Author: Micheal O'Neill

How to Use Facebook Ads to Sell Your Course Online

Micheal O'Neill

How to Use Facebook Ads to Sell Your Course Online

Table of Contents

 

If you’re an online course creator or membership site owner, you know that generating leads and sales can sometimes be a challenge. Facebook is the perfect platform for promoting your online courses because it has a massive user base and highly sophisticated targeting options. When you use Facebook ads to promote your courses, you can be sure that your target market will see your ad. And when you use Facebook’s targeting options wisely, you can be sure that only your target market will see your ad. That means no wasted ad spend!

Why You Should Be Using Facebook Ads to Promote Your Courses

There are several reasons why you should be using Facebook ads to promote your courses. First, as we mentioned, Facebook has a massive user base. That means that there’s a good chance that your target market is on Facebook. And if they’re on Facebook, that means they’re accessible to you through Facebook ads.

Second, Facebook’s targeting options are second to none. With Facebook ads, you can target people by interests, demographics, behaviors, and even life events. That means you can be very specific about who sees your ad. For example, let’s say you want to target stay-at-home moms who are interested in starting their own businesses. With Facebook’s targeting options, you can do just that!

Third, Facebook ads are relatively inexpensive compared to other advertising platforms. You can get started with as little as $5 per day. And once you’ve perfected your ad campaigns, you can scale up your budget to get even more results.

The fourth and final reason why you should be using Facebook ads to promote your courses is that they work! When done correctly, Facebook ads can generate a significant return on investment (ROI). 

So now that we’ve convinced you of the importance of using Facebook ads to promote your courses, let’s take a look at how to set up a winning campaign. Follow these steps and you’ll be well on your way to boost online course sales with FB ads.

How to Set Up a Winning Campaign

To set up a winning campaign and boost online course sales with FB Ads, follow these steps:

Step 1: Define Your Audience

The first step in setting up a winning campaign is defining your audience. Who is most likely to buy your course? What age group are they in? What are their interests? What other products or services do they buy? Once you have answers to these questions, you’ll be able to create a targeted ad campaign that resonates with them.

Step 2: Create Compelling Ad Copy

The next step is creating compelling ad copy. Ad copy refers to the text in your ad. It’s what will convince people to click on your ad and learn more about your course. So it needs to be well-written and persuasive.

Step 3: Choose the Right Call-to-Action

A call-to-action (CTA) is the part of your ad that tells people what actions they should take. What do you want people to do when they see your ad? Click through to your website? Sign up for your email list? Purchase your course? Make sure your call to action is clear and visible in your ad.

Step 4: Use Eye-Catching Images

Images are another essential element of any successful ad campaign. People are visual creatures and respond well to images. Ensure the images you use in your ad campaigns are high quality and relevant to the products or services you’re promoting.

Step 5: Track Your Results

Finally, make sure you’re tracking your results so you can see what’s working and what’s not. Which ads are getting the most clicks? Which ads are resulting in the most course sales? By tracking your results, you can adjust your ad campaigns accordingly to maximize your ROI.

Facebook ads can be a great way to reach more people and boost your online course sales. But it’s important to keep a few things in mind when creating your ad campaign, such as who your target audience is, what you want them to do, and how you’re going to track your results. By following these tips, you’ll be on your way to creating a successful Facebook ad campaign that will help increase leads and sales for your business.

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Understanding Effective Waitlist Pages

Micheal O'Neill

Digital Course Academy waitlist page – Avatar call out

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Well will you look at that… It’s an Amy Porterfield clean sweep…

I love following a launch from start to finish. So much happens before that first bit of pre-launch content is released. Here we see the waitlist for the Digital Course Academy page.

Amy has more detail than is commonly seen on a waitlist page. Remember that Amy has lots of launch reps and conversion data to work with. If you are starting out recommend keeping it simple.

One feature of the waitlist page that I want to focus on is the Avatar call out.

Every online business owner should have a well developed and accurate Avatar call out.

Most online businesses will have 3-4 specific segments within their target market. These are the people who will gain the most from working with you or which you help most frequently. 

The model Amy uses is simple but effective.

  • If you are a specific person
  • Who has this specific problem
  • And your dream is
  • Then this is for you 

Why not take 5 minutes for the following exercise:

  1. Identify the 3-4 key avatar segments within your business
  2. Idenitfy the biggest pain point for each segment
  3. Identify the common dream for each segment

Your online business is the answer to the question: 

  • How do you help each segment eliminate their biggest pain and make their dreams come true?
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Quiz Opt-in Page: Inside a Quiz to Launch Strategy

Micheal O'Neill

Quiz Opt-in Page: Inside a Quiz to Launch Strategy

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The countdown is on to one of the big launches in the Online Course world. Amy Porterfield is limbering up for her Digial Course Academy Launch. What a great time to be a launch voyeur!

Closer to the launch, Amy will likely use a traditional pre-launch opt-in. But, for now, her list-building efforts are focused on her “Discover Your Ambition Archetype” quiz.

Archetype or Type is one of the 3 (and possibly most common) quiz types.

  • Type
  • Killer
  • Score

Amy has followed the Ask Method to the tee with this quiz and uses Bucket.io as her quiz builder.

Some key takeaways:

  • Immediately your eyes are drawn to “Free Quiz” across the top. As quizzes are still a relative novelty for front-end users, the combination of Free and Quiz is strong.
  • One of the strongest trigger lines on the page is “Discover Your Ambition Archetype” – Discover is one of my favorite opt-in page words. It builds curiosity and intrigue. Most entrepreneurs are “ambition” and competitive-focused, which will pique their interest. We love finding out how we fit into the world, which is why Archetypes are so powerful. 
  • Ready to get clear on exactly how you can make more cash, impact, and space to do what you love, your way? Amy touches directly on the 2 of the 3 freedoms here with Financial and Time. Impact is also closely related to the 3rd freedom, which is lifestyle. 
  • An interesting question to ask is do we really want impact for what it does for others or do we want “impact” for how it makes us feel about our own significance. (Could be a good one to journal on!) 
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Latest News 220715

Micheal O'Neill

How To Drive More High-Quality Leads With Google Ads

Remember, Facebook Ads aren’t the only option for Lead Generation. Yes, Google Ads may be more expensive. But as the leads have shown proactive intent by searching for the keyword you target very often, the leads are of higher quality. Here is a guide showing you how to drive more high-quality leads with Google Ads.

Are you buying the Facebook Ad dip?

Facebook ad costs have dipped from late June to early July. This is on top of the already favorable conditions experienced in June. So let’s make hay while the sun shines! 

  • CPMs -11.38%
  • CPCs: -8.52%
  • Cost Per Purchase: -7.76%

 

Find out what TikTok thinks you’re interested in?

Want to see what TikTok thinks you are interested in? Ever wonder why you see the ads you do? Well, now you can see (and control) the categories for which TikTok serves you ads. Open the app and go Profile > Settings and Privacy > Privacy > Ads Personalisation > How your ads are personalized.

Instagram v TikTok – The battle rages

Instagram has more “power users” logging in daily, but TikTok users spend longer per day. A study by Sensor Tower shows that 39% of Instagram users log in daily (that blows my mind). TikTok falls behind, with just 29% of its users logging in daily. However, in “time spent on the app,” TikTok users spend on average 1.5 hours per day, almost double that of Facebook and Instagram.

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TikTok Ads for Online Courses: Hero vs. Villain Video Ad Format

Micheal O'Neill

TikTok Ads for Online Courses: Hero vs. Villain Video Ad Format

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Continuing on our theme of simplicity. Look at how organic and amateur this TikTok ad appears.

This ad is for MagicSpoon, a healthy breakfast cereal for adults who haven’t grown up!

What’s one of the big objections to eating our favorite childhood cereals? 

…..All the added sugar.

One of MagicSpoon’s key selling points is that it has 0g of sugar. 

To tell is one thing. To show is infinitely more powerful.

Some key takeaways:

  • The split-screen approach seems crude but is extremely effective.
  • The sugar pouring into the bowl on the right instantly conveys the message the ad is trying to land.
  • Simple text overlay that we could all do in an app like CapCut in less than 5 minutes with some additional triggers: Features: High Protein, Low Carb, 0g Sugar. Benefits: Great tasting Transformation: just like your childhood favorites… but healthier
  • Great ads don’t need to be complex. The more an ad looks “not like” an ad, the better it will do.
Optimizing Webinar Registration: For Your Next Launch

Optimizing Webinar Registration For Your Next Launch

Micheal O'Neill

Optimizing Webinar Registration For Your Next Launch

Unlock the secrets to optimizing webinar registration and dive into effective tactics for maximizing opt-ins on your webinar landing page.
Optimizing Webinar Registration: For Your Next Launch

Here's what we have for you today

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Optimizing Webinar Registration: Clean Opt-in Page Analysis

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Mark Lack is launching his ShortenTheGap Program. 

The screenshot is an above-the-fold view of the registration page for the launch webinar.

In the second half of the page (not shown above) Mark has gone for simple testimonials and a bio section.

I always encourage people to start with a simple single-screen opt-in.

Everything people need to register should be contained on a single screen.

Once you have optimized the above-the-fold section to a conversion rate above 50%, you can start testing testimonials and bio below the fold.

Some key takeaways:

  • I love the top banner – $100 CASH giveaway on this training. $100 hardly seems worth my while, but I appreciate that you don’t want the incentive to be the only reason why someone registers and shows up. For Mark, I think that $1,000 is worth testing. For us, mere mortals, maybe a 1-on-1 strategy session or something of value that people can’t get free elsewhere.
  • In a trend that we see over and over Mark stresses the FREE training twice on the page. Many people shy away from this as they don’t want to attract people who are only interested in free stuff but I think the evidence is clear that it increases conversion rates.
  • It is interesting that Mark makes the headline about him and doesn’t flip it to “how you can”
  • Impact millions is a little vague. This is definitely an area that could be strengthened. Yes, people want to believe that they are impact-driven. This is a powerful alternative to filling your pockets with cash.
  • 30-50 clients per month is specific. However, I would also test a single number. One way to arrive at this number could be to add up all the clients attracted in a year and divide that number by 12 ((504/12) = 42). Saying how I attracted 42 clients per month is a stronger and more compelling proposition.
  • Timers work a treat the closer it gets to the deadline. If you are 7 days away from a deadline a countdown time may work against you as people think, “oh I have plenty of time. I’ll come back and make that decision later”. Countdown timers are most effective from 72 hours to the deadline.
  • Below the image, you will notice a section with the Facebook follow and share button. This is a simple piece of code that you can generate in the Meta for Developers portal and add to any page. There are a few reasons why I love this. First, if you have a large page, it is a great way of demonstrating social proof. Second, it makes it very easy for people to share. And thirdly, if you are friends with anyone who likes the page, their name will display in the widget. Seeing your friend’s name on an opt-in page will massively increase your likelihood of signing up.

Webinar Opt-in Page Swipe Files