4 dead-simple Meta ad hook formats to lower your cost per lead and increase your sales (even if you hate writing copy)
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4 dead-simple Meta ad hook formulas to lower your cost per lead and increase sales – even if you hate writing ad copy.
I used to think crafting high-converting ad copy was a mystery.
Sometimes my ad copy kicked ass, other times it flopped.
That was until I created formulas for every section of my ad.
Here are my top 4 Meta ad hook formulas to lower my costs and drive more sales:
The Problem Hook
If you’ve ever thought, “I’d love to {X} but {Y}” – this one is for you.
{X} = the primary desire or dream outcome
{Y} = primary problem or frustration
Example:
If you’ve ever thought, “I’d love to launch a digital course, but where do I even start?” – this one is for you.
The Dream Hook
Are you {Z} looking to {X} this year?
{Z} = what your audience aspires to
{X} = the primary desire or dream outcome
Example:
Are you a membership site owner looking to hit 6 figures this year?
The Question Hook
“{Y}” – this is the number one question I get asked by my clients every day.
{Y} = primary problem or frustration
Example:
“How do I draft high-converting and profitable Meta ad copy?” – this is the number one question I get asked by my clients every day.
The Authority Hook
After {W} years as a {Z}, I’ve learned a thing or two about {Z}
{W} = length of time you have been doing {Z}. The bigger W is, the better.
{Z} = what your audience aspires to
{X} = the primary desire or dream outcome.
Example:
After 15 years running Meta ads, I’ve learned a thing or two about how to craft high-converting and profitable ad copy.
When drafting ads, there is nothing worse than a blank page.
Using these formulas combined with copywriting frameworks like AIDA will make your life much easier.
And, if you study the formulas, you’ll notice that there are only a small number of variables.
So once you have tried the main formulas, feel free to improvise.
What’s the first hook you are going to test?
