Let’s take a look at a Marie Forleo Quiz opt-in page.

The Quiz is a lead generator for her Time Genius Program that launches in September.

This isn’t Marie’s best copy.

“Are bad habits costing you massive cash” doesn’t flow smoothly.

On the positive side:

• Questions make great headlines. We are conditioned to answer questions even if they are asked on paper. This instantly starts a conversation in your visitors head.
• The headline uses loss aversion. This is the strongest motivator for people. 
• I love how Marie has come up with a way of calculating a dollar amount for the what your bad habits are costing you. If you’re bad habits cost you $20,000 a year and Marie has a course for $2,000 that will stop your bad habits of course you will buy it.
• Learn how to EARN more by working LESS – Increasing primary promise – decreasing work required to get it. This formula works.

Swipe Files:

• SWIPE FILE – 0056 – Marie Forleo – Quiz Registration

• SWIPE FILE – 0056 – Marie Forleo – Quiz Registration Thank You
• SWIPE FILE – 0056 – Marie Forleo – Waitlist Registration

C – Conversion

Are your Facebook ad campaigns underperforming? 

You’re not alone. 

90% of Facebook ads lose money.  

But it doesn’t have to be that way.

You can run profitable Facebook. Here are some simple steps to get you started:  

Let’s face it, running Facebook ads can be frustrating. But, with the right strategy, you can create a successful campaign that attracts leads and makes sales. 

The first step to a successful Facebook ad campaign is to target the right audience. Research your target audience’s pain points, interests, and behaviors. Then, create an ad that speaks directly to their pain and their goals.

The second step is to create an attention-grabbing headline that instantly captures your audience’s attention. Make sure your headline is specific, outcome-orientated, and unique. You have to tell them the benefit of taking action. What’s in it for them.

The third and final step is to optimize your landing page. Your starting target should be a 40% on-page conversion rate. Ensure your landing page message matches your ad, is mobile-friendly, and has a clear and compelling call to action.

To sum up, running a successful Facebook ad campaign takes time and effort, but the rewards are worth it. Target the right audience, create an attention-grabbing headline, and optimize your landing page. Start small and keep improving. You’ve got this! 

H – Hot Take