Book-a-call Funnel Reviews - Mícheál O'Neill

Maximizing Sales with a Book-a-Call Funnel Strategy

Micheal O'Neill — Fri, 26 Apr 2024 11:01:50 +0000

Maximizing Sales with a Book-a-Call Funnel Strategy

Discover how to maximize sales for your next launch with an effective book-a-call funnel strategy. Learn key insights and strategies to boost your sales and grow your business.

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Facebook Ad Strategy: Evaluating an Ad to a Free Scorecard

Our Ad today is from a company that has shaped the world of digital marketing we see today.

Guess we should sit up and pay attention.

Introducing none other than Ryan Deiss and the team over at Digital Marketer.

What’s unusual about this ad is its simplicity.

No grandiose promises of endless profits or finding the answer to life, the universe, and everything (which we all know is 42).

The ad simply identifies a #1 pain point and promises to fix it with some very tangible outputs.

But don’t let the simplicity fool you.

This is the starting point of an intelligent funnel! (more about that in the Now Launching section!)

3 Elements To Inspire Your Ad Campaigns:

If you have never run a marketing team, the opening hook may seem weak. But trust me as a marketing leader, this is one of your biggest headaches. What to measure, how to measure them, what info is useful, how to track them week by week, and how to design something that the team doesn’t spend half their work day measuring. Oh, and you can give it to us in a scorecard too. Well, that is just the icing on the cake. Remember the usefulness, relevance, and pain-solving potential of your Lead Magnet is far more important than any fancy copy you can write.
Bullet points help you say more with less. It would have taken hundreds of words to explain what they have packed into just 6 short bullet points. Again it’s the strength of the lead magnet that enables Digital Marketer to skip the explanation about why marketing departments need a scorecard.
As this is a practical tool, Digital Marketer produced a 1-minute walkthrough video for the ad. Sure, someone could recreate the tool based on the video walkthrough, but why bother. You can get it for free on the next page. For some lead magnets, a visual demo can be your best sales tool. Even if you have an information-based lead magnet, you could do a screencast with a video overlay and bring people through the key sections.

But the real genius of this funnel is in the next section.

Facebook Ad Swipe File

SWIPE FILE – 0044 – Digital Marketer – Facebook Ad to Free Scorecard

A Closer Look at a Simple Opt-In Page for Your Next Launch

Very simple above-the-fold opt-in page. You can see that most of the copy from the ad is featured on the opt-in page.

Honestly, this is a little lazy. But hey, when you are Digital Marketer you can get away with things like this.

The video used in the ad is also used on the opt-in page.

It may be that the Facebook ad above is retargeting visitors to this page: https://www.digitalmarketer.com/blog/10-metrics-every-marketing-leader-should-be-tracking/

…or other similar pages and blog categories.

Ok, so what’s so intelligent about this funnel.

Well, that isn’t revealed until we click on the “Build Your Scorecard (free) >>” button.

That’s when you are presented with some segmentation questions.

Depending on which option you select you are redirected to a different thank you page.

One option goes to an Agency Accelerator program.
Two options go to a “Book a Call” page
One option goes to an upsell for an online course

You can view each thank you page in the swipe files below.

If you have multiple offers at varying price points or you want to run a “Book a Call” funnel but only want to speak to the people who are suitable for your offer this is a great format to let people self-select the option that is best for them, and you.

Book-a-call Funnel Swipe Files

The post Maximizing Sales with a Book-a-Call Funnel Strategy appeared first on Mícheál O'Neill.

How to Create a High-Converting Mastermind Book-a-Call Funnel

Micheal O'Neill — Thu, 25 Apr 2024 11:31:46 +0000

How to Create a High-Converting Mastermind Book-a-Call Funnel

Discover the step-by-step process for creating a high-converting mastermind book-a-call funnel for your online business. Learn expert insights on designing a funnel that attracts qualified leads and maximizes conversions.

A simple $50,000 mastermind book-a-call funnel

I landed in this beauty of a funnel from Ryan Deiss earlier this week.

Ryan is everyone’s favorite marketer, as founder and CEO of Digital Marketer.

In recent years, Ryan has focused on building Scalable.co

Scalable offers a couple of low-ticket and free products, but its primary offer is a $50,000 per year mastermind.

The funnel we’re reviewing today is for the mastermind.

So you’d think a funnel for a $50,000 offer would be all singing and dancing.

And I think that’s where people get sidetracked.

But with the right message and offer, you don’t need a fancy funnel.

So, let’s take a look at Ryan’s funnel.

Remember, Ryan is not looking for volume.

He is looking to pre-qualify leads and attract only the right people.

The kind of people that have $50,000 to spend on a mastermind.

Therefore, he isn’t optimizing the opt-in page to make it as easy as possible to opt-in.

Friction, or making things harder, is generally seen as a negative in marketing.

But in some cases, it is an invaluable screening tool.

Especially if you are running a book-a-call or application funnel.

3 Elements We Like:

Clean and simple hero

Despite my comments above, Ryan makes the hero section clear and easy to understand.

Within 3 seconds, you have all the information you need. Is this for you or not?

Headlines are one of the most important elements of an opt-in page.

And I love – “The Science of Scaling a Business”

People need reassurance that there is substance behind what you are offering.

This is why containers like Blueprint, Method, and Formula are so common.

Science is similar. It speaks to a repeatable, proven formula. A set of specific steps.

Offer a shortcut

The primary offer here is a shortcut.

A roadmap – our proven blueprint – all our proprietary methodologies and systems – copy and paste our magic success formula.

These are massively attractive because everyone is looking for a shortcut.

Everyone is looking to make their life easier.

Anytime we can offer to copy and paste success, people will jump at the opportunity.

Think like your perfect-fit client

When running ads, we like to make the landing page text as easy to scan as possible.

We use short sentences, lots of bullet points, and no paragraphs of text.

In general, this is the correct approach.

But if you are a 7-figure business owner looking to scale to 8-figures, you are likely experiencing a lot of pain.

The payoff and the pain are so big you will invest more time and effort in finding a solution.

And sometimes, when your promise is big, you must provide evidence to support your claims.

And that’s what Ryan has done here.

Yes, he is bending some of the rules of landing pages.

But he is doing so for a reason.

Webinar Opt-in Page Swipe File

SWIPE FILE – 0085 – Scalable co – Webinar – Opt-in Page

The simple 5-minute copy-and-paste ad format for higher conversions

3 Elements We Like:

A simple image that says a lot

I love this image.

Firstly, I love it because it takes less than 5 minutes to create.

Secondly, I love it because you get to call out your audience’s two biggest objections and their #1 desire.

Thirdly, I love it because it can be applied to almost every ad campaign no matter the topic.

The anti-call out

Have you ever told someone – Oh, I don’t think you would be interested in this?

9/10, they become very interested in what you are talking about.

This concept is known as Reactance. And it is a powerful psychological device.

It’s like saying… This is only for successful business owners.

Now, no one wants to think of themselves as an unsuccessful business owner, so this will generate initial desire in most people.

The qualifying headline

Warning: For advanced 7-figure & above entrepreneurs only.

Firstly, this provides massive assistance to Meta as to who they should target the ads at.

Secondly, it instantly positions the audience.

It tells the audience who the ad is for and who it isn’t for.

And, yes, it certainly will also get a lot of 6 figure business owners who want to step to 7 figures interested.

However, when we look at the next step, Ryan has an excellent way of filtering out the people he doesn’t want to book a call with.

Facebook Ad Swipe Files

SWIPE FILE – 0085 – Scalable co – FB Ad 1 to Webinar

SWIPE FILE – 0085 – Scalable co – FB Ad 1 to Webinar

Book A Call Funnel – What’s Your One Pre-Qualification Screening Question

Here’s a question for you.

What is the one question you can ask to determine whether it’s worthwhile to get on a call with someone?

(Hint: If you say it’s $$$’s, that’s ok!)

Before we get to the webinar (video) page, let’s look at the opt-in pop-up.

Ryan wants to get as many qualified people into the funnel as possible.

But, he knows that only a small percentage of the business owners will meet his criteria.

While leads below the criteria won’t be wasted because he has smaller offers for business owners with lower revenue levels.

Ryan wants to avoid his closers getting on calls with people who are not qualified.

One of the ways you can do that is through qualification questions in the opt-in form.

People can be sent to different pages depending on the answer provided.

This means they may see the option to book a call or not.

Alternatively, as is the case in this funnel, the closers can follow up with only the people who have the qualifying annual revenue.

One of the issues with a Webinar > Book-a-Call funnel is most people don’t see the offer for the call at the end of the webinar because they leave early.

There are a couple of key things I want you to note on this page.

The video (webinar) is only 21 minutes long
The apply button is right there, visible from the very start
People are told to view the webinar before applying, but they can apply at any time
Ryan tells people at the very start if you are under seven figures, this is not for you
Lovely use of scarcity – We can only take 7 new clients per week

And remember this is an offer for a $50,000 mastermind.

Webinar Opt-in TY Swipe Files

SWIPE FILE – 0085 – Scalable co – Webinar Opt-in Page Pop-up

SWIPE FILE – 0085 – Scalable co – Webinar

The post How to Create a High-Converting Mastermind Book-a-Call Funnel appeared first on Mícheál O'Neill.

Strategies for High-Converting Quiz Funnels for Coaches

Micheal O'Neill — Mon, 22 Apr 2024 12:57:30 +0000

Strategies for High-Converting Quiz Funnels for Coaches

Discover proven strategies for crafting high-converting quiz funnels tailored specifically for coaches and online course creators. Learn how to optimize your lead generation process and drive more qualified leads to your coaching business.

Crafting High-Converting Quiz Opt-In Pages

The goal is never to get the cheapest leads possible.

Your objective is to attract the people with the highest likelihood of purchasing your offer at the most financially beneficial rate possible.

$0.50 leads are great and all but if they don’t purchase you are throwing money away.

A $50 lead may make your eyes water but if they convert you would take them all day.

In funnel marketing we spend a lot of time focused on removing friction from our prospects.

In high ticket sales, especially if there is a need for a sales call we may want to add friction.

If you are going to invest time talking to someone you want to make sure they are qualified to purchase your high ticket offer.

Namely they have the financial means, will and motivation to take action and purchase.

Here’s a very simple high ticket, book a call funnel from Ruari Fairbairns and the team over at One Year No Beer.

They really followed the blueprint with this headline.

Position the audience

Instantly you can tell whether or not this offer is for you.

Are you an entrepreneur or high-achieving professional?

If yes, read on. If no, keep moving.

The qualification process has also begun. If you are an entrepreneur or high-achieving professional you will probably have the budget for the program.

Identify the primary pain point

Do you struggle with your drinking?

If yes, read on. If no, keep moving.

Identify the dream outcome

Would you like to have effortless control over your drinking?

If yes, read on. If no, keep moving.

Timebound

You can have your result in just 8 weeks

Without the primary frustrations

In a counterintuitive spin they declare – without giving up alcohol.

Well that will pique readers attention.

And then the elephant in the room – without willpower.

Here’s the formula……

How {position primary audience} go from {primary pain} to {dream outcome} in just {time frame} without {primary frustrations}

Let’s look how we can spin something up for your next opt-in or offer page in the A.I. Growth Prompt below.

Opt-in Page Swipe File

SWIPE FILE – 00070 – OYNB – Quiz

Optimizing Facebook Ad to Quiz Funnel

The AIDA copywriting technique is employed beautifully here.

ATTENTION

The language is a bit wooden for my liking.

“Discover the path to regain your power over your drinking habits in 8 weeks”

Often simple copy will convert better.

“Discover the simple formula to control your drinking habits in 8 weeks”

In this case I think the second paragraph would serve as a better hook.

What if I told you could control your drinking habits WITHOUT saying goodbye to your beloved wine evenings forever?

INTEREST

Introducing stats, figures, studies or intriguing approaches will capture people’s interest.

Especially if it demonstrates how they can avoid their primary pain or achieve their desires.

We can also see the positioning kick into full force here with “we’ve assisted 100 ambitious business-owners, entrepreneurs”

This could be made even more appealing by including an odd number like 107 or 197.

The word over makes me question if they have indeed helped a hundred people or do they even know how many people they have helped.

DESIRE

The desired section will normally be the longest part of your ad.

Here you can introduce short client success stories or as the OYNB team did explain what these 100+ people experienced.

You want to position yourself as a guide but I never like seeing the word “guide” in ad copy.

From:

As an experienced guide who has empowered thousands of women worldwide

To:

I’ve helped hundreds of women all over the world shift their relationship with alcohol and I can assure you….

ACTION

I’ve found that including in copy links will increase your outbound CTR. Don’t leave it to the very end of the ad to include a link and don’t rely solely on the “Learn More” button.

Within the AIDA framework I like to include a link early in the copy after the Interest section or early in the Desire section.

Many experts argue that in the age of TikTok people don’t read copy and that short ads are the way to go.

I disagree, nearly all of my best performing ads for knowledge commerce are medium to long form.

However, if someone reads the first line of an ad and is ready to go, I want them to see a link and click it.

Facebook Ads Swipe File

SWIPE FILE – 00070 – OYNB – Ad to Quiz

Optimizing the Book-a-Call Sales Page for Course Creators

Making headline claims specific and tangible is one of the activities I spend a lot of time with my clients.

It’s a real struggle, especially with personal development offers to give people specific outcomes.

But it doesn’t mean you shouldn’t try.

I would love to see optimal health and peak performance defined.

The problem is OYNB can’t tell people they will double their profits or cut their marathon time by 35 minutes.

Sometimes this happens because people try to uplevel the problem they are solving and make their deliverable broader.

It is easy to say –

Quit Drink In 8 Weeks And Never Look Back

People don’t want to quit drinking, they want what’s possible when they quit drinking.

This is a never ending cycle, however, on the OYNB sales page the proposition is anchored in the second section where Complete Control is defined.

Perhaps even the words Complete Control could make the headline stronger as a unique mechanism.

“Discover the Complete Control Method to unlock optimal health and peak performance in your business, well-being and life in just 8 weeks.”

Sales Page Swipe Files

SWIPE FILE – 00070 – OYNB – Book-a-call Page

SWIPE FILE – 00070 – OYNB – Book-a-call Sales Page

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Optimize Your Book-a-call Funnel for Conversions

Micheal O'Neill — Mon, 22 Apr 2024 12:28:22 +0000

Optimize Your Book-a-call Funnel for Conversions

Discover proven strategies for optimizing your book-a-call funnel to maximize conversions and drive sales. Learn actionable insights and techniques to enhance engagement and increase the effectiveness of your coaching business's lead generation process.

The Ultimate Book-a-Call Opt-In Page Template

Here at L.A.U.N.C.H. we believe simple is beautiful.

And, it doesn’t get any more simple than this Taki Moore “book-a-call” funnel.

{Sidenote: The full funnel is built on GoHighLevel. I’m using GHL with several clients and I love it. More and more people in KnowledgeCom move to GHL. Watch this space!}

Let’s take a “taki” look at the opt-in page:

https://resources.milliondollarcoach.com/the-system

Immediately you are hit with a big social (results based) proof claim.

151 coaches have used this to cross the $1million mark since 2011.

You might not have as big a claim to make but what claims can you make.

The more concrete the better – “151”, “+$1m”, “2021”.

They say a picture paints a thousand words and it’s definitely true in this case.

What’s in the picture is not as important as demonstrating you have a system or process.

Attract, Convert, Deliver is hardly rocket science but stick a few ™’s around sexy titles and you are off to the races.

And then, just cause you can’t leave it to chance…

Taki spells out exactly what you get when you watch the 6 min demo.

3 highly desirable outcomes – clients every day – 80% close rate – 2 offers for recurring revenue

Just 61 words in total.

Book-a-call Opt-in Page Swipe Files

Facebook Ad to Book-a-Call Funnel Using the PAS Framework

When used properly the PAS Framework is as sweet as Luo Han Guo.

What’s PAS? – Problem Agitate Solution

And, don’t forget when using PAS in your ads to stick a CTA at the end!

No sour faces here in L.A.U.N.C.H. HQ when we reviewed Taki’s ad copy this week.

Identifying problems people are facing isn’t negative or manipulation.

It’s meeting them in their world and showing them you understand.

Being able to put your finger on your audience’s top of mind pain points is a superpower.

As a coach I can either relate to or fear everything in Taki’s opening list.

A ninja trick Taki could use to scale is to draft a unique opening hook for each pain point.

This would give Taki 6 ads from one. Run them head to head and scale the winners.

Ok back to the copy….

People are lazy and they get comfy doing what they’ve always done.

If you want them to take action you can just rely on pointing out their pain points.

That’s where the agitated part comes into play.

If you don’t solve your problem this is what the future could look like.

Fans of Tony Robbins will recognize this from his Dickens Process.

Once we have people invested in eliminating their pain points we then show them the solution.

I love how Taki has ™’d The System…. Really, I’d love to see you argue that.

But most people confuse ™ with R. You can stick ™ after anything to make it look important.

And this isn’t an hour long webinar. It’s just 6 minutes. Even better.

“I’m going to see everything I need to solve all my issues and build an unstoppable coaching business in just 6 minutes. Sign me up….”

As silly as it sounds, this is what people want. So give it to them.

Make it easy for them to take one step forward.

Facebook Ad Swipe Files

SWIPE FILE – 0063 – Taki Moore – Facebook ad to “Book-a-call” opt-in page

Book-a-call Funnel – Mastering the Art of Conversion

The ultimate in simplicity.

Headline, 7 min video and a button to book a scale session.

The bulk of the video are case studies of coaches Taki has helped cross the +$1m mark.

Before people take action they need to believe you can help them, you have a process, and they can achieve the outcome you promise.

Case Studies are a fantastic way of ticking all 3 boxes.

Book A Call Video & Registration Swipe File

SWIPE FILE – 0063 – Taki Moore – Book-a-call video page

The post Optimize Your Book-a-call Funnel for Conversions appeared first on Mícheál O'Neill.

Proven Tactics for Course Creators’ Book-a-Call Funnels

Micheal O'Neill — Mon, 22 Apr 2024 10:54:40 +0000

Proven Tactics for Course Creators’ Book-a-Call Funnels

Discover proven tactics to optimize book-a-call funnels for course creators, driving conversions and maximizing sales opportunities. Unlock strategies to enhance engagement and boost your business's growth potential.

Persuasive Facebook Ad Tips for Course Creators

Controversy gets attention.

And no one causes controversy on Facebook and Instagram like Aleric Heck.

Aleric has a YouTube ad agency and coaching program.

And he loves pointing out that YouTube Ads are superior to Facebook Ads on…..

Yep, you’ve guessed it Facebook and Instagram.

Let’s dive into one of his ads.

Then we move into the body of the ad.

This is where things start hotting up. This section is clear, concise, and compelling. Each point is an answer to an objection that someone may have getting started with Facebook ads.

More stuff isn’t the goal. It’s how you layout your argument and leave no objection unanswered to make saying yes a “no-brainer” decision.

But the creative is where this ad comes alive…

First Aleric positions the audience: COACHES.

I’m not a fan of including “Attention Coaches” in the first line of ad copy, but I do like calling them out directly in the image.

And then the hammer blow – YouTube Ads Beat Facebook Ads Everytime.

This is highly evocative, especially as the ad is on Facebook. There is no question but this ad is going to draw lots of attention and comments.

Facebook ads Swipe File

SWIPE FILE – 0055 – Aleric Heck -FB ad

Optimizing Your Book-a-Call Funnel for Conversions

The ad above leads people into a book-a-call funnel for Aleric’s YouTube Ads coaching program.

Let’s start off with the opt-in page.

Simple single-screen structure with all info above the fold.

Headline, body copy, form, image, and CTA. AKA my favorite layout.

Remember, the goal is to get qualified people to book a call.

Including the phone number and industry will reduce the on-page conversion, but it will increase the quality of people entering the funnel.

I love the “Free Bonus Gift”.

Remember, people don’t know they have entered a book-a-call funnel.

Aleric positions the call as the free bonus. This is a wonderful reframe, which will work a treat.

On the next page, Aleric tells you the Free Bonus is worth $850.

He doesn’t disclose this on the landing page, as he doesn’t want people who are only interested in getting $850 of free stuff.

Remember, people don’t know that the free bonus is a strategy call yet.

On the final step of the funnel Aleric tells you what your $850 free bonus is….

….A YouTube Ads Implementation Call with an Advisor.

At this stage, Aleric has

From Step 1:

Name
Email
Mobile
Business type

From Step 2:

Current monthly revenue
Desired monthly revenue
Monthly ad spend

Even if people don’t book a call at this stage, they have more than enough info to follow up and make a compelling case for you to sign up for their coaching program.

Oh wait…… I have to dash…… my phone is ringing…. I wonder who it could be!

Book-a-call Opt-in Page Swipe Files

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How to Build a High-Converting Book-a-Call Funnel for Your Coaching Business

Micheal O'Neill — Mon, 22 Apr 2024 09:23:31 +0000

How to Build a High-Converting Book-a-Call Funnel for Your Coaching Business

Discover the essential steps to craft a high-converting book-a-call funnel for your coaching business. Learn proven strategies and techniques to attract more clients and maximize your sales opportunities. Unlock the secrets to creating irresistible Facebook ads that drive engagement and new coaching clients.

Attention-Grabbing Open Loops in Facebook Ads for Coaches

Michael Hyatt is one of the few “gurus” who has successfully transitioned from a personality-based business to an independent brand.

Over the past few years, he has transistioned from Michael Hyatt & Co. to Full Focus.

But this doesn’t mean he can’t use personality in his ads

What an opening to an ad.

An open loop is established with the first line and a direct call out to the avatar. Everyone wants to know what their “Achilles Heel” is. Especially as most people’s Achilles Heel’s high in plain sight. In our AIDA framework, with just 8 words, we can tick off the “A” for attention.
Then boom….. I had a heart attack. But this is amplified by the specificity – August 2022. From an AIDA perspective, this builds massive Interest and lures us down the slippery slope. To build our interest, Michael then draws us in with his story leading to his hear attack.

The ad then continues…..

Micheal tells you that he thought he was doing everything right. Working out and eating properly, but there was a hidden sub-particle that caused his heart attack. He then transitions, asking you if there is a hidden sub-particle in your business that could lead to it blowing up. The solution….. Take my assessment to discover the hidden traps that could kill your business.

This is such a smart ad copy.

Word of warning:

No matter how attention-grabbing the intro is, I don’t recommend causing yourself a heart attack to give you copy ammunition.

But you can certainly apply this to lesser-impact outcomes.

Facebook Ads Swipe Files

SWIPE FILE – 0054 – Michael Hyatt – Facebook Ad 1 to Assessment

SWIPE FILE – 0054 – Michael Hyatt – Facebook Ad 2 to Assessment

Strategies to Attract More Coaching Clients for Your Business

Let’s look at Michael’s simple Book-a-Call Funnel structure.

The final product being sold is one-on-one coaching with a Full Focus Coach who has been trained in Michael’s methodologies.

https://businessaccelerator.com/

The goal of the funnel is to get you to book a call.

The starting point is a Business Health Assessment.

https://assessments.businessaccelerator.com/businesshealth/

Once the assessment is completed, you are then offered a free Business Growth Coaching Call.

Let’s break down the steps:

Assessment Opt-in Page

The assessment grades your business across 7 key metrics and helps you “Unmask hidden profit killers in only two minutes” to give you clarity on the health and scalability of your business. The promise is clear and unambiguous. After just 2 minutes, you will get your results and, with it, have identified what is holding you back from scaling.

On your assessment results page, you are asked to schedule a results call. Book-a-call funnels and assessments are made to go with each other. The biggest problem I have seen with the book-a-call funnel is the purpose of the call doesn’t align with the next steps of the person opting in. With an assessment, you can offer a deep dive into the results, plus from a sales perspective, you have all the data you need to close the person into a coaching program.

Every program, membership, or course should be broken down into 5-7 key areas. For each area, you should have a description of what excellent, good, average, and poor look like. Building an assessment to ask people which description best describes their reality is simple using a quiz builder like surveyfunnel.io.

Book-a-call Opt-in Page Swipe Files

- - SWIPE FILE – 0054 – Michael Hyatt – Assessment Opt-in Page
  - SWIPE FILE – 0054 – Michael Hyatt – Book-a-Call Page

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Crafting High-Converting Quiz Opt-In Pages

Micheal O'Neill — Thu, 09 Nov 2023 16:20:00 +0000