Welcome to L.A.U.N.C.H. the online business growth newsletter that’s as irresistible as a “Buy One, Get One Free” deal at a Porsche dealership.


Here’s what we have for you today:


Let’s get down to business…..


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L – Leads

If you’e ever asked yourself – “Should I do a paid launch Bootcamp?”


The answer is yes.


If you’ve never asked yourself the question. Now is the time.


No one said you have to give stuff away for free to generate leads for your launch.


Sure it is easier and cheaper. 


You now need two high converting offers and killer copy for two sales campagins.


But if you’re confident in your back end conversions it’s a massive thumbs up!


And this is exactly what Amy Porterfield is smack bang in the middle of right now.


Last year Amy tested running a paid Bootcamp in the run up to the launch of her signature program Digital Course Academy.


She called her Bootcamp – Course Confident.


If we think of the journey her audience are on, I love the name – Course Confident.


People need to believe three things before they buy:

  • I can do this
  • I like you and you can do this
  • You have a proven path for me to follow


The Course Confident Bootcamp is set up to achieve all 3, as well as erradicate doubt and objections to joining Digital Course Academy.


It’s elevating people to a position where they are ready to buy Amy’s signature program.


What could you do within your topic that would achieve the same outcome?


Plus getting people to pull out their wallets and pay a small fee in advance of a bigger ask triggers one of the strongest psychological triggers – Consistency.


People need to maintain a sense of consistency with their previous decisions. 


People who buy anything from you will be more likely to buy from you again.


The Course Confident Bootcamp was priced at $47.


But the real beauty in Amy’s approach is that Amy doesn’t just limit herself to selling to people on the Bootcamp.


She also does a traditional webinar launch of Digital Course Academy directly after the Bootcamp.


That means she has a group of highly qualified ready to buy people coming through the Bootcamp. 


And then with the free masterclass she also picks up all the people who didn’t commit to the Bootcamp.


Sometimes people are looking for a solution but they feel that a $47 bootcamp won’t solve they problem they face.


Below are two of Amy’s facebook ads for Course Confident:


Swipe File:

A – A.I. Growth Prompts

Prompt Objective:

You can never obsess over your Perfect-Fit Client too much. 

(unless you are using it as an excuse not to launch. ALWAYS BE LAUNCHING!)

Today we are going to do a 3-Part Perfect-Fit Client Deepedive.

This is an exercise I get my clients to do on a regular basis. 

And yes, even those clients who have breezed through the 7 figure mark years ago.

You are guaranteed to discover a new pain point or challenge and it always prompts a fresh angle for an offer or opt-in.

Prompt Outline:

Perfect-Fit Client A.I. Deepdive – Part 1

I want you to act like a world-class copywriter performing market research to better understand your audience. 

I want you to create a perfect-fit client persona profile for:

[Product/Membership Description] 

That helps [Brief Perfect-Fit Client Description]

Achieve [Dream Outcome]

Include Demographics, Psychographics, Main Challenges, Values, and Motivations of this buyer persona. Include key emotional drivers and powerful language. Give the Perfect-Fit Client a real name so it’s easy for us to refer to them.

Perfect-Fit Client A.I. Deepdive – Part 2

Thank you. 

Now tell me their top 5 most difficult challenges and 5 deepest fears [Perfect-Fit Client Name] has around finding the perfect [Product/Membership]. 

And what will happen if he/she/they doesn’t address the problem? I don’t want boring surface-level answers. Give me the deepest fears that [Perfect-Fit Client Name] likely wouldn’t admit out loud unless nobody else was listening. 

What is he/she/they afraid of the most? What causes him/her/them discomfort? What causes him/her/them pain and anxiety? What does he/she/they worry about? What keeps him/her/them up at night?

Perfect-Fit Client A.I. Deepdive – Part 3

Thank you. 

Keeping all of these challenges and fears in mind, write a 700-word journal entry from the perspective of [Perfect-Fit Client Name].

