre.

 

Codie does this nicely with “FREE” and “No prior experience needed”.

 

A great question to ask yourself.

 

What objections does my audience have to registering for my webinar or lead magnet?

 

Opt-in Page Swipe File:

A – A.I. Growth Prompts

Prompt Objective:

 

Twitter Threads……

 

Ok hear me out, I know I don’t have many Thread Boi subscribers, so bear with me.

 

And, before we get started I refuse to refer to it as X….

 

A Twitter Thread is a series of 5/7+, 280-character, mini-posts linked together.

 

Let’s call that 50 words per mini-post or 250 – 350 words per thread.

 

That’s not quite a blog post but not just a throwaway comment either.

 

I’ve found Threads the best starting point for ideation and content creation.

 

It gives you a very good gauge of what your audience is interested in for a small time investment.

 

Threads can be quickly scaled up to blogs, repurposed for carousels, cut down for sub 1 min Reels and TikToks, key points extracted for 7-second videos and used as the outline for long-form videos.

 

So building on the A.I. Growth Prompt from last week let’s turn a title into a Twitter thread.

 

Prompt Outline:

Prompt Part 1

 

I am going to give you instructions first. I will then ask you if you understand. When you confirm your understanding, I will provide you with the content to complete your task.

 

I want you to act as an expert social media copywriter. The audience you are targeting {avatar description}. They want {avatar goals}. 

 

I want you to use the very latest copywriting techniques for creating viral Twitter threads.

 

The thread will entertain, engage and educate them. The thread should provide the reader with actionable steps which they can begin implementing immediately. 

 

The language used in the thread should sound relaxed, fun, and human. The copy you draft should pass all AI detection tests. Come up with exciting and unique angles that sound fresh and original. 

 

Here is the format for the thread:

 

<–template start→

Title: {Title goes here}

 

<–Opening Tweet:–> 

<–Tweet 1, Line 1 – Opening Hook–> 

For the opening hook, use one of the following:

– Bold declarative statement

– Thought-provoking question

– Controversial opinion

– A moment in time

– A vulnerable statement

– A unique insight

 

<–Tweet 1, Line 2 – Stir Emotion–> 

why most people get it wrong, what people may be missing, why key point is important

 

<–Tweet 1, Line 3 – Resolution–>

Here is how you can…. 

Here are {number of steps or points} to {achieve a goal or solve problem}.

 

<–Tweet 2 – Anchor Tweet–>

Tweet 2 is the anchor tweet. If they read no further, they will have received massive value and will understand their problem and the solution

 

<–Thread Body–>

Step 1: {Step 1 Title}

{Detailed explanation of step 1}

 

Step 2: {Step 2 Title}

{Detailed explanation of step 2}

 

Step 3: {Step 3 Title}

{Detailed explanation of step 3}

 

Step 4: {Step 4 Title}

{Detailed explanation of step 4}

 

Step 5: {Step 5 Title}

{Detailed explanation of step 5}

 

If there are essential additional steps required please use them.

 

<–Sign off Tweet. Do not modify–>

If you enjoyed this thread:

 

  1. Follow me 

@SOCIALPROFILE

for daily threads on {my topics}

 

  1. Join my free newsletter:

{newsletter url}

Discover {benefit of newsletter}.

<–template end→

 

Please do not take any action yet. Do you understand what I am asking you to do? Do not summarize the task simply reply yes or no.

 

Prompt Part 2

Please draft a Twitter Thread using the title below and the template provided in the previous chat.

 

Here are the rules you must follow.

 

No part of the thread should be over 280 characters

Do not use hashtags in the thread

Do not use emojis in the thread

Make the thread sound human. Avoid AI detection.

All copy should be below an 6th-grade level

Use the term I instead of we

Find interesting angles to make it sound unique and original

Make it fun, entertaining, and engaging

Do not call out the avatar in the opening tweet.

Do not output template headings and sections

Keep the sentences short. Aim for less than 10 words.

 

Based on the title below, please complete the template outlined in the previous chat.

 

Draft two versions.

 

Version 1 – Standard creativity

Version 2 – Advanced creativity

 

This is the title for the Thread:
{ENTER TITLE} 

 

A.I. Growth Prompt Swipe File

U – Uplevel Ads

Facebook ad to free webinar

Simple ad format here from Codie. She lets the Creative do the talking.

 

There’s lots of debate as to whether a native image without any test performs better than an ad style image.

 

The truth is they both work. And, they can both work even in the same account and the same campaign.

 

Your job is to test both in every campaign and see which one gets the best results for you.

 

This image has a massive hook.

 

Learn how to buy successful businesses with other people’s money.

 

Oh, my word. While buying a successful business is awesome. 

 

Buying a successful business with OPM is the ultimate hack.

 

She then backs this up with some massive social proof…..

 

Join 20,000+ people.

 

And our most popular word used in lead gen ads….. FREE.

 

Facebook Ad Swipe Files:

 

N – Now Launching

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And then onto the offer page.

 

“Learn How To Buy Your First Small Business in Just 30 Days”

 

It’s clear. It’s specific. It’s time-bound. It aligns perfectly with the topic of the launch webinar.

 

But what she’s really selling is “Financial Freedom”

Codie amps up how difficult it is to start a business.

 

She is offering you a “fool-proof”, step-by-step, approach to shortcut all the hassle and risk.

 

To take the “Unconventional” counter-intuitive approach that will make all your dreams come true without the pain and struggle.

 

Did someone say silver bullet???

C – Conversion Optimization

Want high-converting, profitable Facebook ads?

 

The key to success is attention-grabbing Creative.

 

Most advertisers struggle to consistently produce a high return on ad spend.

 

Video Ads will transform your results.

 

Here are 6 simple steps to producing high-converting video ads.



If you want to grow your online course or membership business with Facebook ads, video is your best way forward. Video ads can boost conversions by up to 80%? But if they aren’t produced properly, they’ll suck. In this thread, I’ll show you how to do it.

 

  1. Start with a problem

We are hardwired to pay attention to things that will help us survive or thrive. We ignore everything else. Start off with a big pain point your audience needs to solve. Knowing your audience is key to picking problems that will grab their attention.

 

  1. Write a compelling script 

Here’s a video structure that works: Hook > Problem > Solution(Offer) > CTA. Remember, people don’t care about you or your solution. They only care about how you can improve their lives. Make your script entirely about them.

 

  1. Keep it short and sweet

As a knowledge-based business, your video ads will bring people to a lead magnet or mini-front-end offer. For these funnels, keep your video ads to under 30 seconds. Get your message across quickly and effectively.

 

  1. Use a pattern interrupt

Start your video with an interesting on-screen movement or video effect. Do something in the first second that visually grabs people’s attention. This will buy you 3-5 seconds to say something interesting that convinces them to keep watching the rest of the video.

 

  1. Add captions

Most users watch videos on Facebook with the sound off. Captions will ensure your message gets across, even in silent mode.

 

  1. Use a strong call-to-action (CTA) 

Your CTA should be specific, clear, and compelling. Encourage users to take the desired action, whether it’s signing up for a free trial or making a purchase.

 

Whether you are just starting out or you want to scale your online course and membership business, Facebook video ads need to be part of your creative strategy. The first 5 seconds of your video are the most important. Focus on this first.



H – Hot Take

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The Power of Moments – Why Certain Experiences Have Extraordinary Impact

 

How can you create special moments for your course and membership subscribers?

 

 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00063

Welcome to L.A.U.N.C.H. the online business growth newsletter with tidbits tastier than your grandma’s cookies.

 

Here’s what we have for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

Here at L.A.U.N.C.H. we believe simple is beautiful.

 

And, it doesn’t get any more simple than this Taki Moore “book-a-call” funnel. 

{Sidenote: The full funnel is built on GoHighLevel. I’m using GHL with several clients and I love it. More and more people in KnowledgeCom move to GHL. Watch this space!}

 

Let’s take a “taki” look at the opt-in page:

“book-a-call” funnel

Immediately you are hit with a big social (results based) proof claim. 

 

151 coaches have used this to cross the $1million mark since 2011.

You might not have as big a claim to make but what claims can you make.

 

The more concrete the better – “151”, “+$1m”, “2021”.

 

They say a picture paints a thousand words and it’s definitely true in this case.

 

What’s in the picture is not as important as demonstrating you have a system or process.

 

Attract, Convert, Deliver is hardly rocket science but stick a few ™’s around sexy titles and you are off to the races.

 

And then, just cause you can’t leave it to chance… 

 

Taki spells out exactly what you get when you watch the 6 min demo.

 

3 highly desirable outcomes – clients every day – 80% close rate – 2 offers for recurring revenue

 

Just 61 words in total.

 

Opt-in Page Swipe File:

A – A.I. Growth Prompts

Prompt Objective:

 

Ever worry about running out of content creation ideas?

 

You might have 99 problems but after today worrying about what content to create ain’t one. 

 

Prompt Outline:

Part 1
I’m going to train you to become an Idea Generation Machine.

 

I will give you the topic and the incentive, and 30 different proven approaches for headline ideas. 

 

And you will give me back 30 written headline ideas exclusively for that same topic & incentive but applied in 30 different ways.

 

Are you ready for the topic, the incentive, and the 30 different approaches?

 

Part 2
Pick your incentive from the list below:

 

…To Get Started {Skill}

…To Learn {Skill}

…To Master {Skill}

…To Overcome {Problem}

…To Unlock {Outcome}

…To Streamline {Process}

…To Get Your First {Outcome}

…To Achieve {Big Outcome}

…So You Don’t {Worst Outcome}

…To Hire Your First {Employee}

…To Buy Your First {Valuable Asset}

…To Sell Your First {Valuable Asset}

…To Make Your First {$X}

…To Build Your First {Product/Company}

…To Improve {Task}

…To Scale Your {Business}

…To Pitch Your {Idea}

…To Help You Fix {Problem}

…To Teach You {Solution}

…To Create The Perfect {Product}

…To {Do More} Without {More Work}

…To Make Progress On {Goal}

 

Topic: {topic} 

 

Audience: {audience} 

 

Incentive: {Choose Your Incentive} 

 

30 Proven Approaches: 

Tips

Skills

Tools 

Traits

Steps

Goals

Books

Habits

Stories

Quotes

Secrets

Insights

Benefits

Lessons

Reasons

Creators

Routines

Mistakes

Podcasts

Examples

Questions

Inventions

Templates

Resources

Challenges

Companies

Data Points

Realizations

Frameworks

Presentations

U – Uplevel Ads

When used properly the PAS Framework is as sweet as Luo Han Guo.  

 

What’s PAS? – Problem Agitate Solution 

 

And, don’t forget when using PAS in your ads to stick a CTA at the end!

 

No sour faces here in L.A.U.N.C.H. HQ when we reviewed Taki’s ad copy this week.

Facebook Ad to Book-a-Call Funnel

Identifying problems people are facing isn’t negative or manipulation.

 

It’s meeting them in their world and showing them you understand.

 

Being able to put your finger on your audience’s top of mind pain points is a superpower.

 

As a coach I can either relate to or fear everything in Taki’s opening list.

 

A ninja trick Taki could use to scale is to draft a unique opening hook for each pain point.

 

This would give Taki 6 ads from one. Run them head to head and scale the winners.

 

Ok back to the copy….

 

People are lazy and they get comfy doing what they’ve always done.

 

If you want them to take action you can just rely on pointing out their pain points.

 

That’s where the agitated part comes into play. 

 

If you don’t solve your problem this is what the future could look like. 

 

Fans of Tony Robbins will recognize this from his Dickens Process.

 

Once we have people invested in eliminating their pain points we then show them the solution.

 

I love how Taki has ™’d The System…. Really, I’d love to see you argue that.

 

But most people confuse ™ with R. You can stick ™ after anything to make it look important.

 

And this isn’t an hour long webinar. It’s just 6 minutes. Even better. 

 

“I’m going to see everything I need to solve all my issues and build an unstoppable coaching business in just 6 minutes. Sign me up….”

 

As silly as it sounds, this is what people want. So give it to them. 

 

Make it easy for them to take one step forward.

 

Facebook Ad Swipe Files:

 

N – Now Launching

book-a-call opt-in page

The ultimate in simplicity. 

 

Headline, 7 min video and a button to book a scale session.

 

The bulk of the video are case studies of coaches Taki has helped cross the +$1m mark.

 

Before people take action they need to believe you can help them, you have a process, and they can achieve the outcome you promise.

 

Case Studies are a fantastic way of ticking all 3 boxes.

 

Opt-in Page Swipe File:

 

 

C – Conversion Optimization

Is picking the perfect Facebook Ad objective holding you back from launching? 

 

We’ve all been there. You’re set and ready to go. You log into your ad account…

 

…and doubt starts setting in.

 

Which objective will work best?

 

Here is a simple approach to get you moving 

 

If you are interested in growing your online business, there are only 3 objectives you should be considering >>> 

  1. Engagement/Video Views (Top Of Funnel)
  2. Lead (Middle Of Funnel)
  3. Sales (Bottom of Funnel

 

You invest time, effort, and energy creating content. Why not invest a small amount in pushing that content to a wider audience? Run engagement objective ads with your top-performing posts. You can retarget people who engaged with these ads lower in your funnel.

 

Creating retargeting audiences with the Video View objective is one of my all-time favorite audience-building hacks. Promote 30-50 second videos to broad audiences with the ThruPlay objective and then retarget people who have watched 75%+ of the video.  

 

If you want to drive people to a landing page to opt-in for a lead magnet, then use the Lead objective. Yes, the traffic objective may seem cheaper in the short term, but Facebook will send low-quality traffic to your opt-in page. We want Facebook to send us high-quality traffic.

 

If you want people to make a purchase. Even if you are driving them to an opt-in page first and then offering them an upsell or putting them into an evergreen sales campaign, then use the Sales objective. This objective unlocks Facebook’s highest-value audience.

 

These are the only 3 objectives you need to attract high-quality leads that convert like crazy so you can profitably attract new course and membership subscribers and scale your online business. So let’s make it rain….

H – Hot Take

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Are you a Cereal Entrepreneur?

 

If you don’t laugh..…. Magic Spoon

 

(because it couldn’t be my sense of humor!)

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00062

Welcome to L.A.U.N.C.H. the online business growth newsletter that’s as irresistible as a “Buy One, Get One Free” deal at a Porsche dealership.

 

Here’s what we have for you today:

 

Let’s get down to business…..

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

If you’e ever asked yourself – “Should I do a paid launch Bootcamp?”

 

The answer is yes.

 

If you’ve never asked yourself the question. Now is the time.

 

No one said you have to give stuff away for free to generate leads for your launch.

 

Sure it is easier and cheaper. 

 

You now need two high converting offers and killer copy for two sales campagins.

 

But if you’re confident in your back end conversions it’s a massive thumbs up!

 

And this is exactly what Amy Porterfield is smack bang in the middle of right now.

 

Last year Amy tested running a paid Bootcamp in the run up to the launch of her signature program Digital Course Academy.

 

She called her Bootcamp – Course Confident.

 

If we think of the journey her audience are on, I love the name – Course Confident.

 

People need to believe three things before they buy:

  • I can do this
  • I like you and you can do this
  • You have a proven path for me to follow

 

The Course Confident Bootcamp is set up to achieve all 3, as well as erradicate doubt and objections to joining Digital Course Academy.

 

It’s elevating people to a position where they are ready to buy Amy’s signature program.

 

What could you do within your topic that would achieve the same outcome?

 

Plus getting people to pull out their wallets and pay a small fee in advance of a bigger ask triggers one of the strongest psychological triggers – Consistency.

 

People need to maintain a sense of consistency with their previous decisions. 

 

People who buy anything from you will be more likely to buy from you again.

 

The Course Confident Bootcamp was priced at $47.

 

But the real beauty in Amy’s approach is that Amy doesn’t just limit herself to selling to people on the Bootcamp.

 

She also does a traditional webinar launch of Digital Course Academy directly after the Bootcamp.

 

That means she has a group of highly qualified ready to buy people coming through the Bootcamp. 

 

And then with the free masterclass she also picks up all the people who didn’t commit to the Bootcamp.

 

Sometimes people are looking for a solution but they feel that a $47 bootcamp won’t solve they problem they face.

 

Below are two of Amy’s facebook ads for Course Confident:

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Swipe File:

A – A.I. Growth Prompts

Prompt Objective:

You can never obsess over your Perfect-Fit Client too much. 

(unless you are using it as an excuse not to launch. ALWAYS BE LAUNCHING!)

Today we are going to do a 3-Part Perfect-Fit Client Deepedive.

This is an exercise I get my clients to do on a regular basis. 

And yes, even those clients who have breezed through the 7 figure mark years ago.

You are guaranteed to discover a new pain point or challenge and it always prompts a fresh angle for an offer or opt-in.

Prompt Outline:

Perfect-Fit Client A.I. Deepdive – Part 1

I want you to act like a world-class copywriter performing market research to better understand your audience. 

I want you to create a perfect-fit client persona profile for:

[Product/Membership Description] 

That helps [Brief Perfect-Fit Client Description]

Achieve [Dream Outcome]

Include Demographics, Psychographics, Main Challenges, Values, and Motivations of this buyer persona. Include key emotional drivers and powerful language. Give the Perfect-Fit Client a real name so it’s easy for us to refer to them.

Perfect-Fit Client A.I. Deepdive – Part 2

Thank you. 

Now tell me their top 5 most difficult challenges and 5 deepest fears [Perfect-Fit Client Name] has around finding the perfect [Product/Membership]. 

And what will happen if he/she/they doesn’t address the problem? I don’t want boring surface-level answers. Give me the deepest fears that [Perfect-Fit Client Name] likely wouldn’t admit out loud unless nobody else was listening. 

What is he/she/they afraid of the most? What causes him/her/them discomfort? What causes him/her/them pain and anxiety? What does he/she/they worry about? What keeps him/her/them up at night?

Perfect-Fit Client A.I. Deepdive – Part 3

Thank you. 

Keeping all of these challenges and fears in mind, write a 700-word journal entry from the perspective of [Perfect-Fit Client Name].

U – Uplevel Ads

Do yourself a favor. 

Hop on over to the Meta Ad Library and check out Amy’s recent ads. 

It’s awesome to see the big names go all out with their ad campaigns.

But here is one in particular that caught my attention for.

This ad is prompting Amy’s free Masterclass which was scheduled directly after the pre-launch Bootcamp.

Masterclass Facebook Ad Strategy

The opening hook straight away starts answering objections to launching a course:

  • Easy
  • Low-stress
  • Without big budget
  • Without big team

This is a great way to grab attention.

Then Amy goes into the big questions that people ask when considering creating a course…

(and if you don’t have real questions check out the A.I. Prompt above!)

“How will I find the people who need this course?”

“What if the tech is over my head?”

“What happens if I go through all of the trouble of creating a digital course, but no one even wants it?!” 

Then the resolution:

  • Not alone will I answer the question I’ll give you a NO-FAIL PLAN.

I now push all my clients to develop a workbook or guide to support their live launches.

This satiates people’s need for immediate gratification. 

People don’t like delaying the dopamine hit. 

This gives them something to hang their hopes on while they wait for the live element.

Swipe File:

N – Now Launching

Brave move here by Amy, counter to what 99% of the big names do.

 

She has offered people free access to Module 1 of Digital Course Academy during her launch.

 

course launch

Amy knows her content is top-notch, so she isn’t worried people will see it and not like it.

 

The risk is people will get in for free and then get stuck in implementation mode or get overwhelmed before the cart closes.

 

Obviously, Amy has thought about this, so I would imagine that she has moved most of her old Pre-Launch Content into Module 1 or made this module heavily mindset-focused.

 

This is the first time I’ve seen a big-name launcher do this, so hat tip to Amy.

 

She is a model for trying new shit. I’d love to see this crush for her.

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I’m not the biggest fan of Amy’s Offer Page headline.

It is generic and bland. 

Now don’t get me wrong, Amy’s launch will gross over $5,000,000.

But she and her team are copy geniuses, and I expect more.

Revenue simplified doesn’t mean anything.

And people don’t lie awake at night in pain wondering how they will “untie their earnings from their hours”

Yes, I know the point they are going for that that isn’t how people would talk about the problem they are facing.

But hey, when you’ve put in the pre-work with your audience and build anticipation and desire with a killer Bootcamp and Masterclass, your headline doesn’t have to shoulder all the burden of conversion. 

Swipe File:

 

C – Conversion Optimization

 Want to guarantee the highest ROAS from your Facebook ads?

If you’ve ever felt like your throwing ad $’s into a black hole…

…here are some simple steps you can take to get the best possible return on your ad spend. 

The Facebook Pixel is a game-changer, but most people don’t know how to set it up to get the very best results. 

The Pixel is your secret sauce for optimizing your conversions and ad performance.

Step 1️: (Obvious but important) Install Facebook Pixel on every website page.

Step 2: Install the Chrome extension – Meta Pixel Helper to test the Pixel is installed

Step 3: Create custom audiences for your domain, key website sections, and landing pages

Step 4: Set up the Facebook Conversion API

Step 5: Set up and prioritize your standard Facebook conversion events

Step 6: Create custom conversion events to track specific desired actions on your site.

Step 7: Link your custom conversions to Facebook’s standard events

Step 8: Create custom audiences based on your conversion events

Step 9: Create custom audiences from your customer and email lists 

Step 10: Set up offline events for lead and purchase events

Step 11: Upload conversion data to offline events weekly to feed info back to Facebook 

Step 12: Use retargeting and lookalike audiences to leverage your conversion data

Sometimes we forget the basics. 

Implement these 12 steps to build a solid foundation for your ads. 

The game is tough enough without unintentionally playing it in hard mode! 

H – Hot Take

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The funny thing is you don’t need to study philosophy to figure out what you want.

 

15 minutes every day with a journal is more than enough to figure out what you want.

 

Another 60 minutes learning the strategies and tools you need to get you there.

 

And the rest of the day implementing to make it a reality.

Micheal

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00061

This is L.A.U.N.C.H., your personal online business growth captain – we guide you through the stormy Seas of Launching so you can make it safely to the Promised Land.

 

Here’s what we have for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

There’s always more than one way to skin a cat….

Let’s dive into an interesting Challenge Launch Funnel from Marisa Murgatroyd.

Selling online is continuously evolving. 

As a launch method becomes popular, it loses its magic, and we need to innovate.

Challenge launches have been all the rage since the summer of 2020.

Getting sign-ups for a challenge was like shooting fish in a barrel.

2023 is a very different world. That doesn’t mean that challenges don’t work anymore.

It just means we need a little more ingenuity. 

The goal is to reduce our Cost Per Lead and increase our pre-launch Revenue Per Lead.

Marisa is following a trend we started to see emerge about 6-8 months ago.

I call it the double funnel launch. We’ve analyzed a similar approach by Ryan Levesque back in issue 53 of the Newsletter.

This approach splits your paid traffic between sending people directly to the opt-in for the challenge and sending people to a lead magnet opt-in that offers the challenge as your next step.

The hope here is that you can reduce your front-end lead acquisition cost, as the CPL for the lead magnet can be 25%-50% of the cost of a challenge opt-in.

Then both opt-ins offer an upsell to VIP for the challenge.

Reviewing funnels every week, it feels like the days of a fully free launch workshop are limited.

The VIP upsell is now a constant feature in most launches, and seeing the conversion stats of people with paid launches, it’s getting harder and harder to argue for the free model.

So let’s take a look at Marisa’s double funnel opt-in pages:

Lead Magnet Opt-in Page

Challenge Launch Funnel

Challenge Opt-in Page

Challenge Launch Funnel

I’m a big fan of Marisa’s clean and simple opt-in page designs.

The stand-out element of both pages is the headlines:

  • The 20 Most Profitable Online Course Mega-Niches
  • The Fast, Free, Proven Way to Make Sure Your Online Course Idea Is Profitable — Before You Create It

Fast, Free and Proven – 3 massive conversion boosting words one after another.

Both headlines deal with objections. 

I don’t know what niche to pick & I don’t know if people will buy my course.

I love how these are sequential problems. 

Marisa is casting a wide net. 

The lead magnet hooks people who want to start an online business but don’t yet know their topic.

The challenge is for people who have a topic but don’t know where to go next.

The beauty of the double funnel is that Facebook will be able to identify the perfect people for each funnel and will target them accordingly. 

Jump down to Uplevel Ads to see Marisa’s ad copy.

Opt-in Page Swipe Files:

 

A – A.I. LAUNCH Prompt

 

Prompt Objective: 

Want to drum up some revenue with a quick launch? 

Pick a mini-product or bundle together some guides and videos that achieve a specific outcome.

All you need is a simple sales page, then fire up ChatGPT and give this prompt a go…

Prompt Outline:

I want you to act as an expert email copywriter.

Please draft a 4 part email sales sequence that will be delivered over 3 days.

The email series aims to get [avatar] excited about achieving their desired [customer transformation offered].  

Each email will demonstrate why [product] is the quickest, easiest and most cost-effective path way to achieving their goal.

Keep each email concise, valuable, and engaging.

Ensure every email has a call to action with a link to purchase the [product].

Insert placeholders wherever you think further customer details are needed.

The deadline to purchase the product is Day 3 of the email series. 

One email will be sent on Day 1 and Day 2. On day 3, the final 2 emails will be sent.

Utilise urgency throughout the email sequence.

Write the email series in the style of [email copywriting style]. Do not mention this person anywhere in any of the copy.

Utilize as much of the data provided below as possible.

Each email is sent by [email author name]

Product = [Insert here]

Problem Product Solves = [insert here]

Primary Avatar Frustration = [insert here]

Customer Transformation Offered = [insert here]

Avatar Description = [Insert here]

Bonuses = [insert here]

Deadline = [insert here]

Guarantee = [insert here]

Email Copywriting Style = [Gary Halbert]

Email Author Name = [insert here]

 

A.I. Tool Of The Week

Craft killer content effortlessly with Stori AI!

Wave goodbye to bland and get ready to trend with style, substance, and a dash of AI magic. Get started, because making your mark has never been this entertaining!

>> Read more 

 

U – Uplevel Ads

Facebook Ad For Lead Magnet Opt-in 

Launch Facebook Ads

Facebook Ad For Challenge Opt-in

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Notice how both ads open with a question. 

In A.I.D.A. framework, asking a question is one of the best ways to capture people’s attention.

Marisa leads with the problem and instantly positions who should pay attention to the ad.

In both cases, she establishes authority and credibility. 

But remember you will always be best served when your authority is based around the results you have helped others achieve.

I love the bullet points in the challenge ad.

Get out of overwhelm, stop procrastinating, and find the perfect course idea that’s right for you.

Facebook Ad Swipe Files:

 

N – Now Launching

challenge opt-in upsell

Instead of the traditional VIP package Marisa has gone with an upsell the impeccably named:
Instant Clarity Toolkit.

Not everyone wants to pay for extra calls and call recordings, but who wouldn’t want help with the most critical and challenging parts of coming up with their course idea?

I don’t think pricing this at $7 or $17 would affect the upsell conversion rate.

This is a beautifully aligned offer that encourages little step after little step in a logical and throughout way.

Facebook Ad Swipe Files:

C – Conversion Optimization

Ever feel like you’re wasting money on your Facebook ads? 

Tired of low conversions and not making the money you want from your ads? 

Here are 9 steps to more profitable Facebook Ads

You want to make sales, but it seems like everyone else is seeing better results than you. The truth is that if you’re not testing, you’re leaving money on the table. But where do you start? Here’s what you need to know. 

Step 1: Define Your Conversion Goals. Know what success looks like for your business.

(The 2 most important metrics = CPL & CPA) 

Step 2: Create a Testing Plan. Identify potential areas for testing and prioritize. 

(Areas to test – headline, creative, opening hook, body copy, audience) 

Step 3: Kill the Duds. Switch off underperforming ads. Create variations of winning ads.

(never touch a winning ad. duplicate and make changes to the copy)   

Step 4: Refine your Messaging. Leverage positive feedback loops. 

(Use what works to create a unique value proposition.)

Step 5: Optimize Your Landing Page. Often this can be your highest ROI activity.

(Key sections in order: headline, subhead, image, body copy, CTA)

Step 6: Use Heat Maps and User Recordings. Track visitor behavior and optimize based on their actions. 

Step 7: Analyze Your Results. Data is useless without interpretation. What is the data telling you? Let it inform your next steps.

Step 8: Rinse and Repeat. Most people don’t get the results they want because they quit too soon. Stay in the game. 

Now you have the tools to drive data-driven success and increase conversions. Remember to start small, and test everything. With consistent effort, you can optimize your Facebook ad campaigns and achieve the results you deserve. 

H – Hot Take

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It’s hard for normal people to understand driven people. 

While you might not yet be Elon level never shrink to others levels.

Sometimes you’ve just got to do you even if others want you to be something else. 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00060

This is L.A.U.N.C.H., the online business growth newsletter that’s as irresistible as a ‘Free Plus Shipping’ deal.

 

Here’s what we have for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Latest News

Bummer, Threads is down for the count!

Mark Zuckerberg’s new social media platform, Threads, has lost over half of its users in just days! Read on to find out why this Twitter rival is struggling to retain its audience, and what hilarious excuses Zuckerberg gave for the plummet.

>>> Read more

OpenAI is playing the trademark game like a pro!

Unravel the mystery behind OpenAI’s filing for ‘GPT-5’ – Is it the future of AI or just a sneaky way to protect their cool name?

>>> Read more

Meta ad revenues skyrocket 12% leaving Microsoft and Alphabet in the dust!

With Meta’s double-digit growth, layoffs, and shuffling the deck, they’re proving that less staff and more engagement mean more money! Time to dig into the earnings reports and see how these tech giants are stacking up!

>>> Read more

A – A.I. For Growth

Latest A.I. Tools

Tired of snoozefest news apps that treat you like a passive reader?

Take charge of your news with witty AI summaries, bid farewell to clickbait, and now, enjoy news delivered with the smooth stylings of Snoop Dogg and the zen vibes of Gwyneth Paltrow! It’s like getting your news with a side of swag and a dash of enlightenment, all in one hilarious package.

>>> Read more

Unleash your inner Sherlock Holmes with AI-powered marketing automation on steroids.

Hyper-precision targeting and four layers of bounce detection mean you’ll reach the perfect prospects, not the rejects. Now, go crush it with charm and revenue!

>>> Read more

The kick-ass AI video creation platform that transforms your words into epic videos

Unleash your creative genius and turn your words into blockbuster videos with AI magic, making James Cameron jealous of your language versatility in 120 freaking languages!.

>> Read more

 

U – Uplevel Ads

One of the biggest names in the game is winding up for a big launch.

 

From the 17th to 31 August, Jeff Walker will deliver his hotly anticipated PLF Launch.

 

More on that below, but a key topic Jeff will address during his launch is A.I.

 

And, more specifically, how to leverage A.I. for bigger, easier, and more profitable launches.

 

So from the end of July, Jeff has been running lead generation ads for his A.I. Launch Playbook.

 

This is a genius move. Driving registration for a launch too far in advance is pointless.

 

However, filling your list with people who are interested in a topic that you are going to focus on during your launch is a win-win.

 

Jeff gets low-cost, high-quality leads that are aligned with his launch and time to build trust.

 

The leads get immediate gratification for a top-of-mind problem and will be brought even deeper during the launch.

 

Let’s dive into the ads:

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The allure of A.I. is dominating the headspace of online entrepreneurs all over the world.

 

When there is a wave in your industry, you best ride it.

 

The opening hook of the ad works because there is so much awareness and hype around A.I.

 

“Get my BEST AI prompts, shortcuts, & strategies…

 

… to launch & scale your business here:”

 

I like getting a link to the opt-in page early in the ad. 

 

I have found that ads with medium-length copy outperform short-form ads.

 

However, there are lots of people who won’t read longer form copy.

 

Putting your link high in the ad gives you the best of both worlds. 

 

You get an early CTA but provide additional information to convince people who need that little bit more.

One of the keys to writing engaging copy is making your sentences short.

 

When I can’t make a sentence less than 1 line, I love using “…” to break the sentence into two parts.

 

This approach is overused in this ad. The continuous use makes the copy hard to read.

 

Swipe File:

N – Now Launching

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The headline is far from the strongest proposition.

 

“Get the A.I. Edge… In Just One Click”

 

I don’t know what the A.I. edge is, and while one click tells me it is easy, it’s not either my:

  1. My primary fear/pain/challenge
  2. My #1 goal/dream/ambition

 

The fact that the topic is A.I. will more than make up for this, and the rest of the copy is sweet.


The subhead is where the magic kicks in. 

 

I’d love to see a test using the first line as the headline and changing the second line to – Get your proven….

 

Jeff delivers the A.I. Launch Playbook on the thank you page.

 

This is an interesting deviation from standard practice. 

 

If I was reading between the lines, they value the consumption of the lead magnet over inbox placement.

