Don’t believe what you’ve been told.

Lookalike audiences are not dead.

Far from it, they are some of my best-performing audience.

But you need to know what you’re doing.

Building a Lookalike audience of website visitors is unlikely to work very well.

The same is true of people who’ve interacted with your Facebook or Instagram profile.

But people who’ve watched 75% of a short video.

Or people who have opted in for a lead magnet. They can do better.

But the best possible Lookalike audience is your customer list.

Especially if you can upload data on the amount spent by these customers and turn them into a value based audience.

Now you’ve given Facebook all the data they need to hunt down your perfect prospects.

Give it a shot, and let me know how you get on.

Commitment and consistency are two of the strongest psychological motivators.

But most 95% of online business owners have no idea how to use them.

Here are 3 proven strategies to increase your sales.

1. Leverage micro-commitments

Ask people for free micro-commitments like opt-in or attending a free event before you ask them to buy. People want to be consistent with their previous actions, so they will be more likely to say yes a second and third time.

2. Get people to commit to themselves

The first goal of sales is to get people to commit to their goals. Spend 90% of your time on this, and when they are ready to go, show them you have a path to follow.

3. Get people saying yes

Whether you’re drafting ad, email, or sales page copy, get some quick yesses. If you get a nodding of the head at the start, people will be far more likely to say yes to the ultimate ask. 

It’s time to turn commitment and consistency into your secret conversion weapon. Get going and watch your online business grow!

There is nothing worse. Your campaigns are cranking out leads and sales.

Then all of a sudden, everything stops working.

The cause: 9/10, this is Meta’s way of telling you your ads have fatigued.

Ad fatigue is real, and it’s a constant battle we wage as Facebook advertisers. 

Here are 3 ways to combat ad fatigue.

1: Watch your frequency

If your ads hit a frequency above 2.5 get ready to switch up your copy and creative.

2: Always be testing

You’ll want to run at least one test every week. This is a great way to keep your ads fresh.

3: One is the worst number

One ad, one ad set, one campaign…. Never have just one. This won’t prevent fatigue, but it will limit the financial impact if things go wrong.

Don’t let ad fatigue kill a great campaign. There is nothing you can do after it strikes but plenty you can do to make sure it never happens.

For years Facebook Lead Ads have been looked down on.

If you have an online course or membership business…

…and you’re not testing Lead Ads, you could be missing out on a massive opportunities

Lead Ads are Meta’s native lead generation tool. 

People can opt-in for your lead magnet without ever leaving Facebook.

Meta aims to keep users on the platform for as long as possible. 

They don’t want people leaving to visit other websites.

In addition, it’s getting much harder for Meta to track people off their platform.

Lead ads reward advertisers with insanely cheap leads.

The downside is there is less friction and intent so the leads may be lower quality.

But we can get around this by asking qualifying questions on our lead form.

And in our follow-up email campaigns.

Don’t sleep on Meta Lead Ads. Give them a test and let me know how you get on.

If you’re not using Lookalike audiences in your Facebook ads, you’re leaving easy money table.

If you want to sell your online course or membership profitably…

…here are 5 Lookalike audiences to start using today.

Audience 1: Value-Based Customer Lookalike

These are Grade A audiences. Upload a list of customers with the amounts they have spent and ask Facebook to find more just like them.

Audience 2: All Customer Lookalike 

If you don’t have a value-based list, uploading your entire customer list will get you great results.

Audience 3: Leads Lookalike

This is a Lookalike audience based on everyone who has opted in for any lead magnet.

Audience 4: Social Lookalike

Ask Facebook to find the people that look most like those who have interacted with your Facebook or Instagram profile in the last 180 days.

Audience 5: Pixel Lookalike

This is a Lookalike audience of everyone who has visited your website over the past 60 to 90 days.

If you are number one in a niche. Congratulations, you’ve made it. 

You’ve a license to print money.

But the truth is it’s rare to be number one in any major niche. 

Seth Godin said, “Stop trying to out-Amazon, Amazon”

The goal is to create your own niche.

Build an offer so unique that you create your own market.

To do this look at your overlapping skills and talents.

What makes you uniquely you? 

When we stop trying to be like everyone else, we stand out.

Now this won’t be what everyone wants, but that’s fine.

Out of the 7.8 Billion people in the world. 

1,000 high paying customers customers could build the wealth you desire. 

In April 2021, iOS 14.5 had Facebook advertisers running for the hills.

It was deemed the apocalypse for course creators and membership site owners.

So what’s the story in 2023?

The fact is iOS14.5 did have an impact. 

Many campaigns failed to perform as they once did.

Many advertisers also used it as an excuse for poor creative and campaigns. But that’s another issue.

The problem was Facebook couldn’t track users accurately across funnels and devices.

Things have improved steadily since 2021. 

But I think we got the clearest message ever that the impact of iOS14 is behind us.

Facebook is removing Aggregated Event Management. 

This was Facebook’s immediate answer to iOS14.5. 

It asked us to priortize up to 8 events for our campaigns.

With it’s removal it’s clear that Facebook feels they are over iOS14.5.

And that’s certainly what we are seeing in our campaigns.

Split Testing is the most valuable skill a Facebook advertiser can develop in 2023.

But 90% of advertisers have no idea how to do it properly.

Here are 5 steps to A/B testing to decrease your Facebook ad costs and increase your online course or membership sales.

Step 1: Identify one strength or weakness in your campaign to test.

Step 2: Decide how you can improve the performance of that element.

Step 3: Implement your improvements and run the old version v’s the new version.

Step 4: Run for a defined period of time. At least 3-7 days and collate the results.

Step 5: Cut the loser and repeat the process for the winner.

Keep doing this for all your ads, landing pages and offers and you are guaranteed success.

Let me know the results of your split tests.

I’ll let you in on a secret:

Storytelling is the key to drafting Facebook ad copy that converts.

But 99% of people don’t know how to do it.

Here are 5 steps to drafting a compelling story that moves people to buy.

Step 1: Establish the hero: Make your customer the hero of your stroy. You’re the guide.

Step 2: Introduce the villain. They’re the reason your customer isn’t achieving their goal?

Step 3: Consequences. What’s at stake if your hero doesn’t take action.

Step 4: Resolution: How the hero defeats the villain with your assistance.

Step 5: Happily Ever After: What’s life like for your hero once they’ve hit their goals?

Have fun with this. The more stories you craft the better you get at it. Give it a go and let me know how you get on.

Scaling successful Facebook ad campaigns profitably is a superpower.

Learn it and your online course or membership business will be unstoppable.

Here are 5 simple steps to profitably scale your ads.

Step 1: Identify winning copy and creative 

Scaling can only come after testing. The more tests you run the stronger you ads.

Step 2: Identify winning audiences

The bigger the better. Broad targeting is working gangbusters. But test a mix of Broad, Lookalike, Retargeting and Interest.

Step 3: Move to Advantage Campaign Budget 

Test in Ad Set Budget and scale with Campaign Budget. You want at least 5 Ad Sets.

Step 4: Use Dynamic Creative Ads

Give Facebook your winning creative and let it decide the best combinations to display to each user.

Step 5: Optimize

Your testing doesn’t stop when scaling. In fact you will find your copy and creative tires faster. Kill the weak and tweak the winners.