This is LAUNCH, the Goldendoodle of online business growth newsletters. The perfect mix of news and funnel reviews.
Here’s what we have for you today….
- Get ready for a video extravaganza on Facebook, folks!
- Twitter is falling apart, and advertisers are eyeing Instagram Threads as their new hope.
- From Tweets to defeats! Ad revenue goes Bye-Bye!
- Latest A.I. Tools
- Facebook Ad Review – Dayna Abraham – Facebook Ad to Quiz
- Landing Page Review – Dayna Abraham Quiz Funnel
- 7-step process to launching profitable Facebook ads
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L – Latest News
Get ready for a video extravaganza on Facebook, folks!
The new Video tab is where the action’s at, bringing you the juiciest Reels, long-form videos, and Live content in one go. Plus, you can now watch and comment on Instagram Reels without leaving Facebook, because who has time for app-hopping? Dive into the world of video and let your creativity shine.
Twitter is falling apart, and advertisers are eyeing Instagram Threads as their new hope.
With over 100 million sign-ups, businesses are excited about the possibility of advertising on Threads, unless it becomes a breeding ground for trolls and fake news, then we’re back to square one.
From Tweets to defeats! Ad revenue goes Bye-Bye!
Will Musk’s witty tweets and quirky ideas be enough to bring back the advertisers? Or will he have to sell more Tesla shares to cover his 13 billion dollar debt? Stay tuned to this financial rollercoaster!.
A – A.I. For Growth
Latest A.I. Tools
Introducing Superhuman, the Usain Bolt of Email Apps!
Blazingly fast, stress-free, and so delightful, it’s like the emoji party of your inbox. Get ready to unleash your inner superhero and save a whopping 3 hours every single week!
Unleash the power of AI and watch your website transform into a conversion machine!
Say goodbye to time-consuming and costly website creation, and hello to more sales, less workload, and a delightful user experience.
AI-powered music that grooves as fast as your fingers can type.
Get ready to groove like a pro without breaking a sweat or your bank account. It’s like having a personal DJ in your pocket, and hey, who doesn’t want that kind of power at their fingertips?
U – Uplevel Ads
You know we have a soft spot for quiz funnels here at LAUNCH HQ…
…and today we are continuing the love affair.
Let’s dive into a Facebook ad for Dayna Abraham’s quiz funnel.
Dayna has been perfecting the ads and her quiz funnel for years.
This funnel has produced hundreds of thousands of leads and millions in revenue.
I love the opening hook of this ad.
“Did you know there are actually 5 unique behavior types in children?”
First, it immediately positions who should pay attention to the ad without saying, “attention parents”.
As a parent, you will immediately be drawn into the ad. “I didn’t know there were 5 behavior types.” This builds instant curiosity.
If you are a parent of a child with behavioral issues, this hook instantly talks to a #1, can’t sleep at night, bleeding neck, pain point.
But notice how Dayna doesn’t speak of behavioral “issues”.
Dayna uses the word unique. This takes all the blame and judgment out of the ad.
She then explains how knowing your child’s unique behavior type will help you handle their behavior in the moment.
And the consequences of not knowing your child’s behavior type – “fueling the madness or calming the chaos.”
N – Now Launching
A well-optimized quiz funnel is the lowest cost lead generation asset you can develop.
There are 3 quiz frameworks: Type, Killer and Score.
The “Type” quiz fits perfectly with Dayna’s subject.
We all want to know what category we fit into.
As parents, we are especially interested in what category our child falls into.
Despite our desires for our child to be unique and one of a kind.
Dayna does a great job of balancing this on her quiz opt-in page.
Immediately people visiting the page are hit with a countdown timer.
This increases the urgency to take action now and triggers scarcity.
The entire copy for the page is just 39 words.
It’s not the number of words that matters but the impact of the words.
Beautiful use of social proof above the fold here, blending both media outlets with mass appeal like USA Today and Lifehacker with niche-specific ones like Institute of Child Psychology and Parents.
One of the reasons why quiz funnels get such low-cost conversions is due to the sunk cost principle.
The quiz begins immediately, asking questions about you and your situation.
This stokes self-interest.
It isn’t until the end of the quiz that you are asked for your email address.
At that stage, you have answered all the questions. You have sunk effort into completing the quiz.
Now to get the results, you need to enter your email address.
Consistency will force you to follow through and supply your email address.
C – Conversion
Struggling to launch Facebook ads that convert? You’re not alone. The truth is, most course creators and membership site owners never manage to launch profitable lead or sales campaigns. Here’s a 7-step process to ensure you do…
Step 1️: Start by nailing your target audience. Who are they? What’s their #1 pain point? What’s their ultimate goal? Use this to draft ads that speak directly to their needs. The more specific you are, the better your results will be.
Step 2️: Use eye-catching visuals in your ad. Make sure your images or videos are high-quality, relevant, and attention-grabbing. You want your ad to stand out in a sea of boring content.
Step 3️: Keep your copy short and sweet. Use concise language that gets straight to the point. Avoid using industry jargon or overly complicated terms that might confuse your audience. Write at a 5th Grade level or below.
Step 4️: Add a clear and compelling call-to-action (CTA) to your ad. What do you want your audience to do? Whether it’s to sign up for your course or download your lead magnet, ensure your CTA is easy to understand and drives action.
Step 6️: Keep track of your results and adjust your ad accordingly. If something isn’t working, don’t be afraid to pivot and try something new. Keep an optimization journal so you don’t repeat tests you’ve already tried.
Step 7️: Make sure your ad is mobile-friendly. Over 3 billion people use social media on their mobile devices, think mobile first. 60%-80% of traffic to your landing page is mobile. Make sure it’s optimized for mobile.
H – Hot Take
Difficult decisions never get any easier…
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