Bootcamp Opt-in Page Mastery for Conversions
Nathania Stambouli has taken the yoga world by storm with her Yogi Flight School.
Yogi Flight School is a perfect example of solving a very specific top-of-mind issue.
Nathania teaches people how to do arm balances and inversions.
Will a beginner yogi be interested in this? No.
Will every experienced yogi be interested in this? No.
But, for a specific type of yogi, arm balances and inversions are their #1 pain point and dream.
Yogi Flight School is exactly what they have been looking for.
Because Nathania solves a very specific problem, she can use incredibly specific language that instantly resonates with, attracts, and converts her perfect-fit clients.
The biggest trap online business owners fall into is being too broad, generic, and general.
Often, we are afraid to niche down and get specific because we’ll lose customers.
When in reality, the direct opposite is true.
Solving a high-value, high-pain, specific issue is the key to online business success.
A lot of Nathania’s success comes down to the specificity of her front-end messaging.
Now, don’t think she only teaches Arm Balances and Inversion.
Once she has you in her world, she goes way broader, even beyond yoga teaching.
But she keeps her front-end messaging to make sure she attracts her perfect-fit client.
A couple of weeks back, Nathania ran her big annual launch.
Let’s take a look at her launch funnel.
Here’s her free bootcamp opt-in page.
Nathania sticks to the script with a textbook above the fold opt-in page.
- Pre-head – (always get FREE in there)
- FREE TRAINING WEEK!
- Headline – {primary promise} without {misconception} or {frustration}
- Nail your arm balances & inversion without more strength or years of face-planing!
- Sub Headline – (evidence to back up headline claim)
- Discover the crucial principles that you don’t learn in yoga class….
- Image (transformation focus)
- Demonstrate the transformation of your primary promise
- CTA
- SIGN ME UP FOR THE TRAINING
Observations and tests I’d run:
- At first glance, it looks like there are 3 headlines of equal importance. I would test moving FREE TRAINING WEEK into the logo position and reducing the font size of Yoga Ninja Bootcamp.
- Saying there is a replay may increase registration but decrease live show-up rates. If it is a live class you want people to attend, don’t include this on the opt-in page. If your audience is global, then there is an argument for replays.
- I love the post CTA copy. It serves as body copy but reduces clutter before the CTA.
- I’d test adding transformation to the CTA – Yes, teach me to FLY today…
Opt-in Page Swipe Files:
