Scaling successful Facebook ad campaigns profitably is a superpower.

Learn it and your online course or membership business will be unstoppable.

Here are 5 simple steps to profitably scale your ads.

Step 1: Identify winning copy and creative 

Scaling can only come after testing. The more tests you run the stronger you ads.

Step 2: Identify winning audiences

The bigger the better. Broad targeting is working gangbusters. But test a mix of Broad, Lookalike, Retargeting and Interest.

Step 3: Move to Advantage Campaign Budget 

Test in Ad Set Budget and scale with Campaign Budget. You want at least 5 Ad Sets.

Step 4: Use Dynamic Creative Ads

Give Facebook your winning creative and let it decide the best combinations to display to each user.

Step 5: Optimize

Your testing doesn’t stop when scaling. In fact you will find your copy and creative tires faster. Kill the weak and tweak the winners.

I see this Facebook ad mistake every day. 

And, it’s killing your Course and Membership Sales.

The good news is, it’s simple to solve.

You gotta think mobile first.

Up to 80% of the people viewing your ads are on a mobile device.

Your ads and funnels need to be designed with a mobile first mindset.

Our images are going to be 9:16 or 4:5 ratio to take up the most amount of space.

Our ad copy needs to be concise and to the point. 

Our opt-in page needs to be designed for mobile with a CTA button above the fold.

This means your mobile opt-in page copy will differ from your desktop opt-in page copy

And our mobile landing page needs to load within 1-2 seconds flat.

Upsell message needs to be clear and compact

Don’t launch your funnel until you have gone through it multiple times on mobile.

I guarantee your stats and your bank account will thank you.

Leveraging your buyer lists with your Facebook ads is like a cheat code.

But most people have no idea just how powerful this strategy is.

Here are 3 steps to decrease your Facebook ad costs and increase your online course or membership sales with value-based custom audiences.

Step 1

Export a list of all past buyers, that’s everyone who has ever bought an online product from your business, no matter how big or small the transaction. 

Include as much detail as possible, like email, phone number, address, and, most importantly, the purchase amount.

Step 2

Go to Audiences > Create Audience > Custom Audience in Meta Business Manager and download the import file template. 

Set up your database in the same format as the template and import everyone to Facebook.

Step 3

Create Lookalike audiences based on your new value based custom audience and add them to your lead generation and sales campaigns. 

This is a super simple campaign tune up to test. Let me know how you get on.

Making fast decisions is crucial in business. Here are five mental models to help you make them quickly:

Step 1: Listen to your gut. Trust your instincts and the signals they provide.

Step 2: Gather only basic information to take the next step. Too much information causes confusion.

Step 3: Set tight deadlines and commit 100% to follow through.

Step 4: Seek feedback for growth and accept that not every decision will be perfect.

Step 5: Focus on making the next decision that gets you closer to your goal, instead of getting caught up in all the steps.

Remember, rapid decision-making is essential to success. So, trust your instincts, gather only enough info to get started, set deadlines, seek feedback, and think A, B….Z.

Over 10,000,000 advertisers have access to the Facebook Pixel.

99% aren’t using it to its full potential.

And, it’s costing them online course and membership sales.

Here’s your 3 step guide to Pixel optimization for maximum sales

First, we need to get our Pixel set up on all your web and landing pages. You can check its firing with the Chrome extension – Meta Pixel Helper. 

Then you need to get your custom audiences set up. These are audiences of people who visit and take specific actions on your site.

Based on your best custom audiences, build lookalike audiences.

These are a percentage of the population that looks most like the people in your custom audience.

These are powerful audiences to scale your campaigns.

Let me know how they help you scale.

You’ll never run profitable Facebook ad campaigns without this skill.

But it’s a mystery for most people.

For profitable Facebook ads, you need to know your key metrics and how to improve them.

Metric 1 – On Page Conversion: 

This is how many people who visited your landing page took the action you wanted.

To optimize, we must promise we have a proven path to solve a major pain point that gets the result our audience wants quickly and easily.

Metric 2 – Cost Per Lead: 

This is how much it costs you to acquire an email address.

To optimize, we need to have a highly clickable ad and a high on-page conversion rate.

Metric 3 – Cost Per Acquisition: 

This is your number 1 metric. How much it costs to acquire a customer.

To reduce our CPA, we need to optimize our CPL and increase our offer page conversion rate.

You’re wasting money if you’re not testing colors in your Facebook ads.

99% of Course, and Membership Site owners underestimate the power of color.

Here are 3 powerful psychological principles of color to boost your conversions.

The colors we use evoke emotions. 

Blue for trust, red for urgency, and green for growth, to name just a few.

Test and find what works for you.

You can use contrast to guide your viewer’s focus. 

Have a phrase you want to stand out? Use a contrasting color to highlight it.

Be aware of the impact of color temperature.

Warm colors like reds, oranges, and yellows are better at driving action. 

Cool colors like blue, green, and purple promote trust and professionalism. 

I love playing with colors in my ads. Let me know how you get on.

Master Facebook ad retargeting, and you can print money at will.

Sadly most Facebook advertisers don’t know how or where to start.

Here are 3 expert steps to master the art of retargeting. 

Step 1: Set up your Pixel for success. Build custom audiences for your website and every step in your funnel. This is the basis of all retargeting. And make sure you have the Conversion API set up and firing too. 

Step 2: Retarget at all levels. Don’t just retarget for sales. Retarget people who visit your blog, visit an opt-in page but not the thank you page. 

Step 3: Customize your retargeting message. If people already know you have visited your funnel be more direct with your messaging.

Put this in play, and let me know how retargeting reduces your cost per acquisition.

The average person scrolls 424 yards a day on Facebook and Instagram.

I’ve reviewed 1,000+ Facebook ads in the past 3 months.

Here are 3 tips for designing scroll-stopping ads that get clicked.

1. Stand out in a sea of sameness 

Use vibrant colors and clear images.

Test and double down on your winners.

2. Trigger Emotions (for good obviously)

Look for images that will trigger an emotional response. 

Joy, surprise, or even anger – strong emotions compel clicks.

Get your audience fired up.

3. Build a Connections

People will buy your course or membership because they trust you.

Use photos of you in your ads. 

It will start building a connection with your audience.

So, tell me your favorite ways to grab people’s attention in your ads.

Did you know that there are over 10 million advertisers on Facebook? But here’s something to think about: 99% of them don’t know how to leverage ad placements.

That’s why I’m here to share five easy steps to help you get the most out of your Facebook ads.

First things first, your copy, creative, and offer are important factors, but choosing the right ad placements is crucial.

Step one: Map your audience’s digital footprint. Find out where your audience is hanging out. Is it Facebook or Instagram? Don’t just go where you have the most followers, go where your ads perform the best.

Step two: In automation we trust? Absolutely! Meta’s auto placements make life easier, but don’t forget to test them. Devise a methodical plan to separate platforms and placements.

Step three: Explore multiple formats. Different placements have unique formats. Know and understand the creative sizes for each placement.

Step four: Analyze and adapt. Constantly review your ad performance and don’t be afraid to change things up. Allow a percentage of your overall ad spend to testing. Remember, there are no mistakes, only feedback. Find what works for you.

Step five: Consistency is king. Once you’ve struck gold with a placement strategy, stick with it. Consistency can gradually build your profits, but don’t forget to occasionally re-test your assumptions.