Author: Micheal O'Neill

Your High-Converting Ad Copy Framework

Micheal O'Neill

Your High-Converting Ad Copy Framework

Speaking of Meta ads directly to mini offers, let’s look at an ad from Colin Boyd.

0083-s1a-colin-boyd-fb-ad-to-mini-offer

The opening hook is what we refer to as a “bold statement.”

 

Does every successful coach know they need a signature story?

 

I’d doubt it, but if you are a coach and you see this, you will be intrigued.

 

I love the use of caps in “super” and “need”. 

 

It’s a pattern interrupt that instantly draws attention to the ad.

 

The second line explains why a signature story is important. 

 

It sets the stakes for the reader. What’s at risk?

 

The pitfall follows the risk. The hazard that’s hiding in plain view. 

 

This is classic storytelling. 

 

In our AIDA framework, Colin has ticked the first two boxes – Attention & Interest.

blank

Objections don’t just prevent people from buying your offers.

 

They also prevent people from engaging with your content and ads.

 

I don’t see this very often, but I love how Colin calls out 3 big objections in this ad.

 

Often, people are afraid to call out objections.

 

But calling them out has the direct opposite impact you think it might.

 

It shows people you understand them. 

 

And, it shows that you’ve thought about where they are and the challenges they face.

 

We’ll definitely be testing this copy strategy across our ad accounts this week. 

blank

And finally, we have the call to action.

 

Colin works in the transformation nicely here.

 

The ad contains all the necessary elements to get people to take action.

 

Here’s a nice ad copy framework for you to take away and test this week:

 

Hook > Stakes > Pitfalls > Solution > Objections > Transformation > CTA

 

But for the love of all that is good, please pay attention to your url’s.

 

https://www.conversionstoryformula.com/fbsales-page

 

Is just LAZY. Come on Colin!

 

It’s visible in your ad. Anything else will do…..

  • /craft-your-conversion-story
  • /my-conversion-story
  • /get-started
  • /find-your-story

 

UPLEVEL ADS – Ad Swipe Files:

 

Why you need to get ahead of this AI trend

Why you need to get ahead of this AI trend

Micheal O'Neill

Why you need to get ahead of this AI trend

Text-to-video AI is coming. And you better be ready when it does.

OpenAI released a beta version of its video platform Sora, to a handful of external people.

OpenAI is also rolling out a text-to-speech model.

This model speaks exactly like you after being fed a 15-second clip.

And, OpenAI isn’t the only one working on text-to-video.

People love videos, especially short form. Every social platform is moving to video first.

Even LinkedIn is about to introduce a short-form video feature.

It’s safe to say the next couple of years are going to be a crazy ride for creators. 

And, the sooner you get started, the better positioned you’ll be to take advantage of the opportunity.

One of the first movers in this space was Runway.

You can sign up for free and start playing with text to video immediately.

I love how simple and easy this tool is.

You are currently limited to 4 seconds of video output but can extend videos.

The thing I was most impressed with was the image-to-video model.

You can upload a base image and then animate elements of the image to turn it into a video.

Like most things AI. 

Text-to-video will be massively overhyped in the short term and underestimated in the long term.

There is a first-movers advantage to understanding how these models work.

Give yourself the gift of 3 or 4 hours to play with this.

The problem with Direct-to-Offer Ads

The problem with Direct-to-Offer Ads

Micheal O'Neill

The problem with Direct-to-Offer Ads

Do you always need to run ads to a lead magnet?

No, absolutely not.

But if you’re running cold traffic to a paid offer, you better have your ducks in a row!

Here at LAUNCH, we love front-end mini products.

The method we teach our students looks something like this:

Ad > Lead Magnet Opt-In > Mini Product Upsell > Profit Maximising Upsell

The beauty of this model is if someone doesn’t purchase the upsell, you still get their email.

Think of an email address as an asset.

Even if you don’t make money straight off the bat, you’ve got plenty more opportunities.

Driving paid traffic to a cold offer is a much more challenging play.

Even if your offer page converts at 10%, 90% of people slip through the net.

And remember a 10% conversion rate on an offer page is off the charts.

On the other hand, a high-converting opt-in page could convert 60%-70% of visitors.

So why would someone consider sending cold traffic to an opt-in page?

Well, by simplifying the funnel and process, you make it easy for people to buy.

And with a direct offer, you can tailor your ad copy to the offer. 

This will result in a higher conversion rate than when we make the offer on the lead magnet upsell page.

My advice for mini products is to test and optimize your offer, driving people to a lead magnet first.

Once you see a strong upsell conversion rate, test sending people directly to the offer page. 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00083

Micheal O'Neill

Launch Newsletter Issue #00083

Hey, hey, it’s L.A.U.N.C.H., where we give you online business growth strategies like you were sitting in the best seats at the movies – it’s the perfect view of all the action.

Here's what we have for you today

blank
blank

If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you think L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

blank
blank
blank
blank
blank
blank

L – Leads

The problem with direct-to-offer ads

Do you always need to run ads to a lead magnet?

 

No, absolutely not.

 

But if you’re running cold traffic to a paid offer, you better have your ducks in a row!

 

Here at LAUNCH, we love front-end mini products.

 

The method we teach our students looks something like this:

 

Ad > Lead Magnet Opt-In > Mini Product Upsell > Profit Maximising Upsell

 

The beauty of this model is if someone doesn’t purchase the upsell, you still get their email.

 

Think of an email address as an asset.

 

Even if you don’t make money straight off the bat, you’ve got plenty more opportunities.

 

Driving paid traffic to a cold offer is a much more challenging play.

 

Even if your offer page converts at 10%, 90% of people slip through the net.

 

And remember a 10% conversion rate on an offer page is off the charts.

 

On the other hand, a high-converting opt-in page could convert 60%-70% of visitors.

 

So why would someone consider sending cold traffic to an opt-in page?

 

Well, by simplifying the funnel and process, you make it easy for people to buy.

 

And with a direct offer, you can tailor your ad copy to the offer. 

 

This will result in a higher conversion rate than when we make the offer on the lead magnet upsell page.

 

My advice for mini products is to test and optimize your offer, driving people to a lead magnet first.

 

Once you see a strong upsell conversion rate, test sending people directly to the offer page. 

A – A.I. Growth Prompts

Why you need to get ahead of this AI trend

Text-to-video AI is coming. And you better be ready when it does.

 

OpenAI released a beta version of its video platform Sora, to a handful of external people.

 

OpenAI is also rolling out a text-to-speech model.

 

This model speaks exactly like you after being fed a 15-second clip.

 

And, OpenAI isn’t the only one working on text-to-video.

 

People love videos, especially short form. Every social platform is moving to video first.

 

Even LinkedIn is about to introduce a short-form video feature.

 

It’s safe to say the next couple of years are going to be a crazy ride for creators. 

 

And, the sooner you get started, the better positioned you’ll be to take advantage of the opportunity.

 

One of the first movers in this space was Runway.

 

You can sign up for free and start playing with text to video immediately.

 

I love how simple and easy this tool is.

 

You are currently limited to 4 seconds of video output but can extend videos.

 

The thing I was most impressed with was the image-to-video model.

 

You can upload a base image and then animate elements of the image to turn it into a video.

 

Like most things AI. 

 

Text-to-video will be massively overhyped in the short term and underestimated in the long term.

 

There is a first-movers advantage to understanding how these models work.

 

Give yourself the gift of 3 or 4 hours to play with this.

U – Uplevel Ads

Your high-converting ad copy framework

Speaking of Meta ads directly to mini offers, let’s look at an ad from Colin Boyd.

0083-s1a-colin-boyd-fb-ad-to-mini-offer

The opening hook is what we refer to as a “bold statement.”

 

Does every successful coach know they need a signature story?

 

I’d doubt it, but if you are a coach and you see this, you will be intrigued.

 

I love the use of caps in “super” and “need”. 

 

It’s a pattern interrupt that instantly draws attention to the ad.

 

The second line explains why a signature story is important. 

 

It sets the stakes for the reader. What’s at risk?

 

The pitfall follows the risk. The hazard that’s hiding in plain view. 

 

This is classic storytelling. 

 

In our AIDA framework, Colin has ticked the first two boxes – Attention & Interest.

blank

Objections don’t just prevent people from buying your offers.

 

They also prevent people from engaging with your content and ads.

 

I don’t see this very often, but I love how Colin calls out 3 big objections in this ad.

 

Often, people are afraid to call out objections.

 

But calling them out has the direct opposite impact you think it might.

 

It shows people you understand them. 

 

And, it shows that you’ve thought about where they are and the challenges they face.

 

We’ll definitely be testing this copy strategy across our ad accounts this week. 

blank

And finally, we have the call to action.

 

Colin works in the transformation nicely here.

 

The ad contains all the necessary elements to get people to take action.

 

Here’s a nice ad copy framework for you to take away and test this week:

 

Hook > Stakes > Pitfalls > Solution > Objections > Transformation > CTA

 

But for the love of all that is good, please pay attention to your url’s.

 

https://www.conversionstoryformula.com/fbsales-page

 

Is just LAZY. Come on Colin!

 

It’s visible in your ad. Anything else will do…..

  • /craft-your-conversion-story
  • /my-conversion-story
  • /get-started
  • /find-your-story

 

UPLEVEL ADS – Ad Swipe Files:

 

 

N – Now Launching

A simple but effective sales page format

So, let’s take a look at Colin’s offer.

Structurally, this is a very simple sales page built in Clickfunnels.

 

Colin’s 13-minute VSL does most of the heavy lifting when it comes to the sale.

 

It’s a $47 offer with a $27 offer bump and a $297 one-time offer.

0083-s2-colin-boyd-mini-offer

The primary promise is clear:  

 

How to sell people into your programs using your conversion story.

 

He uses the [Primary Promise] without [Primary Frustration] headline format.

 

Colin also shows that you don’t need to worry about long headlines. 

 

At 29 words in the primary headline and 10 in the sub-headline this is a mouthfull

 

Colin relies heavily on social proof from a lot of the “big” names in the online world.

 

The offer page is short (or comparably short to a lot of the pages we review).

 

But I like it. Even in its shortened form, it ticks all the boxes.

 

  • Connect
  • Problem
  • Solution
  • Your Solution
  • Bonuses
  • Transformation
  • Objections
  • Price reveal
  • FAQ’s

 

The only thing I don’t see is a guarantee, which is unusual but perfectly acceptable with a low-ticket offer.

 

UPLEVEL ADS – Ad Swipe Files:

 

C – Conversion Optimization

What should my Facebook Ad budget be?

This is one of the most common questions I get asked.

 

Here is the formula to work out your optimal budget 

 

First off. There is no ideal budget. If you are just getting started, ask yourself how much would you be willing to spend without any return. Pick that and run with it. Look at your initial ad spend as an investment in the development of your skills.

 

If you have experience, we can get more specific. We are going to base our calculations on the cost to exit learning. This is a hotly disputed topic. Facebook says it is essential, but I have lots of campaigns running profitably in learning. It gives us a target, however.

 

Why is exiting learning important? Facebook states, when you exit learning, your cost per action will decrease. This is a good thing. The Facebook logic is once they know who you are looking for, they can find more people just like them. 

 

How do you exit learning? Facebook states that once you receive 50 of your chosen events in 7 days, you will exit learning. If you are running a lead gen campaign, it’s 50 leads if you are running a sales campaign, it’s 50 sales. I’ve campaigns exit learning before 50 events. 

 

So what’s the budget formula? So if you know your CPL or your CPA, the formula for your minimum daily budget is (target CPL/CPA X 50)/7), for example, if your target CPL is $2.50 then ($2.50 * 50)/7 = $17.85.

 

If you are unsure of your target CPL or CPA, make a best estimate or use an industry standard. The only thing you can be guaranteed is that you won’t be bang on, so if in doubt, stick to a daily budget you are happy with even if you don’t see the result you want immediately.

H – Hot Take

Swipe your “get shit done properly” delegation template

blank

https://twitter.com/david_perell/status/1777376231819735546 

P.S. If you like this newsletter and want to support it, you can:

Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

How to Build a Profitable Mini Front-End Product

How to Build a Profitable Mini Front-End Product

Micheal O'Neill

How to Build a Profitable Mini Front-End Product

Your Facebook ad bill hit your card again. 

 

Were your course or membership sales higher than your ad spend this month? 

 

If not, you need a mini-front-end product.

 

Here’s how to build a profitable mini-front-end product and why it’s critical to the future of your online business. 

 

The cost of ads will only ever increase. New platforms start off cheap, and then as more people enter the market, the cost per result increases. With a mini-front-end product, you can cover the cost of your advertising on the front end before your credit card bill is even due.

 

Step 1 – Create an attractive Lead Magnet: The best lead magnets solve one specific problem. They can be consumed within less than 15 minutes. They get people to take action and make progress quickly. The outcome is one small step taken rather than 100 imagined.

 

Step 2 – Create a follow on Mini-Product: What’s the next step for people once they have your lead magnet? Either solve the next problem they face or help them solve the problem addressed in the lead magnet quicker with less effort. The idea price point is $49 – $99.

 

Step 3 – Build your sales sequence: Draft 5 part email campaign which you send people after they opt-in for the lead magnet. Focus on what will be possible for them once they own the mini-product and how that will improve their life.   

 

Step 4 – Build your funnel: You’ll need an opt-in page. Immediately after opt-in, redirect people to a thank you page with the mini-product offer. The email sequence sends people back to a stand-alone offer page. Tools like Deadline Funnel can increase conversion rates.

 

Step 5 – Launch your ads: Start with the purchase conversion. Deliver your email sequence within 7 days to help with attribution in Facebook. Get your ads to a minimum of 1.5% unique outbound CTR. Optimize opt-in page conversion to 55%. Then optimize the offer page.

 

How to structure your Pre-Launch Workshop

How to structure your Pre-Launch Workshop

Micheal O'Neill

How to structure your Pre-Launch Workshop

You know we love nothing more than a good launch around here.

 

And they don’t come any better than Stu McLaren’s Membership Workshop launch.

 

Stu’s once-a-year launch is a masterpiece.

 

Let’s look at the lineup for Stu’s workshop.

 

Part 1 – The Membership Movement (Thursday, April 4 at 3 pm ET)

  • The 3 characteristics of a great membership market
  • Is your market suited to a membership?
  • A powerful tool to determine if your membership idea will flop or fly

 

Register for Part 1 Now

 

Part 2 – The Success Path (Monday, April 8 at 3 pm ET)

  • The simple but most important element of any membership site
  • The 4 real reasons why people will join your membership
  • What hooks your members to stay and keep paying month after month

 

Register for Part 2 Now

 

Part 3 – The Membership Blueprint (Thursday, April 8 at 3 pm ET)

  • Stu’s proven step-by-step for starting a low-stress, highly profitable membership
  • What you need to attract the right members and keep them for the long haul
  • The most important steps that can make or break any membership business

 

Register for Part 3 Now

 

If you want to attract leads or sell stuff online, you need to pay attention to this launch. 

 

A couple of weeks ago, we looked at Phase 1 – Launch Awareness.

 

Today, we’re going to look at Phase 2 – Pre-Launch Engagement.

 

Stu’s running with a traditional 3 part workshop launch.

 

Stu’s launch follows Jeff Walker’s PLF model closely with a couple of Stu’y tweaks.

 

If you’ve been online for over 5 minutes, you’ve probably experienced a PLF Launch.

 

The “explain it to me like I’m 5”, version of a PLF launch is –

  • Run 3 workshops over 3/7 days (Pre-Launch)
  • Then make an offer for people to join your program for 4/7 days (Open Cart)

 

Nice and simple in theory……..BUT……

 

The biggest mistake I see people (even experienced launchers) make is sequencing.

 

Just teaching 3 random topics in your workshop isn’t going to move people to buy.

Pay attention to how Stu structures and sequences his workshop topics.

 

Let’s put ourselves into the shoes of Stu’s perfect-fit client.

 

Maybe you have an existing coaching, service, or bricks-and-mortar business.

 

Or maybe you are working a 9-to-5.

 

You know you need to make a change. 

 

Maybe your cash flow is lumpy, or you’re sick of working 80 hours a week. 

 

You know there is a better way to make money and live your life.

 

You’ve heard of memberships before, but you are not sure if they are for you.

 

What’s your #1 question or pain point?

 

Can a membership work for me? Will my idea work? Do people want it?

 

And that’s exactly what Stu answers in his first Workshop.

 

We have to meet our perfect-fit client where they are. 

 

Stu goes all in on the big opportunity in Workshop 1.

 

Now, if you have bought into the opportunity, the very next question you’ll have is:

 

What will I include in my membership? Will people buy it? Will people stay in it?

 

And that’s what Stu covers in Workshop 2.

 

Then, finally, in Workshop 3, Stu outlines the entire process of building a profitable membership business.

 

So, in Workshop 1, we get people excited about the opportunity and show them it is possible for them to achieve. 

 

In Workshop 2, we show people how they could make that a reality and help them connect with what that reality would look like for them.  

 

Finally, we show them that we have a plan to get them from where they are today to where they want to go.

 

First, we’ve got to get our audience to commit to mastering the process.

 

Then we need to instill the belief that they can achieve the promised outcome.

 

And finally we demonstrate that we have a pathway to get them where they want to go.

 

No one does this better than Stu.

 

And if you want to see the master in action, so you can model his launch for yourself….

 

Make sure you don’t miss the first Workshop today:

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00082

Micheal O'Neill

Launch Newsletter Issue #00082

Hey, hey, it’s L.A.U.N.C.H., where we deliver online business growth strategies like your paperboy – right to your digital front door, wrapped up nice and tight.

 

Going the skip the L (Leads), the A (A.I) & the U (Uplevel Ads) today and get straight to the Now Launching….

blank

If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you think L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

blank
blank
blank
blank
blank
blank

 

N – Now Launching

How to structure your Pre-Launch Workshop

You know we love nothing more than a good launch around here.

 

And they don’t come any better than Stu McLaren’s Membership Workshop launch.

 

Stu’s once-a-year launch is a masterpiece.

 

Let’s look at the lineup for Stu’s workshop.

 

Part 1 – The Membership Movement (Thursday, April 4 at 3 pm ET)

  • The 3 characteristics of a great membership market
  • Is your market suited to a membership?
  • A powerful tool to determine if your membership idea will flop or fly

 

Register for Part 1 Now

 

Part 2 – The Success Path (Monday, April 8 at 3 pm ET)

  • The simple but most important element of any membership site
  • The 4 real reasons why people will join your membership
  • What hooks your members to stay and keep paying month after month

 

Register for Part 2 Now

 

Part 3 – The Membership Blueprint (Thursday, April 8 at 3 pm ET)

  • Stu’s proven step-by-step for starting a low-stress, highly profitable membership
  • What you need to attract the right members and keep them for the long haul
  • The most important steps that can make or break any membership business

 

Register for Part 3 Now

 

If you want to attract leads or sell stuff online, you need to pay attention to this launch. 

 

A couple of weeks ago, we looked at Phase 1 – Launch Awareness.

 

Today, we’re going to look at Phase 2 – Pre-Launch Engagement.

 

Stu’s running with a traditional 3 part workshop launch.

 

Stu’s launch follows Jeff Walker’s PLF model closely with a couple of Stu’y tweaks.

 

If you’ve been online for over 5 minutes, you’ve probably experienced a PLF Launch.

 

The “explain it to me like I’m 5”, version of a PLF launch is –

  • Run 3 workshops over 3/7 days (Pre-Launch)
  • Then make an offer for people to join your program for 4/7 days (Open Cart)

 

Nice and simple in theory……..BUT……

 

The biggest mistake I see people (even experienced launchers) make is sequencing.

 

Just teaching 3 random topics in your workshop isn’t going to move people to buy.

Pay attention to how Stu structures and sequences his workshop topics.

 

Let’s put ourselves into the shoes of Stu’s perfect-fit client.

 

Maybe you have an existing coaching, service, or bricks-and-mortar business.

 

Or maybe you are working a 9-to-5.

 

You know you need to make a change. 

 

Maybe your cash flow is lumpy, or you’re sick of working 80 hours a week. 

 

You know there is a better way to make money and live your life.

 

You’ve heard of memberships before, but you are not sure if they are for you.

 

What’s your #1 question or pain point?

 

Can a membership work for me? Will my idea work? Do people want it?

 

And that’s exactly what Stu answers in his first Workshop.

 

We have to meet our perfect-fit client where they are. 

 

Stu goes all in on the big opportunity in Workshop 1.

 

Now, if you have bought into the opportunity, the very next question you’ll have is:

 

What will I include in my membership? Will people buy it? Will people stay in it?

 

And that’s what Stu covers in Workshop 2.

 

Then, finally, in Workshop 3, Stu outlines the entire process of building a profitable membership business.

 

So, in Workshop 1, we get people excited about the opportunity and show them it is possible for them to achieve. 

 

In Workshop 2, we show people how they could make that a reality and help them connect with what that reality would look like for them.  

 

Finally, we show them that we have a plan to get them from where they are today to where they want to go.

 

First, we’ve got to get our audience to commit to mastering the process.

 

Then we need to instill the belief that they can achieve the promised outcome.

 

And finally we demonstrate that we have a pathway to get them where they want to go.

 

No one does this better than Stu.

 

And if you want to see the master in action, so you can model his launch for yourself….

 

Make sure you don’t miss the first Workshop today:

C – Conversion Optimization

How to build a profitable mini-front-end product

Your Facebook ad bill hit your card again. 

 

Were your course or membership sales higher than your ad spend this month? 

 

If not, you need a mini-front-end product.

 

Here’s how to build a profitable mini-front-end product and why it’s critical to the future of your online business. 

 

The cost of ads will only ever increase. New platforms start off cheap, and then as more people enter the market, the cost per result increases. With a mini-front-end product, you can cover the cost of your advertising on the front end before your credit card bill is even due.

 

Step 1 – Create an attractive Lead Magnet: The best lead magnets solve one specific problem. They can be consumed within less than 15 minutes. They get people to take action and make progress quickly. The outcome is one small step taken rather than 100 imagined.

 

Step 2 – Create a follow on Mini-Product: What’s the next step for people once they have your lead magnet? Either solve the next problem they face or help them solve the problem addressed in the lead magnet quicker with less effort. The idea price point is $49 – $99.

 

Step 3 – Build your sales sequence: Draft 5 part email campaign which you send people after they opt-in for the lead magnet. Focus on what will be possible for them once they own the mini-product and how that will improve their life.   

 

Step 4 – Build your funnel: You’ll need an opt-in page. Immediately after opt-in, redirect people to a thank you page with the mini-product offer. The email sequence sends people back to a stand-alone offer page. Tools like Deadline Funnel can increase conversion rates.

 

Step 5 – Launch your ads: Start with the purchase conversion. Deliver your email sequence within 7 days to help with attribution in Facebook. Get your ads to a minimum of 1.5% unique outbound CTR. Optimize opt-in page conversion to 55%. Then optimize the offer page.

H – Hot Take

 

blank

And, what’s the best business model for a lifestyle business?

 

You’re spot on…….. Online courses, memberships, and group coaching.



P.S. If you like this newsletter and want to support it, you can:

Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

blank

A counterintuitive opening hook for Facebook ad success

Micheal O'Neill

A counterintuitive opening hook for Facebook ad success

blank

What I love:

  • Counterintuitive Opening Hook – Going against the grain is a great way to grab attention
  • Audience Positioning – Within the first 14 words, someone knows if they are in the right place or not. Want to be featured in the media? Well, read on.
  • Inferred Authority – People ask me all the time who my publicity team is. This is inferring that Susie gets lots of media attention and you should pay attention to her.

 

What I’d test:

  • Susie has lot’s of ad copy variations in the ad library but they all use the same ad copy. Even if you have found your unbeatable ad you should always be testing. You never know whey your winning ad will keel over and die.
  • I’d break up the text to make it easier to read. Aim for one line of text max, and never go over two. Single lines make it easier to read.
  • The image above is only ⅓ of the ad. I’d test shorter ads formats as it give Meta an opportunity to follow up and show people a variety of ads. Remember, not everyone is ready to register straight away. 



UPLEVEL ADS – Ad Swipe Files:

 

blank

Price anchoring an evergreen offer to drive sales

Micheal O'Neill

Price anchoring an evergreen offer to drive sales

If you are launching an evergreen webinar, a question that will quickly come up is:

 

Should I promote the offer I’m selling through my evergreen funnel on my website?

 

The answer is yes, but the level of detail on your sales page depends.

 

Susie uses one of my favorite approaches.

 

She uses her always-available sales page to price anchor her evergreen offer.

 

People aren’t stupid. 

 

When you make them an evergreen offer, they will do their research.

 

This means you can make them feel like the evergreen offer is a steal.

 

In this case, Susie has her course listed on her website for $2,997.

blank

However, when you go through her webinar funnel, you can buy it for $497.

blank

This will result in a massive conversion bump for your evergreen funnel.

 

Of course, you can still sell your full-priced course during your live launches.

 

The price difference is normally justified by an element of live coaching which isn’t offered on Evergreen.

 

NOW LAUNCHING – Offer Page Swipe Files: