The great Perry Marshall said:
“Marketing is merely sharing your unique perspective, expertise, and worldview in the marketplace.”
This gets lost in all the hype of hooks, frameworks, and hacks.
Here are 3 ways to make your voice shine through in your high converting ads.
High converting ads come from a place of authenticity & understanding your audience’s deepest desires. But how do you make your message stand out? Let’s dive into a simple yet powerful strategy that’ll turn your ads into lead-generating machines.
1 – Know your audience: Identify their pain points, dreams & goals. Talk to them, survey them, and get to know them on a deeper level. The more you understand, the easier it’ll be to create high converting ads.
2 – Share your unique perspective: What makes your online course or membership unique? Share your story, insights, and experiences. Make your ads a genuine reflection of the transformation you help people achieve and how it will impact their lives for the better.
3 – Know the problem you solve: Be very clear about the specific problem you solve for people and how you get them a result. If you’re making broad generic promises you’ll never stand out. The more specific you are, the easier it is for people to say…YES
