5 Storytelling Techniques To Increase Your Online Sales

I’ll let you in on a secret:


Storytelling is the key to drafting Facebook ad copy that converts.


But 99% of people don’t know how to do it.


Here are 5 steps to drafting a compelling story that moves people to buy.


Step 1: Establish the hero: Make your customer the hero of your stroy. You’re the guide.


Step 2: Introduce the villain. They’re the reason your customer isn’t achieving their goal?


Step 3: Consequences. What’s at stake if your hero doesn’t take action.


Step 4: Resolution: How the hero defeats the villain with your assistance.


Step 5: Happily Ever After: What’s life like for your hero once they’ve hit their goals?


Have fun with this. The more stories you craft the better you get at it. Give it a go and let me know how you get on.

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