Author: Micheal O'Neill

Funnel Optimization – 5 Steps to Reduce your CPL and CPA

Micheal O'Neill

Funnel Optimization – 5 Steps to Reduce your CPL and CPA

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Do you struggle to turn leads into sales?

Maybe you are struggling to attract leads, to begin with.

The key to success with Facebook Ads lies in Funnel Optimization.

Here are 5 simple steps to reduce your cost per lead and cost per acquisition. 

 

Step 1 – Identify your audience’s pain points and desires. You have to solve a #1 top-of-mind pain point. Perry Marshall calls this finding the “bleeding neck”. People will pay anything to solve a bleeding neck problem.

 

Step 2 – Create an offer that promises to solve their #1 pain point. Once you understand your audience’s #1 pain point, create an offer that guarantees to fix it for them and lead them to the ultimate goal they seek.

 

Step 3 – Optimize landing pages for conversions. Your headlines are key. Be specific, concise, and compelling. Call out a massive pain they want to avoid or a goal they want to achieve. The rest of your copy provides proof you can help them do it. 

 

Step 4 – Make it easy to take the next step. Your funnel should feel like a logical set of steps on your perfect-fit client’s journey to their ultimate goal. Every step should feel like the logical next step for them to take. Bring them on a journey to success.

 

Step 5 – The profit is in the follow-up. Email marketing is the key to profitable customer acquisition. Yes, I’m a Facebook ads guy, but most of my client’s profits are made through a carefully planned and optimized follow-up email sequence.

 

offer page template

Offer page template for your next launch

Micheal O'Neill

Offer page template for your next launch

offer page template

Speaking of keeping things simple.

Here is an offer page hero template for your next launch. 

Introducing Your Complete A-Z {Your Topic} Roadmap

Get my proven, 5-step stress-busting system to {primary outcome} in just 30 days.

I love the phrase “5-step stress-busting” so much alliteration and consonance.

 Sales Page Swipe Files

 

Persuasive Facebook Ad

Persuasive Facebook Ad Journey to a Free Webinar

Micheal O'Neill

Persuasive Facebook Ad Journey to a Free Webinar

Persuasive Facebook Ad

Is launching a successful Podcast as easy as 3 Simple Steps?

No, of course, it isn’t, but if most people knew how hard it was, they would never try.

Is Jenna a “bad person” for painting a podcast launch much easier than it is?

No. Not at all. She knows how powerful a podcast can be in driving online business growth.

Her job is to convince as many people as possible to launch a podcast so they can have the same growth she has.

And how do you do that? You make it seem effortless.

You break it down into simple steps and give people what they want: a silver bullet.

Her job is to get people to take just one step. 

One step forward toward their ultimate goal. One step into Jenna’s world.

Because once they are in Jenna’s world, she can help them take the next step.

Create a framework, give people simple steps, and show them the shortcut.

To get them to take their first step, make it feel effortless and guarantee their success.

 Facebook Ads Swipe File

 

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Lead Magnet Opt-in Page ChatGPT Prompt

Micheal O'Neill
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Lead Magnet Opt-in Page ChatGPT Prompt

 

Prompt Objective:

Last week, you used ChatGPT to help you create a high-converting lead magnet from a long-form video.

This week, we’ll use ChatGPT to help draft the lead magnet opt-in page copy for your lead magnet.

Prompt Outline:

Step 1 – Upload your lead magnet

Select ChatGPT 4 > Advanced Data Analysis

In the message dialogue box, hit the plus sign and upload the lead magnet file.

Then, enter the prompt below:

Here is the content of my Lead Magnet. 

Please confirm that you can read and understand the uploaded file from start to finish. 

In the following conversation, I will ask you to help me create content based on the contents of this document.

Don’t take any action yet. Please just study the content of the lead magnet.

Step 2 – Opt-in page structure

Prompt:

Thank you.

I want you to act as an expert direct-response copywriter.

I want you to draft marketing copy for a high-converting opt-in page.

Your goal is to write copy that gets the maximum number of people to opt in for the lead magnet. 

Please ensure that all copy aligns with the content of the lead magnet.

The opt-in page has five key sections:

Headline – (7 words approx)

Sub headline (12 words approx)

Body Copy (1 paragraph + 3-4 fascination bullet points)

Call To Action (3-5 words)

Image (please suggest an appropriate image)

Your copy should instantly answer the following questions for someone who visits the page – 

Why should I pay attention to this?

Why is this important to me?

How will my life improve if I opt for this lead magnet?

Draft the copy in a friendly, human voice.

Ensure all copy passes A.I. detection tests.

Match the voice, tone, and language from the lead magnet.

Draft your copy at a 6th-grade or below level.

Please draft three versions of the opt-in page copy based on the above criteria.

Step 3 – Refinement

Prompt:

Keeping the copy aligned with the lead magnet uploaded at the start of the conversation, please redraft three versions in the style, tone, and structure of Eugene Schwartz.

Repeat as often as you like, changing the name of the copywriter. Here are some suggestions:

  • Gary Halbert
  • David Ogilvy
  • Todd Brown
  • Brian Kurtz
  • John Charlton
  • Ray Edwards
  • Jim Edwards
  • Russel Brunson
  • Jeff Walker
  • Stu McLaren
Mobile Optimization

Mastering Mobile Optimization: Webinar Registration Page Design

Micheal O'Neill

Mastering Mobile Optimization: Webinar Registration Page Design

Mobile Optimization

Up to 80% of visitors to your opt-in pages will be on mobile.

 

If you want to succeed online today, you’ve gotta think mobile first. 

 

I’ve been banging on about this for years.

 

But this is the first time I’ve seen a double hero.

 

When I landed on Jenna’s (desktop) opt-in page, my first thought was… boy this is cluttered.

 

It wasn’t until I switched to mobile view that I saw the genius of what she had done.

Mobile Optimization

The top banner of the desktop page becomes the mobile above the fold section complete with.

  • Headline
  • Body Copy
  • CTA
  • Image
  • Scarcity (Countdown timer)

And then when the visitor scrolls, they have a second hero section.

One thing that stands out when looking at the desktop version is how little space you have on mobile.

Looks like we all better get good at saying a lot with as few words as possible!

Opt-in Page Swipe Files

 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00066

Micheal O'Neill

Welcome to L.A.U.N.C.H., the Rosetta Stone of online business growth. We teach you the lingo so you can speak Conversion Rate Optimization like a natural.

 

Here’s what we’ve got for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

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L – Leads

4 weeks ago, we reviewed a Challenge Funnel from Marisa Murgatroyd.

 

You can check out that funnel review here:

 

It’s always interesting to see how people stack launches. 

 

The high-level overview of her Challenge Funnel was:

  • (Lead Magnet) 
    • The 20 Most Profitable Online Course Mega-Niches
  • (Challenge) 
    • Crack Your Course Idea

 

Now we have her Signature Product Funnel:

  • (Free Workshop) 
  • (Signature Program) 
    • Experience Product Masterclass – Skyrocket Your Income With A New Kind Of High-Impact Online Course
Free Workshop Opt-in Page Optimization

Do me a favor. I know you are busy, but take 10 minutes for a simple exercise.

 

Step 1 – Study Marisa’s Roadmap

  • Put yourself in the shoes of someone who wants to start an online business. What is keeping them awake at night? What is the first problem they face….
  • Problem 1 – What’s a good topic for my course? 
  • Solution 1 – The 20 Most Profitable Online Course Mega-Niches
  • Problem 2 – Ok I know my niche but how do I come up with my “Big Idea”
  • Solution 2 – Crack Your Course Idea Challenge
  • Problem 3 – How do I make sure my course is profitable
  • Solution 3 – Free Workshop – Ultra Profitable Course
  • Problem 4 – How do I scale my course?
  • Solution 4 – Experience Product Masterclass

 

Notice how each stage solves the #1 top-of-mind problem for someone at that level.

 

Then, the solution perfectly positions them to step to the next level.

 

Step 2 – Map Your Perfect-Fit Client’s Journey From Nubie to Master

 

  • Pick someone at the very start of their journey. What’s their #1 problem?
  • Once they have solved that problem, what’s the next challenge they will run into
  • What are all the stages and steps (problems they need to overcome) to get from where they are today to where they want to be? 

 

Step 3 – Map Your Value Ascension Roadmap

 

  • What can you offer (free and paid) at each level to help them solve the problem they face and prepare them to take their next steps?

 

This could be the most valuable 10 minutes you’ll ever spend in your business.

 

Opt-in Page Swipe File:

 

 

A – A.I. Growth Prompts

Prompt Objective:

 

You’ve delivered a powerful workshop. Your audience goes crazy, they love it.

 

And you think to yourself….. Wouldn’t this make an awesome mini-product.

 

But what lead magnet could I use to promote my mini-product?

 

Well, fear not. We have the perfect prompt for you.

 

Prompt Outline:

 

Step 1 – Download the transcript of your workshop

 

There are plenty of ways you can do this, but the easiest is to upload the video to YouTube as a Private, Unlisted video.

 

Then go to your video:

  • Click the 3 buttons on the right side below your video > Show Transcript
  • Underneath the video above the description, click Show Transcript again
  • In the panel to the right of the video where the transcript displays, click the three dots and toggle time stamps
  • Copy the text of the transcript and past it into a Word or Notepad document and save the file.

 

Step 2 – Upload to ChatGPT

 

For this step you will require a premium subscription to ChatGPT.

 

Select ChatGPT 4 > Advanced Data Analysis.

 

In the message dialogue box, hit the plus sign and upload the transcript file.

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Step 3 – The Prompts

 

Prompt 1:

 

(Upload transcript file)

Please confirm that you can read and understand the uploaded file from start to finish.

 

Prompt 2:

 

Thank you.

 

I want you to act as a master online business growth specialist and copywriting expert.

 

The attached file is a transcript from a video. This video will form a mini-product that we will sell for {price}.

 

The mini-product will be sold directly after people opt in for a lead magnet.

 

Based on the content of the video, we want you to design a lead magnet that will:

  • Be highly attractive to our audience
  • Will help our audience solve one major problem that is keeping them awake at night
  • Will get our audience to take one immediate step to solving their problem
  • Will position our audience so that they are ready to buy the mini-product

 

A good lead magnet has the following characteristics.

  • Solves one major pain point
  • Deals with one specific topic only
  • Provides practical, actionable steps for people to solve their problem
  • Promises a framework, process, cheat sheet, or step-plan people can follow
  • Guarantees a highly desirable outcome in the shortest time frame possible, with the least amount of work required
  • Makes achieving the outcome feel easy
  • Can be consumed and implemented within 15 minutes of downloading

 

The mini-product should feel like the logical next step someone will take once they opt-in for the lead magnet.

 

The mini-product can solve the next problem our audience faces or help them solve the same problem as the lead magnet but quicker, easier and with less effort.

 

Please suggest five outlines for potential lead magnets based on the above criteria. 

 

Prompt 3:

 

Thank you.

 

Please give a detailed content outline for each of the 5 Lead Magnet ideas provided based on the criteria.

 

Please include headings and a synopsis of each section of the lead magnet.

 

Please draft it in human language that will avoid all AI detection software.

 

Please draft it in a friendly and relaxed voice matching the style of the transcript provided.

 

The copy drafted should be at a 6th-grade or below level.

 

It is essential that the lead magnet positions our audience to purchase the lead magnet.

 

Please ensure that there is still a reason for someone to purchase the mini-product once they have downloaded the lead magnet.



Prompt 4

 

Thank you.

 

Taking lead magnet outline {number best LM outline} please draft a complete lead magnet that is ready for my audience to consume.

 

Please keep all the criteria given previously in mind.



Prompt 5+

 

Based on the outputs, you will need to ask ChatGPT to refine or redraft certain sections.

 

Here are some of my favourite requests:

  • Please expand section {x}
  • Please redraft section {x}
  • Please provide a detailed step guide for {x}
  • Please identify the primary issues people face when attempting {x}
  • Please create a practical and useful checklist
  • Please suggest visuals to accompany each section
  • Please convert this into a unique acronym based framework

U – Uplevel Ads 

ad to free workshop

Sometimes, it’s best just to give people all the information they need to decide up front.

 

There is an interesting touch here promoting two workshops per day over three days at different times.

 

This will maximise the number of people attending at least one of the sessions.

 

However, it may mean that fewer people will attend all three sessions.

 

I would love to see Marisa’s data on % of attendees who view all three sessions.

 

I love the simplicity of the ad format:

  • Hook (self-interest – your course sells)
  • Details (it’s convenient)
  • No. 1 reason you should attend
  • What you’ll learn
  • Why you should register now
  • CTA

 

Oh and just because you’ve delivered the workshops doesn’t mean you have to stop your ads.

 

The “Access All Areas” pass is a great reason to run ads to your opt-in up to the last day or two of your launch.

ad to free workshop

In fact often, these ads will perform better because of a sense of immediate gratification.

 

Facebook Ad Swipe Files:

 

N – Now Launching

offer page

I hate the word “Skyrocket”. It’s meaningless waffle. 

 

It doesn’t give your audience any indication of the measure of the transformation possible.

 

Overall I am not a fan of the headline. 

 

It lacks any form of specificity or transformation. 

 

But weak headlines will be overcome when you have a large, loyal, well-primed and positioned audience.

 

I do love Marisa’s support and FAQ section at the very top of the page.

 

It’s clear one of the key questions they get is….”What is an Experience Product?”

 

As “experience product” is vague it makes sense to answer the question right away rather than leave it as an unanswered objection in the mind of your audience.

 

Offer Page Swipe Files:

 

C – Conversion Optimization

C – Conversion Optimization 

Want to increase sales of your online course or membership? 

 

The biggest challenge facing online business owners is converting leads into sales. 

 

Here are 4 strategies to increase your sales conversion rate. 

 

Are you tired of not hitting your targets despite having a great digital product? The problem may not be the product itself but rather how you’re presenting it. In this thread, I’ll show you how to use social proof to convince people to buy from you.



1️. Use testimonials and reviews from satisfied customers. Showcase them on the sales page, email sequences, and social media. Prospective customers are more likely to trust you if they see others have achieved the results you promise.

 

2️. Display images of positive comments on social. When people see not just the words people use but the images of where they have posted, the impact is even stronger. Make sure to include screenshots of positive comments from social media.

 

3️. Feature media outlets that you have appeared on. People are more likely to trust you if they see reputable sources have featured your message. Display the logos of media outlets or link to articles in which you’ve been featured.

 

4️. Use case studies that show how your product has helped others. People are more likely to buy when they see how your product can solve their problem. Make sure to use real-life examples with quantifiable results.

 

By using these social proof strategies, you can increase your sales and profits from your digital products. But don’t take my word for it. Try them out and see the results for yourself!

H – Hot Take

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Simplicity….the key…

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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4 Strategies to Increase Sales of Your Online Course

Micheal O'Neill
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4 Strategies to Increase Sales of Your Online Course

Want to increase sales of your online course or membership? 

The biggest challenge facing online business owners is converting leads into sales. 

Here are 4 strategies to increase your sales conversion rate. 

Are you tired of not hitting your targets despite having a great digital product? The problem may not be the product itself but rather how you’re presenting it. In this thread, I’ll show you how to use social proof to convince people to buy from you.

1️. Use testimonials and reviews from satisfied customers. Showcase them on the sales page, email sequences, and social media. Prospective customers are more likely to trust you if they see others have achieved the results you promise.

2️. Display images of positive comments on social. When people see not just the words people use but the images of where they have posted, the impact is even stronger. Make sure to include screenshots of positive comments from social media.

3️. Feature media outlets that you have appeared on. People are more likely to trust you if they see reputable sources have featured your message. Display the logos of media outlets or link to articles in which you’ve been featured.

4️. Use case studies that show how your product has helped others. People are more likely to buy when they see how your product can solve their problem. Make sure to use real-life examples with quantifiable results.

By using these social proof strategies, you can increase your sales and profits from your digital products. But don’t take my word for it. Try them out and see the results for yourself!

offer page

Avoid Common Pitfalls and Optimize Your Offer Page

Micheal O'Neill

Avoid Common Pitfalls and Optimize Your Offer Page

offer page

Avoid common pitfalls as we dissect Marisa Murgatroyd’s offer page, providing valuable insights for optimizing your own approach.

I hate the word “Skyrocket”. It’s meaningless waffle. 

It doesn’t give your audience any indication of the measure of the transformation possible.

Overall I am not a fan of the headline. 

It lacks any form of specificity or transformation. 

But weak headlines will be overcome when you have a large, loyal, well-primed and positioned audience.

I do love Marisa’s support and FAQ section at the very top of the page.

It’s clear one of the key questions they get is….”What is an Experience Product?”

As “experience product” is vague it makes sense to answer the question right away rather than leave it as an unanswered objection in the mind of your audience.

Offer Page Swipe Files:

ad to free workshop

Course Creator Strategies – Ad to Free Workshop

Micheal O'Neill

Course Creator Strategies – Ad to Free Workshop

ad to free workshop

Sometimes, it’s best just to give people all the information they need to decide up front.

 

There is an interesting touch here promoting two workshops per day over three days at different times.

 

This will maximise the number of people attending at least one of the sessions.

 

However, it may mean that fewer people will attend all three sessions.

 

I would love to see Marisa’s data on % of attendees who view all three sessions.

 

I love the simplicity of the ad format:

  • Hook (self-interest – your course sells)
  • Details (it’s convenient)
  • No. 1 reason you should attend
  • What you’ll learn
  • Why you should register now
  • CTA

 

Oh and just because you’ve delivered the workshops doesn’t mean you have to stop your ads.

 

The “Access All Areas” pass is a great reason to run ads to your opt-in up to the last day or two of your launch.

ad to free workshop

In fact often, these ads will perform better because of a sense of immediate gratification.

Facebook Ad Swipe Files: