A Simple But Effective Sales Page Format
So, let’s take a look at Colin’s offer.
Structurally, this is a very simple sales page built in Clickfunnels.
Colin’s 13-minute VSL does most of the heavy lifting when it comes to the sale.
It’s a $47 offer with a $27 offer bump and a $297 one-time offer.

The primary promise is clear:
How to sell people into your programs using your conversion story.
He uses the [Primary Promise] without [Primary Frustration] headline format.
Colin also shows that you don’t need to worry about long headlines.
At 29 words in the primary headline and 10 in the sub-headline this is a mouthfull
Colin relies heavily on social proof from a lot of the “big” names in the online world.
The offer page is short (or comparably short to a lot of the pages we review).
But I like it. Even in its shortened form, it ticks all the boxes.
- Connect
- Problem
- Solution
- Your Solution
- Bonuses
- Transformation
- Objections
- Price reveal
- FAQ’s
The only thing I don’t see is a guarantee, which is unusual but perfectly acceptable with a low-ticket offer.
UPLEVEL ADS – Ad Swipe Files:
Share:
There’s no such thing as profitable ads. There are only profitable funnels
I might as well come straight out and say it. There’s no such thing as profitable Meta ads. As a
What is Loss Aversion and how can you use it to increase conversions and sales
Your customers are twice as motivated to avoid pain than to gain pleasure. This means they will do as much
What is CPM, why it matters and what it can tell you about running profitable ads
If you’re running Meta ads you’ve probably heard that CPM is a rubbish metric. I disagree entirely. Now don’t get
AI Agents: How to grow your online business on autopilot
Over the past couple of months I’ve been geeking out over AI Agents to automate as much of my business
The 3 lead levels and the one you need to profitability grow your online business fast
I’ve been talking about lead generation for years, but I’ve just realised something. I’ve never defined what a lead is.
3 reasons why most online course and membership launches fail (and simple steps you can take to guarantee a profitable launch)
In 2015, I launched my first digital product. I immediately became obsessed with why some launches work and others don’t.
Join the LAUNCH Newsletter
Weekly access to the latest Chat GPT prompts, invaluable Facebook ads insights, and expert funnel reviews! Learn the insider secrets from the most profitable launches, funnels and Facebook ad campaigns.