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L – Latest News
LinkedIn is stepping up its game by testing video ad placement on streaming services, giving your promotions TV-like reach.
With the rise of streaming content consumption, this move could be the perfect opportunity to expand your video marketing and make your ads the star of the show.
Google Ads has given itself a makeover and is flaunting its new design like a model on a catwalk.
With a snazzy left-side menu and organized pages, it’s like the platform went from sweatpants to a designer suit. So, all you digital marketers better get ready to strut your stuff because this new look will be the default by 2024, whether you like it or not.
If you want to run ads in the EU, get ready for some bureaucratic shenanigans.
Find out the hilarious hoops you’ll have to jump through if your Facebook or Instagram ads target the EU. From entering beneficiaries and payers to complying with laws, this blog post will have you laughing all the way to the Ad Library!
A – A.I. For Growth
A.I. Prompt of the Week
Prompt Objective:
Lead2Launch ChatGPT Facebook Ad Drafting Prompt Series – Step 5
Continue in the same chat as Step 4.
Today’s prompt is:
- Step 4 – Opt-in page drafting
Prompt Outline:
I want you to act as an expert direct-response copywriter.
Here is a description of my funnel:
{identify funnel steps (opt-in page > mini-product upsell page > email engagement sequence > launch}
The ultimate goal of my funnel is to:
{get people to register for membership name / program name}
The opt-in incentive is:
{opt-in incentive (pdf download/checklist/video/step-plan/assessment}.
Here is the copy from the opt-in incentive:
Applying all the principles of direct response copywriting. Writing in the styles of Eugene Schwartz, Jeff Ovigly, Gary Halbert, and Claud Hopkins, I want you to draft copy for the first step of my funnel.
The copy should be in the following structure:
- Headline
- Subheadline
- Body Copy (1-2 lines)
- 3/4 Fascination Bullet Points
- Call To Action
Please also suggest a suitable image for the landing page.
Please draft two variations
Version 1 – Standard creativity
Version 2 – Advanced creativity
Your copy should sound relaxed, fun, and human. The copy provided should pass all AI detection tests. Come up with exciting and unique angles that sound fresh and original. Refrain from drafting content that sounds overhyped or over-sensationalized.
Prompt Use Case
- Step 3 in the Lead2Launch ChatGPT Facebook ad drafting process
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With its magical powers, you’ll be spitting spoken gold in any voice, style, or language faster than you can say “sasquatch serenades.”
U – Uplevel Ads
Michael Hyatt is one of the few “gurus” who has successfully transitioned from a personality-based business to an independent brand.
Over the past few years, he has transistioned from Michael Hyatt & Co. to Full Focus.
But this doesn’t mean he can’t use personality in his ads
What an opening to an ad.
- An open loop is established with the first line and a direct call out to the avatar. Everyone wants to know what their “Achilles Heel” is. Especially as most people’s Achilles Heel’s high in plain sight. In our AIDA framework, with just 8 words, we can tick off the “A” for attention.
- Then boom….. I had a heart attack. But this is amplified by the specificity – August 2022. From an AIDA perspective, this builds massive Interest and lures us down the slippery slope. To build our interest, Michael then draws us in with his story leading to his hear attack.
The ad then continues…..
- Micheal tells you that he thought he was doing everything right. Working out and eating properly, but there was a hidden sub-particle that caused his heart attack. He then transitions, asking you if there is a hidden sub-particle in your business that could lead to it blowing up. The solution….. Take my assessment to discover the hidden traps that could kill your business.
This is such a smart ad copy.
Word of warning:
No matter how attention-grabbing the intro is, I don’t recommend causing yourself a heart attack to give you copy ammunition.
But you can certainly apply this to lesser-impact outcomes.
Swipe Files:
N – Now Launching
Let’s look at Michael’s simple Book-a-Call Funnel structure.
The final product being sold is one-on-one coaching with a Full Focus Coach who has been trained in Michael’s methodologies.
The goal of the funnel is to get you to book a call.
The starting point is a Business Health Assessment.
Once the assessment is completed, you are then offered a free Business Growth Coaching Call.
Let’s break down the steps:
Assessment Opt-in Page
The assessment grades your business across 7 key metrics and helps you “Unmask hidden profit killers in only two minutes” to give you clarity on the health and scalability of your business. The promise is clear and unambiguous. After just 2 minutes, you will get your results and, with it, have identified what is holding you back from scaling.
- On your assessment results page, you are asked to schedule a results call. Book-a-call funnels and assessments are made to go with each other. The biggest problem I have seen with the book-a-call funnel is the purpose of the call doesn’t align with the next steps of the person opting in. With an assessment, you can offer a deep dive into the results, plus from a sales perspective, you have all the data you need to close the person into a coaching program.
- Every program, membership, or course should be broken down into 5-7 key areas. For each area, you should have a description of what excellent, good, average, and poor look like. Building an assessment to ask people which description best describes their reality is simple using a quiz builder like surveyfunnel.io.
Swipe Files:
C – Conversion
Not generating the online profits you want?
Struggling to create landing pages that convert?
Frustrated by underperforming sales funnels?
Don’t panic here are 7 simple steps to increasing your course and membership sales.
Without effective landing pages and sales funnels, your online business will struggle. In this thread, I’ll show you how to create high-converting pages and funnels that will attract and convert leads. Ready? Here we go!
Step 1: Clearly define your target audience and their needs. Think about who they are, their goals, motivations, and pain points. Use this information to create a customer avatar that guides your copy and design choices.
Step 2: Craft a compelling offer that speaks directly to your customer avatar. Your offer should solve their #1 problem or fulfill their ultimate desire. Make it easy to understand, highlight its value, and use persuasive language to encourage action.
Step 3: Design a visually appealing and user-friendly landing page that matches your offer. Use a clear and concise headline, subheading, and call-to-action. Make sure your page loads fast and looks great on all devices.
Step 4: Use a proven sales funnel structure that guides your leads towards the desired action. Start with a free or low-cost offer that leads to a higher-priced offer. Use upsells, downsells, and cross-sells to increase revenue per customer.
Step 5: Use social proof to increase credibility and trust. Include testimonials, reviews, case studies, and social media mentions on your landing page and throughout your sales funnel.
Step 6: Optimize your landing pages and sales funnels for conversions. Use A/B testing, heat maps, and analytics to track and improve your conversion rates. Test different headlines, offers, calls-to-action, and layouts.
Step 7: Keep testing, learning, and improving. Landing pages and sales funnels are not set-and-forget assets. Regularly review and analyze your metrics to identify areas for improvement. Experiment with new offers, designs, and copy.
Creating high-converting landing pages and sales funnels for your online business is crucial to attract and convert leads. It all starts with knowing your audience and crafting an offer they would feel stupid to turn down. So what’s the first thing your going to implement?
H – Hot Take
Do interesting shit……
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