Author: Micheal O'Neill

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Micheal O'Neill

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

 

The awesome (and heartbreaking) thing about marketing is there is no “right way”.

What works in one campaign isn’t guaranteed to work in another.

The ad hook that is killing it for your friend could bomb in your campaign.

That’s why marketing is more like science than baking.

In marketing, we try lots of shit; sometimes it works, sometimes it doesn’t. 

Even when we follow the recipe.

So in today’s AI Prompt, we are going to try four different copywriting frameworks to see which one will create the highest converting Meta ad copy.

 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00081

Micheal O'Neill

Launch Newsletter Issue #00081

Hey, hey, it’s L.A.U.N.C.H., your no-nonsense guide in the online business world – we keep it clear, concise and directly to the point.

Here's what we have for you today

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you think L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

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L – Leads

How to be an overnight rockstar (like you aren’t already!)

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What I love:

 

  • Great use of space. This page has a lot of content, but it doesn’t feel like it. Using vh100%, Susie uses space to draw attention to the key points.
  • Great use of bold to highlight keywords and phrases. Bold makes the content easy to scan and helps the reader understand the key points. 
  • The subhead gives you everything you need to know about the webinar. The “attract new clients” part is hugely important, as it describes the transformation that having these new skills will help you achieve.

 

What I’d test:

  • I’m allergic to “skyrocket.” It is overused and, in my mind, lazy, especially in the age of turgent AI copywriting. 
  • The CTA button is lost on the page. I would make it bigger and brighter. To do this, “Overnight Rockstar” could be reduced by 30%. 
  • The header banner is the most valuable area of an opt-in page. Everyone sees it and reads it. There is a lot of wasted real estate there at the moment. I would expand on FREE WORKSHOP to include some of the benefits of attending.

 

LEADS – Opt-in Page Swipe Files:

 

A – A.I. Growth Prompts

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

The awesome (and heartbreaking) thing about marketing is there is no “right way”.

 

What works in one campaign isn’t guaranteed to work in another.

 

The ad hook that is killing it for your friend could bomb in your campaign.

 

That’s why marketing is more like science than baking.

 

In marketing, we try lots of shit; sometimes it works, sometimes it doesn’t. 

 

Even when we follow the recipe.

 

So in today’s AI Prompt, we are going to try four different copywriting frameworks to see which one will create the highest converting Meta ad copy.


 

U – Uplevel Ads

A counterintuitive open hook that provides instant audience positioning

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What I love:

  • Counterintuitive Opening Hook – Going against the grain is a great way to grab attention
  • Audience Positioning – Within the first 14 words, someone knows if they are in the right place or not. Want to be featured in the media? Well, read on.
  • Inferred Authority – People ask me all the time who my publicity team is. This is inferring that Susie gets lots of media attention and you should pay attention to her.

 

What I’d test:

  • Susie has lot’s of ad copy variations in the ad library but they all use the same ad copy. Even if you have found your unbeatable ad you should always be testing. You never know whey your winning ad will keel over and die.
  • I’d break up the text to make it easier to read. Aim for one line of text max, and never go over two. Single lines make it easier to read.
  • The image above is only ⅓ of the ad. I’d test shorter ads formats as it give Meta an opportunity to follow up and show people a variety of ads. Remember, not everyone is ready to register straight away. 



UPLEVEL ADS – Ad Swipe Files:

 

 

N – Now Launching

Price anchoring an evergreen offer to drive sales

If you are launching an evergreen webinar, a question that will quickly come up is:

 

Should I promote the offer I’m selling through my evergreen funnel on my website?

 

The answer is yes, but the level of detail on your sales page depends.

 

Susie uses one of my favorite approaches.

 

She uses her always-available sales page to price anchor her evergreen offer.

 

People aren’t stupid. 

 

When you make them an evergreen offer, they will do their research.

 

This means you can make them feel like the evergreen offer is a steal.

 

In this case, Susie has her course listed on her website for $2,997.

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However, when you go through her webinar funnel, you can buy it for $497.

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This will result in a massive conversion bump for your evergreen funnel.

 

Of course, you can still sell your full-priced course during your live launches.

 

The price difference is normally justified by an element of live coaching which isn’t offered on Evergreen.

 

NOW LAUNCHING – Offer Page Swipe Files:

 

C – Conversion Optimization

5 Actionable Reciprocity-Triggering Strategies

 Are you leveraging the power of Reciprocity to grow your online business?

 

If you want to scale your online course or membership fast, weave Reciprocity through the very fabric of your business.  

 

Here are 5 actionable reciprocity-triggering strategies you can apply immediately.   

 

  1. Give valuable freebies: High-quality and high-value lead magnets are the #1 way to leverage reciprocity. Remember, high value is not the amount of stuff you give, it is the momentum it helps your audience build. Give them something to get them moving toward their goals.

 

  1. Make offers after pre-launch content: Warm your audience up by delivering a webinar, multi-part pre-launch workshop, challenge or live event. Deliver value that helps your audience commit to getting a result. Then offer them the vehicle to get the result they want.

 

  1. Make your students the hero of your stories: Sharing your client’s success stories is a win-win-win. Your client gets recognition. Your audience sees the path ahead. You win because your status as a guide is elevated. It makes your community highly attractive. 

 

  1. Leverage user-generated content: With Zoom and Riverside.fm at your fingertips, it has never been easier to record testimonials. Ask your students where they were before joining, what made them sign up, how their life has changed, and what’s now possible for them.

 

  1. Ask this question every day: Who can I serve today, and how can help them move one step closer to their goals? This isn’t just about your paid clients. Build a culture of service in your business. Seek out people to help for no other reason than you want to see them succeed.

H – Hot Take

What are the 3 things you need to get right to grow your business?

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Every online business is a mess. 

 

From one that is turning $10,000 – $100,000,000 a year. 

 

The only difference is the $100,000,000 a year is getting the important things right.

 

Your goal is to discover the 2/3 important things you need to get right in your business.

 

 

P.S. If you like this newsletter and want to support it, you can:

Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

Increase Your Course Sales: 6 Facebook Ads Scaling Tips

Increase Your Course Sales: 6 Facebook Ads Scaling Tips

Micheal O'Neill

Increase Your Course Sales: 6 Facebook Ads Scaling Tips

The quickest way to grow your online course or membership business is with Facebook Ads.

You may strike gold with lower-budget ad campaigns.

But most people struggle when it comes to scaling Facebook Ads profitably.

Here’s the 6-step approach I use with my clients to scale without killing your ROI   

Step 1 to Boost Your Sales:

Create a compelling offer. The single biggest factor that will dictate the profitability of your ad campaign is your offer. Your audience needs to be certain that you can solve a #1 pain point and help them achieve a dream outcome, quickly, without much effort.

Step 2 to Increase Your Revenue:

Identify their blockers. What’s holding your perfect-fit client back? What do they think they need to take their next step and get moving? Whatever our solution or promise, the language and hooks we use must reflect what’s happening in their world.   

Step 3 to Scale Your Ads:

Create hot-button ad copy & creative. People only pay attention to their highest priority, front-of-mind issues. Use attention-grabbing headlines and images that relate to the problems they face and the dream outcomes they desire.

Step 4 to Max Course Profitability:

Launch and analyze. Keep things simple to start with. On the ad level – 3 ads, 3 creative, 2 headlines. On an audience and Ad Set level, a broad audience, lookalike audience, and interest-based. Run for a minimum of 3-4 days, then analyze the data.

Step 5 to Sell More Courses:

Optimize and test. Kill the poor-performing ads, duplicate and tweak the winning ads. Only test one element at a time. Keep a journal of your tests – your hypothesis, what was changed, and the results. Landing page optimization has the biggest ROI.

Step 6 to Scale Facebook Ads:

Scale with confidence. When you’ve identified and tested your winning combinations, scale using advantage campaign budget campaigns. Patience is a virtue. At scale, you will need a higher rate of copy and creative refresh. 

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3-part webinar headline drafting AI prompt

Micheal O'Neill

3-part webinar headline drafting AI prompt

Prompt Objective:

To produce 20 high-converting webinar opt-in page titles

 

Prompt Instructions:

Insert each of the prompts individually in sequence.

Enter details for your webinar and avatar in the sections {marked in red}

 

Prompt Outline:

 

Prompt 1

I want you to act as an expert direct response marketer and webinar funnel specialist. In a minute, I will ask you to draft a series of webinar headlines.

Here are the details of the webinar.

 

The webinar topic is:

{outline webinar topic}

 

The target audience for the webinar is:

{outline webinar avatar}

 

The desired outcome or benefit of the webinar is:

{outline webinar benefit or outcome}

 

Unique Selling Proposition:

{what makes this webinar unique is}

 

Key Pain Points or Challenges:

{the key pain points or challenges facing your audience}

 

Primary Objective of Webinar:

{details of the offer being made on the webinar}

 

Don’t take any action yet. Simply confirm that you understand what I am asking you to do.

 

Prompt 2

Perfect. Here are 15 webinar headline formats for you to try.

 

Please study these formats and get ready to complete your task.

 

Don’t take any action yet. Simply confirm that you have studied the headline formats.

 

  1. Problem-Solution Headlines:
    • “Discover How to [Solve a Specific Problem] in [Time Frame/Number of Steps]”

 

  1. Benefit-Driven Headlines:
    • “How to [Achieve a Desired Benefit] Without [Pain Point/Obstacle]”

 

  1. Urgency-Driven Headlines:
    • “Limited Time Opportunity: [Benefit] Before [Deadline/Scarcity Factor]”

 

  1. Social Proof Headlines:
    • “How [Number] [Type of People] Used This Method to [Desired Outcome]”

 

  1. Question Headlines:
    • “Are You Still Struggling With [Pain Point]? Discover [Solution]”

 

  1. Value Proposition Headlines:
    • “Get [Benefit 1], [Benefit 2], and [Benefit 3] in [Time] without [Pain Point/Objection]”

 

  1. Reason Why Headlines:
    • “7 Reasons Why You Should [Desired Action] Today”

 

  1. Fear of Missing Out (FOMO) Headlines:
    • “Discover The Little Know Secret [Avatar] Is Using To Get [Benefit 1], [Benefit 2], and [Benefit 3]”

 

  1. Storytelling Headlines:
    • “How [Person] Went From [Struggle] to [Desired Outcome]”

 

  1. Controversial Headlines:
    • “The Secret [Industry/Niche] Doesn’t Want You to Know About [Topic]”

 

 

  1. Mistake/Myth-Busting Headlines:
    • “The [Number] Biggest Mistakes People Make With [Topic] (and how to avoid them)”

 

  1. Specificity Headlines:
    • “Steal The Exact [Number] Step Process I Use To [Achieving a Specific Outcome]”

 

  1. Instructional Headlines:
    • “How to [Achieve Desired Outcome] in [Time Frame/Number of Steps]”

 

  1. Objection-Busting Headlines:
    • “Why [Common Objection] Shouldn’t Stop You From [Taking Desired Action]”

 

  1. Aspirational Headlines:
    • “Become the [Desired Identity/Outcome] You’ve Always Wanted”

 

 

 

Prompt 3

I would now like you to draft 20 high-converting headlines for my webinar.

 

Based on the topic and the audience, please select the formats that will produce the highest conversion rates.

You can download the prompt here:

 

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Decoding a High-Converting Webinar Funnel

Micheal O'Neill

Decoding a High-Converting Webinar Funnel

There I was, minding my own business on Saturday night, as I do…

 

…flicking through the Facebook ad library when I came across this little beaut of a funnel.

 

Here’s a screenshot of the webinar registration page.

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This opt-in page is from Doggy Dan – The Online Dog Trainer.

I love how he owns the space with his name.

But that isn’t what caught my attention. 

I immediately spotted he is running Facebook ads for a live once-a-week webinar.

Not just that, but he also gives the option to register for this week’s webinar or the next one.

The Live v Evergreen webinar debate

Over the past few weeks, I’ve had many conversations with clients about webinars.

Should webinars be live, or should they be evergreen?

Should we test the webinar by running it live and then move to evergreen?

If you follow the Russel Brunson approach, you should run your webinar live once a week for at least 12 weeks.

If the webinar is converting after 12 live deliveries, you flip it over to evergreen.

One of my early clients in Kelso Digital took the Russel approach.

We ran a weekly live webinar for 12 weeks. 

They were new to the online business world.

They didn’t have a list and had never worked with the target avatar. 

But they had all the subject matter expertise in the world.

It was tough going, but we got there in the end. 

By webinar 3, the ads kicked in, and we capped our spend to 150 people per webinar.

By webinar 4 or 5, we dialed in the offer.

By webinar 6 we were a well-oiled machine.

By the twelfth webinar we had a high converting funnel.

But this isn’t everyone’s cup of tea.

Several of my clients are currently debating the merits of live v evergreen.

And specifically, should they run the webinar live several times before moving to evergreen. 

So, let’s look at the pros and cons of starting with evergreen over testing with live webinars.

Pros of Testing The Live Webinar First

  1. You get to see people’s reactions live and judge what hits and what misses
  2. You get comfortable with the content, and your delivery becomes more relaxed
  3. Your storytelling improves, and little stories pop out that only happen when you are on your feet and live in front of a group
  4. Every week, you get to debrief and implement changes for the next week
  5. You have 12 weeks to find your hit webinar.
  6. You will get a higher conversion rate on a live webinar

Cons of Testing The Live Webinar First

  1. It’s a big time commitment
  2. When you go from live to evergreen, there will be a drop in conversions
  3. People behave differently on live v’s evergreen
  4. Saying the same shit over and over for 12 weeks in a row is tough going!
  5. The rolling tech setup for weekly live webinars is slightly more complex than evergreen only 
  6. Some people have to wait almost seven days from when they register to attend the webinar, which causes a big drop in attendance. 

Pros of Testing The Evergreen Webinar First

  1. You start as you mean to go on
  2. Your cost per lead will be lower
  3. Your attendance will be higher
  4. Higher attendance will give you more detailed stats on drop-off points
  5. You know positive tests will have long-term outcomes. They aren’t just things that will work on the live webinar
  6. You’ll have more time to work on the funnel

Cons of Testing The Evergreen Webinar First

  1. It’s harder to test hooks, messaging and see what lands
  2. You don’t get live, honest feedback
  3. You don’t have the opportunity to interact and learn from your audience
  4. You don’t get the chance to identify points of confusion
  5. You don’t hear the objections to buying first-hand
  6. You don’t get to try on new presenting techniques and styles

So, where does that leave us?

Well, if you need to validate your offer, find out more about your audience, understand objections, and test concepts, you should run your webinar live until it converts.

If you are an established online business with a proven offer that is moving from live launching to webinars, you can go directly to Evergreen.

But somewhere in the middle is optimum.

Get your evergreen webinar and funnel up and running.

Then, add a live webinar every now and again to test new concepts and approaches.

Oh, and check out the headline and subhead combo on this opt-in page.

But Doggy Dan lets himself down a little by hosting his webinar opt-in page on the webinar platform.

His conversion rates would increase if he took his opt-in page in-house and built a custom registration page. 

LEADS – Opt-in Page Swipe Files:

UPLEVEL ADS – Facebook Ad Swipe Files:

NOW LAUNCHING – Sales Page Ad Swipe Files:

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00080

Micheal O'Neill

Launch Newsletter Issue #00080

Hey, hey, it’s L.A.U.N.C.H., think of us as your online business growth barista – we know your order, and yes, we add the extra shot of clarity.

Here's what we have for you today
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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you think L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

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Opt-in page copy that will leave people drooling

There I was, minding my own business on Saturday night, as I do…

 

…flicking through the Facebook ad library when I came across this little beaut of a funnel.

 

Here’s a screenshot of the webinar registration page.

blank

This opt-in page is from Doggy Dan – The Online Dog Trainer.

I love how he owns the space with his name.

But that isn’t what caught my attention. 

I immediately spotted he is running Facebook ads for a live once-a-week webinar.

Not just that, but he also gives the option to register for this week’s webinar or the next one.

The Live v Evergreen webinar debate

Over the past few weeks, I’ve had many conversations with clients about webinars.

Should webinars be live, or should they be evergreen?

Should we test the webinar by running it live and then move to evergreen?

If you follow the Russel Brunson approach, you should run your webinar live once a week for at least 12 weeks.

If the webinar is converting after 12 live deliveries, you flip it over to evergreen.

One of my early clients in Kelso Digital took the Russel approach.

We ran a weekly live webinar for 12 weeks. 

They were new to the online business world.

They didn’t have a list and had never worked with the target avatar. 

But they had all the subject matter expertise in the world.

It was tough going, but we got there in the end. 

By webinar 3, the ads kicked in, and we capped our spend to 150 people per webinar.

By webinar 4 or 5, we dialed in the offer.

By webinar 6 we were a well-oiled machine.

By the twelfth webinar we had a high converting funnel.

But this isn’t everyone’s cup of tea.

Several of my clients are currently debating the merits of live v evergreen.

And specifically, should they run the webinar live several times before moving to evergreen. 

So, let’s look at the pros and cons of starting with evergreen over testing with live webinars.

Pros of Testing The Live Webinar First

  1. You get to see people’s reactions live and judge what hits and what misses
  2. You get comfortable with the content, and your delivery becomes more relaxed
  3. Your storytelling improves, and little stories pop out that only happen when you are on your feet and live in front of a group
  4. Every week, you get to debrief and implement changes for the next week
  5. You have 12 weeks to find your hit webinar.
  6. You will get a higher conversion rate on a live webinar

Cons of Testing The Live Webinar First

  1. It’s a big time commitment
  2. When you go from live to evergreen, there will be a drop in conversions
  3. People behave differently on live v’s evergreen
  4. Saying the same shit over and over for 12 weeks in a row is tough going!
  5. The rolling tech setup for weekly live webinars is slightly more complex than evergreen only 
  6. Some people have to wait almost seven days from when they register to attend the webinar, which causes a big drop in attendance. 

Pros of Testing The Evergreen Webinar First

  1. You start as you mean to go on
  2. Your cost per lead will be lower
  3. Your attendance will be higher
  4. Higher attendance will give you more detailed stats on drop-off points
  5. You know positive tests will have long-term outcomes. They aren’t just things that will work on the live webinar
  6. You’ll have more time to work on the funnel

Cons of Testing The Evergreen Webinar First

  1. It’s harder to test hooks, messaging and see what lands
  2. You don’t get live, honest feedback
  3. You don’t have the opportunity to interact and learn from your audience
  4. You don’t get the chance to identify points of confusion
  5. You don’t hear the objections to buying first-hand
  6. You don’t get to try on new presenting techniques and styles

So, where does that leave us?

Well, if you need to validate your offer, find out more about your audience, understand objections, and test concepts, you should run your webinar live until it converts.

If you are an established online business with a proven offer that is moving from live launching to webinars, you can go directly to Evergreen.

But somewhere in the middle is optimum.

Get your evergreen webinar and funnel up and running.

Then, add a live webinar every now and again to test new concepts and approaches.

Oh, and check out the headline and subhead combo on this opt-in page.

But Doggy Dan lets himself down a little by hosting his webinar opt-in page on the webinar platform.

His conversion rates would increase if he took his opt-in page in-house and built a custom registration page. 

LEADS – Opt-in Page Swipe Files:

UPLEVEL ADS – Facebook Ad Swipe Files:

NOW LAUNCHING – Sales Page Ad Swipe Files:

3-part webinar headline drafting AI prompt

And on the topic of webinars……

I went ahead and designed a prompt to help you generate 20 titles for your webinar.

This 3 part prompt is pre-loaded with my 15 highest-converting headline formats.

You can download the prompt here:

 

 

How to scale Facebook Ads profitably

The quickest way to grow your online course or membership business is with Facebook Ads.

You may strike gold with lower-budget ad campaigns.

But most people struggle when it comes to scaling Facebook Ads profitably.

Here’s the 6-step approach I use with my clients to scale without killing your ROI   

Step 1: Create a compelling offer. The single biggest factor that will dictate the profitability of your ad campaign is your offer. Your audience needs to be certain that you can solve a #1 pain point and help them achieve a dream outcome, quickly, without much effort.

Step 2: Identify their blockers. What’s holding your perfect-fit client back? What do they think they need to take their next step and get moving? Whatever our solution or promise, the language and hooks we use must reflect what’s happening in their world.   

Step 3: Create hot-button ad copy & creative. People only pay attention to their highest priority, front-of-mind issues. Use attention-grabbing headlines and images that relate to the problems they face and the dream outcomes they desire.

Step 4: Launch and analyze. Keep things simple to start with. On the ad level – 3 ads, 3 creative, 2 headlines. On an audience and Ad Set level, a broad audience, lookalike audience, and interest-based. Run for a minimum of 3-4 days, then analyze the data.

Step 5: Optimize and test. Kill the poor-performing ads, duplicate and tweak the winning ads. Only test one element at a time. Keep a journal of your tests – your hypothesis, what was changed, and the results. Landing page optimization has the biggest ROI.

Step 6: Scale with confidence. When you’ve identified and tested your winning combinations, scale using advantage campaign budget campaigns. Patience is a virtue. At scale, you will need a higher rate of copy and creative refresh. 

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Next time you can’t decide on something, remember this. 

 

A few more good principles of decision making:

 

  • One option is no options. You need at least 2
  • If you don’t like 2 options, don’t pick between losers, instead – try to create a 3rd option
  • When it comes to people (marriage, business partners, etc..) “if it’s not a hell yes, it’s a hell no”

 

P.S. If you like this newsletter and want to support it, you can:

Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

The Art of Persuasive Copywriting for Facebook Ads

The Art of Persuasive Copywriting for Facebook Ads

Micheal O'Neill

The Art of Persuasive Copywriting for Facebook Ads

Facebook ads are complex. 

Many factors impact the success of your campaign.

Writing copy that gets people to take action, however, is your greatest lever.

Here’s the key to writing persuasive Facebook Ad copy.

Persuasive copywriting is the #1 skill you need to develop to crack Facebook ads.

Yes, creative, audience, and setup are important, but if you give Facebook killer copy and a broad audience, you will see results. Here are 6 ways to write copy that gets people to take action. 

Craft a killer headline: Make it intriguing, benefit-driven, and focused on your audience’s pain points. A great headline grabs attention and gets them to read further.

Address their pain points: Speak to their challenges and how your product can help alleviate them.

Demonstrate the transformation: Don’t talk about benefits or features. Show people how their lives will be better. Pain a vivid picture of their future life once they have implemented your solution.

Use social proof: Incorporate stories, testimonials, and case studies to build trust and credibility with potential customers.

Create a sense of urgency: Deadlines, limited-time offers, and disappearing bonuses will nudge prospects to get off the fence and take action.

End with a clear call-to-action (CTA): Make it simple and direct. Tell them exactly what to do next to access your product.

 

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Monetizing Pre-Launch Workshops: VIP Upsell Mastery

Micheal O'Neill

Monetizing Pre-Launch Workshops: VIP Upsell Mastery

But Stu doesn’t kick back and put his feet up there. 

There’s money to be made before he even launches his course.

More and more, the big launchers are moving towards liquidating the cost of their ads before they open the doors to their paid products.

In this case, Stu has a lovely little $47 VIP upsell package for his free pre-launch workshop. 

Once you opt-in for The Membership Workshop you are offered a VIP Fast Pass.

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Like all good upsells, it offers a shortcut.

In this case a shortcut to go from learning to implementation to quick, profitable results.

“Start building your membership with confidence”

VIP Upsell Swipe Files:

 

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Workshop Opt-ins: Advanced Facebook Ad Techniques

Micheal O'Neill

Workshop Opt-ins: Advanced Facebook Ad Techniques

Running Facebook ads to a fixed date launch workshop in the future normally increases  your cost per lead.

The biggest reason for this is delayed gratification.

People want to feel all their problems will be solved when they hit the submit button.

Waiting for a live workshop decreases this feeling and lowers your conversion rate.

Lining up immediately available lead magnets in front of your launch workshop will both decrease your front-end cost per lead and increase your workshop opt-in rates.

When someone takes action towards a goal by opting in for a lead magnet, there is an immediate dopamine hit.

If that is followed by a free offer that takes them one more step closer to their goals, the dopamine wave will carry them to opt-in before they can even think about it.

But even if it doesn’t, you now have their email address and the opportunity to get them excited about your pre-launch workshop.

Let’s take a look at Stu’s ads for each of his lead magnets:

 

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This is where we start to see the real power of having multiple lead magnets.

 

Stu can customize his ad copy to target the specific challenges and fears of that avatar.

 

The amazing thing about Meta is it can hunt down and display ads to people who are in this phase.




 

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We can see Stu stepping up his messaging in this ad to talk more about the potential of your membership business.

 

Calculators are fantastic lead magnets that produce low CPLs and are massive link-building SEO assets. 

 

If you are just considering memberships as an option talking about 6, 7, or 8-figure businesses will not resonate with you. 

 

But it’s sure to capture people’s attention who have put some thought into their membership. 


 

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Again, we see the progression in the copy from calculating how much you could make in your membership to creating and scaling your membership.


 

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And finally, to existing membership site owners. 

And the real key to business growth – Retention.

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