Your Facebook Ad Cheat Code – Value Based Custom Audiences

Leveraging your buyer lists with your Facebook ads is like a cheat code.

But most people have no idea just how powerful this strategy is.

Here are 3 steps to decrease your Facebook ad costs and increase your online course or membership sales with value-based custom audiences.

Step 1

Export a list of all past buyers, that’s everyone who has ever bought an online product from your business, no matter how big or small the transaction. 

Include as much detail as possible, like email, phone number, address, and, most importantly, the purchase amount.

Step 2

Go to Audiences > Create Audience > Custom Audience in Meta Business Manager and download the import file template. 

Set up your database in the same format as the template and import everyone to Facebook.

Step 3

Create Lookalike audiences based on your new value based custom audience and add them to your lead generation and sales campaigns. 

This is a super simple campaign tune up to test. Let me know how you get on.