Author: Micheal O'Neill

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00072

Micheal O'Neill

Launch Newsletter Issue #00072

Hey, hey, hey, this is L.A.U.N.C.H, we read between the online business growth lines for you so you don’t have to make that ugly squinting face.

Here's what we have for you today

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

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L – Leads

A curiosity invoking quiz opt-in page

quiz opt-in page

As a L.A.U.N.C.H. subscriber you know we love a good Quiz.

 

Well, Amy Porterfield has just launched a new Quiz so we had to dive in.

 

Interesting approach here from Amy. 

 

The primary promise of the Quiz is to discover if you are one of the 3 types of people who could replace their income with a Digital Course.

 

Then as the main above-the-fold image, she blurs out the three types.

 

This is sure to build curiosity. Which will drive people to sign up for the quiz.

 

It is also potentially a big waste of really valuable above-the-fold real estate.

 

I’m going to go out on a limb and say this page will convert really well for Amy but I would urge caution with this approach.

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Directly below the hero section, Amy reverts to more standard practice.

In fact, if I were to see this section above the fold, I wouldn’t have asked any questions.

Amy really cuts to the core of her audience’s desire with the headline.

Could ONE Digital Course Realistically Replace Your Client Work? Your 9-5 Salary?

We’re a big fan of alliteration. However, in this headline, I would remove “Realistically”.

Could ONE Digital Course Replace Your Client Work? Your 9-5 Salary? 

This version Is shorter, snappier, and easier to understand. 

A word like realistically may spark skepticism in the reader. Skepticism leads to distrust.

Opt-in Page Swipe Files

A – A.I. Growth Prompts

All the latest sca from OpenAI (you couldn’t make this up!)

A break from the prompts for this week.

How could we serve up yet another banging ChatGPT prompt when the future of ChatGPT hangs in the balance?

It has been a roller coaster week for Sam Altman, the former and current CEO of OpenAI.

On Friday, 17 November, OpenAI’s board of directors fired Sam, saying he wasn’t candid in his communications with the board.

I don’t think this would have come as a surprise to Sam. 

The funny thing is he seemed to be in control of the situation from the start.

Yes, the board “heaved,” or more specifically, certain members of the board heaved.

But the moves pulled by Sam subsequently have been nothing short of genius.

We have to remember however, Sam is a boy genius. 

At the age of just 29, Sam held the most coveted position in Silicon Valley as President of Y Combinator.

He left Y Combinator in 2019 to cofound OpenAI, a generation-defining company.

Let’s just say there are no flies on Sam!

On Friday, the board announced Sam was fired.

On Sunday, Sam announced he had joined Microsoft.

On Monday, Microsoft publicly offered jobs to all OpenAI employees.

Remember, Microsoft has invested more than $13 Billion in OpenAI.

Sam’s departure, sparked mutiny among the OpenAI team.

On Tuesday, 770 OpenAI employees signed a petition calling for the board’s resignation.

On Wednesday, Sam returns as the CEO with a new board of directors.

Much of the conflict between the old board and Sam was due to the “Non-Profit” nature of OpenAI and the cap on earnings for investors. (Of which many of the board members were!)

Sam is in favor of keeping OpenAI as a non-profit.

With so much upside potential, it strikes me that the old board was not as enthusiastic. Despite them all being multi-deca-millionaires and above.

Just goes to show you that no matter how much money you have, greed can kick in.

What a wild ride!

U – Uplevel Ads 

Psst..want the secret to a killer opening hook?

Opening hook

Opening hook swipe right there!

 

I’ll let you in on a little secret, X to X.

 

  • I’ll let you in on a little secret, quilter to quilter.
  • I’ll let you in on a little secret, herbalist to herbalist.
  • I’ll let you in on a little secret, yogi to yogi

 

People love to feel they are on the inside. That they know something others don’t.

 

People want to feel like they are in the popular gang.

 

You can definitely leverage it in your ads.

 

This ad is more than likely a retargeting ad for Amy’s second signature program – 

List Builders Society.

 

I say retargeting because running FB ads to a cold audience for a $497 product is a tough ask. 

 

Even for Amy Porterfield.

 

Facebook Ads Swipe Files

 

N – Now Launching

A super sales page conversion boosting web app

sales page conversion

Amy has a defined offer page layout, and I am a big fan.

 

Easy on-page navigation at the top. 

 

Very prominent Enrol Now button in the header.  

 

Image to the left. Headline, Subhead, and hero body to the right.

 

But what I really love and you should check out today is a widget in the middle of the offer page:

 

 

Look for the section: Calculate How Long It Will Take To See Your Subscribers Tick Up

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Depending on how many hours you can dedicate a week you can move the slider.

 

As you do the “You’ll be finished in” time changes.

 

As well as being a really cool web app. This is a very powerful psychological mechanism.

 

It puts the power and results of the program in the hands of the user.

 

The question is no longer will I get a result from this program.

 

The result is guaranteed. The only variable is the amount of time I put into it.

 

It also tells me that I can take the program in my own time. 

 

This is especially important as we approach Christmas.

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I also love how Amy has worded her payment plan:

  • Buy Now + Pay Monthly
  • Buy Now + Get An Extra Bonus

This is likely to save her lots of time and energy dealing with refund requests or payment plan stoppage requests.

Sales Page Swipe Files

C – Conversion Optimization

3 simple steps to scale your business

Wish you could clone your best customers…

…so you can scale your online course or membership business?

Well here are 3 simple steps to do just that with Facebook Ads. 

Scaling your ad campaigns shouldn’t feel like pulling teeth. With Lookalike Audiences, you tap into Facebook’s AI to find users who look most like your current customers. Here’s how  to get started with Lookalike Audiences!

Step 1 – Define your “source audience.” Export your customers list. The more detail you have the better. Include purchase value amount as well as their contact details. This helps Facebook identify and prioritize them based on their spend.

Step 2 – Create your Lookalike Audience. Upload your customer list as a custom audience. Once uploaded select your custom audience and create a lookalike audience. A lookalike is a certain percentage of a selected population that looks most like your customer list.

Step 3 – Launch your Campaign. Your Lookalike audience is based on customers but it is a cold audience. They may not know you, your solution or even the problem you solve. Bring them on a journey and give them everything they need to commit to taking action.

In general Lookalike audiences may not be as powerful as they once were. Having said that in our client accounts we are still getting high ROAS from value based Lookalike audiences. This is one of our go to audiences that we test in every campaign we launch.

 

H – Hot Take

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Who fired who? I have a sneaky suspicion Sam ousted a Bord he wasn’t happy with!

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00071

Micheal O'Neill

Hey, hey, hey, this is L.A.U.N.C.H, your “go-to” online business growth pill – easy to swallow, no bitter aftertaste, and immediate results.

 

Here’s what we’ve got for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

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L – Leads

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Not all opt-in pages need to be a work of art.

 

Especially if you are everyone’s favorite Rich Dad…..

 

…let’s take a look at Robert Kiyosaki’s crypto membership funnel.

 

Wait, did I just mention the disgusting “C” word. Hell yeah, I did.

 

And you better get used to hearing about it because 2021’s hot topic is about to resurface.

Anyway, that’s a topic for a different newsletter!

 

Robert started talking about crypto and, more specifically, Bitcoin in 2020.

 

That’s important when we come to some social proof on the sales page.

 

Robert definitely falls into the “expert” who makes money online.

 

Rather than the slick marketer who sells knowledge online.

 

As his name precedes him, he doesn’t need all the fills.

 

This is a super simple opt-in page built in Kartra.

 

3 Elements To Inspire Your Offer Page:


 

This is a basic page, but Robert hit the fundamentals –

  • Headline
  • Sub-head
  • Body + 3/4 Bullet points
  • Image
  • CTA


  • Headline

 

I love the headline “Decrypting Crypto”. 

 

Robert speaks to potential investors’ primary fear, frustration and desire. All in just two words.


  • Upside-down opt-in form

 

Traditionally, the opt-in form is below the body copy.

 

In this case, Robert keeps the form at the top of the right-hand column.

 

Looking at the page, the two big selling points are i) Robert Kiyosaki ii) free.

 

With a strong brand and clear offer, giving people the option to opt-in as quickly as possible is a great idea.

 

Something we can definitely test on our opt-in pages. 

 

Opt-in Page Swipe File


 

A – A.I. Growth Prompts

Prompt Objective:

 

To draft multiple hooks for Facebook ads promoting a lead magnet.  

 

Prompt Outline:

 

I want you to act as an expert direct-response copywriter.

Your job is to craft a compelling and high-converting opening hook for a Facebook ad.

I am going to ask you to draft 10 hooks. 

 

Here is the data you need. If any required data is missing, please use your knowledge and all information available to you online to fill in the gaps.

 

[*Target Audience Description*] 

{Briefly describe your perfect fit client (e.g., dreams, goals, ambitions, challenges, desires, interests).}

 

[*Lead Magnet Title*]

{Outline the title and subtitle of the lead magnet}

 

[*Lead Magnet Main Challenge or Pain Point*]

{What is the primary challenge or pain point your lead magnet addresses for this audience?}

 

[*Emotional Triggers*]

{Identify any specific emotions (like aspiration or frustration) that your target audience might have related to their pain points.}

 

[*Common Objections*]

{List common objections or hesitations your audience might have.}

 

[*Desired Action from Ad Viewers*]

{What is the primary action you want viewers to take after seeing the ad?}

 

[*Urgency or Scarcity Elements*]

{Are there any urgency or scarcity factors (like limited time offer, limited spots, etc.)?}

 

You can choose which combination of the following elements you use to create the hook.

 

  1. Target Audience Engagement: 

Use the audience description [*Your Target Audience Description*] to directly address the viewers and engage them personally.

 

  1. Highlight the Main Challenge or Pain Point: 

Emphasize the primary challenge or pain point [*Lead Magnet Main Challenge or Pain Point*] that your lead magnet addresses, making it relatable to the audience.

 

  1. Leverage Emotional Triggers: 

Utilize the identified emotional triggers [*Emotional Triggers*] to create a deeper connection and urgency.

 

  1. Counter Common Objections: Tactfully counter any common objections [*Common Objections*] to alleviate concerns upfront.

 

  1. Clear Call to Action: Include a clear and compelling call to action [*Desired Action from Ad Viewers*] that guides viewers on what to do next.

 

  1. Incorporate Urgency/Scarcity: If applicable, add urgency or scarcity elements [*Urgency or Scarcity Elements*] to prompt immediate action.

 

Please ensure the hook is concise, engaging, and aligns seamlessly with the lead magnet.

 

Please draft it in a friendly human voice that will avoid all AI detection tests.

 

U – Uplevel Ads 

ad to lead magnet

3 Elements To Inspire Your Facebook Ads:


  • The power of questions

 

Questions work on many levels. 

 

Firstly, they engage the reader. 

 

We are conditioned to respond to questions. This is one of the great copywriting hacks.

 

If you match the questions in your audience’s head, they will instantly think you understand them and will feel drawn to you.

 

They start conversations in your audience’s head and lead them deeper into the rabbit hole.

 

“How do you begin to profit from them?” 

 

As a question, this is far more powerful than telling someone they could profit from Bitcoin.


  • Stoke the pain, promise the pleasure

 

Problem, problem, problem…..

 

But 

“It can be profitable once you understand them”

“It’s not hard once you learn the basics”

“…profit in the new world of crypto.”



Remember, an undisturbed prospect will not take action, no matter how glorious the positive upside is.


  • Make digital physical

 

If you are offering an eBook or digital product, it is always a good idea to depict it as a physical product. This may be in the form of a book or a box.

 

This makes the intangible tangible and increases the value proposition.

 

 Facebook Ads Swipe Files

 

 

N – Now Launching

Membership Sales Page Optimization

3 Elements To Inspire Your Sales Page:


  • Quick links

 

There are 15 sections every sales page should have.

 

3 or 4 of these pages are high priority. Link to these pages from the header of your sales page.

 

Make it easy for a prospect to find the information they need.

 

Always have a header link to jump straight to the pricing block so people who are ready to buy can do so quickly.

 

Then FAQ’s, pricing, success path, and your bio are all possible sections to link to.


  • Social proof

 

Remember as I said above, Robert only started talking about Crypto in 2020. 

 

His membership now has 3,500 members paying $87 per month.

 

$3.65 million a year in 3 years is a spectacular growth rate.

 

The subtle inclusion of the 3,500 members and 5/5 Star Rating is a great use of non-testimonial social proof.


  • Highlight keywords

 

Use bold and color to highlight keywords and phrases.

 

No one is ever going to read your entire sales page.

 

Make it easy for skimmers to understand key messages and points.

 

Robert does this in the headline with “Biggest Wealth Transfer”

 

That’s the dream of Crypto. 

 

Every couple of generations, there is an opportunity to get in on the ground level of something big and for the small guy to win big. (or so, the dream is sold!)

 

This is the primary promise of the membership.

 

This membership will share the tricks and hacks to create generational wealth without starting with a trust fund.

 

 Sales Page Swipe Files


 

C – Conversion Optimization

I avoided these like the plague for years.

 

Now they are some of my best-performing Facebook ads.

 

The Facebook gurus are going to hate me for this…

 

But if you want to grow your online course or membership business…

 

….you need to check these out…..

 

If you want to reduce your cost per lead and run more profitable Facebook ads, dynamic creative is a game-changer. Dynamic creative ads, give the Facebook algorithm the power to mix and match creative elements to personalize ads for and individual user.

 

Step 1: Build your copy assets. Draft 3 variations of body copy and 3 variations of headlines for your campaign. Make sure that the headlines are interchangeable with the body copy. All the normal copywriting best practices apply. Give people a compelling reason to act now. 

 

Step 2: Build your visual assets. Create 3 variations of images or videos that align with the copy and headlines created in Step 1. Your visuals should grab people’s attention so they pause for a second and read your headline. How can you stand out in a sea of sameness?

 

Step 3: Pick your dynamic combo. I’m a fan of the 3-3-2 method. We don’t want to give Facebook too many choices. Use any combo of assets in the ratio 3-3-2. 3 body copy, 3 headlines, and 2 images or 3 headlines, 3 images, and 2 body copy. 

 

Step 4: Build and launch your campaign. You will end up with one dynamic creative ad per ad set. You can have as many ad sets as you like. If you want to turbo-test your assets, you can run multiple ad sets with the same audience head to head.

 

Step 5: Track and optimize. Log into your ad account, select your campaign, open the ad set tab and then select Breakdown, and “By dynamic creative element”. This will display the results from each asset element. Create variations of the winners and repeat the process.

H – Hot Take

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SHOW UP……

 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Facebook Hooks ChatGPT Prompt

Micheal O'Neill

Facebook Hooks ChatGPT Prompt

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Prompt Objective:

 

To draft multiple hooks for Facebook ads promoting a lead magnet.  

 

Prompt Outline:

 

I want you to act as an expert direct-response copywriter.

Your job is to craft a compelling and high-converting opening hook for a Facebook ad.

I am going to ask you to draft 10 hooks. 

 

Here is the data you need. If any required data is missing, please use your knowledge and all information available to you online to fill in the gaps.

 

[*Target Audience Description*] 

{Briefly describe your perfect fit client (e.g., dreams, goals, ambitions, challenges, desires, interests).}

 

[*Lead Magnet Title*]

{Outline the title and subtitle of the lead magnet}

 

[*Lead Magnet Main Challenge or Pain Point*]

{What is the primary challenge or pain point your lead magnet addresses for this audience?}

 

[*Emotional Triggers*]

{Identify any specific emotions (like aspiration or frustration) that your target audience might have related to their pain points.}

 

[*Common Objections*]

{List common objections or hesitations your audience might have.}

 

[*Desired Action from Ad Viewers*]

{What is the primary action you want viewers to take after seeing the ad?}

 

[*Urgency or Scarcity Elements*]

{Are there any urgency or scarcity factors (like limited time offer, limited spots, etc.)?}

 

You can choose which combination of the following elements you use to create the hook.

 

  1. Target Audience Engagement: 

Use the audience description [*Your Target Audience Description*] to directly address the viewers and engage them personally.

 

  1. Highlight the Main Challenge or Pain Point: 

Emphasize the primary challenge or pain point [*Lead Magnet Main Challenge or Pain Point*] that your lead magnet addresses, making it relatable to the audience.

 

  1. Leverage Emotional Triggers: 

Utilize the identified emotional triggers [*Emotional Triggers*] to create a deeper connection and urgency.

 

  1. Counter Common Objections: Tactfully counter any common objections [*Common Objections*] to alleviate concerns upfront.

 

  1. Clear Call to Action: Include a clear and compelling call to action [*Desired Action from Ad Viewers*] that guides viewers on what to do next.

 

  1. Incorporate Urgency/Scarcity: If applicable, add urgency or scarcity elements [*Urgency or Scarcity Elements*] to prompt immediate action.

 

Please ensure the hook is concise, engaging, and aligns seamlessly with the lead magnet.

 

Please draft it in a friendly human voice that will avoid all AI detection tests.

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Opt-in Page or Sales Page Headlines ChatGPT Prompt

Micheal O'Neill

Opt-in Page or Sales Page Headlines ChatGPT Prompt

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Prompt Objective:

 

Create a high converting opt-in page or sales page headline.

 

Prompt Outline

Prompt Part 1:

 

I want you to act as an expert direct-response copywriter.

 

I am going to ask you to draft a series of high-converting opt-in or sales page headlines using a proven template.

 

Your goal is to maximize the on-page conversion rate.

 

I will provide data for the primary pain, desired outcome, and frustrations, but I want you to make copy suggestions based on your research and knowledge of my primary audience.

 

Here is your initial data:

 

{primary audience}:

 

{primary pain}:


{dream outcome}:

 

{time frame}:

 

{primary frustrations}:

 

Here is the headline format I want you to use when drafting your copy:

How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}


Here is a sample headline drafted in the desired format:
How entrepreneurs and high-achieving professionals go from struggling with their drinking to effortless control in just 8 weeks—without giving up alcohol or relying on willpower

 

Please give me 20 headline variations to start with.

 

←end prompt→

 

Prompt Part 2:

 

Please redraft these headlines to:


  • highlight massive frustrations
  • Highlight dream outcomes
  • make them more emotive
  • increase the conversion rate

 

Please draft options in the voice, tone and style of:

  • Gary Halbert
  • David Ogivly
  • Eugene Schwartz
  • Dan Kennedy
  • Todd Brown



Here is a sample prompt I entered into ChatGPT.

 

I want you to act as an expert direct-response copywriter.

 

I am going to ask you to draft a series of high-converting opt-in or sales page headlines using a proven template.

 

Your goal is to maximize the on-page conversion rate.

 

I will provide data for the primary pain, desired outcome, and frustrations, but I want you to make copy suggestions based on your research and knowledge of my primary audience.

 

Here is your initial data:

 

{primary audience}: Online course creators and membership site owners

 

{primary pain}: they want to run profitable Facebook ads, but they are overwhelmed by the challenges of getting started or getting their ads and funnel to convert 

 

{dream outcome}: running profitable, high-converting, easy-to-run Facebook ad campagins

 

{time frame}: 8 weeks

 

{primary frustrations}: wasting time, wasting money, ad account shutdowns, spending years learning Facebook ads, 

 

Here is the headline format I want you to use when drafting your copy:

How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}

 

Here is a sample headline drafted in the desired format:

How entrepreneurs and high-achieving professionals go from struggling with their drinking to effortless control in just 8 weeks—without giving up alcohol or relying on willpower

 

Please give me 20 headline variations to start with.

