Optimize Your Book-a-call Funnel for Conversions
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The Ultimate Book-a-Call Opt-In Page Template
Here at L.A.U.N.C.H. we believe simple is beautiful.
And, it doesn’t get any more simple than this Taki Moore “book-a-call” funnel.
{Sidenote: The full funnel is built on GoHighLevel. I’m using GHL with several clients and I love it. More and more people in KnowledgeCom move to GHL. Watch this space!}
Let’s take a “taki” look at the opt-in page:
Immediately you are hit with a big social (results based) proof claim.
151 coaches have used this to cross the $1million mark since 2011.
You might not have as big a claim to make but what claims can you make.
The more concrete the better – “151”, “+$1m”, “2021”.
They say a picture paints a thousand words and it’s definitely true in this case.
What’s in the picture is not as important as demonstrating you have a system or process.
Attract, Convert, Deliver is hardly rocket science but stick a few ™’s around sexy titles and you are off to the races.
And then, just cause you can’t leave it to chance…
Taki spells out exactly what you get when you watch the 6 min demo.
3 highly desirable outcomes – clients every day – 80% close rate – 2 offers for recurring revenue
Just 61 words in total.
Book-a-call Opt-in Page Swipe Files
- SWIPE FILE – 0063 – Taki Moore – “Book-a-call” Opt-in Page
- SWIPE FILE – 0063 – Taki Moore – “Book-a-call” Opt-in Page Pop-up
Facebook Ad to Book-a-Call Funnel Using the PAS Framework
When used properly the PAS Framework is as sweet as Luo Han Guo.
What’s PAS? – Problem Agitate Solution
And, don’t forget when using PAS in your ads to stick a CTA at the end!
No sour faces here in L.A.U.N.C.H. HQ when we reviewed Taki’s ad copy this week.
Identifying problems people are facing isn’t negative or manipulation.
It’s meeting them in their world and showing them you understand.
Being able to put your finger on your audience’s top of mind pain points is a superpower.
As a coach I can either relate to or fear everything in Taki’s opening list.
A ninja trick Taki could use to scale is to draft a unique opening hook for each pain point.
This would give Taki 6 ads from one. Run them head to head and scale the winners.
Ok back to the copy….
People are lazy and they get comfy doing what they’ve always done.
If you want them to take action you can just rely on pointing out their pain points.
That’s where the agitated part comes into play.
If you don’t solve your problem this is what the future could look like.
Fans of Tony Robbins will recognize this from his Dickens Process.
Once we have people invested in eliminating their pain points we then show them the solution.
I love how Taki has ™’d The System…. Really, I’d love to see you argue that.
But most people confuse ™ with R. You can stick ™ after anything to make it look important.
And this isn’t an hour long webinar. It’s just 6 minutes. Even better.
“I’m going to see everything I need to solve all my issues and build an unstoppable coaching business in just 6 minutes. Sign me up….”
As silly as it sounds, this is what people want. So give it to them.
Make it easy for them to take one step forward.
Facebook Ad Swipe Files
Book-a-call Funnel – Mastering the Art of Conversion
The ultimate in simplicity.
Headline, 7 min video and a button to book a scale session.
The bulk of the video are case studies of coaches Taki has helped cross the +$1m mark.
Before people take action they need to believe you can help them, you have a process, and they can achieve the outcome you promise.
Case Studies are a fantastic way of ticking all 3 boxes.