Facebook ad to free webinar

Facebook Ad to Free Webinar – Analyzing a Profitable Strategy

Facebook Ad to Free Webinar – Analyzing a Profitable Strategy

Facebook ad to free webinar

Simple Facebook ad to free webinar format here from Codie. She lets the Creative do the talking.

There’s lots of debate as to whether a native image without any test performs better than an ad style image.

The truth is they both work. And, they can both work even in the same account and the same campaign.

Your job is to test both in every campaign and see which one gets the best results for you.

This image has a massive hook.

Learn how to buy successful businesses with other people’s money.

Oh, my word. While buying a successful business is awesome. 

Buying a successful business with OPM is the ultimate hack.

She then backs this up with some massive social proof…..

Join 20,000+ people.

And our most popular word used in lead gen ads….. FREE.

Facebook Ad to Free Webinar Swipe Files:

Opt-In Page for Webinar Registration

Opt-In Page for Webinar Registration: Objections Crushing Strategy

Opt-In Page for Webinar Registration: Objections Crushing Strategy

Opt-In Page for Webinar Registration

Who doesn’t love a good webinar? Here’s an above-the-fold view from a Codie Sanchez Opt-In Page for Webinar Registration.

Codie has seen exponential growth over the past few years building her email list to over 400,000.

People love steps and frameworks. 

They want a silver bullet that will make their dreams come true with 0 work.

We know (most times) that’s not possible but we have to meet them where they are.

I love the headline. It is clear and teases an extraordinary promise.

Buy a business in just 10 steps that throws off free cashflow from day 1.

Everyone knows that buying a business is complicated. 

But Codie breaks it down into just 10 steps. And who can’t follow 10 simple steps?

The sub-headline introduces the concept of “volatile markets” 

Even a casual observer of markets knows that’s when the most opportunity exists.

But then Codie introduces an awesome twist.

A “Boring Business” is an antidote to “volatile markets”. 

The contrast here stokes interest and curiosity.

Your audience will always have objections. Make sure you deal with them front and centre.

Codie does this nicely with “FREE” and “No prior experience needed”.

A great question to ask yourself.

What objections does my audience have to registering for my webinar or lead magnet?

Opt-In Page for Webinar Registration Swipe File:

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High-Converting Video Ads – Optimization Strategy for Success

High-Converting Video Ads – Optimization Strategy for Success

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Want high-converting video ads? The key to success is attention-grabbing Creative.

Most advertisers struggle to consistently produce a high return on ad spend.

Video Ads will transform your results.

Here are 6 simple steps to producing high-converting video ads.

If you want to grow your online course or membership business with Facebook ads, video is your best way forward. Video ads can boost conversions by up to 80%? But if they aren’t produced properly, they’ll suck. In this post, I’ll show you how to do it.

Video ad optimization tip 1

Start with a problem

We are hardwired to pay attention to things that will help us survive or thrive. We ignore everything else. Start off with a big pain point your audience needs to solve. Knowing your audience is key to picking problems that will grab their attention.

Video ad optimization tip 2

Write a compelling script 

Here’s a video structure that works: Hook > Problem > Solution(Offer) > CTA. Remember, people don’t care about you or your solution. They only care about how you can improve their lives. Make your script entirely about them.

Video ad optimization tip 3

Keep it short and sweet

As a knowledge-based business, your video ads will bring people to a lead magnet or mini-front-end offer. For these funnels, keep your video ads to under 30 seconds. Get your message across quickly and effectively.

Video ad optimization tip 4

Use a pattern interrupt

Start your video with an interesting on-screen movement or video effect. Do something in the first second that visually grabs people’s attention. This will buy you 3-5 seconds to say something interesting that convinces them to keep watching the rest of the video.

Video ad optimization tip 5

Add captions

Most users watch videos on Facebook with the sound off. Captions will ensure your message gets across, even in silent mode.

Video ad optimization tip 6

Use a strong call-to-action (CTA) 

Your CTA should be specific, clear, and compelling. Encourage users to take the desired action, whether it’s signing up for a free trial or making a purchase.

Whether you are just starting out or you want to scale your online course and membership business, Facebook video ads need to be part of your creative strategy. The first 5 seconds of your video are the most important. Focus on this first.

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Idea Generation Machine ChatGPT Prompt

Idea Generation Machine ChatGPT Prompt

 

Prompt Objective:

Ever worry about running out of content creation ideas?

You might have 99 problems but after today worrying about what content to create ain’t one. 

Prompt Outline:

Part 1
I’m going to train you to become an Idea Generation Machine.

I will give you the topic and the incentive, and 30 different proven approaches for headline ideas. 

And you will give me back 30 written headline ideas exclusively for that same topic & incentive but applied in 30 different ways.

Are you ready for the topic, the incentive, and the 30 different approaches?

Part 2
Pick your incentive from the list below:

…To Get Started {Skill}

…To Learn {Skill}

…To Master {Skill}

…To Overcome {Problem}

…To Unlock {Outcome}

…To Streamline {Process}

…To Get Your First {Outcome}

…To Achieve {Big Outcome}

…So You Don’t {Worst Outcome}

…To Hire Your First {Employee}

…To Buy Your First {Valuable Asset}

…To Sell Your First {Valuable Asset}

…To Make Your First {$X}

…To Build Your First {Product/Company}

…To Improve {Task}

…To Scale Your {Business}

…To Pitch Your {Idea}

…To Help You Fix {Problem}

…To Teach You {Solution}

…To Create The Perfect {Product}

…To {Do More} Without {More Work}

…To Make Progress On {Goal}

Topic: {topic} 

Audience: {audience} 

Incentive: {Choose Your Incentive} 

30 Proven Approaches: 

Tips

Skills

Tools 

Traits

Steps

Goals

Books

Habits

Stories

Quotes

Secrets

Insights

Benefits

Lessons

Reasons

Creators

Routines

Mistakes

Podcasts

Examples

Questions

Inventions

Templates

Resources

Challenges

Companies

Data Points

Realizations

Frameworks

Presentations

“book-a-call” funnel

Book-a-call Funnel – Mastering the Art of Conversion

Book-a-call Funnel – Mastering the Art of Conversion

Here at L.A.U.N.C.H. we believe simple is beautiful. And, it doesn’t get any more simple than this Taki Moore “book-a-call” funnel. 

{Sidenote: The full funnel is built on GoHighLevel. I’m using GHL with several clients and I love it. More and more people in KnowledgeCom move to GHL. Watch this space!}

Let’s take a “taki” look at the opt-in page:

“book-a-call” funnel

Immediately you are hit with a big social (results based) proof claim. 

151 coaches have used this to cross the $1million mark since 2011.

You might not have as big a claim to make but what claims can you make.

The more concrete the better – “151”, “+$1m”, “2021”.

They say a picture paints a thousand words and it’s definitely true in this case.

What’s in the picture is not as important as demonstrating you have a system or process.

Attract, Convert, Deliver is hardly rocket science but stick a few ™’s around sexy titles and you are off to the races.

And then, just cause you can’t leave it to chance… 

Taki spells out exactly what you get when you watch the 6 min demo.

3 highly desirable outcomes – clients every day – 80% close rate – 2 offers for recurring revenue

Just 61 words in total.

Book-a-call Funnel Opt-in Page Swipe File:

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Launch Newsletter Issue #00063

Welcome to L.A.U.N.C.H. the online business growth newsletter with tidbits tastier than your grandma’s cookies.

 

Here’s what we have for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

Here at L.A.U.N.C.H. we believe simple is beautiful.

 

And, it doesn’t get any more simple than this Taki Moore “book-a-call” funnel. 

{Sidenote: The full funnel is built on GoHighLevel. I’m using GHL with several clients and I love it. More and more people in KnowledgeCom move to GHL. Watch this space!}

 

Let’s take a “taki” look at the opt-in page:

“book-a-call” funnel

Immediately you are hit with a big social (results based) proof claim. 

 

151 coaches have used this to cross the $1million mark since 2011.

You might not have as big a claim to make but what claims can you make.

 

The more concrete the better – “151”, “+$1m”, “2021”.

 

They say a picture paints a thousand words and it’s definitely true in this case.

 

What’s in the picture is not as important as demonstrating you have a system or process.

 

Attract, Convert, Deliver is hardly rocket science but stick a few ™’s around sexy titles and you are off to the races.

 

And then, just cause you can’t leave it to chance… 

 

Taki spells out exactly what you get when you watch the 6 min demo.

 

3 highly desirable outcomes – clients every day – 80% close rate – 2 offers for recurring revenue

 

Just 61 words in total.

 

Opt-in Page Swipe File:

A – A.I. Growth Prompts

Prompt Objective:

 

Ever worry about running out of content creation ideas?

 

You might have 99 problems but after today worrying about what content to create ain’t one. 

 

Prompt Outline:

Part 1
I’m going to train you to become an Idea Generation Machine.

 

I will give you the topic and the incentive, and 30 different proven approaches for headline ideas. 

 

And you will give me back 30 written headline ideas exclusively for that same topic & incentive but applied in 30 different ways.

 

Are you ready for the topic, the incentive, and the 30 different approaches?

 

Part 2
Pick your incentive from the list below:

 

…To Get Started {Skill}

…To Learn {Skill}

…To Master {Skill}

…To Overcome {Problem}

…To Unlock {Outcome}

…To Streamline {Process}

…To Get Your First {Outcome}

…To Achieve {Big Outcome}

…So You Don’t {Worst Outcome}

…To Hire Your First {Employee}

…To Buy Your First {Valuable Asset}

…To Sell Your First {Valuable Asset}

…To Make Your First {$X}

…To Build Your First {Product/Company}

…To Improve {Task}

…To Scale Your {Business}

…To Pitch Your {Idea}

…To Help You Fix {Problem}

…To Teach You {Solution}

…To Create The Perfect {Product}

…To {Do More} Without {More Work}

…To Make Progress On {Goal}

 

Topic: {topic} 

 

Audience: {audience} 

 

Incentive: {Choose Your Incentive} 

 

30 Proven Approaches: 

Tips

Skills

Tools 

Traits

Steps

Goals

Books

Habits

Stories

Quotes

Secrets

Insights

Benefits

Lessons

Reasons

Creators

Routines

Mistakes

Podcasts

Examples

Questions

Inventions

Templates

Resources

Challenges

Companies

Data Points

Realizations

Frameworks

Presentations

U – Uplevel Ads

When used properly the PAS Framework is as sweet as Luo Han Guo.  

 

What’s PAS? – Problem Agitate Solution 

 

And, don’t forget when using PAS in your ads to stick a CTA at the end!

 

No sour faces here in L.A.U.N.C.H. HQ when we reviewed Taki’s ad copy this week.

Facebook Ad to Book-a-Call Funnel

Identifying problems people are facing isn’t negative or manipulation.

 

It’s meeting them in their world and showing them you understand.

 

Being able to put your finger on your audience’s top of mind pain points is a superpower.

 

As a coach I can either relate to or fear everything in Taki’s opening list.

 

A ninja trick Taki could use to scale is to draft a unique opening hook for each pain point.

 

This would give Taki 6 ads from one. Run them head to head and scale the winners.

 

Ok back to the copy….

 

People are lazy and they get comfy doing what they’ve always done.

 

If you want them to take action you can just rely on pointing out their pain points.

 

That’s where the agitated part comes into play. 

 

If you don’t solve your problem this is what the future could look like. 

 

Fans of Tony Robbins will recognize this from his Dickens Process.

 

Once we have people invested in eliminating their pain points we then show them the solution.

 

I love how Taki has ™’d The System…. Really, I’d love to see you argue that.

 

But most people confuse ™ with R. You can stick ™ after anything to make it look important.

 

And this isn’t an hour long webinar. It’s just 6 minutes. Even better. 

 

“I’m going to see everything I need to solve all my issues and build an unstoppable coaching business in just 6 minutes. Sign me up….”

 

As silly as it sounds, this is what people want. So give it to them. 

 

Make it easy for them to take one step forward.

 

Facebook Ad Swipe Files:

 

N – Now Launching

book-a-call opt-in page

The ultimate in simplicity. 

 

Headline, 7 min video and a button to book a scale session.

 

The bulk of the video are case studies of coaches Taki has helped cross the +$1m mark.

 

Before people take action they need to believe you can help them, you have a process, and they can achieve the outcome you promise.

 

Case Studies are a fantastic way of ticking all 3 boxes.

 

Opt-in Page Swipe File:

 

 

C – Conversion Optimization

Is picking the perfect Facebook Ad objective holding you back from launching? 

 

We’ve all been there. You’re set and ready to go. You log into your ad account…

 

…and doubt starts setting in.

 

Which objective will work best?

 

Here is a simple approach to get you moving 

 

If you are interested in growing your online business, there are only 3 objectives you should be considering >>> 

  1. Engagement/Video Views (Top Of Funnel)
  2. Lead (Middle Of Funnel)
  3. Sales (Bottom of Funnel

 

You invest time, effort, and energy creating content. Why not invest a small amount in pushing that content to a wider audience? Run engagement objective ads with your top-performing posts. You can retarget people who engaged with these ads lower in your funnel.

 

Creating retargeting audiences with the Video View objective is one of my all-time favorite audience-building hacks. Promote 30-50 second videos to broad audiences with the ThruPlay objective and then retarget people who have watched 75%+ of the video.  

 

If you want to drive people to a landing page to opt-in for a lead magnet, then use the Lead objective. Yes, the traffic objective may seem cheaper in the short term, but Facebook will send low-quality traffic to your opt-in page. We want Facebook to send us high-quality traffic.

