Author: Micheal O'Neill

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Launch Newsletter Issue #00056

Micheal O'Neill

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

Facebook gets a big ‘Nein!’ from EU court on data privacy and ads

Turns out, using people’s personal data for targeted ads requires more than just a “legitimate interest” excuse. Read this blog post to witness the not-so-friendly face of legal setbacks in the data-hungry world of social media.

>>> Read more

Google Ads has unleashed new brand controls for Search and Performance Max campaigns

Finally, you can keep your ads away from those sketchy websites and dodge the embarrassment of showing up where you don’t belong. It’s like being the bouncer of your own ad club!

>>> Read more

Twitter’s block party left Google with a major FOMO crisis!

With a whopping 52% fewer Twitter URLs in Google’s index, it’s a digital disappearance that makes you wonder if the tweets are playing hide-and-seek or just taking a vacation from the search engine spotlight.

>>> Read more

 

ChatGPT Prompt of the Week

 

Prompt Objective: 

 

Lead2Launch ChatGPT Facebook Ad Drafting Prompt Series – Step 7

 

Continue in the same chat as Step 5.

 

Today’s prompt is: 

 

Prompt Outline:

I want you to act as an expert Facebook Media Buyer. 

 

Based on the details provided in the above posts please suggest the best campaign structure and audiences for our facebook ad campaign.

Latest A.I. Tools

Say goodbye to hours of editing and hello to mind-blowingly simple video creation.

Just toss in your blog article URL, and Fliki will whip up a fabulous video in 2 minutes flat, complete with human-like voices, stunning visuals, and even branded subtitles. It’s like having a magical video-making genie in your pocket, without needing a credit card.

>>> Read more

The sassy sidekick that turns your boring spreadsheets into witty conversations.

Just upload your CSV, ask anything, and prepare to be entertained while gaining insights. It’s the data party your spreadsheets have been waiting for, so join now and let the fun (and charts) begin!

>>> Read more

Get ready to automate your way to sales success and watch those leads roll in like a boss.

Say goodbye to mind-numbing Google searches and let GPT do the dirty work of researching your leads, while answering all your burning questions like a sassy AI detective.

>>> Read more

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U – Uplevel Ads 

Let’s take a look at a Marie Forleo ad driving people to a Quiz.

 

Quiz Funnels remain one of the cheapest ways to attract leads at scale.

 

The downside is they can take longer to get converting and to start seeing results.

 

One of the best ways to catch people’s attention is through identifying their pain points.

 

Marie does a great job in the open hook of this ad. 

 

I think most of us business owners can relate to these pain points at some stage in our growth.

 

I love how Marie puts a label on the problem she is solving – “Time Stress”.

 

Time management has limited appeal. Everyone talks about stress.

 

But time stress feels like an entirely new concept. 

 

How can youinnovatively label the problem you solve?

 

I love the clean yellow backed image. Just 13 words and an image of Marie. 

 

Definitely one to try in your next campaign.

 

Swipe Files:

N – Now Launching

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Let’s take a look at a Marie Forleo Quiz opt-in page.

 

The Quiz is a lead generator for her Time Genius Program that launches in September.

 

This isn’t Marie’s best copy.

 

“Are bad habits costing you massive cash” doesn’t flow smoothly.

 

On the positive side:

  • Questions make great headlines. We are conditioned to answer questions even if they are asked on paper. This instantly starts a conversation in your visitors head.
  • The headline uses loss aversion. This is the strongest motivator for people. 
  • I love how Marie has come up with a way of calculating a dollar amount for the what your bad habits are costing you. If you’re bad habits cost you $20,000 a year and Marie has a course for $2,000 that will stop your bad habits of course you will buy it.
  • Learn how to EARN more by working LESS – Increasing primary promise – decreasing work required to get it. This formula works.

 

Swipe Files:

 

C – Conversion

Are your Facebook ad campaigns underperforming? 

 

You’re not alone. 

 

90% of Facebook ads lose money.  

 

But it doesn’t have to be that way.

 

You can run profitable Facebook. Here are some simple steps to get you started:  

 

Let’s face it, running Facebook ads can be frustrating. But, with the right strategy, you can create a successful campaign that attracts leads and makes sales. 

The first step to a successful Facebook ad campaign is to target the right audience. Research your target audience’s pain points, interests, and behaviors. Then, create an ad that speaks directly to their pain and their goals.

 

The second step is to create an attention-grabbing headline that instantly captures your audience’s attention. Make sure your headline is specific, outcome-orientated, and unique. You have to tell them the benefit of taking action. What’s in it for them.

 

The third and final step is to optimize your landing page. Your starting target should be a 40% on-page conversion rate. Ensure your landing page message matches your ad, is mobile-friendly, and has a clear and compelling call to action.

 

To sum up, running a successful Facebook ad campaign takes time and effort, but the rewards are worth it. Target the right audience, create an attention-grabbing headline, and optimize your landing page. Start small and keep improving. You’ve got this! 

 

 

H – Hot Take

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FAANG is dead….Long live MOANA

 

You’re WELCOME

 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Step 6 – Campaign structure and audience identification

Micheal O'Neill

Step 6 – Campaign structure and audience identification

Table of contents

Step 1 – ChatGPT Facebook ad drafting process

Step 2 – What are my audience’s biggest pain points

Step 3 – What are my audience’s greatest dreams and ambitions

Step 4 – Opt-in page drafting

Step 5 – Ad variation drafting

Step 6 – Campaign structure and audience identification

Step 7 – Use ChatGPT Code Interpreter to analyze your campaign results

Prompt Objective: 

Lead2Launch ChatGPT Facebook Ad Drafting Prompt Series – Step 6

 

Continue in the same chat as Step 5.

Today’s prompt is: 

Prompt Outline:

I want you to act as an expert Facebook Media Buyer. 

Based on the details provided in the above posts please suggest the best campaign structure and audiences for our facebook ad campaign.

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Latest News 070623

Micheal O'Neill

Facebook gets a big ‘Nein!’ from EU court on data privacy and ads

Turns out, using people’s personal data for targeted ads requires more than just a “legitimate interest” excuse. Read this blog post to witness the not-so-friendly face of legal setbacks in the data-hungry world of social media.

>>> Read more

Google Ads has unleashed new brand controls for Search and Performance Max campaigns

Finally, you can keep your ads away from those sketchy websites and dodge the embarrassment of showing up where you don’t belong. It’s like being the bouncer of your own ad club!

>>> Read more

Twitter’s block party left Google with a major FOMO crisis!

With a whopping 52% fewer Twitter URLs in Google’s index, it’s a digital disappearance that makes you wonder if the tweets are playing hide-and-seek or just taking a vacation from the search engine spotlight.

>>> Read more

Know someone who would like this post? Share it with them on social… 

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Optimizing Your Book-a-Call Funnel for Conversions

Micheal O'Neill

Optimizing Your Book-a-Call Funnel for Conversions

The ad above leads people into a book-a-call funnel for Aleric’s YouTube Ads coaching program.

 

Let’s start off with the opt-in page.

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Simple single-screen structure with all info above the fold.

 

Headline, body copy, form, image, and CTA. AKA my favorite layout.

Remember, the goal is to get qualified people to book a call.

 

Including the phone number and industry will reduce the on-page conversion, but it will increase the quality of people entering the funnel.

 

I love the “Free Bonus Gift”. 

 

Remember, people don’t know they have entered a book-a-call funnel.

 

Aleric positions the call as the free bonus. This is a wonderful reframe, which will work a treat. 

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On the next page, Aleric tells you the Free Bonus is worth $850. 

 

He doesn’t disclose this on the landing page, as he doesn’t want people who are only interested in getting $850 of free stuff.

 

Remember, people don’t know that the free bonus is a strategy call yet.

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On the final step of the funnel Aleric tells you what your $850 free bonus is….

 

….A YouTube Ads Implementation Call with an Advisor.

 

At this stage, Aleric has 

From Step 1:

  • Name
  • Email
  • Mobile
  • Business type

 

From Step 2:

  • Current monthly revenue
  • Desired monthly revenue
  • Monthly ad spend

Even if people don’t book a call at this stage, they have more than enough info to follow up and make a compelling case for you to sign up for their coaching program.

 

Oh wait…… I have to dash…… my phone is ringing…. I wonder who it could be!

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Persuasive Facebook Ad Hack for Course Creators

Micheal O'Neill

Persuasive Facebook Ad Hack for Course Creators

Controversy gets attention.

And no one causes controversy on Facebook and Instagram like Aleric Heck.

Aleric has a YouTube ad agency and coaching program.

And he loves pointing out that YouTube Ads are superior to Facebook Ads on…..

Yep, you’ve guessed it Facebook and Instagram.

Let’s dive into one of his ads.

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Then we move into the body of the ad.

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This is where things start hotting up. This section is clear, concise, and compelling. Each point is an answer to an objection that someone may have getting started with Facebook ads. 

 

More stuff isn’t the goal. It’s how you layout your argument and leave no objection unanswered to make saying yes a “no-brainer” decision.

 

But the creative is where this ad comes alive…

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First Aleric positions the audience: COACHES.

 

I’m not a fan of including “Attention Coaches” in the first line of ad copy, but I do like calling them out directly in the image.

 

And then the hammer blow – YouTube Ads Beat Facebook Ads Everytime.

 

This is highly evocative, especially as the ad is on Facebook. There is no question but this ad is going to draw lots of attention and comments.

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Step 5 – Ad variation drafting

Micheal O'Neill

Step 5 – Ad variation drafting

Table of contents

Step 1 – ChatGPT Facebook ad drafting process

Step 2 – What are my audience’s biggest pain points

Step 3 – What are my audience’s greatest dreams and ambitions

Step 4 – Opt-in page drafting

Step 5 – Ad variation drafting

Step 6 – Campaign structure and audience identification

Step 7 – Use ChatGPT Code Interpreter to analyze your campaign results

 

Prompt Objective: 

Lead2Launch ChatGPT Facebook Ad Drafting Prompt Series – Step 5

Continue in the same chat as Step 4.

Today’s prompt is: 

  • Step 5 – Ad variation drafting

Prompt Outline:

I want you to act as an expert direct-response copywriter. 

Your job is to draft a Facebook ad that sends people to the opt-in page you drafted in the last chat.

Your goal is to maximize the number of people who opt-in for the lead magnet.

Applying all the principles of direct response copywriting. Writing in the styles of Eugene Schwartz, Jeff Ovigly, Gary Halbert, and Claud Hopkins, I want you to draft Facebook ad copy using the AIDA approach.

  1. Attention: I want to capture the user’s attention immediately and make them stop scrolling. You can use a mix of both pain points, challenges, desires and ambitions to capture attention.
  2. Interest: I want to pique the user’s curiosity about our approach and the lead magnet. Make them want to learn more.
  3. Desire: I need to make them feel that they need my lead magnet. Emphasizing how their life will be better once they apply my solution.
  4. Action: Finally, I need a strong call to action that prompts them to click the ad, visit our opt-in page and register for the lead magnet.

Your copy should sound relaxed, fun, and human. The copy provided should pass all AI detection tests. Come up with exciting and unique angles that sound fresh and original. Refrain from drafting content that sounds overhyped or over-sensationalized. 

Use all the data you have learned about my avatar to draft compelling ad copy.

I want you to produce 3 lengths of ads:

  • Short-form
  • Medium-form
  • Long-form

For each length specified above, I want you to draft 3 ads.

Please let me know if you have any questions. Otherwise, please commence drafting the ad copy.

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Latest News 062923

Micheal O'Neill

Get ready for some Microsoft Advertising policy updates starting July 1st!

Plus, they’re launching an Ad Library so you can stalk your competitors’ ads—European Union style! It’s like reality TV for marketers, so grab your popcorn and read all about it.

>>> Read more

Instagram finally joins the ‘download Reels’ party.

So now you can share those hilarious clips outside the app and show everyone you’re a cool Instagram rebel with a branded watermark!

>>> Read more

Say hello to Test & Compare, the new tool that’ll save your CTR from tanking!

YouTube’s latest pilot feature lets you upload up to three thumbnails, and their bots will run experiments to crown the thumbnail king, so you can make data-driven decisions like a boss. Get ready to pick the perfect picture and watch your engagement skyrocket!

>>> Read more

Know someone who would like this post? Share it with them on social… 

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Launch Newsletter Issue #00055

Micheal O'Neill

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

Get ready for some Microsoft Advertising policy updates starting July 1st!

Plus, they’re launching an Ad Library so you can stalk your competitors’ ads—European Union style! It’s like reality TV for marketers, so grab your popcorn and read all about it.

>>> Read more

Instagram finally joins the ‘download Reels’ party.

So now you can share those hilarious clips outside the app and show everyone you’re a cool Instagram rebel with a branded watermark!

>>> Read more

Say hello to Test & Compare, the new tool that’ll save your CTR from tanking!

YouTube’s latest pilot feature lets you upload up to three thumbnails, and their bots will run experiments to crown the thumbnail king, so you can make data-driven decisions like a boss. Get ready to pick the perfect picture and watch your engagement skyrocket!

>>> Read more

A – A.I. For Growth

ChatGPT Prompt of the Week

Prompt Objective: 

Lead2Launch ChatGPT Facebook Ad Drafting Prompt Series – Step 6

 

Continue in the same chat as Step 5.

 

Today’s prompt is: 

  • Step 5 – Ad variation drafting

 

Prompt Outline:

I want you to act as an expert direct-response copywriter. 

 

Your job is to draft a Facebook ad that sends people to the opt-in page you drafted in the last chat.

 

Your goal is to maximize the number of people who opt-in for the lead magnet.

 

Applying all the principles of direct response copywriting. Writing in the styles of Eugene Schwartz, Jeff Ovigly, Gary Halbert, and Claud Hopkins, I want you to draft Facebook ad copy using the AIDA approach.

 

  1. Attention: I want to capture the user’s attention immediately and make them stop scrolling. You can use a mix of both pain points, challenges, desires and ambitions to capture attention.
  2. Interest: I want to pique the user’s curiosity about our approach and the lead magnet. Make them want to learn more.
  3. Desire: I need to make them feel that they need my lead magnet. Emphasizing how their life will be better once they apply my solution.
  4. Action: Finally, I need a strong call to action that prompts them to click the ad, visit our opt-in page and register for the lead magnet.

 

Your copy should sound relaxed, fun, and human. The copy provided should pass all AI detection tests. Come up with exciting and unique angles that sound fresh and original. Refrain from drafting content that sounds overhyped or over-sensationalized. 

 

Use all the data you have learned about my avatar to draft compelling ad copy.

 

I want you to produce 3 lengths of ads:

  • Short-form
  • Medium-form
  • Long-form

 

For each length specified above, I want you to draft 3 ads.

 

Please let me know if you have any questions. Otherwise, please commence drafting the ad copy.

Latest A.I. Tools

Your witty AI sidekick for all things crypto!

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>>> Read more

Tired of sharing your top-secret ideas with ChatGPT and fearing they’ll leak out?

Enter MaskMyPrompt, your trusty sidekick in the world of deidentification. So, put on your disguise and get ready for a cloak-and-dagger conversation with MaskMyPrompt. Shhh, don’t tell anyone, but your secrets are safe with us!

>>> Read more

Get ready to ditch those generic email templates and embrace the power of personalization!

Let this magical AI do the heavy lifting by stalking your prospects’ websites and crafting the perfect, irresistibly personalized emails. Plus, it’s free!

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U – Uplevel Ads 

Controversy gets attention.

 

And no one causes controversy on Facebook and Instagram like Aleric Heck.

 

Aleric has a YouTube ad agency and coaching program.

 

And he loves pointing out that YouTube Ads are superior to Facebook Ads on…..

 

Yep, you’ve guessed it Facebook and Instagram.

 

Let’s dive into one of his ads.

blank

Then we move into the body of the ad.

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This is where things start hotting up. This section is clear, concise, and compelling. Each point is an answer to an objection that someone may have getting started with Facebook ads. 

 

More stuff isn’t the goal. It’s how you layout your argument and leave no objection unanswered to make saying yes a “no-brainer” decision.

 

But the creative is where this ad comes alive…

blank

First Aleric positions the audience: COACHES.

 

I’m not a fan of including “Attention Coaches” in the first line of ad copy, but I do like calling them out directly in the image.

 

And then the hammer blow – YouTube Ads Beat Facebook Ads Everytime.

 

This is highly evocative, especially as the ad is on Facebook. There is no question but this ad is going to draw lots of attention and comments.

N – Now Launching

The ad above leads people into a book-a-call funnel for Aleric’s YouTube Ads coaching program.

 

Let’s start off with the opt-in page.

blank

Simple single-screen structure with all info above the fold.

 

Headline, body copy, form, image, and CTA. AKA my favorite layout.

Remember, the goal is to get qualified people to book a call.

 

Including the phone number and industry will reduce the on-page conversion, but it will increase the quality of people entering the funnel.

 

I love the “Free Bonus Gift”. 

 

Remember, people don’t know they have entered a book-a-call funnel.

 

Aleric positions the call as the free bonus. This is a wonderful reframe, which will work a treat. 

blank

On the next page, Aleric tells you the Free Bonus is worth $850. 

 

He doesn’t disclose this on the landing page, as he doesn’t want people who are only interested in getting $850 of free stuff.

 

Remember, people don’t know that the free bonus is a strategy call yet.

blank

On the final step of the funnel Aleric tells you what your $850 free bonus is….

 

….A YouTube Ads Implementation Call with an Advisor.

 

At this stage, Aleric has 

From Step 1:

  • Name
  • Email
  • Mobile
  • Business type

 

From Step 2:

  • Current monthly revenue
  • Desired monthly revenue
  • Monthly ad spend

Even if people don’t book a call at this stage, they have more than enough info to follow up and make a compelling case for you to sign up for their coaching program.

 

Oh wait…… I have to dash…… my phone is ringing…. I wonder who it could be!

C – Conversion

Is your Facebook Ad account at risk of being shut down? 

 

If you’re a course creator or membership site owner, listen up! 

 

The risk of Facebook shutting down your account is real, and it’s time to face it head-on. 

 

Here’s how to avoid it. 

 

The Facebook Ad account policies are extensive and often unclear. You’re not alone if you feel overwhelmed. But fear not, I’ve got your back! In this thread, I’ll share some essential policies you need to know to avoid ad account shut down.

 

First, never use “before and after” images in your ads. Facebook considers them “personal attributes,” and that’s a big no-no. Second, avoid using “get rich quick” language. Facebook wants to promote financial stability and not scams. Lastly, never use profanity or sexual language. Keep it professional!

 

Next, be mindful of your ad targeting. Avoid targeting or calling out personal attributes like race, religion, or political affiliation. Facebook takes this seriously, and it’s essential to respect people’s privacy. Also, never use misleading or false information in your ads. Honesty is the best policy!

 

Finally, don’t promote prohibited content. Facebook prohibits ads promoting tobacco, drugs, adult products, and dangerous supplements. Make sure to check the full list of prohibited content before creating your ads. Avoiding prohibited content will keep your account safe!

 

The best path to avoiding Facebook shutting down your Ad account is to understand the guidelines and policies. Never use “before and after” images or call out personal attributes, avoid “get rich quick” language, never mislead your audience, and never use profanity. 

 

H – Hot Take

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How we frame our path to greatness matters…

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00054

Micheal O'Neill

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

LinkedIn is stepping up its game by testing video ad placement on streaming services, giving your promotions TV-like reach.

With the rise of streaming content consumption, this move could be the perfect opportunity to expand your video marketing and make your ads the star of the show.

>>> Read more

Google Ads has given itself a makeover and is flaunting its new design like a model on a catwalk.

With a snazzy left-side menu and organized pages, it’s like the platform went from sweatpants to a designer suit. So, all you digital marketers better get ready to strut your stuff because this new look will be the default by 2024, whether you like it or not.

>>> Read more

If you want to run ads in the EU, get ready for some bureaucratic shenanigans.

Find out the hilarious hoops you’ll have to jump through if your Facebook or Instagram ads target the EU. From entering beneficiaries and payers to complying with laws, this blog post will have you laughing all the way to the Ad Library!

>>> Read more

A – A.I. For Growth

A.I. Prompt of the Week

Prompt Objective: 

Lead2Launch ChatGPT Facebook Ad Drafting Prompt Series – Step 5

Continue in the same chat as Step 4.

Today’s prompt is: 

Prompt Outline:

I want you to act as an expert direct-response copywriter. 

Here is a description of my funnel:

{identify funnel steps (opt-in page > mini-product upsell page > email engagement sequence > launch}

The ultimate goal of my funnel is to:

{get people to register for membership name / program name}

The opt-in incentive is:

{opt-in incentive (pdf download/checklist/video/step-plan/assessment}.

Here is the copy from the opt-in incentive:

{opt-in incentive copy}

Applying all the principles of direct response copywriting. Writing in the styles of Eugene Schwartz, Jeff Ovigly, Gary Halbert, and Claud Hopkins, I want you to draft copy for the first step of my funnel.

The copy should be in the following structure:

  1. Headline
  2. Subheadline
  3. Body Copy (1-2 lines)
  4. 3/4 Fascination Bullet Points
  5. Call To Action

Please also suggest a suitable image for the landing page.

Please draft two variations

Version 1 – Standard creativity

Version 2 – Advanced creativity

Your copy should sound relaxed, fun, and human. The copy provided should pass all AI detection tests. Come up with exciting and unique angles that sound fresh and original. Refrain from drafting content that sounds overhyped or over-sensationalized. 

Prompt Use Case

Latest A.I. Tools

Your personal finance assistant that magically turns your inbox into a digital accountant

Say goodbye to tedious receipt wrangling and let this genius AI swoop in, extract and convert receipts like a boss, saving you time and effortlessly syncing with your accounting software.

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Your secret weapon for deciphering customer rants and raves.

Get ready to ride the AI Copilot wave and dive into the minds of your customers like a witty Sherlock Holmes armed with GPT-4.

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Your one-stop shop for top-notch audio that’ll make Morgan Freeman question his own talent.

With its magical powers, you’ll be spitting spoken gold in any voice, style, or language faster than you can say “sasquatch serenades.”

>>> Read more

U – Uplevel Ads 

Michael Hyatt is one of the few “gurus” who has successfully transitioned from a personality-based business to an independent brand.

 

Over the past few years, he has transistioned from Michael Hyatt & Co. to Full Focus.

 

But this doesn’t mean he can’t use personality in his ads

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What an opening to an ad.

 

  • An open loop is established with the first line and a direct call out to the avatar. Everyone wants to know what their “Achilles Heel” is. Especially as most people’s Achilles Heel’s high in plain sight. In our AIDA framework, with just 8 words, we can tick off the “A” for attention.
  • Then boom….. I had a heart attack. But this is amplified by the specificity – August 2022. From an AIDA perspective, this builds massive Interest and lures us down the slippery slope. To build our interest, Michael then draws us in with his story leading to his hear attack.

 

The ad then continues…..

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  • Micheal tells you that he thought he was doing everything right. Working out and eating properly, but there was a hidden sub-particle that caused his heart attack. He then transitions, asking you if there is a hidden sub-particle in your business that could lead to it blowing up. The solution….. Take my assessment to discover the hidden traps that could kill your business.

 

This is such a smart ad copy. 

 

Word of warning:

No matter how attention-grabbing the intro is, I don’t recommend causing yourself a heart attack to give you copy ammunition.

 

But you can certainly apply this to lesser-impact outcomes.

 

Swipe Files:

 

N – Now Launching

Let’s look at Michael’s simple Book-a-Call Funnel structure.

 

The final product being sold is one-on-one coaching with a Full Focus Coach who has been trained in Michael’s methodologies.

 

The goal of the funnel is to get you to book a call.

 

The starting point is a Business Health Assessment.

 

Once the assessment is completed, you are then offered a free Business Growth Coaching Call.

Let’s break down the steps:

  • Assessment Opt-in Page

 

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The assessment grades your business across 7 key metrics and helps you “Unmask hidden profit killers in only two minutes” to give you clarity on the health and scalability of your business. The promise is clear and unambiguous. After just 2 minutes, you will get your results and, with it, have identified what is holding you back from scaling.

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    • On your assessment results page, you are asked to schedule a results call. Book-a-call funnels and assessments are made to go with each other. The biggest problem I have seen with the book-a-call funnel is the purpose of the call doesn’t align with the next steps of the person opting in. With an assessment, you can offer a deep dive into the results, plus from a sales perspective, you have all the data you need to close the person into a coaching program.

    • Every program, membership, or course should be broken down into 5-7 key areas. For each area, you should have a description of what excellent, good, average, and poor look like. Building an assessment to ask people which description best describes their reality is simple using a quiz builder like surveyfunnel.io. 

    Swipe Files:

C – Conversion

Not generating the online profits you want? 

 

Struggling to create landing pages that convert? 

 

Frustrated by underperforming sales funnels?  

 

Don’t panic here are 7 simple steps to increasing your course and membership sales. 

 

Without effective landing pages and sales funnels, your online business will struggle. In this thread, I’ll show you how to create high-converting pages and funnels that will attract and convert leads. Ready? Here we go!

 

Step 1: Clearly define your target audience and their needs. Think about who they are, their goals, motivations, and pain points. Use this information to create a customer avatar that guides your copy and design choices. 

 

Step 2: Craft a compelling offer that speaks directly to your customer avatar. Your offer should solve their #1 problem or fulfill their ultimate desire. Make it easy to understand, highlight its value, and use persuasive language to encourage action. 

 

Step 3: Design a visually appealing and user-friendly landing page that matches your offer. Use a clear and concise headline, subheading, and call-to-action. Make sure your page loads fast and looks great on all devices. 

 

Step 4: Use a proven sales funnel structure that guides your leads towards the desired action. Start with a free or low-cost offer that leads to a higher-priced offer. Use upsells, downsells, and cross-sells to increase revenue per customer. 

 

Step 5: Use social proof to increase credibility and trust. Include testimonials, reviews, case studies, and social media mentions on your landing page and throughout your sales funnel. 

 

Step 6: Optimize your landing pages and sales funnels for conversions. Use A/B testing, heat maps, and analytics to track and improve your conversion rates. Test different headlines, offers, calls-to-action, and layouts. 

 

Step 7: Keep testing, learning, and improving. Landing pages and sales funnels are not set-and-forget assets. Regularly review and analyze your metrics to identify areas for improvement. Experiment with new offers, designs, and copy. 

 

Creating high-converting landing pages and sales funnels for your online business is crucial to attract and convert leads. It all starts with knowing your audience and crafting an offer they would feel stupid to turn down. So what’s the first thing your going to implement?

H – Hot Take

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Do interesting shit……

 

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