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Are your Facebook ad campaigns underperforming?
You’re not alone.
90% of Facebook ads lose money.
But it doesn’t have to be that way.
You can run profitable Facebook. Here are some simple steps to get you started:
Let’s face it, running Facebook ads can be frustrating. But, with the right strategy, you can create a successful campaign that attracts leads and makes sales.
The first step to a successful Facebook ad campaign is to target the right audience. Research your target audience’s pain points, interests, and behaviors. Then, create an ad that speaks directly to their pain and their goals.
The second step is to create an attention-grabbing headline that instantly captures your audience’s attention. Make sure your headline is specific, outcome-orientated, and unique. You have to tell them the benefit of taking action. What’s in it for them.
The third and final step is to optimize your landing page. Your starting target should be a 40% on-page conversion rate. Ensure your landing page message matches your ad, is mobile-friendly, and has a clear and compelling call to action.
To sum up, running a successful Facebook ad campaign takes time and effort, but the rewards are worth it. Target the right audience, create an attention-grabbing headline, and optimize your landing page. Start small and keep improving. You’ve got this!
Let’s take a look at a Marie Forleo Quiz opt-in page.
The Quiz is a lead generator for her Time Genius Program that launches in September.
This isn’t Marie’s best copy.
“Are bad habits costing you massive cash” doesn’t flow smoothly.
On the positive side:
Swipe Files:
Let’s take a look at a Marie Forleo ad driving people to a Quiz.
Quiz Funnels remain one of the cheapest ways to attract leads at scale.
The downside is they can take longer to get converting and to start seeing results.
One of the best ways to catch people’s attention is through identifying their pain points.
Marie does a great job in the open hook of this ad.
I think most of us business owners can relate to these pain points at some stage in our growth.
I love how Marie puts a label on the problem she is solving – “Time Stress”.
Time management has limited appeal. Everyone talks about stress.
But time stress feels like an entirely new concept.
How can you innovatively label the problem you solve?
I love the clean yellow backed image. Just 13 words and an image of Marie.
Definitely one to try in your next campaign.
Swipe Files:
