Quiz Funnel Reviews - Mícheál O'Neill

Creating High-Converting Quiz Funnels

Micheal O'Neill — Tue, 23 Apr 2024 16:13:41 +0000

Creating High-Converting Quiz Funnels

Discover effective strategies for creating high-converting quiz funnels. Learn from expert insights and real-world examples to optimize your lead generation efforts and drive better results.

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Facebook Ad Quiz Inspiration for Your Next Campaign

Let’s take a look at a Marie Forleo ad driving people to a Quiz.

Quiz Funnels remain one of the cheapest ways to attract leads at scale.

The downside is they can take longer to get converting and to start seeing results.

One of the best ways to catch people’s attention is through identifying their pain points.

Marie does a great job in the open hook of this ad.

I think most of us business owners can relate to these pain points at some stage in our growth.

I love how Marie puts a label on the problem she is solving – “Time Stress”.

Time management has limited appeal. Everyone talks about stress.

But time stress feels like an entirely new concept.

How can youinnovatively label the problem you solve?

I love the clean yellow backed image. Just 13 words and an image of Marie.

Definitely one to try in your next campaign.

Facebook Ad Swipe Files

SWIPE FILE – 0056 – Marie Forleo – Facebook Ad to Quiz

Understanding Quiz Opt-in Pages Tactics

Let’s take a look at a Marie Forleo Quiz opt-in page.

The Quiz is a lead generator for her Time Genius Program that launches in September.

This isn’t Marie’s best copy.

“Are bad habits costing you massive cash” doesn’t flow smoothly.

On the positive side:

Questions make great headlines. We are conditioned to answer questions even if they are asked on paper. This instantly starts a conversation in your visitors head.
The headline uses loss aversion. This is the strongest motivator for people.
I love how Marie has come up with a way of calculating a dollar amount for the what your bad habits are costing you. If you’re bad habits cost you $20,000 a year and Marie has a course for $2,000 that will stop your bad habits of course you will buy it.
Learn how to EARN more by working LESS – Increasing primary promise – decreasing work required to get it. This formula works.

Opt-in Page Swipe Files

The post Creating High-Converting Quiz Funnels appeared first on Mícheál O'Neill.

Optimizing Your Quiz Funnel for Maximum Conversions

Micheal O'Neill — Tue, 23 Apr 2024 11:24:16 +0000

Optimizing Your Quiz Funnel for Maximum Conversions

Unlock the power of effective Facebook ads and high-converting opt-in pages to optimize your quiz funnels for maximum conversions.

A curiosity invoking quiz opt-in page

As a L.A.U.N.C.H. subscriber you know we love a good Quiz.

Well, Amy Porterfield has just launched a new Quiz so we had to dive in.

Interesting approach here from Amy.

The primary promise of the Quiz is to discover if you are one of the 3 types of people who could replace their income with a Digital Course.

Then as the main above-the-fold image, she blurs out the three types.

This is sure to build curiosity. Which will drive people to sign up for the quiz.

It is also potentially a big waste of really valuable above-the-fold real estate.

I’m going to go out on a limb and say this page will convert really well for Amy but I would urge caution with this approach.

Directly below the hero section, Amy reverts to more standard practice.

In fact, if I were to see this section above the fold, I wouldn’t have asked any questions.

Amy really cuts to the core of her audience’s desire with the headline.

Could ONE Digital Course Realistically Replace Your Client Work? Your 9-5 Salary?

We’re a big fan of alliteration. However, in this headline, I would remove “Realistically”.

Could ONE Digital Course Replace Your Client Work? Your 9-5 Salary?

This version Is shorter, snappier, and easier to understand.

A word like realistically may spark skepticism in the reader. Skepticism leads to distrust.

Opt-in Page Swipe Files

SWIPE FILE: 0072 – Amy Porterfield – Quiz Opt-in Page

SWIPE FILE: 0072 – Amy Porterfield – Quiz Results v1

SWIPE FILE: 0072 – Amy Porterfield – Quiz Results v2

SWIPE FILE: 0072 – Amy Porterfield – Quiz Results v3

SWIPE FILE: 0072 – Amy Porterfield – Quiz Results v4

SWIPE FILE: 0072 – Amy Porterfield – Lead Magnet Opt-in Page

SWIPE FILE: 0072 – Amy Porterfield – Lead Magnet TY + Upsell Page

SWIPE FILE: 0072 – Amy Porterfield – Webinar Opt-in Page

SWIPE FILE: 0072 – Amy Porterfield – Webinar TY Page

Psst..want the secret to a killer opening hook?

Opening hook swipe right there!

I’ll let you in on a little secret, X to X.

I’ll let you in on a little secret, quilter to quilter.
I’ll let you in on a little secret, herbalist to herbalist.
I’ll let you in on a little secret, yogi to yogi

People love to feel they are on the inside. That they know something others don’t.

People want to feel like they are in the popular gang.

You can definitely leverage it in your ads.

This ad is more than likely a retargeting ad for Amy’s second signature program –

List Builders Society.

I say retargeting because running FB ads to a cold audience for a $497 product is a tough ask.

Even for Amy Porterfield.

Facebook Ads Swipe Files

SWIPE FILE – 0072 – Amy Porterfield – Ad to offer

A super sales page conversion boosting web app

Amy has a defined offer page layout, and I am a big fan.

Easy on-page navigation at the top.

Very prominent Enrol Now button in the header.

Image to the left. Headline, Subhead, and hero body to the right.

But what I really love and you should check out today is a widget in the middle of the offer page:

https://www.amyporterfield.com/lbssp1b/

Look for the section: Calculate How Long It Will Take To See Your Subscribers Tick Up

Depending on how many hours you can dedicate a week you can move the slider.

As you do the “You’ll be finished in” time changes.

As well as being a really cool web app. This is a very powerful psychological mechanism.

It puts the power and results of the program in the hands of the user.

The question is no longer will I get a result from this program.

The result is guaranteed. The only variable is the amount of time I put into it.

It also tells me that I can take the program in my own time.

This is especially important as we approach Christmas.

I also love how Amy has worded her payment plan:

Buy Now + Pay Monthly
Buy Now + Get An Extra Bonus

This is likely to save her lots of time and energy dealing with refund requests or payment plan stoppage requests.

Sales Page Swipe Files

SWIPE FILE – 0072 – Amy Porterfield – Offer Page

The post Optimizing Your Quiz Funnel for Maximum Conversions appeared first on Mícheál O'Neill.

Insider Strategies for Crafting High-Converting Quiz Funnels

Micheal O'Neill — Tue, 23 Apr 2024 09:44:48 +0000

Insider Strategies for Crafting High-Converting Quiz Funnels

Discover insider strategies for crafting high-converting quiz funnels. Learn how to optimize Facebook ads, create compelling quiz opt-in pages, and maximize conversions with swipe files and expert insights.

Crafting Persuasive Facebook Ads to Your Quiz Funnel

You know we have a soft spot for quiz funnels here at LAUNCH HQ…

…and today we are continuing the love affair.

Let’s dive into a Facebook ad for Dayna Abraham’s quiz funnel.

Dayna has been perfecting the ads and her quiz funnel for years.

This funnel has produced hundreds of thousands of leads and millions in revenue.

I love the opening hook of this ad.

“Did you know there are actually 5 unique behavior types in children?”

First, it immediately positions who should pay attention to the ad without saying, “attention parents”.

As a parent, you will immediately be drawn into the ad. “I didn’t know there were 5 behavior types.” This builds instant curiosity.

If you are a parent of a child with behavioral issues, this hook instantly talks to a #1, can’t sleep at night, bleeding neck, pain point.

But notice how Dayna doesn’t speak of behavioral “issues”.

Dayna uses the word unique. This takes all the blame and judgment out of the ad.

She then explains how knowing your child’s unique behavior type will help you handle their behavior in the moment.

And the consequences of not knowing your child’s behavior type – “fueling the madness or calming the chaos.”

Facebook ad Swipe Files

SWIPE FILE – 0058 – Dayna Abraham – Facebook Ad to Quiz

SWIPE FILE – 0058 – Dayna Abraham – Facebook Ad to Quiz (Story Based)

Unlocking the Power of Quiz Funnel Strategies

A well-optimized quiz funnel is the lowest cost lead generation asset you can develop.

There are 3 quiz frameworks: Type, Killer and Score.

The “Type” quiz fits perfectly with Dayna’s subject.

We all want to know what category we fit into.

As parents, we are especially interested in what category our child falls into.

Despite our desires for our child to be unique and one of a kind.

Dayna does a great job of balancing this on her quiz opt-in page.

Immediately people visiting the page are hit with a countdown timer.

This increases the urgency to take action now and triggers scarcity.

The entire copy for the page is just 39 words.

It’s not the number of words that matters but the impact of the words.

Beautiful use of social proof above the fold here, blending both media outlets with mass appeal like USA Today and Lifehacker with niche-specific ones like Institute of Child Psychology and Parents.

One of the reasons why quiz funnels get such low-cost conversions is due to the sunk cost principle.

The quiz begins immediately, asking questions about you and your situation.

This stokes self-interest.

It isn’t until the end of the quiz that you are asked for your email address.

At that stage, you have answered all the questions. You have sunk effort into completing the quiz.

Now to get the results, you need to enter your email address.

Consistency will force you to follow through and supply your email address.

Quiz funnel swipe files

SWIPE FILE – 0058 – Dayna Abraham – Quiz Opt-in Page

SWIPE FILE – 0058 – Dayna Abraham – Quiz Results with an Upsell

The post Insider Strategies for Crafting High-Converting Quiz Funnels appeared first on Mícheál O'Neill.

Strategies for High-Converting Quiz Funnels for Coaches

Micheal O'Neill — Mon, 22 Apr 2024 12:57:30 +0000

Strategies for High-Converting Quiz Funnels for Coaches

Discover proven strategies for crafting high-converting quiz funnels tailored specifically for coaches and online course creators. Learn how to optimize your lead generation process and drive more qualified leads to your coaching business.

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Crafting High-Converting Quiz Opt-In Pages

The goal is never to get the cheapest leads possible.

Your objective is to attract the people with the highest likelihood of purchasing your offer at the most financially beneficial rate possible.

$0.50 leads are great and all but if they don’t purchase you are throwing money away.

A $50 lead may make your eyes water but if they convert you would take them all day.

In funnel marketing we spend a lot of time focused on removing friction from our prospects.

In high ticket sales, especially if there is a need for a sales call we may want to add friction.

If you are going to invest time talking to someone you want to make sure they are qualified to purchase your high ticket offer.

Namely they have the financial means, will and motivation to take action and purchase.

Here’s a very simple high ticket, book a call funnel from Ruari Fairbairns and the team over at One Year No Beer.

They really followed the blueprint with this headline.

Position the audience

Instantly you can tell whether or not this offer is for you.

Are you an entrepreneur or high-achieving professional?

If yes, read on. If no, keep moving.

The qualification process has also begun. If you are an entrepreneur or high-achieving professional you will probably have the budget for the program.

Identify the primary pain point

Do you struggle with your drinking?

If yes, read on. If no, keep moving.

Identify the dream outcome

Would you like to have effortless control over your drinking?

If yes, read on. If no, keep moving.

Timebound

You can have your result in just 8 weeks

Without the primary frustrations

In a counterintuitive spin they declare – without giving up alcohol.

Well that will pique readers attention.

And then the elephant in the room – without willpower.

Here’s the formula……

How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}

Let’s look how we can spin something up for your next opt-in or offer page in the A.I. Growth Prompt below.

Opt-in Page Swipe File

SWIPE FILE – 00070 – OYNB – Quiz

Optimizing Facebook Ad to Quiz Funnel

The AIDA copywriting technique is employed beautifully here.

ATTENTION

The language is a bit wooden for my liking.

“Discover the path to regain your power over your drinking habits in 8 weeks”

Often simple copy will convert better.

“Discover the simple formula to control your drinking habits in 8 weeks”

In this case I think the second paragraph would serve as a better hook.

What if I told you could control your drinking habits WITHOUT saying goodbye to your beloved wine evenings forever?

INTEREST

Introducing stats, figures, studies or intriguing approaches will capture people’s interest.

Especially if it demonstrates how they can avoid their primary pain or achieve their desires.

We can also see the positioning kick into full force here with “we’ve assisted 100 ambitious business-owners, entrepreneurs”

This could be made even more appealing by including an odd number like 107 or 197.

The word over makes me question if they have indeed helped a hundred people or do they even know how many people they have helped.

DESIRE

The desired section will normally be the longest part of your ad.

Here you can introduce short client success stories or as the OYNB team did explain what these 100+ people experienced.

You want to position yourself as a guide but I never like seeing the word “guide” in ad copy.

From:

As an experienced guide who has empowered thousands of women worldwide

To:

I’ve helped hundreds of women all over the world shift their relationship with alcohol and I can assure you….

ACTION

I’ve found that including in copy links will increase your outbound CTR. Don’t leave it to the very end of the ad to include a link and don’t rely solely on the “Learn More” button.

Within the AIDA framework I like to include a link early in the copy after the Interest section or early in the Desire section.

Many experts argue that in the age of TikTok people don’t read copy and that short ads are the way to go.

I disagree, nearly all of my best performing ads for knowledge commerce are medium to long form.

However, if someone reads the first line of an ad and is ready to go, I want them to see a link and click it.

Facebook Ads Swipe File

SWIPE FILE – 00070 – OYNB – Ad to Quiz

Optimizing the Book-a-Call Sales Page for Course Creators

Making headline claims specific and tangible is one of the activities I spend a lot of time with my clients.

It’s a real struggle, especially with personal development offers to give people specific outcomes.

But it doesn’t mean you shouldn’t try.

I would love to see optimal health and peak performance defined.

The problem is OYNB can’t tell people they will double their profits or cut their marathon time by 35 minutes.

Sometimes this happens because people try to uplevel the problem they are solving and make their deliverable broader.

It is easy to say –

Quit Drink In 8 Weeks And Never Look Back

People don’t want to quit drinking, they want what’s possible when they quit drinking.

This is a never ending cycle, however, on the OYNB sales page the proposition is anchored in the second section where Complete Control is defined.

Perhaps even the words Complete Control could make the headline stronger as a unique mechanism.

“Discover the Complete Control Method to unlock optimal health and peak performance in your business, well-being and life in just 8 weeks.”

Sales Page Swipe Files

SWIPE FILE – 00070 – OYNB – Book-a-call Page

SWIPE FILE – 00070 – OYNB – Book-a-call Sales Page

The post Strategies for High-Converting Quiz Funnels for Coaches appeared first on Mícheál O'Neill.

A curiosity invoking quiz opt-in page

Micheal O'Neill — Fri, 24 Nov 2023 12:43:50 +0000

A curiosity invoking quiz opt-in page

As a L.A.U.N.C.H. subscriber you know we love a good Quiz opt-in page. Well, Amy Porterfield has just launched a new Quiz so we had to dive in.

So here’s a good Quiz opt-in page example. Interesting approach here from Amy.