U – Uplevel Ads

Do yourself a favor. 

Hop on over to the Meta Ad Library and check out Amy’s recent ads. 

It’s awesome to see the big names go all out with their ad campaigns.

But here is one in particular that caught my attention for.

This ad is prompting Amy’s free Masterclass which was scheduled directly after the pre-launch Bootcamp.

Masterclass Facebook Ad Strategy

The opening hook straight away starts answering objections to launching a course:

  • Easy
  • Low-stress
  • Without big budget
  • Without big team

This is a great way to grab attention.

Then Amy goes into the big questions that people ask when considering creating a course…

(and if you don’t have real questions check out the A.I. Prompt above!)

“How will I find the people who need this course?”

“What if the tech is over my head?”

“What happens if I go through all of the trouble of creating a digital course, but no one even wants it?!” 

Then the resolution:

  • Not alone will I answer the question I’ll give you a NO-FAIL PLAN.

I now push all my clients to develop a workbook or guide to support their live launches.

This satiates people’s need for immediate gratification. 

People don’t like delaying the dopamine hit. 

This gives them something to hang their hopes on while they wait for the live element.

Swipe File:

N – Now Launching

Brave move here by Amy, counter to what 99% of the big names do.


She has offered people free access to Module 1 of Digital Course Academy during her launch.


course launch

Amy knows her content is top-notch, so she isn’t worried people will see it and not like it.


The risk is people will get in for free and then get stuck in implementation mode or get overwhelmed before the cart closes.


Obviously, Amy has thought about this, so I would imagine that she has moved most of her old Pre-Launch Content into Module 1 or made this module heavily mindset-focused.


This is the first time I’ve seen a big-name launcher do this, so hat tip to Amy.


She is a model for trying new shit. I’d love to see this crush for her.


I’m not the biggest fan of Amy’s Offer Page headline.

It is generic and bland. 

Now don’t get me wrong, Amy’s launch will gross over $5,000,000.

But she and her team are copy geniuses, and I expect more.

Revenue simplified doesn’t mean anything.

And people don’t lie awake at night in pain wondering how they will “untie their earnings from their hours”

Yes, I know the point they are going for that that isn’t how people would talk about the problem they are facing.

But hey, when you’ve put in the pre-work with your audience and build anticipation and desire with a killer Bootcamp and Masterclass, your headline doesn’t have to shoulder all the burden of conversion. 

Swipe File:


C – Conversion Optimization

 Want to guarantee the highest ROAS from your Facebook ads?

If you’ve ever felt like your throwing ad $’s into a black hole…

…here are some simple steps you can take to get the best possible return on your ad spend. 

The Facebook Pixel is a game-changer, but most people don’t know how to set it up to get the very best results. 

The Pixel is your secret sauce for optimizing your conversions and ad performance.

Step 1️: (Obvious but important) Install Facebook Pixel on every website page.

Step 2: Install the Chrome extension – Meta Pixel Helper to test the Pixel is installed

Step 3: Create custom audiences for your domain, key website sections, and landing pages

Step 4: Set up the Facebook Conversion API

Step 5: Set up and prioritize your standard Facebook conversion events

Step 6: Create custom conversion events to track specific desired actions on your site.

Step 7: Link your custom conversions to Facebook’s standard events

Step 8: Create custom audiences based on your conversion events

Step 9: Create custom audiences from your customer and email lists 

Step 10: Set up offline events for lead and purchase events

Step 11: Upload conversion data to offline events weekly to feed info back to Facebook 

Step 12: Use retargeting and lookalike audiences to leverage your conversion data

Sometimes we forget the basics. 

Implement these 12 steps to build a solid foundation for your ads. 

The game is tough enough without unintentionally playing it in hard mode! 

H – Hot Take


The funny thing is you don’t need to study philosophy to figure out what you want.


15 minutes every day with a journal is more than enough to figure out what you want.


Another 60 minutes learning the strategies and tools you need to get you there.


And the rest of the day implementing to make it a reality.



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