 

This may be because they plan to retarget opt-ins with ads to register for the upcoming masterclass, but they want to make sure people have consumed the lead magnet in advance.

 

Swipe File:

C – Conversion

Frustrated with your Facebook ad conversion rates

 

Want to profitably attract leads and make sales… 

 

…so you can grow your online business?

 

Here’s your shortcut to success! 

 

FACT: Emotional triggers are the secret to successful Facebook ads.

If you’re not using emotional triggers in your Facebook ads, you’re leaving money on the table! Keep reading to find out why emotional triggers work and how you can use them.

 

Step 1: Identify your target audience’s deepest desires, fears, and pain points.

Step 2: Create a compelling offer that addresses their emotional triggers.

Step 3: Use social proof to show that your product/service is the solution they need.

 

By using these three simple steps, you’ll create ads that resonate with your audience and trigger the right emotions to drive conversions

 

Emotional trigger #1: Fear of Missing Out (FOMO) 

Use scarcity, urgency, and exclusivity to create a sense of urgency and drive conversions. 

 

Emotional trigger #2: Social Proof 

Use testimonials, case studies, and user-generated content to show that your product/service is the solution they need. 

 

Emotional trigger #3: Instant Gratification 

Offer a quick and easy solution to your target audience’s pain points. 

Use a clear call-to-action (CTA) to make it easy for them to take action. 


Now you know the 3 Game-Changing Emotional Triggers to Boost Your Conversions Instantly! Use these emotional triggers to create Facebook ads that resonate with your audience, trigger the right emotions, and drive conversions! 

 

Don’t wait! Start using these emotional triggers in your Facebook ads today, and watch your conversions skyrocket!

H – Hot Take

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Keep going….

 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00059

This is L.A.U.N.C.H., your weekly dose of online business growth caffeine – we get you hyped, energized, and ready to conquer your day.

 

Here’s what we have for you today:

  • Twitter’s Gone X-Rated!
  • ChatGPT-4’s superlative failure: from prime to not-so-prime!
  • TikTok drops the mic with its ads transparency library!
  • A.I. for growth
  • Facebook Ads Review – 5 Minute Guitar Lessons – Facebook Ad to Mini-Product
  • Landing Page Review – 5 Minute Guitar Lessons – Mini-Product Offer Page
  • 8 ways to scale your Facebook ads without killing them
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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Latest News

Twitter’s Gone X-Rated!

Brace yourself for the X-citing, X-traordinary, and X-ceptional tale of social media’s most audacious makeover!

>>> Read more

ChatGPT-4’s superlative failure: from prime to not-so-prime!

Stanford and UC Berkeley researchers unveil the alarming decline in ChatGPT’s responses! From genius prime number identification at 97.6%, it hilariously plummeted to a laughable 2.4% in just a few months!

>>> Read more

TikTok drops the mic with its ads transparency library!

It’s like a secret treasure chest full of valuable data to boost your campaigns and avoid the creative flops! Get ready to dive into the Commercial Content Library, and level up your advertising game on TikTok!

>>> Read more

A – A.I. For Growth

My worst fears are being realized. (And, it’s your big opportunity.)

 

I’m seeing a worrying trend and it needs to be discussed.

 

Advertisers are churning out the same turgent, lazy, and unimaginative ChatGTP copy.

 

You can tell ChatGPT copy a mile away and it stinks.

 

It’s dense, unemotive, and overly wordy crap.

 

I’ve been using A.I. daily in my business for over 2.5 years.

 

I love A.I. and I’m a massive believer in the opportunity it presents for online business owners.

 

The FACT is, it’s a horrible copywriter (as of today anyway!).

 

It’s great at coming up with ideas but it’s copy sucks.

 

As an online business owner good copy is your #1 asset.

 

It’s how you connect with your audience and move people to take action.

 

Yes, use A.I. to come up with ideas but the final copy needs your personal touch.

 

If you have unedited ChatGPT content anywhere in your funnel or front-end content rip it down today and redraft it.

 

Trust me you will see a big uptick in your conversions.

 

Which brings me to the opportunity.

 

We are about to be overrun by AI-generated ads, social content, and courses.

 

Far from doomsday. I think for once life is about to get easier.

 

Well-structured, engaging copy will stand out even more in a sea of ChatGPT puke.

 

Your takeaway. Become a student of great copy.

 

The best part. Your education is free. We see thousands of ads and offers every day.

 

Build your swipe file of killer copy so you’re ready the next time you need to polish some ChatGPT turd into a diamond.

 

Latest A.I. Tools

Elevate your content with the magic of AI-Powered Captions!

Effortlessly add perfect emojis and highlight keywords to captivate your audience, while our advanced algorithms generate accurate captions in 48 languages. It’s time to level up your content game and shoot for the stars

>>> Read more

Unleash the power of HD and let the pixel party begin!

Whether it’s fixing your embarrassing low-quality pics or making your content pop like a pro, this app will have you feeling like a digital wizard in no time! So why settle for drab visuals when you can level up with Remini’s transformative technology?

>>> Read more

The ultimate multitasking superhero that saves you from tab-tastrophes!

Say goodbye to chaotic workspaces and hello to productivity nirvana. With five tools in one, it’s like having a Swiss Army knife for your to-do list, making you the master of organization and the conqueror of tasks.

>> Read more

 

U – Uplevel Ads

 

Here at are L.A.U.N.C.H. we love mini-products.

 

They are the number one way to attract high-quality, purchase-qualified, clients into your world.

 

Our favorite model is Paid Ad > Lead Magnet > Mini-Product Upsell.

 

The old-school way was Paid Ad > Mini-Product.

 

The challenge with the old-school model is you only have a single shot at making the sale.

 

With the Lead Magnet up front, you capture emails for up to 60% – 70% of opt-in page visitors.

 

Your mini-product is offered to everyone who opts in. 

 

And, because you have their email, you can send a 5/7 part email follow-up sales sequence.

 

Sure, you can sell directly from the ad, but it’s playing the game on hard mode.

 

And, with the rising cost of ads, we need to adapt our approach.

 

So what does the game look like on hard mode?

 

Let’s take a look at a Facebook ad driving people directly to a $47 mini-product.

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I love how clear the primary promise of the ad is. 

 

For anyone who’s never tried, (or can’t remember) learning the guitar, the early days are excruciating.

 

All you want is to be able to move fast and for the chords to sound clear.

 

Everyone tells you that practice is key, but very few people tell you how to practice.

 

The opening line is a catcall to anyone struggling to learn the guitar.

 

Next, we see a “before-after bridge”. 

 

Here are all the negative things you’re currently experiencing……

 

And once you “take the challenge,” here are all the great things you’ll experience.

 

I like the use of the open loop – And that’s just in 11 of the 14 lessons. 

 

So what’s in the other 3 lessons? This will build curiosity and memorability.

 

The ad is then wrapped up with a 300% money-back guarantee.

 

Remember, the objective of the ad is to get people to the sales page, not to sell the product.

 

This is a beautiful ad template you can easily swipe and recreate in your ad campaigns.

 

Swipe File:

 

N – Now Launching

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Here’s the above-the-fold section of the $47 sales page for the 14-day chord challenge. 

 

Let’s start with the name – 5 Minute Guitar.

 

People are lazy. 

 

They want you to guarantee their wildest dreams will come through, immediately without any work.

 

I love 5 Minute Guitar. The unspoken promise is clear. 

 

Your guitar dreams can come through doing just 5 minutes of practice.

 

The core premise of the ad is reflected on the sales page – slow and buzzy chords.

 

This is an important point. 

 

As you optimize your ads, you may find a mismatch between your ads and your landing page.

Make sure you keep the messaging aligned on both once you find your winning ad.

 

When you focus on a specific problem, it makes writing headlines easy.

 

“Confidently play with accurate, fast chord changes in just 14 days.“

 

The claim in the headline is then backed up in the subhead…

 

…“step-by-step system”….. “the ultimate practice routine”.

 

This puts people at ease that there is a proven path to follow. And that they can get the promised results.

 

If you don’t have a “Go From…To Statement”, take 15 minutes today to create a first draft.

 

Go from {undesirable state} to {desirable state}

 

Go from sounding like a beginner to confidently play the songs you love.

 

Check out the sales page swipe file for even more inspiration for your own high-converting mini-product offer page.

 

Swipe File:

 

C – Conversion

Does your Facebook ad performance crash when you try to scale?

 

There’s nothing worse. It’s finally working. Your campaign is crushing it. 

 

You decide to go all in and up the spend….only for the campaign to crash.

 

Here are 8 ways to scale your Facebook ads without killing them:

 

The problem with horizontal scaling is that it can quickly lead to a high cost per acquisition and a low return on ad spend. But vertical scaling focuses on increasing your budget to reach more people within your existing target audience.

 


1 – Master the art of dynamic creative optimization to keep your ads fresh, engaging, and high-performing.

 

2 – Conduct frequent audience research to ensure you’re messaging is triggering your Perfect-Fit Client to take action.


3 – Don’t go for the sale straight away. Design a funnel that provides value up front and win your Perfect-Fit Client’s trust. Don’t ask for marriage on the first date!

 

4 – Use lookalike audiences to reach people who are similar to your existing customers and most likely to convert.

 

5 – Test different ad placements and formats to find the ones that work best for your audience and objectives.

 

6 – Monitor your campaign performance closely and make data-driven decisions to optimize your budget and ROAS over time.

 

7 – Use retargeting ads to re-engage people who have shown interest in your product or service in during your top-of-funnel campaigns

 

8 – Consider hiring a Facebook ads expert to manage your campaigns and help you achieve your goals more efficiently.

 

So now you know the 8 steps, which one are you going to implement first? Hit reply and let me know.

 

H – Hot Take

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If in doubt, back yourself…

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00058

This is LAUNCH, the Goldendoodle of online business growth newsletters. The perfect mix of news and funnel reviews.

 

Here’s what we have for you today….

  • Get ready for a video extravaganza on Facebook, folks!
  • Twitter is falling apart, and advertisers are eyeing Instagram Threads as their new hope.
  • From Tweets to defeats! Ad revenue goes Bye-Bye!
  • Latest A.I. Tools
  • Facebook Ad Review – Dayna Abraham – Facebook Ad to Quiz
  • Landing Page Review – Dayna Abraham Quiz Funnel
  • 7-step process to launching profitable Facebook ads
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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Latest News

Get ready for a video extravaganza on Facebook, folks!

The new Video tab is where the action’s at, bringing you the juiciest Reels, long-form videos, and Live content in one go. Plus, you can now watch and comment on Instagram Reels without leaving Facebook, because who has time for app-hopping? Dive into the world of video and let your creativity shine.

>>> Read more

Twitter is falling apart, and advertisers are eyeing Instagram Threads as their new hope.

With over 100 million sign-ups, businesses are excited about the possibility of advertising on Threads, unless it becomes a breeding ground for trolls and fake news, then we’re back to square one.

>>> Read more

From Tweets to defeats! Ad revenue goes Bye-Bye!

Will Musk’s witty tweets and quirky ideas be enough to bring back the advertisers? Or will he have to sell more Tesla shares to cover his 13 billion dollar debt? Stay tuned to this financial rollercoaster!.

>>> Read more

A – A.I. For Growth

Latest A.I. Tools

Introducing Superhuman, the Usain Bolt of Email Apps!

Blazingly fast, stress-free, and so delightful, it’s like the emoji party of your inbox. Get ready to unleash your inner superhero and save a whopping 3 hours every single week!

>>> Read more

Unleash the power of AI and watch your website transform into a conversion machine!

Say goodbye to time-consuming and costly website creation, and hello to more sales, less workload, and a delightful user experience.

>>> Read more

AI-powered music that grooves as fast as your fingers can type.

Get ready to groove like a pro without breaking a sweat or your bank account. It’s like having a personal DJ in your pocket, and hey, who doesn’t want that kind of power at their fingertips?

>> Read more

U – Uplevel Ads

You know we have a soft spot for quiz funnels here at LAUNCH HQ… 

 

…and today we are continuing the love affair.

 

Let’s dive into a Facebook ad for Dayna Abraham’s quiz funnel.

 

Dayna has been perfecting the ads and her quiz funnel for years. 

 

This funnel has produced hundreds of thousands of leads and millions in revenue.

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I love the opening hook of this ad.

 

“Did you know there are actually 5 unique behavior types in children?”

 

First, it immediately positions who should pay attention to the ad without saying, “attention parents”.

 

As a parent, you will immediately be drawn into the ad. “I didn’t know there were 5 behavior types.” This builds instant curiosity.

 

If you are a parent of a child with behavioral issues, this hook instantly talks to a #1, can’t sleep at night, bleeding neck, pain point.

 

But notice how Dayna doesn’t speak of behavioral “issues”. 

 

Dayna uses the word unique. This takes all the blame and judgment out of the ad.

 

She then explains how knowing your child’s unique behavior type will help you handle their behavior in the moment.

 

And the consequences of not knowing your child’s behavior type – “fueling the madness or calming the chaos.”

 

Swipe Files:

 

N – Now Launching

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A well-optimized quiz funnel is the lowest cost lead generation asset you can develop. 

 

There are 3 quiz frameworks: Type, Killer and Score. 

 

The “Type” quiz fits perfectly with Dayna’s subject.

 

We all want to know what category we fit into. 

 

As parents, we are especially interested in what category our child falls into.

 

Despite our desires for our child to be unique and one of a kind.

 

Dayna does a great job of balancing this on her quiz opt-in page.

 

Immediately people visiting the page are hit with a countdown timer. 

 

This increases the urgency to take action now and triggers scarcity.

 

The entire copy for the page is just 39 words. 

 

It’s not the number of words that matters but the impact of the words.

 

Beautiful use of social proof above the fold here, blending both media outlets with mass appeal like USA Today and Lifehacker with niche-specific ones like Institute of Child Psychology and Parents.

 

One of the reasons why quiz funnels get such low-cost conversions is due to the sunk cost principle.

 

The quiz begins immediately, asking questions about you and your situation. 

 

This stokes self-interest.

 

It isn’t until the end of the quiz that you are asked for your email address. 

 

At that stage, you have answered all the questions. You have sunk effort into completing the quiz. 

 

Now to get the results, you need to enter your email address. 

 

Consistency will force you to follow through and supply your email address.

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C – Conversion

Struggling to launch Facebook ads that convert? You’re not alone. The truth is, most course creators and membership site owners never manage to launch profitable lead or sales campaigns. Here’s a 7-step process to ensure you do…

 

Step 1️: Start by nailing your target audience. Who are they? What’s their #1 pain point? What’s their ultimate goal? Use this to draft ads that speak directly to their needs. The more specific you are, the better your results will be.

 

Step 2️: Use eye-catching visuals in your ad. Make sure your images or videos are high-quality, relevant, and attention-grabbing. You want your ad to stand out in a sea of boring content.

 

Step 3️: Keep your copy short and sweet. Use concise language that gets straight to the point. Avoid using industry jargon or overly complicated terms that might confuse your audience. Write at a 5th Grade level or below.

 

Step 4️: Add a clear and compelling call-to-action (CTA) to your ad. What do you want your audience to do? Whether it’s to sign up for your course or download your lead magnet, ensure your CTA is easy to understand and drives action.

 

Step 5️: Test, test, test. No two audiences are the same, so it’s essential to experiment with different ad formats, copy, and visuals to see what works best for your specific audience.

 

Step 6️: Keep track of your results and adjust your ad accordingly. If something isn’t working, don’t be afraid to pivot and try something new. Keep an optimization journal so you don’t repeat tests you’ve already tried.



Step 7️: Make sure your ad is mobile-friendly. Over 3 billion people use social media on their mobile devices, think mobile first. 60%-80% of traffic to your landing page is mobile. Make sure it’s optimized for mobile.

 

H – Hot Take

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Difficult decisions never get any easier…

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00057

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L – Latest News

Instagram Threads hits 100 million users, leaving ChatGPT in the dust

If you want to witness the wild ride of an app taking over the world faster than a speeding bullet, buckle up and read this blog post!

>>> Read more

Twitter traffic is tanking like a deflated balloon

If you want to witness the epic battle between two tech giants, complete with lawyer letters and social media insults, this blog post is your front-row ticket to the drama!

>>> Read more

From AI-generated quizzes to personalized recommendations, YouTube are shaking things up

So, get ready to dive into the world of YouTube experiments and be the first to know what’s hot and happening on the platform.

>>> Read more

 

ChatGPT Prompt of the Week

Code interpreter is now live for all ChatGPT Plus users.

 

To activate it go to Profile > Settings > Beta Features > Code interpreter

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Some people call this a sneak peek at ChatGPT 5 because it is so powerful.

 

However, that is just a rumor without any basis.

 

The cool thing about Code Interpreter is you can upload files and data and ask ChatGPT questions about it.

 

This is massively powerful for Facebook ad analysis.

 

There are lots of applications, but let’s start with a simple one.

 

Go to your Meta Ad Account. Select a campaign.

 

Go to the Ads Tab.

 

Select and save all relevant reporting columns.

 

Click Reports > Export Table Data > Export to xls

 

Prompt Objective: 

 

Use ChatGPT Code Interpreter to analyze your campaign results – Step 7

 

Prompt Outline:

 

Part 1

 

I want you to act as an expert Facebook Data analyst.

 

Please review the uploaded campaign report from my Facebook Ad Account.

 

In a minute, I will ask you to:

 

  1. Tell me what is working and what is not.

 

  1. Suggest how I can optimize the campaign to reduce my costs and increase my profits.

 

Before I do, please tell me what additional information you need to make your recommendations.

 

Part 2

Answer questions asked by ChatGPT

 

Part 3

Based on the data provided, please:

 

  1. Tell me what is working and what is not working.

 

  1. Suggest how I can optimize the campaign to reduce my costs and increase my profits.

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The lead generation tool that’s like having a team of sneaky phantoms do your dirty work.

They’ll crawl the web, scrape data, and gather your ideal targets 24/7, all while you relax on a beach sipping margaritas.

>> Read more

 

U – Uplevel Ads

Buying high-quality traffic is not the challenge.

 

The challenge is crafting an offer that converts at a profit.

 

This week we are looking at a campaign from Susie Moore.

 

Susie is currently in the middle of a webinar launch.

 

When I went looking for her ads, I got a surprise.

 

Susie’s entire ad library focused on her evergreen launch.

 

Most ads have been live since Nov 2022. (AKA these ads are killing it!)

 

But that wasn’t the surprise. Check out the Now Launching section for the surprise.

 

So enough chit-chat. Let’s get down to the ad copy.

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I had to pick this ad as it features my good friend Andrew Woodward. What up Woody!

 

Social proof is one of the strongest psychological conversion tools we can use. 

 

Social proof takes many forms.

 

In this ad (as in 90% of her other ads) Susie uses the before and after frame.

 

It provides social proof that Susie’s methods work. 

 

And more importantly, paints a picture of what someone’s life looks like after her program.

 

First the ad connects with the frustration and the pain.

 

“Andrew was about to give up on his financial coaching business” 

(never let the truth get in the way of good ad copy!)

 

Then he took my program, and now this is how his life has changed.

 

The real trick with transformation is to make it as specific as possible.

 

Susie does a great job of connecting media exposure to the ultimate goal….

 

…increased conversion rates and sales….

 

Swipe Files:

 

N – Now Launching

Let’s leave the “Live Launch” to one side for a moment.

 

The first thing I noticed about the ads was how long most of them had been running for.

 

A couple were published in July 2023 but the majority of ads had been running since Nov 2022.

 

This is a sign that the ads are killing it.

 

But my surprise came when I clicked the link in the ad to access the webinar replay.

 

I was expecting to land on an opt-in or webinar registration page.

 

But I landed on a sales page with the webinar replay video at the top.

 

This is a 1h 33m webinar.

 

Susie has her ads split into top-of-funnel and bottom-of-funnel.

 

The top-of-funnel ads drive people to the sales page. 

 

The ads running from November 22 retarget people who have visited the sales page.

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This isn’t for the faint hearted.

 

Driving cold traffic from Facebook to a $497 offer is HARD.

 

Don’t even attempt this if the conversion rate for your offer isn’t off the charts.

 

My guess is the webinar completion rate is low. It’s just the lure people to the page.

 

You need to have a knock-out offer and killer copy to pull this off.

 

Swipe Files:

 

C – Conversion

 

Fed up with Facebook Ads

 

Is your ad account causing massive headaches? 

 

Here are 3 simple steps to flip frustration to elation and start getting the results you need from your Facebook ads. 

 

Navigating Facebook Ads can feel like a maze. Let’s face it the ad account interface sucks and there is so much conflicting information it’s hard to know where to start. Implement these 3 steps to start getting the result you want, even if you’re a newbie! 

 

1 – Know your audience! 

Dive deep into demographics, interests, and behaviors. Talk to your clients and prospects, and use ChatGPT as a market research tool. The more you know about your audience, the better your ads will perform! 

 

2 – Ad creatives matter! 

Combine eye-catching visuals with persuasive copy to captivate your target audience. Highlight your audience’s key pain points, dreams, and ambitions. Test different formats (image, video, carousel), and remember – relevance is key! 

 

3 – Track and analyze! 

Set up conversion tracking to measure your ads’ performance. Use Facebook Ads Manager to monitor results and optimize your campaigns. Learn from data, make adjustments, and watch your ROAS soar!

 

Ready to conquer Facebook Ads?  Remember:

Know your audience 

Create captivating ads 

Track, analyze, optimize

 

Take the first step – pick up the phone and talk to a client TODAY! You got this

H – Hot Take

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Still using Twitter for Hot Takes because I can’t screenshot on Threads on desktop!

 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00056

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

Facebook gets a big ‘Nein!’ from EU court on data privacy and ads

Turns out, using people’s personal data for targeted ads requires more than just a “legitimate interest” excuse. Read this blog post to witness the not-so-friendly face of legal setbacks in the data-hungry world of social media.

>>> Read more

Google Ads has unleashed new brand controls for Search and Performance Max campaigns

Finally, you can keep your ads away from those sketchy websites and dodge the embarrassment of showing up where you don’t belong. It’s like being the bouncer of your own ad club!

>>> Read more

Twitter’s block party left Google with a major FOMO crisis!

With a whopping 52% fewer Twitter URLs in Google’s index, it’s a digital disappearance that makes you wonder if the tweets are playing hide-and-seek or just taking a vacation from the search engine spotlight.

>>> Read more

 

ChatGPT Prompt of the Week

 

Prompt Objective: 

 

Lead2Launch ChatGPT Facebook Ad Drafting Prompt Series – Step 7

 

Continue in the same chat as Step 5.

 

Today’s prompt is: 

 

Prompt Outline:

I want you to act as an expert Facebook Media Buyer. 

 

Based on the details provided in the above posts please suggest the best campaign structure and audiences for our facebook ad campaign.

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The sassy sidekick that turns your boring spreadsheets into witty conversations.

Just upload your CSV, ask anything, and prepare to be entertained while gaining insights. It’s the data party your spreadsheets have been waiting for, so join now and let the fun (and charts) begin!

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Get ready to automate your way to sales success and watch those leads roll in like a boss.

Say goodbye to mind-numbing Google searches and let GPT do the dirty work of researching your leads, while answering all your burning questions like a sassy AI detective.

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U – Uplevel Ads 

Let’s take a look at a Marie Forleo ad driving people to a Quiz.

 

Quiz Funnels remain one of the cheapest ways to attract leads at scale.

 

The downside is they can take longer to get converting and to start seeing results.

 

One of the best ways to catch people’s attention is through identifying their pain points.

 

Marie does a great job in the open hook of this ad. 

 

I think most of us business owners can relate to these pain points at some stage in our growth.

 

I love how Marie puts a label on the problem she is solving – “Time Stress”.

 

Time management has limited appeal. Everyone talks about stress.

 

But time stress feels like an entirely new concept. 

 

How can youinnovatively label the problem you solve?

 

I love the clean yellow backed image. Just 13 words and an image of Marie. 

 

Definitely one to try in your next campaign.

 

Swipe Files:

N – Now Launching

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Let’s take a look at a Marie Forleo Quiz opt-in page.

 

The Quiz is a lead generator for her Time Genius Program that launches in September.

 

This isn’t Marie’s best copy.

 

“Are bad habits costing you massive cash” doesn’t flow smoothly.

 

On the positive side:

  • Questions make great headlines. We are conditioned to answer questions even if they are asked on paper. This instantly starts a conversation in your visitors head.
  • The headline uses loss aversion. This is the strongest motivator for people. 
  • I love how Marie has come up with a way of calculating a dollar amount for the what your bad habits are costing you. If you’re bad habits cost you $20,000 a year and Marie has a course for $2,000 that will stop your bad habits of course you will buy it.
  • Learn how to EARN more by working LESS – Increasing primary promise – decreasing work required to get it. This formula works.

