Crafting Profitable Facebook Ads for Webinar Opt-Ins
When you crack your primary promise, the copy writes itself.
Everything that we discussed in the Leads section applies here.
Notice how closely the ad copy language mirrors the opt-in page copy.
The first ad I draft for a new opt-in campaign always uses the majority of the copy of the opt-in page with very little else added.
The feedback loop on Facebook is faster than your opt-in page.
If an ad containing your opt-in page copy flops, you know your opt-in page won’t convert, and you need to go back to the drawing board.
On the other hand, if the ad is getting good engagement on Facebook, you know you’ve got something to work with.