3 Steps to Facebook Ad Placement Perfection For Higher Conversions
Did you know that there are over 10 million advertisers on Facebook? But here’s something to think about: 99% of them don’t know how to leverage ad placements.
That’s why I’m here to share five easy steps to help you get the most out of your Facebook ads.
First things first, your copy, creative, and offer are important factors, but choosing the right ad placements is crucial.
Step one: Map your audience’s digital footprint. Find out where your audience is hanging out. Is it Facebook or Instagram? Don’t just go where you have the most followers, go where your ads perform the best.
Step two: In automation we trust? Absolutely! Meta’s auto placements make life easier, but don’t forget to test them. Devise a methodical plan to separate platforms and placements.
Step three: Explore multiple formats. Different placements have unique formats. Know and understand the creative sizes for each placement.
Step four: Analyze and adapt. Constantly review your ad performance and don’t be afraid to change things up. Allow a percentage of your overall ad spend to testing. Remember, there are no mistakes, only feedback. Find what works for you.
Step five: Consistency is king. Once you’ve struck gold with a placement strategy, stick with it. Consistency can gradually build your profits, but don’t forget to occasionally re-test your assumptions.