Author: Micheal O'Neill

Maximizing Conversion: Strategies for Audience Engagement

Micheal O'Neill

Maximizing Conversion: Strategies for Audience Engagement

We’re diving into a cracking little funnel this week…

 

…a case study in solving a primary pain point or desire keeping your audience awake at night.

 

And backing up your claims with very specific metrics.

 

Remember, the more specific your promise is, the higher the conversion rate.

 

Let’s look at this Front End Mini Product Funnel from One Peak Creative.

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The lead magenet opt-in page is clean, and the promise is clear.

 

Viral Growth on TitTok & Reels

 

For anyone building an audience on TikTok or Instagram, this will instantly grab their attention.

 

However, the viral claim is overused online, and most people are skeptical.

 

But that’s where they summon the king of conversion – specificity.

 

“The blueprint to breaking 10m views & 75k followers with only 3 posts to a new account.”

 

Hold on a second. If @gerry.carry can go viral and quit his job with brand deals from just 3 videos, I can, too. I must have this free guide!

 

I love “Free for a limited time” just above the CTA button, which introduces urgency and scarcity.

 

Opt-in Page Swipe Files:

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00077

Micheal O'Neill

Launch Newsletter Issue #00077

Hey, hey, it’s L.A.U.N.C.H., we pack lead generation and sales funnel reviews like a suitcase for a weekend getaway – just what you need, nothing you don’t.

Here's what we have for you today

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you think L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

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L – Leads

Summoning the king of conversion

We’re diving into a cracking little funnel this week…

 

…a case study in solving a primary pain point or desire keeping your audience awake at night.

 

And backing up your claims with very specific metrics.

 

Remember, the more specific your promise is, the higher the conversion rate.

 

Let’s look at this Front End Mini Product Funnel from One Peak Creative.

blank

The lead magenet opt-in page is clean, and the promise is clear.

 

Viral Growth on TitTok & Reels

 

For anyone building an audience on TikTok or Instagram, this will instantly grab their attention.

 

However, the viral claim is overused online, and most people are skeptical.

 

But that’s where they summon the king of conversion – specificity.

 

“The blueprint to breaking 10m views & 75k followers with only 3 posts to a new account.”

 

Hold on a second. If @gerry.carry can go viral and quit his job with brand deals from just 3 videos, I can, too. I must have this free guide!

 

I love “Free for a limited time” just above the CTA button, which introduces urgency and scarcity.

 

Opt-in Page Swipe Files:

A – A.I. Growth Prompts

Your 3-part leverage triangle defining AI prompt

Leverage is one of the keys to getting people to take action.

 

Leverage can be used for good and for bad.

 

In the LAUNCH NOW Framework, we only use leverage to get people to take the actions they know they need to.

 

The best way to understand leverage is by spending time face-to-face with your perfect-fit client.

 

But often, that is not possible. For the times that it isn’t, then ChatGPT can be the next best thing.

 

Here is a 3 part prompt to start building your Leverage Triangle.

 

Prompt Objective:

 

To identify our perfect-fit clients’ key pain points and desires and create the circumstances necessary for them to take action and move toward their goals.  

 

Prompt Outline:

 

All 3 prompts should be entered one at a time into the same chat. 

 

Prompt 1: 

I want you to be an expert customer profiler and direct response marketer.

 

I will ask you to identify my perfect-fit client’s primary pain points and desires so I can draft compelling copy for my marketing and sales funnels.

 

My avatar are {insert avatar description}

 

I help them {insert description of what you help them achieve}

 

What are the top 5 pain points that keep my perfect-fit clients awake at night?

 

Prompt 2: 

If my perfect-fit client does not take action and solve their primary pain point, what will their life and business look like in 10 years?

 

Prompt 3: 

If my perfect-fit client takes action and solves their primary pain point, what will their lives look like in 10 years?

I completed this prompt series in ChatGPT, Claude-2, Gemini-Pro (Bard) and LLaMA. Here is how I ranked their outputs:

  1. Claude-2
  2. ChatGPT
  3. LLaMA
  4. Gemini-Pro

U – Uplevel Ads

If a dog can go viral on TikTok, so can you

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Out of their entire funnel, I was most impressed with One Peak Creatives’ ads.

 

You can check out one of their ads here: 

 

But back to their ad copy for now.

 

I love the opening hook – How even a dog can go viral on TitTok and Instagram in 2024.

 

Let’s break it down:

  • It’s unexpected
  • It’s interesting
  • It opens a loop
  • It’s unique
  • It positions the audience
  • It tackles an objection (it’s harder to go viral in 2024).

 

The hook is paired with the still frame in the video. “If he can do it, so can you.”

 

The ad then goes on to deliver some value. As you read it, you feel like you are learning something.

 

Teaching is a good way to stoke interest and engage people with your ads.

 

They start the desire section with a mini case study explaining the hook and fill it with examples of people who have gotten the promised result.

 

The final section is beautiful. They tackle two big objections:

  1. How much will this cost?
  2. How long will it take me?

 

But they do it in a creative way using an analogy.

 

It takes less than a weekend and costs less than a tank of gas.

 

(Although, if they knew how much it costs to fill a “tank of gas” in Ireland, they might have used a different analogy.) 

 

Facebook Ad Swipe Files:

 

N – Now Launching

The tricky evergreen deadline conversation

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The upsell from the lead magnet is to a $97 product reduced to $58.

 

Depending on how digital marketing savvy your audience is, be careful with the “only valid today” 40% discount.

 

It creates urgency and will drive conversions, but if a buyer sees the discount is still available in 3 months, they may start questioning your marketing morals.

 

This is a regular conversation I have with my clients. 

 

Evergreen funnels need some form of deadline.

 

Often, I will use my email follow-up sequence to create the deadline.

 

Other people use a series of disappearing bonuses. 

 

Others let the offer do the talking and don’t add a deadline.

 

Every time I’ve tested this, the version with the discount ending tonight has outperformed every other option.

 

The sales page copy does a great job of telling their story while making it relatable and outlining the transformation.

I’m Glen, and 5 short years ago, my partners Meg, Con and I were dirt broke, and struggling to get out of ‘200 view jail’ on TikTok and Reels.

 

But every day, we woke up early to shoot and stayed up late to edit. 

 

We did this 7 days a week for months on end.

 

Then, one day, we had a video go viral.

 

We realized we could take what worked about that video and apply it to the next one.   

 

So that’s what we did, again and again and again. 

 

Until we were able to get 100 million views in just 3 months on our channel @megandglen.

 

Check out the sales page swipe file.

 

It’s built on Kajabi, so it’s nothing fancy or crazy from a design perspective. 

 

But it does a great job of making this feel like a no-brainer offer. 

 

Offer Page Swipe Files:

 

C – Conversion Optimization

How to set practical KPIs and goals for your Facebook ad campaigns

Ever feel like Facebook ads have you chasing your tail?

 

Growing your online course or membership business doesn’t need to be frustrating. 

 

The key to effortless growth is a rock-solid plan.

 

Here is how to set practical KPIs and goals for your Facebook ad campaigns. 

 

Set SMART objectives: Ensure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound. These will give your campaigns a clear direction and purpose. Remember to include input and output objectives. What you want, and what you have to do to get it.

 

Choose the right KPIs: Pick metrics that align with your objectives. For conversions, focus on cost-per-conversion, conversion rate, and ROI. For lead generation, track CPL, post opt-in engagement and ultimately post opt-in conversion rates.

 

Implement tracking tools: You can use the Facebook Pixel to track your conversions and monitor your ad performance initially. If you are scaling, you may need Hyros, RedTrack, Triple Whale or Wicket Reports.

 

Analyze and optimize: Regularly evaluate your performance versus your KPIs. Check if you’re on track to meet your objectives. You will rarely get your KPIs right the first time around. Adjust them to reflect reality but always strive to improve and optimize.

 

Continuous learning: Stay up-to-date on industry trends, follow experts, attend webinars, and invest in your development. Knowledge is power in the ever-evolving world of Facebook ads.

H – Hot Take

Steph woke up and chose violence

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Ouch, Steph……..just ouch

 

P.S. If you like this newsletter and want to support it, you can:

Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

3 Ways to Write High Converting Ads in Your Voice

3 Ways to Write High Converting Ads in Your Voice

Micheal O'Neill
3 Ways to Write High Converting Ads in Your Voice

3 Ways to Write High Converting Ads in Your Voice

Learn how to write high-converting Facebook ads that resonate with your audience and drive sales for your online courses.

The great Perry Marshall said: 

“Marketing is merely sharing your unique perspective, expertise, and worldview in the marketplace.” 

This gets lost in all the hype of hooks, frameworks, and hacks.

Here are 3 ways to make your voice shine through in your high converting ads.

High converting ads come from a place of authenticity & understanding your audience’s deepest desires. But how do you make your message stand out? Let’s dive into a simple yet powerful strategy that’ll turn your ads into lead-generating machines.

1 – Know your audience: Identify their pain points, dreams & goals. Talk to them, survey them, and get to know them on a deeper level. The more you understand, the easier it’ll be to create high converting ads.

2 – Share your unique perspective: What makes your online course or membership unique? Share your story, insights, and experiences. Make your ads a genuine reflection of the transformation you help people achieve and how it will impact their lives for the better.

3 – Know the problem you solve: Be very clear about the specific problem you solve for people and how you get them a result. If you’re making broad generic promises you’ll never stand out. The more specific you are, the easier it is for people to say…YES 

00076-s3-YogiFlightSchoool-sales-page

High-Converting Sales Page Strategies for Course Creators

Micheal O'Neill

High-Converting Sales Page Strategies for Course Creators

Learn proven techniques to create high-converting sales pages that resonate with your audience and drive success for your online courses.
00076-s3-YogiFlightSchoool-sales-page

Onto this high-converting sales page.

Straight up, the headline is hard to read. 

You are better off with no hero image than one that interferes with your headline.

I’m going to give Nathania a break here. 

I narrowed the window width to screen grab the page.

However, testing your hero in various dimensions is important.

Your hero may look perfect on your desktop, but on smaller-resolution desktops or mobiles, it may look completely different.

I use this Chrome extension nearly every day: https://www.webmobilefirst.com/.

It shows you what your landing page looks like in various formats. 

iPhone 13 View

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MacBook Air View

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24 Inch iMac View

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My approach is design for mobile, and make sure you have a CTA above the fold on all devices.

On a sales page the CTA in the hero should bring people to the offer stack near the bottom of your sales page.

This makes sure potential customers have a good grasp of the value before they see the price.

Observations and tests I’d run:

  • This is a textbook sales page hero section. Specific tangible promise, linked to desirable transforamtion.
  • Countdown timer for deadline urgency
  • Social proof – 8,000 yogis fly upside down
  • Unique method – (I’d prefer if this was named) to get primary desire with primary frustrations.  
  • Check out the mobile view section under the video. I love “Gravity Panic” if you can label a fear your perfect-fit client has in a cool way they are going to instantly believe you will  be able to help them overcome their fear.
  • Video with a crazy face still frame will trigger people to press play just to see what is going on.

Sales Page Swipe Files:

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Crafting Compelling Facebook Ads for Your Launch

Micheal O'Neill

Crafting Compelling Facebook Ads for Your Launch

Learn how to craft compelling Facebook ads for your launch. and drive success with your advertising campaigns.
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Great opening hook from Nathania; it’s short, clear, and concise.

 

“Imagine standing on your hands, elbows, and head with confidence.”

 

If you’ve been working on your arm balances and inversion practice… 

 

…or if you’re a yogi who has stared in awe at the cool kids in the yoga class standing on their hands, elbows, and heads, this hook is going to grab your attention. 

 

Effective copy is never about the volume of words. It’s about using the fewest “right” words.

 

But the only way to find the right words is to test.

 

I selected just a few of the opening hooks Nathania used in this campaign.  

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When testing, the changes from control don’t have to be massive. 

 

The same theme with slightly different words can dramatically impact ad success.

 

Introducing concepts like “Yogi Flight Method” will increase curiosity and elevate the perceived value of your offer.

 

A unique mechanism underpins how you can help people get results where others fail.

blank

Testing negative hooks is always a good idea. 

 

People will do two times more work to avoid pain than gain pleasure. 

 

I’m a positive guy, but the data tells me that negative hooks often get better results.

blank

The resolution hook is always worth testing.

Right that’s it, this is the year for me, line drawn in the sand, I’m going to do it.

Observations and tests I’d run:

  • When it comes to Facebook ads for your launch, volume wins, and Nathania went all out on this campaign. (I’ve only included a small sample of the ads for the workshop above) The more ads you test, the more likely you will have a winner.
  • In the main ad I’d test moving the registration CTA from the 3rd line to below the 3 bullet points. “Secretly… your handstand and other shapes aren’t about strength…” is an interest builder. If this ad targeted cold audiences, the CTA might have been too early.
  • The text in the ad looks blocky and dense. I’m a big fan of 1 / 2 line paragraphs and adding color to break the copy up. Long sentences are harder to read than short sentences.   

Facebook Ad Swipe Files:

 

How to Identify Your Client Avatar and Attract Qualified Leads

How to Identify Your Client Avatar and Attract Qualified Leads

Micheal O'Neill
How to Identify Your Client Avatar and Attract Qualified Leads

How to Identify Your Client Avatar and Attract Qualified Leads

Getting specific on your front-end messaging requires intimate knowledge of your Perfect-Fit Client. 

Specific messaging is only beneficial when it hits your target client right in the feels.

Let’s see how ChatGPT can help you dial in your messaging.

The next few weeks will build on each other, so make sure you bookmark the chat in ChatGPT and create a working document to save the output.

 

Perfect Fit Client Avatar Deep Dive

I want you to act as an expert Market Researcher and client profiler.

Your job is to draft up to 3 detailed avatar descriptions for my Perfect-Fit Client (PFC).

My business helps {avatar niche/industry (e.g. online business owners)}

The number one pain point my PFC experiences is {primary problem}

I help my clients achieve {primary outcome} without {primary frustration / negative outcome}

Please draft a detailed description of up to 3 primary avatars for my business. 

In your avatar description, please outline what is at stake for my PFC if they don’t solve this problem.

Please also describe will my PFC’s life will look like when they solve their primary problem.

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Bootcamp Opt-in Page Mastery for Conversions

Micheal O'Neill

Bootcamp Opt-in Page Mastery for Conversions

Learn how to master bootcamp opt-in pages for maximum conversions and explore strategies and techniques to engage your audience effectively.

Nathania Stambouli has taken the yoga world by storm with her Yogi Flight School.

 

Yogi Flight School is a perfect example of solving a very specific top-of-mind issue.

 

Nathania teaches people how to do arm balances and inversions.

 

Will a beginner yogi be interested in this? No.

 

Will every experienced yogi be interested in this? No.

 

But, for a specific type of yogi, arm balances and inversions are their #1 pain point and dream. 

 

Yogi Flight School is exactly what they have been looking for.

 

Because Nathania solves a very specific problem, she can use incredibly specific language that instantly resonates with, attracts, and converts her perfect-fit clients.

 

The biggest trap online business owners fall into is being too broad, generic, and general.

 

Often, we are afraid to niche down and get specific because we’ll lose customers.

 

When in reality, the direct opposite is true. 

 

Solving a high-value, high-pain, specific issue is the key to online business success.

 

A lot of Nathania’s success comes down to the specificity of her front-end messaging.

 

Now, don’t think she only teaches Arm Balances and Inversion.

 

Once she has you in her world, she goes way broader, even beyond yoga teaching. 

 

But she keeps her front-end messaging to make sure she attracts her perfect-fit client.

 

A couple of weeks back, Nathania ran her big annual launch. 

 

Let’s take a look at her launch funnel.

 

Here’s her free bootcamp opt-in page.

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Nathania sticks to the script with a textbook above the fold opt-in page.

  1. Pre-head – (always get FREE in there)
    • FREE TRAINING WEEK!
  2. Headline – {primary promise} without {misconception} or {frustration}
    • Nail your arm balances & inversion without more strength or years of face-planing!
  3. Sub Headline – (evidence to back up headline claim)
    • Discover the crucial principles that you don’t learn in yoga class….
  4. Image (transformation focus)
    • Demonstrate the transformation of your primary promise
  5. CTA
    • SIGN ME UP FOR THE TRAINING

Observations and tests I’d run:

  1. At first glance, it looks like there are 3 headlines of equal importance. I would test moving FREE TRAINING WEEK into the logo position and reducing the font size of Yoga Ninja Bootcamp. 
  2. Saying there is a replay may increase registration but decrease live show-up rates. If it is a live class you want people to attend, don’t include this on the opt-in page. If your audience is global, then there is an argument for replays.
  3. I love the post CTA copy. It serves as body copy but reduces clutter before the CTA.
  4. I’d test adding transformation to the CTA – Yes, teach me to FLY today…

Opt-in Page Swipe Files:

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00076

Micheal O'Neill

Launch Newsletter Issue #00076

Hey, hey, it’s L.A.U.N.C.H., we turn online business growth into an easy-to-follow recipe.

Here's what we have for you today

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you think L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

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blank
blank
blank
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blank

L – Leads

Specificity – The key to online business success

Nathania Stambouli has taken the yoga world by storm with her Yogi Flight School.

 

Yogi Flight School is a perfect example of solving a very specific top-of-mind issue.

 

Nathania teaches people how to do arm balances and inversions.

 

Will a beginner yogi be interested in this? No.

 

Will every experienced yogi be interested in this? No.

 

But, for a specific type of yogi, arm balances and inversions are their #1 pain point and dream. 

 

Yogi Flight School is exactly what they have been looking for.

 

Because Nathania solves a very specific problem, she can use incredibly specific language that instantly resonates with, attracts, and converts her perfect-fit clients.

 

The biggest trap online business owners fall into is being too broad, generic, and general.

 

Often, we are afraid to niche down and get specific because we’ll lose customers.

 

When in reality, the direct opposite is true. 

 

Solving a high-value, high-pain, specific issue is the key to online business success.

 

A lot of Nathania’s success comes down to the specificity of her front-end messaging.

 

Now, don’t think she only teaches Arm Balances and Inversion.

 

Once she has you in her world, she goes way broader, even beyond yoga teaching. 

 

But she keeps her front-end messaging to make sure she attracts her perfect-fit client.

 

A couple of weeks back, Nathania ran her big annual launch. 

 

Let’s take a look at her launch funnel.

 

Here’s her free bootcamp opt-in page.

blank

Nathania sticks to the script with a textbook above the fold opt-in page.

  1. Pre-head – (always get FREE in there)
    • FREE TRAINING WEEK!
  2. Headline – {primary promise} without {misconception} or {frustration}
    • Nail your arm balances & inversion without more strength or years of face-planing!
  3. Sub Headline – (evidence to back up headline claim)
    • Discover the crucial principles that you don’t learn in yoga class….
  4. Image (transformation focus)
    • Demonstrate the transformation of your primary promise
  5. CTA
    • SIGN ME UP FOR THE TRAINING

Observations and tests I’d run:

  1. At first glance, it looks like there are 3 headlines of equal importance. I would test moving FREE TRAINING WEEK into the logo position and reducing the font size of Yoga Ninja Bootcamp. 
  2. Saying there is a replay may increase registration but decrease live show-up rates. If it is a live class you want people to attend, don’t include this on the opt-in page. If your audience is global, then there is an argument for replays.
  3. I love the post CTA copy. It serves as body copy but reduces clutter before the CTA.
  4. I’d test adding transformation to the CTA – Yes, teach me to FLY today…

Opt-in Page Swipe Files:

A – A.I. Growth Prompts

Know your Perfect-Fit Client better than you know yourself

Getting specific on your front-end messaging requires intimate knowledge of your Perfect-Fit Client. 

 

Specific messaging is only beneficial when it hits your target client right in the feels.

 

Let’s see how ChatGPT can help you dial in your messaging.

 

The next few weeks will build on each other, so make sure you bookmark the chat in ChatGPT and create a working document to save the output.

 

Perfect Fit Client Avatar Deep Dive

 

I want you to act as an expert Market Researcher and client profiler.

 

Your job is to draft up to 3 detailed avatar descriptions for my Perfect-Fit Client (PFC).

 

My business helps {avatar niche/industry (e.g. online business owners)}

 

The number one pain point my PFC experiences is {primary problem}

 

I help my clients achieve {primary outcome} without {primary frustration / negative outcome}

 

Please draft a detailed description of up to 3 primary avatars for my business. 

 

In your avatar description, please outline what is at stake for my PFC if they don’t solve this problem.

 

Please also describe will my PFC’s life will look like when they solve their primary problem.

U – Uplevel Ads

Testing killer Meta ad hook variations

blank

Great opening hook from Nathania; it’s short, clear, and concise.

 

“Imagine standing on your hands, elbows, and head with confidence.”

 

If you’ve been working on your arm balances and inversion practice… 

 

…or if you’re a yogi who has stared in awe at the cool kids in the yoga class standing on their hands, elbows, and heads, this hook is going to grab your attention. 

 

Effective copy is never about the volume of words. It’s about using the fewest “right” words.

 

But the only way to find the right words is to test.

 

I selected just a few of the opening hooks Nathania used in this campaign.  

blank

When testing, the changes from control don’t have to be massive. 

 

The same theme with slightly different words can dramatically impact ad success.

 

Introducing concepts like “Yogi Flight Method” will increase curiosity and elevate the perceived value of your offer.

 

A unique mechanism underpins how you can help people get results where others fail.

blank

Testing negative hooks is always a good idea. 

 

People will do two times more work to avoid pain than gain pleasure. 

 

I’m a positive guy, but the data tells me that negative hooks often get better results.

blank

The resolution hook is always worth testing.

Right that’s it, this is the year for me, line drawn in the sand, I’m going to do it.

Observations and tests I’d run:

  • When it comes to ads, volume wins, and Nathania went all out on this campaign. (I’ve only included a small sample of the ads for the workshop above) The more ads you test, the more likely you will have a winner.
  • In the main ad I’d test moving the registration CTA from the 3rd line to below the 3 bullet points. “Secretly… your handstand and other shapes aren’t about strength…” is an interest builder. If this ad targeted cold audiences, the CTA might have been too early.
  • The text in the ad looks blocky and dense. I’m a big fan of 1 / 2 line paragraphs and adding color to break the copy up. Long sentences are harder to read than short sentences.   

Facebook Ad Swipe Files:

 

N – Now Launching

The free Chrome extension I can’t live without for high converting sales pages

00076-s3-YogiFlightSchoool-sales-page

Onto the sales page.

 

Straight up, the headline is hard to read. 

 

You are better off with no hero image than one that interferes with your headline.

 

I’m going to give Nathania a break here. 

 

I narrowed the window width to screen grab the page.

 

However, testing your hero in various dimensions is important.

 

Your hero may look perfect on your desktop, but on smaller-resolution desktops or mobiles, it may look completely different.

 

I use this Chrome extension nearly every day: https://www.webmobilefirst.com/.

 

It shows you what your landing page looks like in various formats. 

 

iPhone 13 View

blank

MacBook Air View

blank

24 Inch iMac View

blank

My approach is design for mobile, and make sure you have a CTA above the fold on all devices.

On a sales page the CTA in the hero should bring people to the offer stack near the bottom of your sales page.

This makes sure potential customers have a good grasp of the value before they see the price.

Observations and tests I’d run:

  • This is a textbook sales page hero section. Specific tangible promise, linked to desirable transforamtion.
  • Countdown timer for deadline urgency
  • Social proof – 8,000 yogis fly upside down
  • Unique method – (I’d prefer if this was named) to get primary desire with primary frustrations.  
  • Check out the mobile view section under the video. I love “Gravity Panic” if you can label a fear your perfect-fit client has in a cool way they are going to instantly believe you will  be able to help them overcome their fear.
  • Video with a crazy face still frame will trigger people to press play just to see what is going on.

Sales Page Swipe Files:

C – Conversion Optimization

3 ways to write high converting ads in your voice

The great Perry Marshall said: 

“Marketing is merely sharing your unique perspective, expertise, and worldview in the marketplace.” 

This gets lost in all the hype of hooks, frameworks, and hacks.

Here are 3 ways to make your voice shine through in your Facebook ads.

Ads that convert come from a place of authenticity & understanding your audience’s deepest desires. But how do you make your message stand out? Let’s dive into a simple yet powerful strategy that’ll turn your ads into lead-generating machines.

1 – Know your audience: Identify their pain points, dreams & goals. Talk to them, survey them, and get to know them on a deeper level. The more you understand, the easier it’ll be to create ads that resonate.

2 – Share your unique perspective: What makes your online course or membership unique? Share your story, insights, and experiences. Make your ads a genuine reflection of the transformation you help people achieve and how it will impact their lives for the better.

3 – Know the problem you solve: Be very clear about the specific problem you solve for people and how you get them a result. If you’re making broad generic promises you’ll never stand out. The more specific you are, the easier it is for people to say…YES 

 

H – Hot Take

Please stop these people eating your dinner!

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If I’ve said it once, I’ve said it a million times….

 

 

P.S. If you like this newsletter and want to support it, you can:


Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Crafting Profitable Facebook Ads for Webinar Opt-Ins

Micheal O'Neill

Crafting Profitable Facebook Ads for Webinar Opt-Ins

Facebook ads for course creators and membership site owners

When you crack your primary promise, the copy writes itself.

Everything that we discussed in the Leads section applies here.

Notice how closely the ad copy language mirrors the opt-in page copy.

The first ad I draft for a new opt-in campaign always uses the majority of the copy of the opt-in page with very little else added.

The feedback loop on Facebook is faster than your opt-in page.

If an ad containing your opt-in page copy flops, you know your opt-in page won’t convert, and you need to go back to the drawing board.

On the other hand, if the ad is getting good engagement on Facebook, you know you’ve got something to work with.  

Facebook Ads Swipe Files

 

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Post-Webinar Sales Page Strategies for Your Next Launch

Micheal O'Neill

Post-Webinar Sales Page Strategies for Your Next Launch

Sales page optimization

Grant brings an energy and enthusiasm to his webinar that is hard to beat.

 

We may roll our eyes at his message and his brash style, but his audience loves him and hangs on every word he says.

 

He has an infectious confidence. 

 

He believes 110% in his own abilities and his ability to get you the result you want.

 

By the time the sales page link is shared at the end of the webinar, he knows there are people who are ready to buy.

 

And if you have people you know are ready to buy the last thing you should do is make them work to do so.

 

And that’s why I believe Grant’s upside-down sales page works.

 

When drafting a traditional sales page, we want to bring people on a journey.

 

On a journey from objection-filled, disinterested, skeptic to enthusiastic buyer.

 

On a traditional sales page, we map that journey as:

  1. Position
  2. Problem
  3. Pain
  4. Prescription
  5. Pivot
  6. Product
  7. Product Details
  8. Price
  9. Promotion
  10. Purchase Details  

 

You can see here Product Details and Price are right at the bottom.

 

Grant flips the script on this, placing these two items at the very top of the page.

 

This would be disastrous if Grant were sending cold traffic to the sales page.

 

They would make their decision based on cost alone.

 

However, as he has whipped his audience into a frenzy during the webinar, it makes sense to put it front and center.

 

And remember, they have already seen the offer block and the price on the webinar.

 

And look how he stacks the value further down the page in the pricing section:

Sales page optimization for online courses

Positioning the done-for-you option so close in pricing to the do-it-yourself option will push the majority of purchases to the higher price option.

We can achieve the opposite effect by making the done-for-you option $1,497.

In this case, $1,497 would provide a positive price anchor for $497 and make it seem even better value.

This is definitely a sales page to study in full for your next offer:

Sales Page Swipe Files