Welcome to LAUNCH; we’re like a slice of pizza – you can enjoy it any time of the day. Breakfast, lunch, dinner, midnight snack – doesn’t matter.
Here’s what we’ve got for you today:
- Opt-in page review – OYNB – Quiz
- ChatGPT Prompt of the week – Create a high converting headline
- Facebook ad review – OYNB – Ad to Quiz
- Sales page review – OYNB – Book-a-call Sales Page
- The 5 most important metrics, and how to optimize for each
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L – Leads
The goal is never to get the cheapest leads possible.
Your objective is to attract the people with the highest likelihood of purchasing your offer at the most financially beneficial rate possible.
$0.50 leads are great and all but if they don’t purchase you are throwing money away.
A $50 lead may make your eyes water but if they convert you would take them all day.
In funnel marketing we spend a lot of time focused on removing friction from our prospects.
In high ticket sales, especially if there is a need for a sales call we may want to add friction.
If you are going to invest time talking to someone you want to make sure they are qualified to purchase your high ticket offer.
Namely they have the financial means, will and motivation to take action and purchase.
Here’s a very simple high ticket, book a call funnel from Ruari Fairbairns and the team over at One Year No Beer.
They really followed the blueprint with this headline.
- Position the audience
Instantly you can tell whether or not this offer is for you.
Are you an entrepreneur or high-achieving professional?
If yes, read on. If no, keep moving.
The qualification process has also begun. If you are an entrepreneur or high-achieving professional you will probably have the budget for the program.
- Identify the primary pain point
Do you struggle with your drinking?
If yes, read on. If no, keep moving.
- Identify the dream outcome
Would you like to have effortless control over your drinking?
If yes, read on. If no, keep moving.
- Timebound
You can have your result in just 8 weeks
- Without the primary frustrations
In a counterintuitive spin they declare – without giving up alcohol.
Well that will pique readers attention.
And then the elephant in the room – without willpower.
Here’s the formula……
How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}
Let’s look how we can spin something up for your next opt-in or offer page in the A.I. Growth Prompt below.
A – A.I. Growth Prompts
Prompt Objective:
Create a high converting opt-in page or sales page headline using a proven
Prompt Outline
Prompt Part 1:
I want you to act as an expert direct-response copywriter.
I am going to ask you to draft a series of high-converting opt-in or sales page headlines using a proven template.
Your goal is to maximize the on-page conversion rate.
I will provide data for the primary pain, desired outcome, and frustrations, but I want you to make copy suggestions based on your research and knowledge of my primary audience.
Here is your initial data:
{primary audience}:
{primary pain}:
{dream outcome}:
{time frame}:
{primary frustrations}:
Here is the headline format I want you to use when drafting your copy:
How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}
Here is a sample headline drafted in the desired format:
How entrepreneurs and high-achieving professionals go from struggling with their drinking to effortless control in just 8 weeks—without giving up alcohol or relying on willpower
Please give me 20 headline variations to start with.
←end prompt→
Prompt Part 2:
Please redraft these headlines to:
- highlight key pain points
- highlight massive frustrations
- Highlight dream outcomes
- make them more emotive
- increase the conversion rate
Please draft options in the voice, tone and style of:
- Gary Halbert
- David Ogivly
- Eugene Schwartz
- Dan Kennedy
- Todd Brown
Here is a sample prompt I entered into ChatGPT.
I want you to act as an expert direct-response copywriter.
I am going to ask you to draft a series of high-converting opt-in or sales page headlines using a proven template.
Your goal is to maximize the on-page conversion rate.
I will provide data for the primary pain, desired outcome, and frustrations, but I want you to make copy suggestions based on your research and knowledge of my primary audience.
