Do you struggle to turn leads into sales?

Maybe you are struggling to attract leads, to begin with.

The key to success with Facebook Ads lies in Funnel Optimization.

Here are 5 simple steps to reduce your cost per lead and cost per acquisition. 

Step 1 – Identify your audience’s pain points and desires. You have to solve a #1 top-of-mind pain point. Perry Marshall calls this finding the “bleeding neck”. People will pay anything to solve a bleeding neck problem.

Step 2 – Create an offer that promises to solve their #1 pain point. Once you understand your audience’s #1 pain point, create an offer that guarantees to fix it for them and lead them to the ultimate goal they seek.

Step 3 – Optimize landing pages for conversions. Your headlines are key. Be specific, concise, and compelling. Call out a massive pain they want to avoid or a goal they want to achieve. The rest of your copy provides proof you can help them do it. 

Step 4 – Make it easy to take the next step. Your funnel should feel like a logical set of steps on your perfect-fit client’s journey to their ultimate goal. Every step should feel like the logical next step for them to take. Bring them on a journey to success.

Step 5 – The profit is in the follow-up. Email marketing is the key to profitable customer acquisition. Yes, I’m a Facebook ads guy, but most of my client’s profits are made through a carefully planned and optimized follow-up email sequence.