 

Swipe Files:

 

C – Conversion

Are your Facebook ad campaigns underperforming? 

 

You’re not alone. 

 

90% of Facebook ads lose money.  

 

But it doesn’t have to be that way.

 

You can run profitable Facebook. Here are some simple steps to get you started:  

 

Let’s face it, running Facebook ads can be frustrating. But, with the right strategy, you can create a successful campaign that attracts leads and makes sales. 

The first step to a successful Facebook ad campaign is to target the right audience. Research your target audience’s pain points, interests, and behaviors. Then, create an ad that speaks directly to their pain and their goals.

 

The second step is to create an attention-grabbing headline that instantly captures your audience’s attention. Make sure your headline is specific, outcome-orientated, and unique. You have to tell them the benefit of taking action. What’s in it for them.

 

The third and final step is to optimize your landing page. Your starting target should be a 40% on-page conversion rate. Ensure your landing page message matches your ad, is mobile-friendly, and has a clear and compelling call to action.

 

To sum up, running a successful Facebook ad campaign takes time and effort, but the rewards are worth it. Target the right audience, create an attention-grabbing headline, and optimize your landing page. Start small and keep improving. You’ve got this! 

 

 

H – Hot Take

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FAANG is dead….Long live MOANA

 

You’re WELCOME

 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00055

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

Get ready for some Microsoft Advertising policy updates starting July 1st!

Plus, they’re launching an Ad Library so you can stalk your competitors’ ads—European Union style! It’s like reality TV for marketers, so grab your popcorn and read all about it.

>>> Read more

Instagram finally joins the ‘download Reels’ party.

So now you can share those hilarious clips outside the app and show everyone you’re a cool Instagram rebel with a branded watermark!

>>> Read more

Say hello to Test & Compare, the new tool that’ll save your CTR from tanking!

YouTube’s latest pilot feature lets you upload up to three thumbnails, and their bots will run experiments to crown the thumbnail king, so you can make data-driven decisions like a boss. Get ready to pick the perfect picture and watch your engagement skyrocket!

>>> Read more

A – A.I. For Growth

ChatGPT Prompt of the Week

Prompt Objective: 

Lead2Launch ChatGPT Facebook Ad Drafting Prompt Series – Step 6

 

Continue in the same chat as Step 5.

 

Today’s prompt is: 

  • Step 5 – Ad variation drafting

 

Prompt Outline:

I want you to act as an expert direct-response copywriter

 

Your job is to draft a Facebook ad that sends people to the opt-in page you drafted in the last chat.

 

Your goal is to maximize the number of people who opt-in for the lead magnet.

 

Applying all the principles of direct response copywriting. Writing in the styles of Eugene Schwartz, Jeff Ovigly, Gary Halbert, and Claud Hopkins, I want you to draft Facebook ad copy using the AIDA approach.

 

  1. Attention: I want to capture the user’s attention immediately and make them stop scrolling. You can use a mix of both pain points, challenges, desires and ambitions to capture attention.
  2. Interest: I want to pique the user’s curiosity about our approach and the lead magnet. Make them want to learn more.
  3. Desire: I need to make them feel that they need my lead magnet. Emphasizing how their life will be better once they apply my solution.
  4. Action: Finally, I need a strong call to action that prompts them to click the ad, visit our opt-in page and register for the lead magnet.

 

Your copy should sound relaxed, fun, and human. The copy provided should pass all AI detection tests. Come up with exciting and unique angles that sound fresh and original. Refrain from drafting content that sounds overhyped or over-sensationalized. 

 

Use all the data you have learned about my avatar to draft compelling ad copy.

 

I want you to produce 3 lengths of ads:

  • Short-form
  • Medium-form
  • Long-form

 

For each length specified above, I want you to draft 3 ads.

 

Please let me know if you have any questions. Otherwise, please commence drafting the ad copy.

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Tired of sharing your top-secret ideas with ChatGPT and fearing they’ll leak out?

Enter MaskMyPrompt, your trusty sidekick in the world of deidentification. So, put on your disguise and get ready for a cloak-and-dagger conversation with MaskMyPrompt. Shhh, don’t tell anyone, but your secrets are safe with us!

>>> Read more

Get ready to ditch those generic email templates and embrace the power of personalization!

Let this magical AI do the heavy lifting by stalking your prospects’ websites and crafting the perfect, irresistibly personalized emails. Plus, it’s free!

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U – Uplevel Ads 

Controversy gets attention.

 

And no one causes controversy on Facebook and Instagram like Aleric Heck.

 

Aleric has a YouTube ad agency and coaching program.

 

And he loves pointing out that YouTube Ads are superior to Facebook Ads on…..

 

Yep, you’ve guessed it Facebook and Instagram.

 

Let’s dive into one of his ads.

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Then we move into the body of the ad.

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This is where things start hotting up. This section is clear, concise, and compelling. Each point is an answer to an objection that someone may have getting started with Facebook ads. 

 

More stuff isn’t the goal. It’s how you layout your argument and leave no objection unanswered to make saying yes a “no-brainer” decision.

 

But the creative is where this ad comes alive…

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First Aleric positions the audience: COACHES.

 

I’m not a fan of including “Attention Coaches” in the first line of ad copy, but I do like calling them out directly in the image.

 

And then the hammer blow – YouTube Ads Beat Facebook Ads Everytime.

 

This is highly evocative, especially as the ad is on Facebook. There is no question but this ad is going to draw lots of attention and comments.

N – Now Launching

The ad above leads people into a book-a-call funnel for Aleric’s YouTube Ads coaching program.

 

Let’s start off with the opt-in page.

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Simple single-screen structure with all info above the fold.

 

Headline, body copy, form, image, and CTA. AKA my favorite layout.

Remember, the goal is to get qualified people to book a call.

 

Including the phone number and industry will reduce the on-page conversion, but it will increase the quality of people entering the funnel.

 

I love the “Free Bonus Gift”. 

 

Remember, people don’t know they have entered a book-a-call funnel.

 

Aleric positions the call as the free bonus. This is a wonderful reframe, which will work a treat. 

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On the next page, Aleric tells you the Free Bonus is worth $850. 

 

He doesn’t disclose this on the landing page, as he doesn’t want people who are only interested in getting $850 of free stuff.

 

Remember, people don’t know that the free bonus is a strategy call yet.

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On the final step of the funnel Aleric tells you what your $850 free bonus is….

 

….A YouTube Ads Implementation Call with an Advisor.

 

At this stage, Aleric has 

From Step 1:

  • Name
  • Email
  • Mobile
  • Business type

 

From Step 2:

  • Current monthly revenue
  • Desired monthly revenue
  • Monthly ad spend

Even if people don’t book a call at this stage, they have more than enough info to follow up and make a compelling case for you to sign up for their coaching program.

 

Oh wait…… I have to dash…… my phone is ringing…. I wonder who it could be!

C – Conversion

Is your Facebook Ad account at risk of being shut down? 

 

If you’re a course creator or membership site owner, listen up! 

 

The risk of Facebook shutting down your account is real, and it’s time to face it head-on. 

 

Here’s how to avoid it. 

 

The Facebook Ad account policies are extensive and often unclear. You’re not alone if you feel overwhelmed. But fear not, I’ve got your back! In this thread, I’ll share some essential policies you need to know to avoid ad account shut down.

 

First, never use “before and after” images in your ads. Facebook considers them “personal attributes,” and that’s a big no-no. Second, avoid using “get rich quick” language. Facebook wants to promote financial stability and not scams. Lastly, never use profanity or sexual language. Keep it professional!

 

Next, be mindful of your ad targeting. Avoid targeting or calling out personal attributes like race, religion, or political affiliation. Facebook takes this seriously, and it’s essential to respect people’s privacy. Also, never use misleading or false information in your ads. Honesty is the best policy!

 

Finally, don’t promote prohibited content. Facebook prohibits ads promoting tobacco, drugs, adult products, and dangerous supplements. Make sure to check the full list of prohibited content before creating your ads. Avoiding prohibited content will keep your account safe!

 

The best path to avoiding Facebook shutting down your Ad account is to understand the guidelines and policies. Never use “before and after” images or call out personal attributes, avoid “get rich quick” language, never mislead your audience, and never use profanity. 

 

H – Hot Take

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How we frame our path to greatness matters…

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch