Ignore this, and risk losing money on your Facebook Ads
For years Facebook Lead Ads have been looked down on.
If you have an online course or membership business…
…and you’re not testing Lead Ads, you could be missing out on a massive opportunities
Lead Ads are Meta’s native lead generation tool.
People can opt-in for your lead magnet without ever leaving Facebook.
Meta aims to keep users on the platform for as long as possible.
They don’t want people leaving to visit other websites.
In addition, it’s getting much harder for Meta to track people off their platform.
Lead ads reward advertisers with insanely cheap leads.
The downside is there is less friction and intent so the leads may be lower quality.
But we can get around this by asking qualifying questions on our lead form.
And in our follow-up email campaigns.
Don’t sleep on Meta Lead Ads. Give them a test and let me know how you get on.
