A Simple But Effective Sales Page Format

So, let’s take a look at Colin’s offer.

Structurally, this is a very simple sales page built in Clickfunnels.

 

Colin’s 13-minute VSL does most of the heavy lifting when it comes to the sale.

 

It’s a $47 offer with a $27 offer bump and a $297 one-time offer.

0083-s2-colin-boyd-mini-offer

The primary promise is clear:  

 

How to sell people into your programs using your conversion story.

 

He uses the [Primary Promise] without [Primary Frustration] headline format.

 

Colin also shows that you don’t need to worry about long headlines. 

 

At 29 words in the primary headline and 10 in the sub-headline this is a mouthfull

 

Colin relies heavily on social proof from a lot of the “big” names in the online world.

 

The offer page is short (or comparably short to a lot of the pages we review).

 

But I like it. Even in its shortened form, it ticks all the boxes.

 

  • Connect
  • Problem
  • Solution
  • Your Solution
  • Bonuses
  • Transformation
  • Objections
  • Price reveal
  • FAQ’s

 

The only thing I don’t see is a guarantee, which is unusual but perfectly acceptable with a low-ticket offer.

 

UPLEVEL ADS – Ad Swipe Files:

 

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