If you’re not using this audience type in your ads… start today
Don’t believe what you’ve been told.
Lookalike audiences are not dead.
Far from it, they are some of my best-performing audience.
But you need to know what you’re doing.
Building a Lookalike audience of website visitors is unlikely to work very well.
The same is true of people who’ve interacted with your Facebook or Instagram profile.
But people who’ve watched 75% of a short video.
Or people who have opted in for a lead magnet. They can do better.
But the best possible Lookalike audience is your customer list.
Especially if you can upload data on the amount spent by these customers and turn them into a value based audience.
Now you’ve given Facebook all the data they need to hunt down your perfect prospects.
Give it a shot, and let me know how you get on.