3-part webinar headline drafting AI prompt

3-part webinar headline drafting AI prompt

Prompt Objective:

To produce 20 high-converting webinar opt-in page titles

 

Prompt Instructions:

Insert each of the prompts individually in sequence.

Enter details for your webinar and avatar in the sections {marked in red}

 

Prompt Outline:

 

Prompt 1

I want you to act as an expert direct response marketer and webinar funnel specialist. In a minute, I will ask you to draft a series of webinar headlines.

Here are the details of the webinar.

 

The webinar topic is:

{outline webinar topic}

 

The target audience for the webinar is:

{outline webinar avatar}

 

The desired outcome or benefit of the webinar is:

{outline webinar benefit or outcome}

 

Unique Selling Proposition:

{what makes this webinar unique is}

 

Key Pain Points or Challenges:

{the key pain points or challenges facing your audience}

 

Primary Objective of Webinar:

{details of the offer being made on the webinar}

 

Don’t take any action yet. Simply confirm that you understand what I am asking you to do.

 

Prompt 2

Perfect. Here are 15 webinar headline formats for you to try.

 

Please study these formats and get ready to complete your task.

 

Don’t take any action yet. Simply confirm that you have studied the headline formats.

 

  1. Problem-Solution Headlines:
    • “Discover How to [Solve a Specific Problem] in [Time Frame/Number of Steps]”

 

  1. Benefit-Driven Headlines:
    • “How to [Achieve a Desired Benefit] Without [Pain Point/Obstacle]”

 

  1. Urgency-Driven Headlines:
    • “Limited Time Opportunity: [Benefit] Before [Deadline/Scarcity Factor]”

 

  1. Social Proof Headlines:
    • “How [Number] [Type of People] Used This Method to [Desired Outcome]”

 

  1. Question Headlines:
    • “Are You Still Struggling With [Pain Point]? Discover [Solution]”

 

  1. Value Proposition Headlines:
    • “Get [Benefit 1], [Benefit 2], and [Benefit 3] in [Time] without [Pain Point/Objection]”

 

  1. Reason Why Headlines:
    • “7 Reasons Why You Should [Desired Action] Today”

 

  1. Fear of Missing Out (FOMO) Headlines:
    • “Discover The Little Know Secret [Avatar] Is Using To Get [Benefit 1], [Benefit 2], and [Benefit 3]”

 

  1. Storytelling Headlines:
    • “How [Person] Went From [Struggle] to [Desired Outcome]”

 

  1. Controversial Headlines:
    • “The Secret [Industry/Niche] Doesn’t Want You to Know About [Topic]”

 

 

  1. Mistake/Myth-Busting Headlines:
    • “The [Number] Biggest Mistakes People Make With [Topic] (and how to avoid them)”

 

  1. Specificity Headlines:
    • “Steal The Exact [Number] Step Process I Use To [Achieving a Specific Outcome]”

 

  1. Instructional Headlines:
    • “How to [Achieve Desired Outcome] in [Time Frame/Number of Steps]”

 

  1. Objection-Busting Headlines:
    • “Why [Common Objection] Shouldn’t Stop You From [Taking Desired Action]”

 

  1. Aspirational Headlines:
    • “Become the [Desired Identity/Outcome] You’ve Always Wanted”

 

 

 

Prompt 3

I would now like you to draft 20 high-converting headlines for my webinar.

 

Based on the topic and the audience, please select the formats that will produce the highest conversion rates.

You can download the prompt here:

 

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Decoding a High-Converting Webinar Funnel

Decoding a High-Converting Webinar Funnel

There I was, minding my own business on Saturday night, as I do…

 

…flicking through the Facebook ad library when I came across this little beaut of a funnel.

 

Here’s a screenshot of the webinar registration page.

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This opt-in page is from Doggy Dan – The Online Dog Trainer.

I love how he owns the space with his name.

But that isn’t what caught my attention. 

I immediately spotted he is running Facebook ads for a live once-a-week webinar.

Not just that, but he also gives the option to register for this week’s webinar or the next one.

The Live v Evergreen webinar debate

Over the past few weeks, I’ve had many conversations with clients about webinars.

Should webinars be live, or should they be evergreen?

Should we test the webinar by running it live and then move to evergreen?

If you follow the Russel Brunson approach, you should run your webinar live once a week for at least 12 weeks.

If the webinar is converting after 12 live deliveries, you flip it over to evergreen.

One of my early clients in Kelso Digital took the Russel approach.

We ran a weekly live webinar for 12 weeks. 

They were new to the online business world.

They didn’t have a list and had never worked with the target avatar. 

But they had all the subject matter expertise in the world.

It was tough going, but we got there in the end. 

By webinar 3, the ads kicked in, and we capped our spend to 150 people per webinar.

By webinar 4 or 5, we dialed in the offer.

By webinar 6 we were a well-oiled machine.

By the twelfth webinar we had a high converting funnel.

But this isn’t everyone’s cup of tea.

Several of my clients are currently debating the merits of live v evergreen.

And specifically, should they run the webinar live several times before moving to evergreen. 

So, let’s look at the pros and cons of starting with evergreen over testing with live webinars.

Pros of Testing The Live Webinar First

  1. You get to see people’s reactions live and judge what hits and what misses
  2. You get comfortable with the content, and your delivery becomes more relaxed
  3. Your storytelling improves, and little stories pop out that only happen when you are on your feet and live in front of a group
  4. Every week, you get to debrief and implement changes for the next week
  5. You have 12 weeks to find your hit webinar.
  6. You will get a higher conversion rate on a live webinar

Cons of Testing The Live Webinar First

  1. It’s a big time commitment
  2. When you go from live to evergreen, there will be a drop in conversions
  3. People behave differently on live v’s evergreen
  4. Saying the same shit over and over for 12 weeks in a row is tough going!
  5. The rolling tech setup for weekly live webinars is slightly more complex than evergreen only 
  6. Some people have to wait almost seven days from when they register to attend the webinar, which causes a big drop in attendance. 

Pros of Testing The Evergreen Webinar First

  1. You start as you mean to go on
  2. Your cost per lead will be lower
  3. Your attendance will be higher
  4. Higher attendance will give you more detailed stats on drop-off points
  5. You know positive tests will have long-term outcomes. They aren’t just things that will work on the live webinar
  6. You’ll have more time to work on the funnel

Cons of Testing The Evergreen Webinar First

  1. It’s harder to test hooks, messaging and see what lands
  2. You don’t get live, honest feedback
  3. You don’t have the opportunity to interact and learn from your audience
  4. You don’t get the chance to identify points of confusion
  5. You don’t hear the objections to buying first-hand
  6. You don’t get to try on new presenting techniques and styles

So, where does that leave us?

Well, if you need to validate your offer, find out more about your audience, understand objections, and test concepts, you should run your webinar live until it converts.

If you are an established online business with a proven offer that is moving from live launching to webinars, you can go directly to Evergreen.

But somewhere in the middle is optimum.

Get your evergreen webinar and funnel up and running.

Then, add a live webinar every now and again to test new concepts and approaches.

Oh, and check out the headline and subhead combo on this opt-in page.

But Doggy Dan lets himself down a little by hosting his webinar opt-in page on the webinar platform.

His conversion rates would increase if he took his opt-in page in-house and built a custom registration page. 

LEADS – Opt-in Page Swipe Files:

UPLEVEL ADS – Facebook Ad Swipe Files:

NOW LAUNCHING – Sales Page Ad Swipe Files:

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00080

Launch Newsletter Issue #00080

Hey, hey, it’s L.A.U.N.C.H., think of us as your online business growth barista – we know your order, and yes, we add the extra shot of clarity.

Here's what we have for you today
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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you think L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

Opt-in page copy that will leave people drooling

There I was, minding my own business on Saturday night, as I do…

 

…flicking through the Facebook ad library when I came across this little beaut of a funnel.

 

Here’s a screenshot of the webinar registration page.

blank

This opt-in page is from Doggy Dan – The Online Dog Trainer.

I love how he owns the space with his name.

But that isn’t what caught my attention. 

I immediately spotted he is running Facebook ads for a live once-a-week webinar.

Not just that, but he also gives the option to register for this week’s webinar or the next one.

The Live v Evergreen webinar debate

Over the past few weeks, I’ve had many conversations with clients about webinars.

Should webinars be live, or should they be evergreen?

Should we test the webinar by running it live and then move to evergreen?

If you follow the Russel Brunson approach, you should run your webinar live once a week for at least 12 weeks.

If the webinar is converting after 12 live deliveries, you flip it over to evergreen.

One of my early clients in Kelso Digital took the Russel approach.

We ran a weekly live webinar for 12 weeks. 

They were new to the online business world.

They didn’t have a list and had never worked with the target avatar. 

But they had all the subject matter expertise in the world.

It was tough going, but we got there in the end. 

By webinar 3, the ads kicked in, and we capped our spend to 150 people per webinar.

By webinar 4 or 5, we dialed in the offer.

By webinar 6 we were a well-oiled machine.

By the twelfth webinar we had a high converting funnel.

But this isn’t everyone’s cup of tea.

Several of my clients are currently debating the merits of live v evergreen.

And specifically, should they run the webinar live several times before moving to evergreen. 

So, let’s look at the pros and cons of starting with evergreen over testing with live webinars.

Pros of Testing The Live Webinar First

  1. You get to see people’s reactions live and judge what hits and what misses
  2. You get comfortable with the content, and your delivery becomes more relaxed
  3. Your storytelling improves, and little stories pop out that only happen when you are on your feet and live in front of a group
  4. Every week, you get to debrief and implement changes for the next week
  5. You have 12 weeks to find your hit webinar.
  6. You will get a higher conversion rate on a live webinar

Cons of Testing The Live Webinar First

  1. It’s a big time commitment
  2. When you go from live to evergreen, there will be a drop in conversions
  3. People behave differently on live v’s evergreen
  4. Saying the same shit over and over for 12 weeks in a row is tough going!
  5. The rolling tech setup for weekly live webinars is slightly more complex than evergreen only 
  6. Some people have to wait almost seven days from when they register to attend the webinar, which causes a big drop in attendance. 

Pros of Testing The Evergreen Webinar First

  1. You start as you mean to go on
  2. Your cost per lead will be lower
  3. Your attendance will be higher
  4. Higher attendance will give you more detailed stats on drop-off points
  5. You know positive tests will have long-term outcomes. They aren’t just things that will work on the live webinar
  6. You’ll have more time to work on the funnel

Cons of Testing The Evergreen Webinar First

  1. It’s harder to test hooks, messaging and see what lands
  2. You don’t get live, honest feedback
  3. You don’t have the opportunity to interact and learn from your audience
  4. You don’t get the chance to identify points of confusion
  5. You don’t hear the objections to buying first-hand
  6. You don’t get to try on new presenting techniques and styles

So, where does that leave us?

Well, if you need to validate your offer, find out more about your audience, understand objections, and test concepts, you should run your webinar live until it converts.

If you are an established online business with a proven offer that is moving from live launching to webinars, you can go directly to Evergreen.

But somewhere in the middle is optimum.

Get your evergreen webinar and funnel up and running.

Then, add a live webinar every now and again to test new concepts and approaches.

Oh, and check out the headline and subhead combo on this opt-in page.

But Doggy Dan lets himself down a little by hosting his webinar opt-in page on the webinar platform.

His conversion rates would increase if he took his opt-in page in-house and built a custom registration page. 

LEADS – Opt-in Page Swipe Files:

UPLEVEL ADS – Facebook Ad Swipe Files:

NOW LAUNCHING – Sales Page Ad Swipe Files:

3-part webinar headline drafting AI prompt

And on the topic of webinars……

I went ahead and designed a prompt to help you generate 20 titles for your webinar.

This 3 part prompt is pre-loaded with my 15 highest-converting headline formats.

You can download the prompt here:

 

 

How to scale Facebook Ads profitably

The quickest way to grow your online course or membership business is with Facebook Ads.

You may strike gold with lower-budget ad campaigns.

But most people struggle when it comes to scaling Facebook Ads profitably.

Here’s the 6-step approach I use with my clients to scale without killing your ROI   

Step 1: Create a compelling offer. The single biggest factor that will dictate the profitability of your ad campaign is your offer. Your audience needs to be certain that you can solve a #1 pain point and help them achieve a dream outcome, quickly, without much effort.

Step 2: Identify their blockers. What’s holding your perfect-fit client back? What do they think they need to take their next step and get moving? Whatever our solution or promise, the language and hooks we use must reflect what’s happening in their world.   

Step 3: Create hot-button ad copy & creative. People only pay attention to their highest priority, front-of-mind issues. Use attention-grabbing headlines and images that relate to the problems they face and the dream outcomes they desire.

Step 4: Launch and analyze. Keep things simple to start with. On the ad level – 3 ads, 3 creative, 2 headlines. On an audience and Ad Set level, a broad audience, lookalike audience, and interest-based. Run for a minimum of 3-4 days, then analyze the data.

Step 5: Optimize and test. Kill the poor-performing ads, duplicate and tweak the winning ads. Only test one element at a time. Keep a journal of your tests – your hypothesis, what was changed, and the results. Landing page optimization has the biggest ROI.

Step 6: Scale with confidence. When you’ve identified and tested your winning combinations, scale using advantage campaign budget campaigns. Patience is a virtue. At scale, you will need a higher rate of copy and creative refresh. 

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Next time you can’t decide on something, remember this. 

 

A few more good principles of decision making:

 

  • One option is no options. You need at least 2
  • If you don’t like 2 options, don’t pick between losers, instead – try to create a 3rd option
  • When it comes to people (marriage, business partners, etc..) “if it’s not a hell yes, it’s a hell no”

 

P.S. If you like this newsletter and want to support it, you can:

Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

The Art of Persuasive Copywriting for Facebook Ads

The Art of Persuasive Copywriting for Facebook Ads

The Art of Persuasive Copywriting for Facebook Ads

Facebook ads are complex. 

Many factors impact the success of your campaign.

Writing copy that gets people to take action, however, is your greatest lever.

Here’s the key to writing persuasive Facebook Ad copy.

Persuasive copywriting is the #1 skill you need to develop to crack Facebook ads.

Yes, creative, audience, and setup are important, but if you give Facebook killer copy and a broad audience, you will see results. Here are 6 ways to write copy that gets people to take action. 

Craft a killer headline: Make it intriguing, benefit-driven, and focused on your audience’s pain points. A great headline grabs attention and gets them to read further.

Address their pain points: Speak to their challenges and how your product can help alleviate them.

Demonstrate the transformation: Don’t talk about benefits or features. Show people how their lives will be better. Pain a vivid picture of their future life once they have implemented your solution.

Use social proof: Incorporate stories, testimonials, and case studies to build trust and credibility with potential customers.

Create a sense of urgency: Deadlines, limited-time offers, and disappearing bonuses will nudge prospects to get off the fence and take action.

End with a clear call-to-action (CTA): Make it simple and direct. Tell them exactly what to do next to access your product.

 

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Monetizing Pre-Launch Workshops: VIP Upsell Mastery

Monetizing Pre-Launch Workshops: VIP Upsell Mastery

But Stu doesn’t kick back and put his feet up there. 

There’s money to be made before he even launches his course.

More and more, the big launchers are moving towards liquidating the cost of their ads before they open the doors to their paid products.

In this case, Stu has a lovely little $47 VIP upsell package for his free pre-launch workshop. 

Once you opt-in for The Membership Workshop you are offered a VIP Fast Pass.

Like all good upsells, it offers a shortcut.

In this case a shortcut to go from learning to implementation to quick, profitable results.

“Start building your membership with confidence”

VIP Upsell Swipe Files:

 

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Workshop Opt-ins: Advanced Facebook Ad Techniques

Workshop Opt-ins: Advanced Facebook Ad Techniques

Running Facebook ads to a fixed date launch workshop in the future normally increases  your cost per lead.

The biggest reason for this is delayed gratification.

People want to feel all their problems will be solved when they hit the submit button.

Waiting for a live workshop decreases this feeling and lowers your conversion rate.

Lining up immediately available lead magnets in front of your launch workshop will both decrease your front-end cost per lead and increase your workshop opt-in rates.

When someone takes action towards a goal by opting in for a lead magnet, there is an immediate dopamine hit.

If that is followed by a free offer that takes them one more step closer to their goals, the dopamine wave will carry them to opt-in before they can even think about it.

But even if it doesn’t, you now have their email address and the opportunity to get them excited about your pre-launch workshop.

Let’s take a look at Stu’s ads for each of his lead magnets:

 

This is where we start to see the real power of having multiple lead magnets.

 

Stu can customize his ad copy to target the specific challenges and fears of that avatar.

 

The amazing thing about Meta is it can hunt down and display ads to people who are in this phase.




 

We can see Stu stepping up his messaging in this ad to talk more about the potential of your membership business.

 

Calculators are fantastic lead magnets that produce low CPLs and are massive link-building SEO assets. 

 

If you are just considering memberships as an option talking about 6, 7, or 8-figure businesses will not resonate with you. 

 

But it’s sure to capture people’s attention who have put some thought into their membership. 


 

Again, we see the progression in the copy from calculating how much you could make in your membership to creating and scaling your membership.


 

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How to Craft Successful Launch Strategies

How to Craft Successful Launch Strategies

The key to a successful launch is having a rabid audience that’s whipped into a frenzy.

 

An audience waiting impatiently for an opportunity to buy something from you.

 

So the question becomes, how do we whip our audience into a buying frenzy?

 

The answer; We show them a future so good it makes their wildest dreams look dull.

 

It might sound easy, but it’s not.

 

The key is painting a future beyond their wildest dreams that they believe they can achieve.

 

Sure, we can make massive promises, but how do we make people believe this time will be different? 

 

How do we show them this time they will get the promised results?

 

We do this by: 

  1. Understanding their current pain points and frustrations and what’s stopping them from moving forward
  2. Being able to speak accurately about their primary goals, dreams, and ambitions. 
  3. Showing them a set of simple steps to take them from where they are to where they want to go.
  4. Proving you have a proven framework to get them to where they want to go.
  5. Proving you are the person they want to lead them to where they want to go.

 

Let’s dive into Stu’s funnel.

 

Most launch funnels start with the promotion of a pre-launch workshop or webinar.

Stu starts well in advance with not just 1 lead magnet but multiple lead magnets.

 

The lead magnets align with the awareness and experience levels of the different avatars who will go onto to purchase his course.

 

Looking through the Meta Ad Library, I have found 4 different lead magnet offers:


 

This is aimed at the least aware people. 

 

They like the idea of an online business but have no idea where to start.

 

This is aimed at people who have considered membership and who Stu wants to get excited about the revenue opportunity of launching their membership.

 

This is aimed at people who are ready to launch their membership and want to discover the best way possible to do it.

This is aimed at existing membership site owners who want to scale and grow and existing membership.

These clearly line up with the 4 potential avatars:

  • Can I leave my 9-5 or build an online business?
  • I want to launch an online business, but will I make enough money?
  • I have an idea for a membership, but how do I launch it?
  • How do I scale my membership?

 

If you have a digital offer, you are going to have multiple avatars who will purchase.

 

How are you supporting each of them based on where they are today?

 

How are you showing them that you understand their pain points and their primary frustrations?

 

How are you tailoring your messaging to show them that you understand their primary goals and desires?

 

Each of the 4 lead magnets lead beautifully into the:

 

 

This is Stu’s pre-launch workshop leading to his course – The Membership Experience.

 

After people opt-in for any of the lead magnets they are immediately offered a seat on the Membership Workshop.

This is a great example of meeting people where they are, giving them a tiny step to take that solves a key pain point, and then giving them a simple next step to take.

Do yourself a favour and click on any of the links above and register for Stu’s Membership Workshop. You won’t be disappointed!

Opt-in Page Swipe Files:

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00079

Launch Newsletter Issue #00079

Hey, hey, it’s L.A.U.N.C.H., your online business growth espresso – a small shot with a massive launch wake-up punch.

Grab your popcorn, slip on your comfy pants, and settle in for a blockbuster launch.

This isn’t an ordinary launch. 

No, Siree! This is one of the biggest course launches of the year.  

There’s so much to learn, I’m going to break this into 3 phases.

  • Phase 1 – Launch Awareness
  • Phase 2 – Pre-Launch Engagement
  • Phase 3 – Offer Delivery

My first recommendation is you go and register for this launch straight away:

Why would I recommend this?

  1. You will learn more about how to launch by studying the best in the business launching than you will by taking a $1,997 course.
  2. I want you to study each email from Stu to see how you can improve your launch and sales emails.
  3. I want you to geek out over how Stu structures his workshops and offers.
  4. You will learn a hell of a lot about how to build a profitable membership

Stu is world-class at two things – Helping people build memberships and launching.

And it just so happens it’s time to see him do both.

The best way to learn about launching is to experience one in action.

This is your chance to grab a front-row ticket to one of the best launches each year.

And then check back in with LAUNCH as we break down each step in Stu’s launch.

Sharing the insider secrets to Stu’s launch and what you can do to make your next launch a massive success. 

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you think L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

The key to a successful launch is having a rabid audience that’s whipped into a frenzy.

 

An audience waiting impatiently for an opportunity to buy something from you.

 

So the question becomes, how do we whip our audience into a buying frenzy?

 

The answer; We show them a future so good it makes their wildest dreams look dull.

 

It might sound easy, but it’s not.

 

The key is painting a future beyond their wildest dreams that they believe they can achieve.

 

Sure, we can make massive promises, but how do we make people believe this time will be different? 

 

How do we show them this time they will get the promised results?

 

We do this by: 

  1. Understanding their current pain points and frustrations and what’s stopping them from moving forward
  2. Being able to speak accurately about their primary goals, dreams, and ambitions. 
  3. Showing them a set of simple steps to take them from where they are to where they want to go.
  4. Proving you have a proven framework to get them to where they want to go.
  5. Proving you are the person they want to lead them to where they want to go.

 

Let’s dive into Stu’s funnel.

 

Most launch funnels start with the promotion of a pre-launch workshop or webinar.

Stu starts well in advance with not just 1 lead magnet but multiple lead magnets.

 

The lead magnets align with the awareness and experience levels of the different avatars who will go onto to purchase his course.

 

Looking through the Meta Ad Library, I have found 4 different lead magnet offers:


 

This is aimed at the least aware people. 

 

They like the idea of an online business but have no idea where to start.

 

This is aimed at people who have considered membership and who Stu wants to get excited about the revenue opportunity of launching their membership.

 

This is aimed at people who are ready to launch their membership and want to discover the best way possible to do it.

This is aimed at existing membership site owners who want to scale and grow and existing membership.

These clearly line up with the 4 potential avatars:

  • Can I leave my 9-5 or build an online business?
  • I want to launch an online business, but will I make enough money?
  • I have an idea for a membership, but how do I launch it?
  • How do I scale my membership?

 

If you have a digital offer, you are going to have multiple avatars who will purchase.

 

How are you supporting each of them based on where they are today?

 

How are you showing them that you understand their pain points and their primary frustrations?

 

How are you tailoring your messaging to show them that you understand their primary goals and desires?

 

Each of the 4 lead magnets lead beautifully into the:

 

 

This is Stu’s pre-launch workshop leading to his course – The Membership Experience.

 

After people opt-in for any of the lead magnets they are immediately offered a seat on the Membership Workshop.

This is a great example of meeting people where they are, giving them a tiny step to take that solves a key pain point, and then giving them a simple next step to take.

Do yourself a favour and click on any of the links above and register for Stu’s Membership Workshop. You won’t be disappointed!

Opt-in Page Swipe Files:

 

 

U – Uplevel Ads

Running Facebook ads to a fixed date launch workshop in the future normally increases  your cost per lead.

 

The biggest reason for this is delayed gratification.

 

People want to feel all their problems will be solved when they hit the submit button.

 

Waiting for a live workshop decreases this feeling and lowers your conversion rate.

 

Lining up immediately available lead magnets in front of your launch workshop will both decrease your front-end cost per lead and increase your workshop opt-in rates.

 

When someone takes action towards a goal by opting in for a lead magnet, there is an immediate dopamine hit.

 

If that is followed by a free offer that takes them one more step closer to their goals, the dopamine wave will carry them to opt-in before they can even think about it.

 

But even if it doesn’t, you now have their email address and the opportunity to get them excited about your pre-launch workshop.

 

Let’s take a look at Stu’s ads for each of his lead magnets:


 

This is where we start to see the real power of having multiple lead magnets.

 

Stu can customize his ad copy to target the specific challenges and fears of that avatar.

 

The amazing thing about Meta is it can hunt down and display ads to people who are in this phase.




 

We can see Stu stepping up his messaging in this ad to talk more about the potential of your membership business.

 

Calculators are fantastic lead magnets that produce low CPLs and are massive link-building SEO assets. 

 

If you are just considering memberships as an option talking about 6, 7, or 8-figure businesses will not resonate with you. 

 

But it’s sure to capture people’s attention who have put some thought into their membership. 


 

Again, we see the progression in the copy from calculating how much you could make in your membership to creating and scaling your membership.


 

And finally, to existing membership site owners. 

And the real key to business growth – Retention.

Facebook Ad Swipe Files:

 

N – Now Launching

But Stu doesn’t kick back and put his feet up there. 

 

There’s money to be made before he even launches his course.

 

More and more, the big launchers are moving towards liquidating the cost of their ads before they open the doors to their paid products.

 

In this case, Stu has a lovely little $47 VIP upsell package for his free pre-launch workshop. 

 

Once you opt-in for The Membership Workshop you are offered a VIP Fast Pass.

 

Like all good upsells, it offers a shortcut.

 

In this case a shortcut to go from learning to implementation to quick, profitable results.

 

“Start building your membership with confidence”

 

VIP Upsell Swipe Files:

C – Conversion Optimization

Facebook ads are complex. 

 

Many factors impact the success of your campaign.

 

Writing copy that gets people to take action, however, is your greatest lever.

 

Here’s the key to writing persuasive Facebook Ad copy.

 

Persuasive copywriting is the #1 skill you need to develop to crack Facebook ads.

Yes, creative, audience, and setup are important, but if you give Facebook killer copy and a broad audience, you will see results. Here are 6 ways to write copy that gets people to take action. 

 

Craft a killer headline: Make it intriguing, benefit-driven, and focused on your audience’s pain points. A great headline grabs attention and gets them to read further.

 

Address their pain points: Speak to their challenges and how your product can help alleviate them.

 

Demonstrate the transformation: Don’t talk about benefits or features. Show people how their lives will be better. Pain a vivid picture of their future life once they have implemented your solution.

 

Use social proof: Incorporate stories, testimonials, and case studies to build trust and credibility with potential customers.

 

Create a sense of urgency: Deadlines, limited-time offers, and disappearing bonuses will nudge prospects to get off the fence and take action.

 

End with a clear call-to-action (CTA): Make it simple and direct. Tell them exactly what to do next to access your product.

 

H – Hot Take

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Just about sums it up….

 

 

P.S. If you like this newsletter and want to support it, you can:

Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

Facebook Ad Drafting Tip

Writing Persuasive Ad copy: Facebook Ad Drafting Tip

Writing Persuasive Ad copy: Facebook Ad Drafting Tip

 

Facebook ads are complex. 

Many factors impact the success of your campaign.

Writing copy that gets people to take action, however, is your greatest lever.

Here’s the key to writing persuasive Facebook Ad copy 

Persuasive copywriting is the #1 skill you need to develop to crack Facebook ads.

Yes, creative, audience, and setup are important, but if you give Facebook killer copy and a broad audience, you will see results. Here are 6 ways to write copy that gets people to take action. 

Craft a killer headline: Make it intriguing, benefit-driven, and focused on your audience’s pain points. A great headline grabs attention and gets them to read further.

Address their pain points: Speak to their challenges and how your product can help alleviate them.

Demonstrate the transformation: Don’t talk about benefits or features. Show people how their lives will be better. Pain a vivid picture of their future life once they have implemented your solution.

Use social proof: Incorporate stories, testimonials, and case studies to build trust and credibility with potential customers.

Create a sense of urgency: Deadlines, limited-time offers, and disappearing bonuses will nudge prospects to get off the fence and take action.

End with a clear call-to-action (CTA): Make it simple and direct. Tell them exactly what to do next to access your product.

 

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2 High Converting Landing Pages for Maximizing Conversions

2 High Converting Landing Pages for Maximizing Conversions

 

#1 Revive your list and increase your sales

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I’m 50/50 on “better-than-tv” 

I’m sure he means people would prefer to read your emails than look at TV.

But the fact that I am asking the question is enough.

The rest of the copy is on the money, though.

“Unlimited Story Diven Emails At Your Fingertips

……

Plan and write entire email sequences in the time it currently takes you to write just one email.”

Great use of simple visuals, and one of the cleanest heroes I’ve seen in a long time.

This format is definitely worth a test for your next offer page.

SWIPE FILES

 

 

#2 Get 3x more done every week

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A self-quote will probably only work if you are as well-known as Brendon.

But that one underlined sentence is the key to conversion on this page.

It’s specific, it’s odd, it’s unusual, it’s not overhyped (100X), and it’s got me hooked.

Even if it doesn’t help me get 3 times more work done if it even gets me to 1.5X it’s worth it.

SWIPE FILES