Welcome to L.A.U.N.C.H., where we analyze online business growth trends with the precision of a laser-guided butter knife. (don’t ask how we got it)


Here’s what we’ve got for you today:

  • A simple but effective webinar opt-in page review
  • Your content creation foundation A.I. Growth Prompt
  • A “does what it says on the tin” Facebook ad creative
  • A financial freedom silver bullet course registration page
  • 6 simple steps to producing high-converting video ads
  • The power of special moments…


Let’s dive right in….


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L – Leads

Opt-In Page for Webinar Registration

Who doesn’t love a good webinar?


Here’s an above-the-fold view from a Codie Sanchez webinar registration page.


Codie has seen exponential growth over the past few years building her email list to over 400,000.


People love steps and frameworks. 


They want a silver bullet that will make their dreams come true with 0 work.


We know (most times) that’s not possible but we have to meet them where they are.


I love the headline. It is clear and teases an extraordinary promise.


Buy a business in just 10 steps that throws off free cashflow from day 1.


Everyone knows that buying a business is complicated. 


But Codie breaks it down into just 10 steps. And who can’t follow 10 simple steps?


The sub-headline introduces the concept of “volatile markets” 


Even a casual observer of markets knows that’s when the most opportunity exists.


But then Codie introduces an awesome twist.


A “Boring Business” is an antidote to “volatile markets”. 


The contrast here stokes interest and curiosity.


Your audience will always have objections. Make sure you deal with them front and centre.


Codie does this nicely with “FREE” and “No prior experience needed”.


A great question to ask yourself.


What objections does my audience have to registering for my webinar or lead magnet?


Opt-in Page Swipe File:

A – A.I. Growth Prompts

Prompt Objective:


Twitter Threads……


Ok hear me out, I know I don’t have many Thread Boi subscribers, so bear with me.


And, before we get started I refuse to refer to it as X….


A Twitter Thread is a series of 5/7+, 280-character, mini-posts linked together.


Let’s call that 50 words per mini-post or 250 – 350 words per thread.


That’s not quite a blog post but not just a throwaway comment either.


I’ve found Threads the best starting point for ideation and content creation.


It gives you a very good gauge of what your audience is interested in for a small time investment.


Threads can be quickly scaled up to blogs, repurposed for carousels, cut down for sub 1 min Reels and TikToks, key points extracted for 7-second videos and used as the outline for long-form videos.


So building on the A.I. Growth Prompt from last week let’s turn a title into a Twitter thread.


Prompt Outline:

Prompt Part 1


I am going to give you instructions first. I will then ask you if you understand. When you confirm your understanding, I will provide you with the content to complete your task.


I want you to act as an expert social media copywriter. The audience you are targeting {avatar description}. They want {avatar goals}. 


I want you to use the very latest copywriting techniques for creating viral Twitter threads.


The thread will entertain, engage and educate them. The thread should provide the reader with actionable steps which they can begin implementing immediately. 


The language used in the thread should sound relaxed, fun, and human. The copy you draft should pass all AI detection tests. Come up with exciting and unique angles that sound fresh and original. 


Here is the format for the thread:


<–template start→

Title: {Title goes here}


<–Opening Tweet:–> 

<–Tweet 1, Line 1 – Opening Hook–> 

For the opening hook, use one of the following:

– Bold declarative statement

– Thought-provoking question

– Controversial opinion

– A moment in time

– A vulnerable statement

– A unique insight


<–Tweet 1, Line 2 – Stir Emotion–> 

why most people get it wrong, what people may be missing, why key point is important


<–Tweet 1, Line 3 – Resolution–>

Here is how you can…. 

Here are {number of steps or points} to {achieve a goal or solve problem}.


<–Tweet 2 – Anchor Tweet–>

Tweet 2 is the anchor tweet. If they read no further, they will have received massive value and will understand their problem and the solution


<–Thread Body–>

Step 1: {Step 1 Title}

{Detailed explanation of step 1}


Step 2: {Step 2 Title}

{Detailed explanation of step 2}


Step 3: {Step 3 Title}

{Detailed explanation of step 3}


Step 4: {Step 4 Title}

{Detailed explanation of step 4}


Step 5: {Step 5 Title}

{Detailed explanation of step 5}


If there are essential additional steps required please use them.


<–Sign off Tweet. Do not modify–>

If you enjoyed this thread:


  1. Follow me 


for daily threads on {my topics}


  1. Join my free newsletter:

{newsletter url}

Discover {benefit of newsletter}.

<–template end→


Please do not take any action yet. Do you understand what I am asking you to do? Do not summarize the task simply reply yes or no.


Prompt Part 2

Please draft a Twitter Thread using the title below and the template provided in the previous chat.


Here are the rules you must follow.


No part of the thread should be over 280 characters

Do not use hashtags in the thread

Do not use emojis in the thread

Make the thread sound human. Avoid AI detection.

All copy should be below an 6th-grade level

Use the term I instead of we

Find interesting angles to make it sound unique and original

Make it fun, entertaining, and engaging

Do not call out the avatar in the opening tweet.

Do not output template headings and sections

Keep the sentences short. Aim for less than 10 words.


Based on the title below, please complete the template outlined in the previous chat.


Draft two versions.


Version 1 – Standard creativity

Version 2 – Advanced creativity


This is the title for the Thread:


A.I. Growth Prompt Swipe File

U – Uplevel Ads

Facebook ad to free webinar

Simple ad format here from Codie. She lets the Creative do the talking.


There’s lots of debate as to whether a native image without any test performs better than an ad style image.


The truth is they both work. And, they can both work even in the same account and the same campaign.


Your job is to test both in every campaign and see which one gets the best results for you.


This image has a massive hook.


Learn how to buy successful businesses with other people’s money.


Oh, my word. While buying a successful business is awesome. 


Buying a successful business with OPM is the ultimate hack.


She then backs this up with some massive social proof…..


Join 20,000+ people.


And our most popular word used in lead gen ads….. FREE.


Facebook Ad Swipe Files:


N – Now Launching


And then onto the offer page.


“Learn How To Buy Your First Small Business in Just 30 Days”


It’s clear. It’s specific. It’s time-bound. It aligns perfectly with the topic of the launch webinar.


But what she’s really selling is “Financial Freedom”

Codie amps up how difficult it is to start a business.


She is offering you a “fool-proof”, step-by-step, approach to shortcut all the hassle and risk.


To take the “Unconventional” counter-intuitive approach that will make all your dreams come true without the pain and struggle.


Did someone say silver bullet???

C – Conversion Optimization

Want high-converting, profitable Facebook ads?


The key to success is attention-grabbing Creative.


Most advertisers struggle to consistently produce a high return on ad spend.


Video Ads will transform your results.


Here are 6 simple steps to producing high-converting video ads.

If you want to grow your online course or membership business with Facebook ads, video is your best way forward. Video ads can boost conversions by up to 80%? But if they aren’t produced properly, they’ll suck. In this thread, I’ll show you how to do it.


  1. Start with a problem

We are hardwired to pay attention to things that will help us survive or thrive. We ignore everything else. Start off with a big pain point your audience needs to solve. Knowing your audience is key to picking problems that will grab their attention.


  1. Write a compelling script 

Here’s a video structure that works: Hook > Problem > Solution(Offer) > CTA. Remember, people don’t care about you or your solution. They only care about how you can improve their lives. Make your script entirely about them.


  1. Keep it short and sweet

As a knowledge-based business, your video ads will bring people to a lead magnet or mini-front-end offer. For these funnels, keep your video ads to under 30 seconds. Get your message across quickly and effectively.


  1. Use a pattern interrupt

Start your video with an interesting on-screen movement or video effect. Do something in the first second that visually grabs people’s attention. This will buy you 3-5 seconds to say something interesting that convinces them to keep watching the rest of the video.


  1. Add captions

Most users watch videos on Facebook with the sound off. Captions will ensure your message gets across, even in silent mode.


  1. Use a strong call-to-action (CTA) 

Your CTA should be specific, clear, and compelling. Encourage users to take the desired action, whether it’s signing up for a free trial or making a purchase.


Whether you are just starting out or you want to scale your online course and membership business, Facebook video ads need to be part of your creative strategy. The first 5 seconds of your video are the most important. Focus on this first.

H – Hot Take


The Power of Moments – Why Certain Experiences Have Extraordinary Impact


How can you create special moments for your course and membership subscribers?




P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
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