 

If you want people to make a purchase. Even if you are driving them to an opt-in page first and then offering them an upsell or putting them into an evergreen sales campaign, then use the Sales objective. This objective unlocks Facebook’s highest-value audience.

 

These are the only 3 objectives you need to attract high-quality leads that convert like crazy so you can profitably attract new course and membership subscribers and scale your online business. So let’s make it rain….

H – Hot Take

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Are you a Cereal Entrepreneur?

 

If you don’t laugh..…. Magic Spoon

 

(because it couldn’t be my sense of humor!)

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Facebook Ad Objectives for Attracting High-Quality Leads

Facebook Ad Objectives for Attracting High-Quality Leads

blank

 

Is picking the perfect Facebook Ad objectives holding you back from launching?  We’ve all been there. You’re set and ready to go. You log into your ad account…

 

…and doubt starts setting in.

 

Which Facebook ad objective will work best?

 

Here is a simple approach to get you moving 

 

If you are interested in growing your online business, there are only 3 ad objectives you should be considering >>> 

  1. Engagement/Video Views (Top Of Funnel)
  2. Lead (Middle Of Funnel)
  3. Sales (Bottom of Funnel

 

You invest time, effort, and energy creating content. Why not invest a small amount in pushing that content to a wider audience? Run engagement objective ads with your top-performing posts. You can retarget people who engaged with these ads lower in your funnel.

 

Creating retargeting audiences with the Video View objective is one of my all-time favorite audience-building hacks. Promote 30-50 second videos to broad audiences with the ThruPlay objective and then retarget people who have watched 75%+ of the video.  

 

If you want to drive people to a landing page to opt-in for a lead magnet, then use the Lead objective. Yes, the traffic objective may seem cheaper in the short term, but Facebook will send low-quality traffic to your opt-in page. We want Facebook to send us high-quality traffic.

 

If you want people to make a purchase. Even if you are driving them to an opt-in page first and then offering them an upsell or putting them into an evergreen sales campaign, then use the Sales objective. This objective unlocks Facebook’s highest-value audience.

 

These are the only 3 objectives you need to attract high-quality leads that convert like crazy so you can profitably attract new course and membership subscribers and scale your online business. So let’s make it rain….

 

book-a-call opt-in page

The Ultimate Book-a-Call Opt-In Page Template

The Ultimate Book-a-Call Opt-In Page Template

book-a-call opt-in page

The ultimate book-a-call opt-in page in simplicity. Headline, 7 min video and a button to book a scale session.

The bulk of the video are case studies of coaches Taki has helped cross the +$1m mark.

Before people take action they need to believe you can help them, you have a process, and they can achieve the outcome you promise.

Case Studies are a fantastic way of ticking all 3 boxes.

Book-a-Call Opt-in Page Swipe File:

Facebook Ad to Book-a-Call Funnel

Facebook Ad to Book-a-Call Funnel Using the PAS Framework

Facebook Ad to Book-a-Call Funnel Using the PAS Framework

 

When used properly the PAS Framework is as sweet as Luo Han Guo.  

What’s PAS? – Problem Agitate Solution 

And, don’t forget when using PAS in your ads to stick a CTA at the end!

No sour faces here in L.A.U.N.C.H. HQ when we reviewed Taki’s ad copy this week.

Facebook Ad to Book-a-Call Funnel

Identifying problems people are facing isn’t negative or manipulation.

It’s meeting them in their world and showing them you understand.

Being able to put your finger on your audience’s top of mind pain points is a superpower.

As a coach I can either relate to or fear everything in Taki’s opening list.

A ninja trick Taki could use to scale is to draft a unique opening hook for each pain point.

This would give Taki 6 ads from one. Run them head to head and scale the winners.

Ok back to the copy….

People are lazy and they get comfy doing what they’ve always done.

If you want them to take action you can just rely on pointing out their pain points.

That’s where the agitated part comes into play. 

If you don’t solve your problem this is what the future could look like. 

Fans of Tony Robbins will recognize this from his Dickens Process.

Once we have people invested in eliminating their pain points we then show them the solution.

I love how Taki has ™’d The System…. Really, I’d love to see you argue that.

But most people confuse ™ with R. You can stick ™ after anything to make it look important.

And this isn’t an hour long webinar. It’s just 6 minutes. Even better. 

“I’m going to see everything I need to solve all my issues and build an unstoppable coaching business in just 6 minutes. Sign me up….”

As silly as it sounds, this is what people want. So give it to them. 

Make it easy for them to take one step forward.

Facebook Ad to Book-a-Call Swipe Files: