Launch Newsletter Issue #00077
Hey, hey, it’s L.A.U.N.C.H., we pack lead generation and sales funnel reviews like a suitcase for a weekend getaway – just what you need, nothing you don’t.
Here's what we have for you today
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L – Leads
Summoning the king of conversion
We’re diving into a cracking little funnel this week…
…a case study in solving a primary pain point or desire keeping your audience awake at night.
And backing up your claims with very specific metrics.
Remember, the more specific your promise is, the higher the conversion rate.
Let’s look at this Front End Mini Product Funnel from One Peak Creative.
The lead magenet opt-in page is clean, and the promise is clear.
Viral Growth on TitTok & Reels
For anyone building an audience on TikTok or Instagram, this will instantly grab their attention.
However, the viral claim is overused online, and most people are skeptical.
But that’s where they summon the king of conversion – specificity.
“The blueprint to breaking 10m views & 75k followers with only 3 posts to a new account.”
Hold on a second. If @gerry.carry can go viral and quit his job with brand deals from just 3 videos, I can, too. I must have this free guide!
I love “Free for a limited time” just above the CTA button, which introduces urgency and scarcity.
Opt-in Page Swipe Files:
A – A.I. Growth Prompts
Your 3-part leverage triangle defining AI prompt
Leverage is one of the keys to getting people to take action.
Leverage can be used for good and for bad.
In the LAUNCH NOW Framework, we only use leverage to get people to take the actions they know they need to.
The best way to understand leverage is by spending time face-to-face with your perfect-fit client.
But often, that is not possible. For the times that it isn’t, then ChatGPT can be the next best thing.
Here is a 3 part prompt to start building your Leverage Triangle.
Prompt Objective:
To identify our perfect-fit clients’ key pain points and desires and create the circumstances necessary for them to take action and move toward their goals.
Prompt Outline:
All 3 prompts should be entered one at a time into the same chat.
Prompt 1:
I want you to be an expert customer profiler and direct response marketer.
I will ask you to identify my perfect-fit client’s primary pain points and desires so I can draft compelling copy for my marketing and sales funnels.
My avatar are {insert avatar description}
I help them {insert description of what you help them achieve}
What are the top 5 pain points that keep my perfect-fit clients awake at night?
Prompt 2:
If my perfect-fit client does not take action and solve their primary pain point, what will their life and business look like in 10 years?
Prompt 3:
If my perfect-fit client takes action and solves their primary pain point, what will their lives look like in 10 years?
I completed this prompt series in ChatGPT, Claude-2, Gemini-Pro (Bard) and LLaMA. Here is how I ranked their outputs:
- Claude-2
- ChatGPT
- LLaMA
- Gemini-Pro
U – Uplevel Ads
If a dog can go viral on TikTok, so can you
Out of their entire funnel, I was most impressed with One Peak Creatives’ ads.
You can check out one of their ads here:
But back to their ad copy for now.
I love the opening hook – How even a dog can go viral on TitTok and Instagram in 2024.
Let’s break it down:
- It’s unexpected
- It’s interesting
- It opens a loop
- It’s unique
- It positions the audience
- It tackles an objection (it’s harder to go viral in 2024).
The hook is paired with the still frame in the video. “If he can do it, so can you.”
The ad then goes on to deliver some value. As you read it, you feel like you are learning something.
Teaching is a good way to stoke interest and engage people with your ads.
They start the desire section with a mini case study explaining the hook and fill it with examples of people who have gotten the promised result.
The final section is beautiful. They tackle two big objections:
- How much will this cost?
- How long will it take me?
But they do it in a creative way using an analogy.
It takes less than a weekend and costs less than a tank of gas.
(Although, if they knew how much it costs to fill a “tank of gas” in Ireland, they might have used a different analogy.)
Facebook Ad Swipe Files:
N – Now Launching
The tricky evergreen deadline conversation
The upsell from the lead magnet is to a $97 product reduced to $58.
Depending on how digital marketing savvy your audience is, be careful with the “only valid today” 40% discount.
It creates urgency and will drive conversions, but if a buyer sees the discount is still available in 3 months, they may start questioning your marketing morals.
This is a regular conversation I have with my clients.
Evergreen funnels need some form of deadline.
Often, I will use my email follow-up sequence to create the deadline.
Other people use a series of disappearing bonuses.
Others let the offer do the talking and don’t add a deadline.
Every time I’ve tested this, the version with the discount ending tonight has outperformed every other option.
The sales page copy does a great job of telling their story while making it relatable and outlining the transformation.
I’m Glen, and 5 short years ago, my partners Meg, Con and I were dirt broke, and struggling to get out of ‘200 view jail’ on TikTok and Reels.
But every day, we woke up early to shoot and stayed up late to edit.
We did this 7 days a week for months on end.
Then, one day, we had a video go viral.
We realized we could take what worked about that video and apply it to the next one.
So that’s what we did, again and again and again.
Until we were able to get 100 million views in just 3 months on our channel @megandglen.
Check out the sales page swipe file.
It’s built on Kajabi, so it’s nothing fancy or crazy from a design perspective.
But it does a great job of making this feel like a no-brainer offer.
Offer Page Swipe Files:
C – Conversion Optimization
How to set practical KPIs and goals for your Facebook ad campaigns
Ever feel like Facebook ads have you chasing your tail?
Growing your online course or membership business doesn’t need to be frustrating.
The key to effortless growth is a rock-solid plan.
Here is how to set practical KPIs and goals for your Facebook ad campaigns.
Set SMART objectives: Ensure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound. These will give your campaigns a clear direction and purpose. Remember to include input and output objectives. What you want, and what you have to do to get it.
Choose the right KPIs: Pick metrics that align with your objectives. For conversions, focus on cost-per-conversion, conversion rate, and ROI. For lead generation, track CPL, post opt-in engagement and ultimately post opt-in conversion rates.
Implement tracking tools: You can use the Facebook Pixel to track your conversions and monitor your ad performance initially. If you are scaling, you may need Hyros, RedTrack, Triple Whale or Wicket Reports.
Analyze and optimize: Regularly evaluate your performance versus your KPIs. Check if you’re on track to meet your objectives. You will rarely get your KPIs right the first time around. Adjust them to reflect reality but always strive to improve and optimize.
Continuous learning: Stay up-to-date on industry trends, follow experts, attend webinars, and invest in your development. Knowledge is power in the ever-evolving world of Facebook ads.
H – Hot Take
Steph woke up and chose violence
Ouch, Steph……..just ouch
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