So, let’s take a look at Colin’s offer.

Structurally, this is a very simple sales page built in Clickfunnels.

Colin’s 13-minute VSL does most of the heavy lifting when it comes to the sale.

It’s a $47 offer with a $27 offer bump and a $297 one-time offer.

If you are launching an evergreen webinar, a question that will quickly come up is:

Should I promote the offer I’m selling through my evergreen funnel on my website?

The answer is yes, but the level of detail on your sales page depends.

Susie uses one of my favorite approaches.

She uses her always-available sales page to price anchor her evergreen offer.

People aren’t stupid. 

When you make them an evergreen offer, they will do their research.

This means you can make them feel like the evergreen offer is a steal.

In this case, Susie has her course listed on her website for $2,997.

#1 Revive your list and increase your sales

The upsell from the lead magnet is to a $97 product reduced to $58.

Depending on how digital marketing savvy your audience is, be careful with the “only valid today” 40% discount.

It creates urgency and will drive conversions, but if a buyer sees the discount is still available in 3 months, they may start questioning your marketing morals.

This is a regular conversation I have with my clients. 

Evergreen funnels need some form of deadline.

Often, I will use my email follow-up sequence to create the deadline.

Other people use a series of disappearing bonuses. 

Others let the offer do the talking and don’t add a deadline.

Every time I’ve tested this, the version with the discount ending tonight has outperformed every other option.

The sales page copy does a great job of telling their story while making it relatable and outlining the transformation.

I’m Glen, and 5 short years ago, my partners Meg, Con and I were dirt broke, and struggling to get out of ‘200 view jail’ on TikTok and Reels.

But every day, we woke up early to shoot and stayed up late to edit. 

We did this 7 days a week for months on end.

Then, one day, we had a video go viral.

We realized we could take what worked about that video and apply it to the next one.   

So that’s what we did, again and again and again. 

Until we were able to get 100 million views in just 3 months on our channel @megandglen.

Check out the sales page swipe file.

It’s built on Kajabi, so it’s nothing fancy or crazy from a design perspective. 

But it does a great job of making this feel like a no-brainer offer. 

Offer Page Swipe Files:

• 00077 – One Peak Creative – Sales Page Swipe File 

Onto this high-converting sales page.

Straight up, the headline is hard to read. 

You are better off with no hero image than one that interferes with your headline.

I’m going to give Nathania a break here. 

I narrowed the window width to screen grab the page.

However, testing your hero in various dimensions is important.

Your hero may look perfect on your desktop, but on smaller-resolution desktops or mobiles, it may look completely different.

I use this Chrome extension nearly every day: https://www.webmobilefirst.com/.

It shows you what your landing page looks like in various formats. 

iPhone 13 View

Grant brings an energy and enthusiasm to his webinar that is hard to beat.

We may roll our eyes at his message and his brash style, but his audience loves him and hangs on every word he says.

He has an infectious confidence. 

He believes 110% in his own abilities and his ability to get you the result you want.

By the time the sales page link is shared at the end of the webinar, he knows there are people who are ready to buy.

And if you have people you know are ready to buy the last thing you should do is make them work to do so.

And that’s why I believe Grant’s upside-down sales page works.

When drafting a traditional sales page, we want to bring people on a journey.

On a journey from objection-filled, disinterested, skeptic to enthusiastic buyer.

On a traditional sales page, we map that journey as:

1. Position
2. Problem
3. Pain
4. Prescription
5. Pivot
6. Product
7. Product Details
8. Price
9. Promotion
10. Purchase Details  

You can see here Product Details and Price are right at the bottom.

Grant flips the script on this, placing these two items at the very top of the page.

This would be disastrous if Grant were sending cold traffic to the sales page.

They would make their decision based on cost alone.

However, as he has whipped his audience into a frenzy during the webinar, it makes sense to put it front and center.

And remember, they have already seen the offer block and the price on the webinar.

And look how he stacks the value further down the page in the pricing section:

While the design of the Front End Mini Product sales page is simple, the copy kicks into top gear.

I love the headline – “Will Your Idea For A Profitable Membership Site Actually Work?”

Talk about striking right to the very core fear of anyone considering launching a membership.

And the 4 positioning bullets are beautiful. 

The headline lands a punch, with the overarching fear.

Then, the positioning bullets get more specific with the internal dialogue that expresses that fear.

If you are thinking about launching a new membership, one of these 4 fears, dressed up as questions, will be rolling around your head.

Headlines are the most valuable real estate on your sales page.

In the Lead2Launch Sales Page Blueprint, there are 15 sections every sales page should have.

That’s a lot of sections. However, I believe you should spend as long drafting your headlines (or longer) than you do drafting the copy for the 15 sections.

People don’t read every section of your sales page.

They scan the page, reading primarily the headings.

When they see a heading that is most relevant to them they dive in and read that section before getting back to scanning the page.

The headlines throughout Stu’s sales page are fantastic:

• So, How Do You Ensure Your Membership Is A Success Right From The Get Go?

• Learn The Secrets To Instantly Attracting Your Perfect Buyer

(Get My Proven Framework To Help You Explain What You Do So That People Buy)

• Build Your Foundation For Membership Success

This is definitely one for the swipe files:

Sales Page Swipe Files:

• SWIPE FILE: 0074 Stu McLaren – Mini Product Upsell Page

Sales Page Optimization Tip 3:

Don’t have a weak (and buried) primary promise

Somewhere down the page we finally come to the primary promise.

But unfortunately, it’s as weak as a 3-second dipped tea bag.

“Take life back into their own hands”

People want to be inspired. They want to imagine themselves as the heroes of their own story.

They need specifics about what their life will be like once they are endowed with their new superpower. 

But they are lazy. They can’t imagine it for themselves. They need you to spell it out.

They need to know how much, by when, and how they can get a guaranteed result with as little work as possible.

This might sound like direct marketer speak, but it is true.

And your offer needs to be designed from the ground up so you can make these claims

Depending on how many hours you can dedicate a week you can move the slider.

As you do the “You’ll be finished in” time changes.

As well as being a really cool web app. This is a very powerful psychological mechanism.

It puts the power and results of the program in the hands of the user.

The question is no longer will I get a result from this program.

The result is guaranteed. The only variable is the amount of time I put into it.

It also tells me that I can take the program in my own time. 

This is especially important as we approach Christmas.