How to Create a High-Converting Mastermind Book-a-Call Funnel
Here's what we have for you today
A simple $50,000 mastermind book-a-call funnel
I landed in this beauty of a funnel from Ryan Deiss earlier this week.
Ryan is everyone’s favorite marketer, as founder and CEO of Digital Marketer.
In recent years, Ryan has focused on building Scalable.co
Scalable offers a couple of low-ticket and free products, but its primary offer is a $50,000 per year mastermind.
The funnel we’re reviewing today is for the mastermind.
So you’d think a funnel for a $50,000 offer would be all singing and dancing.
And I think that’s where people get sidetracked.
But with the right message and offer, you don’t need a fancy funnel.
So, let’s take a look at Ryan’s funnel.
Remember, Ryan is not looking for volume.
He is looking to pre-qualify leads and attract only the right people.
The kind of people that have $50,000 to spend on a mastermind.
Therefore, he isn’t optimizing the opt-in page to make it as easy as possible to opt-in.
Friction, or making things harder, is generally seen as a negative in marketing.
But in some cases, it is an invaluable screening tool.
Especially if you are running a book-a-call or application funnel.
3 Elements We Like:
- Clean and simple hero
Despite my comments above, Ryan makes the hero section clear and easy to understand.
Within 3 seconds, you have all the information you need. Is this for you or not?
Headlines are one of the most important elements of an opt-in page.
And I love – “The Science of Scaling a Business”
People need reassurance that there is substance behind what you are offering.
This is why containers like Blueprint, Method, and Formula are so common.
Science is similar. It speaks to a repeatable, proven formula. A set of specific steps.
- Offer a shortcut
The primary offer here is a shortcut.
A roadmap – our proven blueprint – all our proprietary methodologies and systems – copy and paste our magic success formula.
These are massively attractive because everyone is looking for a shortcut.
Everyone is looking to make their life easier.
Anytime we can offer to copy and paste success, people will jump at the opportunity.
- Think like your perfect-fit client
When running ads, we like to make the landing page text as easy to scan as possible.
We use short sentences, lots of bullet points, and no paragraphs of text.
In general, this is the correct approach.
But if you are a 7-figure business owner looking to scale to 8-figures, you are likely experiencing a lot of pain.
The payoff and the pain are so big you will invest more time and effort in finding a solution.
And sometimes, when your promise is big, you must provide evidence to support your claims.
And that’s what Ryan has done here.
Yes, he is bending some of the rules of landing pages.
But he is doing so for a reason.
Webinar Opt-in Page Swipe File
The simple 5-minute copy-and-paste ad format for higher conversions
3 Elements We Like:
- A simple image that says a lot
I love this image.
Firstly, I love it because it takes less than 5 minutes to create.
Secondly, I love it because you get to call out your audience’s two biggest objections and their #1 desire.
Thirdly, I love it because it can be applied to almost every ad campaign no matter the topic.
- The anti-call out
Have you ever told someone – Oh, I don’t think you would be interested in this?
9/10, they become very interested in what you are talking about.
This concept is known as Reactance. And it is a powerful psychological device.
It’s like saying… This is only for successful business owners.
Now, no one wants to think of themselves as an unsuccessful business owner, so this will generate initial desire in most people.
- The qualifying headline
Warning: For advanced 7-figure & above entrepreneurs only.
Firstly, this provides massive assistance to Meta as to who they should target the ads at.
Secondly, it instantly positions the audience.
It tells the audience who the ad is for and who it isn’t for.
And, yes, it certainly will also get a lot of 6 figure business owners who want to step to 7 figures interested.
However, when we look at the next step, Ryan has an excellent way of filtering out the people he doesn’t want to book a call with.
Facebook Ad Swipe Files
Book A Call Funnel – What’s Your One Pre-Qualification Screening Question
Book A Call Funnel – What’s Your One Pre-Qualification Screening Question
Here’s a question for you.
What is the one question you can ask to determine whether it’s worthwhile to get on a call with someone?
(Hint: If you say it’s $$$’s, that’s ok!)
Before we get to the webinar (video) page, let’s look at the opt-in pop-up.
Ryan wants to get as many qualified people into the funnel as possible.
But, he knows that only a small percentage of the business owners will meet his criteria.
While leads below the criteria won’t be wasted because he has smaller offers for business owners with lower revenue levels.
Ryan wants to avoid his closers getting on calls with people who are not qualified.
One of the ways you can do that is through qualification questions in the opt-in form.
People can be sent to different pages depending on the answer provided.
This means they may see the option to book a call or not.
Alternatively, as is the case in this funnel, the closers can follow up with only the people who have the qualifying annual revenue.
One of the issues with a Webinar > Book-a-Call funnel is most people don’t see the offer for the call at the end of the webinar because they leave early.
There are a couple of key things I want you to note on this page.
- The video (webinar) is only 21 minutes long
- The apply button is right there, visible from the very start
- People are told to view the webinar before applying, but they can apply at any time
- Ryan tells people at the very start if you are under seven figures, this is not for you
- Lovely use of scarcity – We can only take 7 new clients per week
And remember this is an offer for a $50,000 mastermind.
