Your Top 3 Facebook Ad Metrics And How to Improve Them
You’ll never run profitable Facebook ad campaigns without this skill.
But it’s a mystery for most people.
For profitable Facebook ads, you need to know your key metrics and how to improve them.
Metric 1 – On Page Conversion:
This is how many people who visited your landing page took the action you wanted.
To optimize, we must promise we have a proven path to solve a major pain point that gets the result our audience wants quickly and easily.
Metric 2 – Cost Per Lead:
This is how much it costs you to acquire an email address.
To optimize, we need to have a highly clickable ad and a high on-page conversion rate.
Metric 3 – Cost Per Acquisition:
This is your number 1 metric. How much it costs to acquire a customer.
To reduce our CPA, we need to optimize our CPL and increase our offer page conversion rate.