Crafting High-Converting Quiz Opt-In Pages
The goal is never to get the cheapest leads possible.
Your objective is to attract the people with the highest likelihood of purchasing your offer at the most financially beneficial rate possible.
$0.50 leads are great and all but if they don’t purchase you are throwing money away.
A $50 lead may make your eyes water but if they convert you would take them all day.
In funnel marketing we spend a lot of time focused on removing friction from our prospects.
In high ticket sales, especially if there is a need for a sales call we may want to add friction.
If you are going to invest time talking to someone you want to make sure they are qualified to purchase your high ticket offer.
Namely they have the financial means, will and motivation to take action and purchase.
Here’s a very simple high ticket, book a call funnel from Ruari Fairbairns and the team over at One Year No Beer.
They really followed the blueprint with this headline.
- Position the audience
Instantly you can tell whether or not this offer is for you.
Are you an entrepreneur or high-achieving professional?
If yes, read on. If no, keep moving.
The qualification process has also begun. If you are an entrepreneur or high-achieving professional you will probably have the budget for the program.
- Identify the primary pain point
Do you struggle with your drinking?
If yes, read on. If no, keep moving.
- Identify the dream outcome
Would you like to have effortless control over your drinking?
If yes, read on. If no, keep moving.
- Timebound
You can have your result in just 8 weeks
- Without the primary frustrations
In a counterintuitive spin they declare – without giving up alcohol.
Well that will pique readers attention.
And then the elephant in the room – without willpower.
Here’s the formula……
How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}
Let’s look how we can spin something up for your next opt-in or offer page in the A.I. Growth Prompt below.
Opt-in Page Swipe File
