The Psychological Edge Behind Workshop Sign-Ups


This guarantees a higher conversion rate and a lower cost per lead than a workshop opt-in.


Once someone opts in for the lead magnet, Ryan makes an offer for his week-long workshop.



This promises a deep dive on the lead magnet that someone has requested.


The psychological principle of consistency will drive people to register for the workshop as they have already committed to the lead magnet.


No one wants to feel like they didn’t make a good decision.


Also, notice the discount from $100 to free. 


Pricing the workshop, even if it is being offered for free, increases the perceived value.


And it also makes you feel like you are getting a great deal.

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