A Simple But Effective Sales Page Format

So, let’s take a look at Colin’s offer.

Structurally, this is a very simple sales page built in Clickfunnels.


Colin’s 13-minute VSL does most of the heavy lifting when it comes to the sale.


It’s a $47 offer with a $27 offer bump and a $297 one-time offer.


The primary promise is clear:  


How to sell people into your programs using your conversion story.


He uses the [Primary Promise] without [Primary Frustration] headline format.


Colin also shows that you don’t need to worry about long headlines. 


At 29 words in the primary headline and 10 in the sub-headline this is a mouthfull


Colin relies heavily on social proof from a lot of the “big” names in the online world.


The offer page is short (or comparably short to a lot of the pages we review).


But I like it. Even in its shortened form, it ticks all the boxes.


  • Connect
  • Problem
  • Solution
  • Your Solution
  • Bonuses
  • Transformation
  • Objections
  • Price reveal
  • FAQ’s


The only thing I don’t see is a guarantee, which is unusual but perfectly acceptable with a low-ticket offer.


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