Day: April 22, 2024

How to Get Free Leads and Cover Your Facebook Ad Costs

How to Get Free Leads and Cover Your Facebook Ad Costs

Micheal O'Neill

How to Get Free Leads and Cover Your Facebook Ad Costs

Discover effective strategies for generating free leads on Facebook and covering your ad costs. Learn proven tactics to optimize your Facebook ads and drive high-quality leads without breaking the bank.
How to Get Free Leads and Cover Your Facebook Ad Costs

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Maximizing Opt-in Page Conversion Rate: Strategies for Audience Engagement

We’re diving into a cracking little funnel this week…

 

…a case study in solving a primary pain point or desire keeping your audience awake at night.

 

And backing up your claims with very specific metrics.

 

Remember, the more specific your promise is, the higher the conversion rate.

 

Let’s look at this Front End Mini Product Funnel from One Peak Creative.

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The lead magenet opt-in page is clean, and the promise is clear.

Viral Growth on TitTok & Reels

For anyone building an audience on TikTok or Instagram, this will instantly grab their attention.

However, the viral claim is overused online, and most people are skeptical.

But that’s where they summon the king of conversion – specificity.

“The blueprint to breaking 10m views & 75k followers with only 3 posts to a new account.”

Hold on a second. If @gerry.carry can go viral and quit his job with brand deals from just 3 videos, I can, too. I must have this free guide!

I love “Free for a limited time” just above the CTA button, which introduces urgency and scarcity.

Opt-in Page Swipe Files

Mastering the Art of Persuasive Ad Copywriting

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Out of their entire funnel, I was most impressed with One Peak Creatives’ ads.

You can check out one of their ads here: 

But back to their ad copy for now.

I love the opening hook – How even a dog can go viral on TitTok and Instagram in 2024.

Let’s break it down:

  • It’s unexpected
  • It’s interesting
  • It opens a loop
  • It’s unique
  • It positions the audience
  • It tackles an objection (it’s harder to go viral in 2024).

The hook is paired with the still frame in the video. “If he can do it, so can you.”

The ad then goes on to deliver some value. As you read it, you feel like you are learning something.

Teaching is a good way to stoke interest and engage people with your ads.

They start the desire section with a mini case study explaining the hook and fill it with examples of people who have gotten the promised result.

The final section is beautiful. They tackle two big objections:

  1. How much will this cost?
  2. How long will it take me?

But they do it in a creative way using an analogy.

It takes less than a weekend and costs less than a tank of gas.

(Although, if they knew how much it costs to fill a “tank of gas” in Ireland, they might have used a different analogy.) 

Facebook Ad Swipe Files

The tricky evergreen funnel deadline conversation

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The upsell from the lead magnet is to a $97 product reduced to $58.

Depending on how digital marketing savvy your audience is, be careful with the “only valid today” 40% discount.

It creates urgency and will drive conversions, but if a buyer sees the discount is still available in 3 months, they may start questioning your marketing morals.

This is a regular conversation I have with my clients. 

Evergreen funnels need some form of deadline.

Often, I will use my email follow-up sequence to create the deadline.

Other people use a series of disappearing bonuses. 

Others let the offer do the talking and don’t add a deadline.

Every time I’ve tested this, the version with the discount ending tonight has outperformed every other option.

The sales page copy does a great job of telling their story while making it relatable and outlining the transformation.

I’m Glen, and 5 short years ago, my partners Meg, Con and I were dirt broke, and struggling to get out of ‘200 view jail’ on TikTok and Reels.

But every day, we woke up early to shoot and stayed up late to edit. 

We did this 7 days a week for months on end.

Then, one day, we had a video go viral.

We realized we could take what worked about that video and apply it to the next one.   

So that’s what we did, again and again and again. 

Until we were able to get 100 million views in just 3 months on our channel @megandglen.

Check out the sales page swipe file.

It’s built on Kajabi, so it’s nothing fancy or crazy from a design perspective. 

But it does a great job of making this feel like a no-brainer offer. 

Offer Page Swipe Files

Webinar Funnel Strategies That Work

Webinar Funnel Strategies That Work

Micheal O'Neill

Webinar Funnel Strategies That Work

Explore effective strategies for crafting high-converting webinar funnels that drive engagement and boost sign-ups. Learn actionable insights and proven tactics to optimize your webinar funnel for maximum success.
Webinar Funnel Strategies That Work

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Winning Ad Copy for Webinar Opt-in Conversions

This week’s deep dive: Don Millar’s Business Made Simple Coach Certification Funnel! 

So buckle up buttercup and let’s explore a multi-million $$$$ funnel.

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What to copy:

  • Don’t be afraid to experiment with short ad copy. I always start my campaigns with short, medium, and long-form ad copy. Having reviewed hundreds of Don’s ads, he is a fan of short/medium form copy.
  • Drafting short-form copy forces you to distill your primary promise into its most potent form. I start with short form and then expand rather than cutting down my long-form copy.
  • Don opens with a question, this is a good hook mechanism. It instantly positions your audience and grabs their attention. The questions speaks to the primary pain point of most coaches.
  • Raising a counterintuitive / countercultural point is a useful copy mechanism to provoke interest. I love how simple Don’s message is here – exposing the build it, and they will come fallacy.
  • Great use once again of the 3/5/7 Secrets/Steps

What we’d test:

  • Overall this is a solid ad. I have no doubt it is converting well for Don. A word of caution, however, if you don’t have Don’s brand and guru status, you may need to work harder.
  • There is very little in the way of transformation in this ad. Profitable, sustainable growth is abstract. I would test copy that connects with the life a Business Made Simple Coach would like to live.
  • While the ad calls out the primary pain point, it could be more powerfully positioned through a story. For example, tell the story of a coach or even from Don’s early days in business when he didn’t have a proven process or model to follow.
  • Insert a quote from a frustrated coach who was struggling to make ends meet
  • The CTA is wrapped up with the primary promise. I would prefer to split these out and add an additional line with a more prominent CTA. People need direct instruction. Tell them the steps they need to take. 
  • Go negative with the headline – Avoid These 3 Mistakes

Facebook Ad Swipe File

Driving Webinar Opt-in Excellence for Coaches

The funnel structure is:

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What to copy:

  • This is a very simple above the fold opt-in page
  • The CTA is clear
  • Outlining the “on-demand” nature seeks to appease peoples need for immediate gratification

What we’d test:

  • Unusually Don uses video on the opt-in page. I would test versions with and without video. In my experience video ont he opt-in page reduces conversion reates.
  • The Business Coaches Cheklist PDF, eventhough valuable, is confusing and leads people in another direction. Stick to one call per action per landing page. I would test a seperate funnel for the checklist or inlcude the checklist as a bonus for registering for the webinar.
  • Deliver a proven curriculum is a strong proposition. Scale your coaching business and get serious results for your clients are vague. Either the topic for the webinar needs to change or more specific hooks need to be found to explain how coaches lives will change once they have implemented what they learn in this video.
  • Add a subheadline, 1-2 lines of text and 3-5 bullet points in place of the video to get coaches excited about will be possible for them registering.

Webinar Funnel Swipe Files

 

Strategies for High-Converting Quiz Funnels for Coaches

Strategies for High-Converting Quiz Funnels for Coaches

Micheal O'Neill

Strategies for High-Converting Quiz Funnels for Coaches

Discover proven strategies for crafting high-converting quiz funnels tailored specifically for coaches and online course creators. Learn how to optimize your lead generation process and drive more qualified leads to your coaching business.
Strategies for High-Converting Quiz Funnels for Coaches

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Crafting High-Converting Quiz Opt-In Pages

The goal is never to get the cheapest leads possible.

Your objective is to attract the people with the highest likelihood of purchasing your offer at the most financially beneficial rate possible.

$0.50 leads are great and all but if they don’t purchase you are throwing money away.

A $50 lead may make your eyes water but if they convert you would take them all day.

In funnel marketing we spend a lot of time focused on removing friction from our prospects.

In high ticket sales, especially if there is a need for a sales call we may want to add friction.

If you are going to invest time talking to someone you want to make sure they are qualified to purchase your high ticket offer.

Namely they have the financial means, will and motivation to take action and purchase.

Here’s a very simple high ticket, book a call funnel from Ruari Fairbairns and the team over at One Year No Beer.

quiz opt-in pages

They really followed the blueprint with this headline.

  • Position the audience

Instantly you can tell whether or not this offer is for you. 

Are you an entrepreneur or high-achieving professional?

If yes, read on. If no, keep moving.

The qualification process has also begun. If you are an entrepreneur or high-achieving professional you will probably have the budget for the program. 

  • Identify the primary pain point

Do you struggle with your drinking?

If yes, read on. If no, keep moving.

  • Identify the dream outcome

Would you like to have effortless control over your drinking? 

If yes, read on. If no, keep moving.

  • Timebound

You can have your result in just 8 weeks

  • Without the primary frustrations

In a counterintuitive spin they declare – without giving up alcohol.

Well that will pique readers attention.

And then the elephant in the room – without willpower.

Here’s the formula……

How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}

Let’s look how we can spin something up for your next opt-in or offer page in the A.I. Growth Prompt below.

Opt-in Page Swipe File

 

Optimizing Facebook Ad to Quiz Funnel

Facebook Ad to Quiz Funnel

The AIDA copywriting technique is employed beautifully here.

ATTENTION

The language is a bit wooden for my liking. 

“Discover the path to regain your power over your drinking habits in 8 weeks”

Often simple copy will convert better.

“Discover the simple formula to control your drinking habits in 8 weeks”

In this case I think the second paragraph would serve as a better hook.

What if I told you could control your drinking habits WITHOUT saying goodbye to your beloved wine evenings forever?

INTEREST

Introducing stats, figures, studies or intriguing approaches will capture people’s interest.

Especially if it demonstrates how they can avoid their primary pain or achieve their desires.

We can also see the positioning kick into full force here with “we’ve assisted 100 ambitious business-owners, entrepreneurs”

This could be made even more appealing by including an odd number like 107 or 197.

The word over makes me question if they have indeed helped a hundred people or do they even know how many people they have helped.

DESIRE

The desired section will normally be the longest part of your ad.

Here you can introduce short client success stories or as the OYNB team did explain what these 100+ people experienced.

You want to position yourself as a guide but I never like seeing the word “guide” in ad copy.

From:

As an experienced guide who has empowered thousands of women worldwide

To:

I’ve helped hundreds of women all over the world shift their relationship with alcohol and I can assure you….

ACTION

I’ve found that including in copy links will increase your outbound CTR. Don’t leave it to the very end of the ad to include a link and don’t rely solely on the “Learn More” button.

Within the AIDA framework I like to include a link early in the copy after the Interest section or early in the Desire section.

Many experts argue that in the age of TikTok people don’t read copy and that short ads are the way to go.

I disagree, nearly all of my best performing ads for knowledge commerce are medium to long form.

However, if someone reads the first line of an ad and is ready to go, I want them to see a link and click it. 

 Facebook Ads Swipe File

 

Optimizing the Book-a-Call Sales Page for Course Creators

Book-a-Call Sales Page
Book-a-Call Sales Page

Making headline claims specific and tangible is one of the activities I spend a lot of time with my clients.

It’s a real struggle, especially with personal development offers to give people specific outcomes.

But it doesn’t mean you shouldn’t try.

I would love to see optimal health and peak performance defined.

The problem is OYNB can’t tell people they will double their profits or cut their marathon time by 35 minutes.

Sometimes this happens because people try to uplevel the problem they are solving and make  their deliverable broader.

It is easy to say – 

Quit Drink In 8 Weeks And Never Look Back

People don’t want to quit drinking, they want what’s possible when they quit drinking.

This is a never ending cycle, however, on the OYNB sales page the proposition is anchored in the second section where Complete Control is defined.

Perhaps even the words Complete Control could make the headline stronger as a unique mechanism.

“Discover the Complete Control Method to unlock optimal health and peak performance in your business, well-being and life in just 8 weeks.”

 Sales Page Swipe Files

 

Optimizing Your Book-a-call Funnel for Conversions

Optimize Your Book-a-call Funnel for Conversions

Micheal O'Neill

Optimize Your Book-a-call Funnel for Conversions

Discover proven strategies for optimizing your book-a-call funnel to maximize conversions and drive sales. Learn actionable insights and techniques to enhance engagement and increase the effectiveness of your coaching business's lead generation process.
Optimizing Your Book-a-call Funnel for Conversions

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The Ultimate Book-a-Call Opt-In Page Template

Here at L.A.U.N.C.H. we believe simple is beautiful.

And, it doesn’t get any more simple than this Taki Moore “book-a-call” funnel. 

{Sidenote: The full funnel is built on GoHighLevel. I’m using GHL with several clients and I love it. More and more people in KnowledgeCom move to GHL. Watch this space!}

Let’s take a “taki” look at the opt-in page:

“book-a-call” funnel

Immediately you are hit with a big social (results based) proof claim. 

151 coaches have used this to cross the $1million mark since 2011.

You might not have as big a claim to make but what claims can you make.

The more concrete the better – “151”, “+$1m”, “2021”.

They say a picture paints a thousand words and it’s definitely true in this case.

What’s in the picture is not as important as demonstrating you have a system or process.

Attract, Convert, Deliver is hardly rocket science but stick a few ™’s around sexy titles and you are off to the races.

And then, just cause you can’t leave it to chance… 

Taki spells out exactly what you get when you watch the 6 min demo.

3 highly desirable outcomes – clients every day – 80% close rate – 2 offers for recurring revenue

Just 61 words in total.

Book-a-call Opt-in Page Swipe Files

Facebook Ad to Book-a-Call Funnel Using the PAS Framework

When used properly the PAS Framework is as sweet as Luo Han Guo.  

What’s PAS? – Problem Agitate Solution 

And, don’t forget when using PAS in your ads to stick a CTA at the end!

No sour faces here in L.A.U.N.C.H. HQ when we reviewed Taki’s ad copy this week.

Facebook Ad to Book-a-Call Funnel

Identifying problems people are facing isn’t negative or manipulation.

It’s meeting them in their world and showing them you understand.

Being able to put your finger on your audience’s top of mind pain points is a superpower.

As a coach I can either relate to or fear everything in Taki’s opening list.

A ninja trick Taki could use to scale is to draft a unique opening hook for each pain point.

This would give Taki 6 ads from one. Run them head to head and scale the winners.

Ok back to the copy….

People are lazy and they get comfy doing what they’ve always done.

If you want them to take action you can just rely on pointing out their pain points.

That’s where the agitated part comes into play. 

If you don’t solve your problem this is what the future could look like. 

Fans of Tony Robbins will recognize this from his Dickens Process.

Once we have people invested in eliminating their pain points we then show them the solution.

I love how Taki has ™’d The System…. Really, I’d love to see you argue that.

But most people confuse ™ with R. You can stick ™ after anything to make it look important.

And this isn’t an hour long webinar. It’s just 6 minutes. Even better. 

“I’m going to see everything I need to solve all my issues and build an unstoppable coaching business in just 6 minutes. Sign me up….”

As silly as it sounds, this is what people want. So give it to them. 

Make it easy for them to take one step forward.

Facebook Ad Swipe Files

Book-a-call Funnel – Mastering the Art of Conversion

book-a-call opt-in page

The ultimate in simplicity. 

Headline, 7 min video and a button to book a scale session.

The bulk of the video are case studies of coaches Taki has helped cross the +$1m mark.

Before people take action they need to believe you can help them, you have a process, and they can achieve the outcome you promise.

Case Studies are a fantastic way of ticking all 3 boxes.

Book A Call Video & Registration Swipe File

Proven Tactics for Course Creators' Book-a-Call Funnels

Proven Tactics for Course Creators’ Book-a-Call Funnels

Micheal O'Neill

Proven Tactics for Course Creators’ Book-a-Call Funnels

Discover proven tactics to optimize book-a-call funnels for course creators, driving conversions and maximizing sales opportunities. Unlock strategies to enhance engagement and boost your business's growth potential.
Proven Tactics for Course Creators' Book-a-Call Funnels

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Persuasive Facebook Ad Tips for Course Creators

Controversy gets attention.

And no one causes controversy on Facebook and Instagram like Aleric Heck.

Aleric has a YouTube ad agency and coaching program.

And he loves pointing out that YouTube Ads are superior to Facebook Ads on…..

Yep, you’ve guessed it Facebook and Instagram.

Let’s dive into one of his ads.

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Then we move into the body of the ad.

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This is where things start hotting up. This section is clear, concise, and compelling. Each point is an answer to an objection that someone may have getting started with Facebook ads. 

 

More stuff isn’t the goal. It’s how you layout your argument and leave no objection unanswered to make saying yes a “no-brainer” decision.

 

But the creative is where this ad comes alive…

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First Aleric positions the audience: COACHES.

I’m not a fan of including “Attention Coaches” in the first line of ad copy, but I do like calling them out directly in the image.

And then the hammer blow – YouTube Ads Beat Facebook Ads Everytime.

This is highly evocative, especially as the ad is on Facebook. There is no question but this ad is going to draw lots of attention and comments.

Facebook ads Swipe File

Optimizing Your Book-a-Call Funnel for Conversions

The ad above leads people into a book-a-call funnel for Aleric’s YouTube Ads coaching program.

Let’s start off with the opt-in page.

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Simple single-screen structure with all info above the fold.

 

Headline, body copy, form, image, and CTA. AKA my favorite layout.

Remember, the goal is to get qualified people to book a call.

 

Including the phone number and industry will reduce the on-page conversion, but it will increase the quality of people entering the funnel.

 

I love the “Free Bonus Gift”. 

 

Remember, people don’t know they have entered a book-a-call funnel.

 

Aleric positions the call as the free bonus. This is a wonderful reframe, which will work a treat. 

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On the next page, Aleric tells you the Free Bonus is worth $850. 

 

He doesn’t disclose this on the landing page, as he doesn’t want people who are only interested in getting $850 of free stuff.

 

Remember, people don’t know that the free bonus is a strategy call yet.

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On the final step of the funnel Aleric tells you what your $850 free bonus is….

….A YouTube Ads Implementation Call with an Advisor.

At this stage, Aleric has 

From Step 1:

  • Name
  • Email
  • Mobile
  • Business type

From Step 2:

  • Current monthly revenue
  • Desired monthly revenue
  • Monthly ad spend

Even if people don’t book a call at this stage, they have more than enough info to follow up and make a compelling case for you to sign up for their coaching program.

Oh wait…… I have to dash…… my phone is ringing…. I wonder who it could be!

 

Book-a-call Opt-in Page Swipe Files

How to Build a High-Converting Book-a-Call Funnel for Your Coaching Business

How to Build a High-Converting Book-a-Call Funnel for Your Coaching Business

Micheal O'Neill

How to Build a High-Converting Book-a-Call Funnel for Your Coaching Business

Discover the essential steps to craft a high-converting book-a-call funnel for your coaching business. Learn proven strategies and techniques to attract more clients and maximize your sales opportunities. Unlock the secrets to creating irresistible Facebook ads that drive engagement and new coaching clients.
How to Build a High-Converting Book-a-Call Funnel for Your Coaching Business

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Attention-Grabbing Open Loops in Facebook Ads for Coaches

Michael Hyatt is one of the few “gurus” who has successfully transitioned from a personality-based business to an independent brand.

Over the past few years, he has transistioned from Michael Hyatt & Co. to Full Focus.

But this doesn’t mean he can’t use personality in his ads

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What an opening to an ad.

 

  • An open loop is established with the first line and a direct call out to the avatar. Everyone wants to know what their “Achilles Heel” is. Especially as most people’s Achilles Heel’s high in plain sight. In our AIDA framework, with just 8 words, we can tick off the “A” for attention.
  • Then boom….. I had a heart attack. But this is amplified by the specificity – August 2022. From an AIDA perspective, this builds massive Interest and lures us down the slippery slope. To build our interest, Michael then draws us in with his story leading to his hear attack.

 

The ad then continues…..

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Micheal tells you that he thought he was doing everything right. Working out and eating properly, but there was a hidden sub-particle that caused his heart attack. He then transitions, asking you if there is a hidden sub-particle in your business that could lead to it blowing up. The solution….. Take my assessment to discover the hidden traps that could kill your business.

This is such a smart ad copy. 

Word of warning:

No matter how attention-grabbing the intro is, I don’t recommend causing yourself a heart attack to give you copy ammunition.

But you can certainly apply this to lesser-impact outcomes.

 

Facebook Ads Swipe Files

Strategies to Attract More Coaching Clients for Your Business

Let’s look at Michael’s simple Book-a-Call Funnel structure.

The final product being sold is one-on-one coaching with a Full Focus Coach who has been trained in Michael’s methodologies.

The goal of the funnel is to get you to book a call.

The starting point is a Business Health Assessment.

Once the assessment is completed, you are then offered a free Business Growth Coaching Call.

Let’s break down the steps:

 

Assessment Opt-in Page

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The assessment grades your business across 7 key metrics and helps you “Unmask hidden profit killers in only two minutes” to give you clarity on the health and scalability of your business. The promise is clear and unambiguous. After just 2 minutes, you will get your results and, with it, have identified what is holding you back from scaling.

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On your assessment results page, you are asked to schedule a results call. Book-a-call funnels and assessments are made to go with each other. The biggest problem I have seen with the book-a-call funnel is the purpose of the call doesn’t align with the next steps of the person opting in. With an assessment, you can offer a deep dive into the results, plus from a sales perspective, you have all the data you need to close the person into a coaching program.

Every program, membership, or course should be broken down into 5-7 key areas. For each area, you should have a description of what excellent, good, average, and poor look like. Building an assessment to ask people which description best describes their reality is simple using a quiz builder like surveyfunnel.io. 

Book-a-call Opt-in Page Swipe Files