Before we get into the review can we just stand back and applaud the social proof.
“Grant Cardone – Certified Billionaire”
Firstly, I am pretty sure there is no Billionaire certification program.
(Not that it isn’t something I’ve had to research just yet!)
But it takes a certain type of person to put this on an opt-in page. Bravo, Grant 👏👏👏👏
OK, back into the opt-in page structure and what we can learn and implement in our own funnels.
There are two versions of this headline
- “How I did X”
- “How Student Z did X”
Both of these are powerful mechanisms.
In both cases, “X” is the primary desire of your audience.
Primary desires need to be specific. In this case, it is earning $5,000,000.
But not just making $5,000,000. It’s making it in 90 days with 0 contacts and just $100.
Bounding your primary promise with a timeline for attainment will always increase the appeal.
The next two elements are key because they answer two primary objections.
“Well, of course, Grant can make $5,000,000 in 90 days, but I don’t have his network or his money.”
Everyone who lands on our opt-in page has a number of objections.
If we don’t answer the most common objections there and then it will kill our conversion rate.
This mechanism can be equally powerful to demonstrate how you achieved your audience’s primary desire or how a student of yours has achieved the primary desire.
Remember, people need to believe 3 things before they buy from you:
- You have the skills and knowledge to help them achieve their primary desire
- You have a process that guarantees they can achieve their primary desire
- You are the person they want to lead them to their primary desire
Both of these style webinars or lead magnets can work exceptionally well to instill these 3 beliefs before making an offer.
The pre-header is also a common and highly effective mechanism you can implement on your next opt-in page:
FREE (Training, Guide, Plan, Cheatsheet) Reveals
Opt-in Page Swipe Files