What to copy:

• This is a very simple above the fold opt-in page
• The CTA is clear
• Outlining the “on-demand” nature seeks to appease peoples need for immediate gratification

What we’d test:

• Unusually Don uses video on the opt-in page. I would test versions with and without video. In my experience video ont he opt-in page reduces conversion reates.
• The Business Coaches Cheklist PDF, eventhough valuable, is confusing and leads people in another direction. Stick to one call per action per landing page. I would test a seperate funnel for the checklist or inlcude the checklist as a bonus for registering for the webinar.
• Deliver a proven curriculum is a strong proposition. Scale your coaching business and get serious results for your clients are vague. Either the topic for the webinar needs to change or more specific hooks need to be found to explain how coaches lives will change once they have implemented what they learn in this video.
• Add a subheadline, 1-2 lines of text and 3-5 bullet points in place of the video to get coaches excited about will be possible for them registering.

Swipe:

• SWIPE FILE – 0034 – Donald Miller – Webinar Opt-in Page

• SWIPE FILE – 0034 – Donald Miller – Webinar Delivery + Coach Application Page
• SWIPE FILE – 0034 – Donald Miller – Coach Application Page
• SWIPE FILE – 0034 – Donald Miller – Checklist Pop Up

C – Conversion Psychology

Want the secret sauce to getting more leads and sales?

Ever wonder why some copy grabs you and compels you to action?

One of the strongest psychological triggers you fire is LOSS AVERSION. 

Here’s the 30 second overview of what it is and how to use it…

1. So, what is loss aversion? It’s the idea that we’re more motivated to avoid losses than to acquire gains. The fear of losing something is more powerful than the desire to gain something. Twice as powerful to be exact (we’ll do more to avoid losing $500 than make $1,000) 
2. How do you use this to your advantage? Simple – communicate the potential losses from inaction clearly in your copy. Don’t just focus on the benefits of your course or membership; focus on the problems or struggles people will face if they don’t sign up.
3. Facebook ads? Highlight the loss of valuable information, skills, or resources if someone doesn’t follow through with your CTA. Opt-in pages and sales pages? Focus on the loss of time, money, or opportunity.
4. Email copy? Use subject lines that focus on a specific problem or challenge your audience faces. Like “Unlock the solution to [problem]” or “Say goodbye to [problem]” “Eliminate [problem] for good”.
5. And don’t forget to use social proof – testimonials or success stories – to show the losses people avoided by taking action. Like “John saved $10,000 by enrolling in our course” or “Mary went from dead-end job to thriving business owner 3 months after joining” 

H – Hot Take