3 steps to fix a leaky online course or membership funnel, without touching your ads, to increase your sales and profitability

On the 15th July 2023, I started working with a new client.

They had an established evergreen course funnel that had made $$$’s millions for them over the years.

I got down to work, and within a couple of weeks, our ad campaigns were profitable.

However, our results were inconsistent.

And no matter how many new ads I drafted or creative I tested, we couldn’t increase our sales to what I knew was possible.

In my onboarding funnel report, I outlined the issues with the funnel and why I thought it best to completely re-engineer it.

But between scheduled live launches and JV launches, the client didn’t have the capacity to do that.

That was until last month. We finally got the green light to overhaul the funnel.

And boy, are we seeing the benefit of the changes we made.

We started getting sales instantly and have some ad sets that are getting an 8 X return on ad spend.

Here are 3 steps you can take today to revive an underperforming funnel:

Step 1 – Make it easy – remove all friction

Anytime you make your audience think you are losing sales.

Your audience should feel like a lazy river carries them through your funnel. Build your funnel so that if someone tripped, they would land in the right next step. If a caveman couldn’t make it through your funnel, it’s probably too complicated.

Use big buttons, simple calls to action, and visual prompts to move people through your funnel.

Step 2 – Get to the offer quickly

You need to demonstrate value before you make an ask.

But it’s just as essential to get your offer in front of prospective buyers as soon as possible. Don’t sugarcoat it, and don’t apologize for making the offer. You should believe that purchasing your offer is the best thing your perfect-fit client can do, and if that is the case, they must hear your offer.

The quicker you make an offer to someone after they join your list, the more likely they are to buy.

Step 3 – Make the offer feel like the logical next step

Your offer needs to align with your funnel.

Start thinking of your offers in terms of a journey. Your front-end webinar, lead magnet, or workshop should feel like the first step on your perfect-fit clients’ journey. Your offer should feel like their logical next step.

And don’t forget your offer has to promise to take your perfect-fit client to a desirable and valuable location.

Take some time today with your funnel.

Does it tick all the above 3 boxes?

If it doesn’t work on each step one by one.

Remember a little work consistently over time is far better than a once-off big flurry.