Here is your initial data:
{primary audience}: Online course creators and membership site owners
{primary pain}: they want to run profitable Facebook ads, but they are overwhelmed by the challenges of getting started or getting their ads and funnel to convert
{dream outcome}: running profitable, high-converting, easy-to-run Facebook ad campagins
{time frame}: 8 weeks
{primary frustrations}: wasting time, wasting money, ad account shutdowns, spending years learning Facebook ads,
Here is the headline format I want you to use when drafting your copy:
How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}
Here is a sample headline drafted in the desired format:
How entrepreneurs and high-achieving professionals go from struggling with their drinking to effortless control in just 8 weeks—without giving up alcohol or relying on willpower
Please give me 20 headline variations to start with.
U – Uplevel Ads
The AIDA copywriting technique is employed beautifully here.
ATTENTION
The language is a bit wooden for my liking.
“Discover the path to regain your power over your drinking habits in 8 weeks”
Often simple copy will convert better.
“Discover the simple formula to control your drinking habits in 8 weeks”
In this case I think the second paragraph would serve as a better hook.
What if I told you could control your drinking habits WITHOUT saying goodbye to your beloved wine evenings forever?
INTEREST
Introducing stats, figures, studies or intriguing approaches will capture people’s interest.
Especially if it demonstrates how they can avoid their primary pain or achieve their desires.
We can also see the positioning kick into full force here with “we’ve assisted 100 ambitious business-owners, entrepreneurs”
This could be made even more appealing by including an odd number like 107 or 197.
The word over makes me question if they have indeed helped a hundred people or do they even know how many people they have helped.
DESIRE
The desired section will normally be the longest part of your ad.
Here you can introduce short client success stories or as the OYNB team did explain what these 100+ people experienced.
You want to position yourself as a guide but I never like seeing the word “guide” in ad copy.
From:
As an experienced guide who has empowered thousands of women worldwide
To:
I’ve helped hundreds of women all over the world shift their relationship with alcohol and I can assure you….
ACTION
I’ve found that including in copy links will increase your outbound CTR. Don’t leave it to the very end of the ad to include a link and don’t rely solely on the “Learn More” button.
Within the AIDA framework I like to include a link early in the copy after the Interest section or early in the Desire section.
Many experts argue that in the age of TikTok people don’t read copy and that short ads are the way to go.
I disagree, nearly all of my best performing ads for knowledge commerce are medium to long form.
However, if someone reads the first line of an ad and is ready to go, I want them to see a link and click it.
N – Now Launching
Making headline claims specific and tangible is one of the activities I spend a lot of time with my clients.
It’s a real struggle, especially with personal development offers to give people specific outcomes.
But it doesn’t mean you shouldn’t try.
I would love to see optimal health and peak performance defined.
The problem is OYNB can’t tell people they will double their profits or cut their marathon time by 35 minutes.
Sometimes this happens because people try to uplevel the problem they are solving and make their deliverable broader.
It is easy to say –
Quit Drink In 8 Weeks And Never Look Back
People don’t want to quit drinking, they want what’s possible when they quit drinking.
This is a never ending cycle, however, on the OYNB sales page the proposition is anchored in the second section where Complete Control is defined.
Perhaps even the words Complete Control could make the headline stronger as a unique mechanism.
“Discover the Complete Control Method to unlock optimal health and peak performance in your business, well-being and life in just 8 weeks.”
C – Conversion Optimization
Making headline claims specific and tangible is one of the activities I spend a lot of time with my clients.
It’s a real struggle, especially with personal development offers to give people specific outcomes.
But it doesn’t mean you shouldn’t try.
I would love to see optimal health and peak performance defined.
The problem is OYNB can’t tell people they will double their profits or cut their marathon time by 35 minutes.
Sometimes this happens because people try to uplevel the problem they are solving and make their deliverable broader.
It is easy to say –
Quit Drink In 8 Weeks And Never Look Back
People don’t want to quit drinking, they want what’s possible when they quit drinking.
This is a never ending cycle, however, on the OYNB sales page the proposition is anchored in the second section where Complete Control is defined.
Perhaps even the words Complete Control could make the headline stronger as a unique mechanism.
“Discover the Complete Control Method to unlock optimal health and peak performance in your business, well-being and life in just 8 weeks.”
Sales Page Swipe Files
H – Hot Take
Nothing to add…. just 🤣🤣🤣🤣🤣
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