This is L.A.U.N.C.H., the online business growth newsletter that’s as irresistible as a ‘Free Plus Shipping’ deal.

 

Here’s what we have for you today:

  • Bummer, Threads is down for the count!
  • OpenAI is playing the trademark game like a pro!
  • Meta ad revenues skyrocket 12% leaving Microsoft and Alphabet in the dust!
  • A.I. For Growth
  • Facebook Ads Review – Jeff Walker – AI Launch Playbook – Facebook Ad
  • Landing Page Review – Jeff Walker – AI Launch Playbook – Opt-in Page
  • The 3 Game-Changing Emotional Triggers to Boost Your Conversions
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L – Latest News

Bummer, Threads is down for the count!

Mark Zuckerberg’s new social media platform, Threads, has lost over half of its users in just days! Read on to find out why this Twitter rival is struggling to retain its audience, and what hilarious excuses Zuckerberg gave for the plummet.

>>> Read more

OpenAI is playing the trademark game like a pro!

Unravel the mystery behind OpenAI’s filing for ‘GPT-5’ – Is it the future of AI or just a sneaky way to protect their cool name?

>>> Read more

Meta ad revenues skyrocket 12% leaving Microsoft and Alphabet in the dust!

With Meta’s double-digit growth, layoffs, and shuffling the deck, they’re proving that less staff and more engagement mean more money! Time to dig into the earnings reports and see how these tech giants are stacking up!

>>> Read more

A – A.I. For Growth

Latest A.I. Tools

Tired of snoozefest news apps that treat you like a passive reader?

Take charge of your news with witty AI summaries, bid farewell to clickbait, and now, enjoy news delivered with the smooth stylings of Snoop Dogg and the zen vibes of Gwyneth Paltrow! It’s like getting your news with a side of swag and a dash of enlightenment, all in one hilarious package.

>>> Read more

Unleash your inner Sherlock Holmes with AI-powered marketing automation on steroids.

Hyper-precision targeting and four layers of bounce detection mean you’ll reach the perfect prospects, not the rejects. Now, go crush it with charm and revenue!

>>> Read more

The kick-ass AI video creation platform that transforms your words into epic videos

Unleash your creative genius and turn your words into blockbuster videos with AI magic, making James Cameron jealous of your language versatility in 120 freaking languages!.

>> Read more

 

U – Uplevel Ads

One of the biggest names in the game is winding up for a big launch.

 

From the 17th to 31 August, Jeff Walker will deliver his hotly anticipated PLF Launch.

 

More on that below, but a key topic Jeff will address during his launch is A.I.

 

And, more specifically, how to leverage A.I. for bigger, easier, and more profitable launches.

 

So from the end of July, Jeff has been running lead generation ads for his A.I. Launch Playbook.

 

This is a genius move. Driving registration for a launch too far in advance is pointless.

 

However, filling your list with people who are interested in a topic that you are going to focus on during your launch is a win-win.

 

Jeff gets low-cost, high-quality leads that are aligned with his launch and time to build trust.

 

The leads get immediate gratification for a top-of-mind problem and will be brought even deeper during the launch.

 

Let’s dive into the ads:

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The allure of A.I. is dominating the headspace of online entrepreneurs all over the world.

 

When there is a wave in your industry, you best ride it.

 

The opening hook of the ad works because there is so much awareness and hype around A.I.

 

“Get my BEST AI prompts, shortcuts, & strategies…

 

… to launch & scale your business here:”

 

I like getting a link to the opt-in page early in the ad. 

 

I have found that ads with medium-length copy outperform short-form ads.

 

However, there are lots of people who won’t read longer form copy.

 

Putting your link high in the ad gives you the best of both worlds. 

 

You get an early CTA but provide additional information to convince people who need that little bit more.

One of the keys to writing engaging copy is making your sentences short.

 

When I can’t make a sentence less than 1 line, I love using “…” to break the sentence into two parts.

 

This approach is overused in this ad. The continuous use makes the copy hard to read.

 

Swipe File:

N – Now Launching

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The headline is far from the strongest proposition.

 

“Get the A.I. Edge… In Just One Click”

 

I don’t know what the A.I. edge is, and while one click tells me it is easy, it’s not either my:

  1. My primary fear/pain/challenge
  2. My #1 goal/dream/ambition

 

The fact that the topic is A.I. will more than make up for this, and the rest of the copy is sweet.


The subhead is where the magic kicks in. 

 

I’d love to see a test using the first line as the headline and changing the second line to – Get your proven….

 

Jeff delivers the A.I. Launch Playbook on the thank you page.

 

This is an interesting deviation from standard practice. 

 

If I was reading between the lines, they value the consumption of the lead magnet over inbox placement.

 

This may be because they plan to retarget opt-ins with ads to register for the upcoming masterclass, but they want to make sure people have consumed the lead magnet in advance.

 

Swipe File:

C – Conversion

Frustrated with your Facebook ad conversion rates

 

Want to profitably attract leads and make sales… 

 

…so you can grow your online business?

 

Here’s your shortcut to success! 

 

FACT: Emotional triggers are the secret to successful Facebook ads.

If you’re not using emotional triggers in your Facebook ads, you’re leaving money on the table! Keep reading to find out why emotional triggers work and how you can use them.

 

Step 1: Identify your target audience’s deepest desires, fears, and pain points.

Step 2: Create a compelling offer that addresses their emotional triggers.

Step 3: Use social proof to show that your product/service is the solution they need.

 

By using these three simple steps, you’ll create ads that resonate with your audience and trigger the right emotions to drive conversions

 

Emotional trigger #1: Fear of Missing Out (FOMO) 

Use scarcity, urgency, and exclusivity to create a sense of urgency and drive conversions. 

 

Emotional trigger #2: Social Proof 

Use testimonials, case studies, and user-generated content to show that your product/service is the solution they need. 

 

Emotional trigger #3: Instant Gratification 

Offer a quick and easy solution to your target audience’s pain points. 

Use a clear call-to-action (CTA) to make it easy for them to take action. 


Now you know the 3 Game-Changing Emotional Triggers to Boost Your Conversions Instantly! Use these emotional triggers to create Facebook ads that resonate with your audience, trigger the right emotions, and drive conversions! 

 

Don’t wait! Start using these emotional triggers in your Facebook ads today, and watch your conversions skyrocket!

H – Hot Take

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Keep going….

 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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