Simple lead magnet opt-in page review

Micheal O'Neill

Simple lead magnet opt-in page review

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Not all opt-in pages need to be a work of art.

Especially if you are everyone’s favorite Rich Dad…..

…let’s take a look at Robert Kiyosaki’s crypto membership funnel.

Wait, did I just mention the disgusting “C” word. Hell yeah, I did.

And you better get used to hearing about it because 2021’s hot topic is about to resurface.

Anyway, that’s a topic for a different newsletter!

Robert started talking about crypto and, more specifically, Bitcoin in 2020.

That’s important when we come to some social proof on the sales page.

Robert definitely falls into the “expert” who makes money online.

Rather than the slick marketer who sells knowledge online.

As his name precedes him, he doesn’t need all the fills.

This is a super simple opt-in page built in Kartra.

3 Elements To Inspire Your Offer Page:

 

  • Opt-in page structure

This is a basic page, but Robert hit the fundamentals –

  • Headline
  • Sub-head
  • Body + 3/4 Bullet points
  • Image
  • CTA

 

  • Headline

I love the headline “Decrypting Crypto”. 

Robert speaks to potential investors’ primary fear, frustration and desire. All in just two words.

 

  • Upside-down opt-in form

Traditionally, the opt-in form is below the body copy.

In this case, Robert keeps the form at the top of the right-hand column.

Looking at the page, the two big selling points are i) Robert Kiyosaki ii) free.

With a strong brand and clear offer, giving people the option to opt-in as quickly as possible is a great idea.

Something we can definitely test on our opt-in pages. 

Opt-in Page Swipe File

 

ad to lead magnet

Ad to Lead Magnet Mastery: Decoding Facebook Ad Strategies

Micheal O'Neill

Ad to Lead Magnet Mastery: Decoding Facebook Ad Strategies

ad to lead magnet

3 Elements To Inspire Your Facebook Ads:

 

  • The power of questions

Questions work on many levels. 

Firstly, they engage the reader. 

We are conditioned to respond to questions. This is one of the great copywriting hacks.

If you match the questions in your audience’s head, they will instantly think you understand them and will feel drawn to you.

They start conversations in your audience’s head and lead them deeper into the rabbit hole.

“How do you begin to profit from them?” 

As a question, this is far more powerful than telling someone they could profit from Bitcoin.

 

  • Stoke the pain, promise the pleasure

Problem, problem, problem…..

But 

“It can be profitable once you understand them”

“It’s not hard once you learn the basics”

“…profit in the new world of crypto.”

Remember, an undisturbed prospect will not take action, no matter how glorious the positive upside is.

 

  • Make digital physical

If you are offering an eBook or digital product, it is always a good idea to depict it as a physical product. This may be in the form of a book or a box.

This makes the intangible tangible and increases the value proposition.

 Facebook Ads Swipe Files

 

Membership Sales Page Optimization

Membership Sales Page Optimization: Unveiling the Strategies

Micheal O'Neill

Membership Sales Page Optimization: Unveiling the Strategies

Membership Sales Page Optimization

3 Elements To Inspire Your Sales Page:

 

  • Quick links

There are 15 sections every sales page should have.

3 or 4 of these pages are high priority. Link to these pages from the header of your sales page.

Make it easy for a prospect to find the information they need.

Always have a header link to jump straight to the pricing block so people who are ready to buy can do so quickly.

Then FAQ’s, pricing, success path, and your bio are all possible sections to link to.

 

Remember as I said above, Robert only started talking about Crypto in 2020. 

His membership now has 3,500 members paying $87 per month.

$3.65 million a year in 3 years is a spectacular growth rate.

The subtle inclusion of the 3,500 members and 5/5 Star Rating is a great use of non-testimonial social proof.

 

  • Highlight keywords

Use bold and color to highlight keywords and phrases.

No one is ever going to read your entire sales page.

Make it easy for skimmers to understand key messages and points.

Robert does this in the headline with “Biggest Wealth Transfer”

That’s the dream of Crypto. 

Every couple of generations, there is an opportunity to get in on the ground level of something big and for the small guy to win big. (or so, the dream is sold!)

This is the primary promise of the membership.

This membership will share the tricks and hacks to create generational wealth without starting with a trust fund.

 Sales Page Swipe Files

 

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5 Steps to Grow Your Online Course or Membership Business

Micheal O'Neill

5 Steps to Grow Your Online Course or Membership Business

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I avoided these like the plague for years.

Now they are some of my best-performing Facebook ads.

The Facebook gurus are going to hate me for this…

But if you want to grow your online course or membership business…

….you need to check these out…..

If you want to reduce your cost per lead and run more profitable Facebook ads, dynamic creative is a game-changer. Dynamic creative ads, give the Facebook algorithm the power to mix and match creative elements to personalize ads for and individual user.

Step 1: Build your copy assets. Draft 3 variations of body copy and 3 variations of headlines for your campaign. Make sure that the headlines are interchangeable with the body copy. All the normal copywriting best practices apply. Give people a compelling reason to act now. 

Step 2: Build your visual assets. Create 3 variations of images or videos that align with the copy and headlines created in Step 1. Your visuals should grab people’s attention so they pause for a second and read your headline. How can you stand out in a sea of sameness?

Step 3: Pick your dynamic combo. I’m a fan of the 3-3-2 method. We don’t want to give Facebook too many choices. Use any combo of assets in the ratio 3-3-2. 3 body copy, 3 headlines, and 2 images or 3 headlines, 3 images, and 2 body copy. 

Step 4: Build and launch your campaign. You will end up with one dynamic creative ad per ad set. You can have as many ad sets as you like. If you want to turbo-test your assets, you can run multiple ad sets with the same audience head to head.

Step 5: Track and optimize. Log into your ad account, select your campaign, open the ad set tab and then select Breakdown, and “By dynamic creative element”. This will display the results from each asset element. Create variations of the winners and repeat the process.

 

quiz opt-in pages

Crafting High-Converting Quiz Opt-In Pages

Micheal O'Neill

Crafting High-Converting Quiz Opt-In Pages

The goal is never to get the cheapest leads possible.

 

Your objective is to attract the people with the highest likelihood of purchasing your offer at the most financially beneficial rate possible.

 

$0.50 leads are great and all but if they don’t purchase you are throwing money away.

 

A $50 lead may make your eyes water but if they convert you would take them all day.

 

In funnel marketing we spend a lot of time focused on removing friction from our prospects.

 

In high ticket sales, especially if there is a need for a sales call we may want to add friction.

 

If you are going to invest time talking to someone you want to make sure they are qualified to purchase your high ticket offer.

 

Namely they have the financial means, will and motivation to take action and purchase.

 

Here’s a very simple high ticket, book a call funnel from Ruari Fairbairns and the team over at One Year No Beer.

quiz opt-in pages

They really followed the blueprint with this headline.

  • Position the audience

Instantly you can tell whether or not this offer is for you. 

Are you an entrepreneur or high-achieving professional?

If yes, read on. If no, keep moving.

The qualification process has also begun. If you are an entrepreneur or high-achieving professional you will probably have the budget for the program. 

  • Identify the primary pain point

Do you struggle with your drinking?

If yes, read on. If no, keep moving.

  • Identify the dream outcome

Would you like to have effortless control over your drinking? 

If yes, read on. If no, keep moving.

  • Timebound

You can have your result in just 8 weeks

  • Without the primary frustrations

In a counterintuitive spin they declare – without giving up alcohol.

Well that will pique readers attention.

And then the elephant in the room – without willpower.

Here’s the formula……

How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}

Let’s look how we can spin something up for your next opt-in or offer page in the A.I. Growth Prompt below.

Opt-in Page Swipe File