Crafting an Irresistible Membership Offer Page
This is a Waitlist version of the offer page.
What captured my attention on this offer page was the Success Path description.
Being a disciple of Stu McLaren, Patty was always going to have a strong success path.
But how she worked it into her offer page is sheer genius.
First we have the introduction:
Memberships are a tough sell. You’re often asking people to sign up for an:
- undefined length of time
- undefined amount of money
- undefined outcome
- undefined timeline to outcome
A success path brings specificity to what can otherwise be a very abstract offer.
Dream It – Plan It – Teach It – Grow It
Simple, but as a prospective member, I instantly know the path I will follow.
But then there is the real knockout punch:
Want to see the wins you’ll celebrate at each stage?
Many people struggle with making concrete promises for their membership.
Patty nails it in a very simple and easy to understand way:
Do yourself a huge favor, download and study this offer page.
There is solid gold here in creating a clear, concise, and compelling offer for a membership.
Membership Offer Page Swipe Files:
