Insider Strategies for Crafting High-Converting Quiz Funnels

Discover insider strategies for crafting high-converting quiz funnels. Learn how to optimize Facebook ads, create compelling quiz opt-in pages, and maximize conversions with swipe files and expert insights.
Insider Strategies for Crafting High-Converting Quiz Funnels

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Crafting Persuasive Facebook Ads to Your Quiz Funnel

You know we have a soft spot for quiz funnels here at LAUNCH HQ… 

…and today we are continuing the love affair.

Let’s dive into a Facebook ad for Dayna Abraham’s quiz funnel.

Dayna has been perfecting the ads and her quiz funnel for years. 

This funnel has produced hundreds of thousands of leads and millions in revenue.



I love the opening hook of this ad.

“Did you know there are actually 5 unique behavior types in children?”

First, it immediately positions who should pay attention to the ad without saying, “attention parents”.

As a parent, you will immediately be drawn into the ad. “I didn’t know there were 5 behavior types.” This builds instant curiosity.

If you are a parent of a child with behavioral issues, this hook instantly talks to a #1, can’t sleep at night, bleeding neck, pain point.

But notice how Dayna doesn’t speak of behavioral “issues”. 

Dayna uses the word unique. This takes all the blame and judgment out of the ad.

She then explains how knowing your child’s unique behavior type will help you handle their behavior in the moment.

And the consequences of not knowing your child’s behavior type – “fueling the madness or calming the chaos.”


Facebook ad Swipe Files


Unlocking the Power of Quiz Funnel Strategies


A well-optimized quiz funnel is the lowest cost lead generation asset you can develop. 


There are 3 quiz frameworks: Type, Killer and Score. 


The “Type” quiz fits perfectly with Dayna’s subject.


We all want to know what category we fit into. 


As parents, we are especially interested in what category our child falls into.


Despite our desires for our child to be unique and one of a kind.


Dayna does a great job of balancing this on her quiz opt-in page.


Immediately people visiting the page are hit with a countdown timer. 


This increases the urgency to take action now and triggers scarcity.


The entire copy for the page is just 39 words. 


It’s not the number of words that matters but the impact of the words.


Beautiful use of social proof above the fold here, blending both media outlets with mass appeal like USA Today and Lifehacker with niche-specific ones like Institute of Child Psychology and Parents.


One of the reasons why quiz funnels get such low-cost conversions is due to the sunk cost principle.


The quiz begins immediately, asking questions about you and your situation. 


This stokes self-interest.


It isn’t until the end of the quiz that you are asked for your email address. 


At that stage, you have answered all the questions. You have sunk effort into completing the quiz. 


Now to get the results, you need to enter your email address. 


Consistency will force you to follow through and supply your email address.

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