4 dead-simple Meta ad hook formats to lower your cost per lead and increase your sales (even if you hate writing copy)

4 dead-simple Meta ad hook formats to lower your cost per lead and increase your sales (even if you hate writing copy)

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4 dead-simple Meta ad hook formulas to lower your cost per lead and increase sales – even if you hate writing ad copy.

I used to think crafting high-converting ad copy was a mystery.

Sometimes my ad copy kicked ass, other times it flopped.

That was until I created formulas for every section of my ad.

Here are my top 4 Meta ad hook formulas to lower my costs and drive more sales:

The Problem Hook

If you’ve ever thought, “I’d love to {X} but {Y}” – this one is for you.

{X} = the primary desire or dream outcome

{Y} = primary problem or frustration

Example:
If you’ve ever thought, “I’d love to launch a digital course, but where do I even start?” – this one is for you.

The Dream Hook

Are you {Z} looking to {X} this year?

{Z} = what your audience aspires to

{X} = the primary desire or dream outcome

Example:
Are you a membership site owner looking to hit 6 figures this year?

The Question Hook

“{Y}” – this is the number one question I get asked by my clients every day.

{Y} = primary problem or frustration

Example:

“How do I draft high-converting and profitable Meta ad copy?” – this is the number one question I get asked by my clients every day.

The Authority Hook

After {W} years as a {Z}, I’ve learned a thing or two about {Z}

{W} = length of time you have been doing {Z}. The bigger W is, the better.

{Z} = what your audience aspires to

{X} = the primary desire or dream outcome.

Example:

After 15 years running Meta ads, I’ve learned a thing or two about how to craft high-converting and profitable ad copy.

When drafting ads, there is nothing worse than a blank page.

Using these formulas combined with copywriting frameworks like AIDA will make your life much easier.

And, if you study the formulas, you’ll notice that there are only a small number of variables.

So once you have tried the main formulas, feel free to improvise.

What’s the first hook you are going to test?

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3 Tips To Write Bullet Points So Good Your Readers Will Instantly Take Action

3 Tips To Write Bullet Points So Good Your Readers Will Instantly Take Action

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When I started writing copy, I didn’t pay much attention to bullet points.

I saw them as a handy way to summarize information and make it easier to read.

But now, after over 100 digital product launches and $10,000,000 in online sales, bullet points are one of my top 3 copywriting conversion levers.

And, if you want to increase your opt-in and sales conversion rates, learning how to craft compelling fascination bullet points is a copywriting cheat code.

There’s no going back once you see the power of fascination bullet points.

You’ll suddenly want to use them in every email, social post, opt-in page, and sales page.

Here are my top 3 tips for writing irresistible fascination bullet points:

1. Tease the benefit, don’t reveal it

Don’t just tell someone what they will get.

Tease them with the benefits of what’s possible once they have what you’re offering. A 78-page guide is dull and boring. But a “step-by-step blueprint to cover the cost of your ads before the bill hits your credit card” is a much more appealing prospect.

Tell your reader what their life will look like when they take the action.

2. Be specific

The more specific you are, the more intrigue you’ll create.

Describe in specific detail how someone will benefit from taking action and what they will see, hear, feel, and do. Include numbers and specific deliverables. “The surprising reason your Meta ads are failing (and how to turn them around in 24 hours)”

Even if you can’t promise measurable outcomes you can be specific with your timelines.

3. Create a cliffhanger

Use open loops to build curiosity.

Nothing drives people to action like the need to close a loop. An open loop is simply an information gap that leaves readers hanging, desperate to know the resolution. “How I generated 10,000 leads in 30 days using this unconventional Facebook ad strategy…”

The only way for your reader to close the loop and satisfy their curiosity is to take action.

Remember, fascination bullet points are like a movie trailer.

You want to show readers just enough to get them drooling with anticipation.

Hint at the most exciting parts, but leave them eager to buy their ticket.

And the best way to get good at this is to practice….. let’s get started…

Give me a line from your opt-in or sales page and I’ll turn it into a fascination bullet point.

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3 beliefs that separate successful online course and membership site owners from unsuccessful ones

3 beliefs that separate successful online course and membership site owners from unsuccessful ones

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Show me how someone reacts after their first launch, and I’ll tell you if they’re going to make it in the online world.

Rarely will your first digital product launch go to plan.

Unless you have been building and engaging with your list for some time, your first launch will be underwhelming.

I’ve mentored, coached, and delivered over 100 digital product launches.

And, I’ve seen my fair share of first-launch flops.

The launch results are not important.

However, what sets successful online business owners apart is their post-launch mindset.

I call this bounce-back-ability.

And it’s not just about putting lipstick on pig; it’s about setting yourself up for success in the future.

Here are 3 common beliefs of the most successful online business owners share.

#1 In it for the long run

Successful online business owners realize from day 1 that they are in it for the long haul.

It’s not that they don’t want to see results quickly, but they understand that time is on their side. Very rarely have I seen someone build a multi-million turnover business in 1 year. But I’ve seen plenty of people build multi-million dollar businesses in 3, 5, and 10 years.

Successful business owners are impatient with their day-to-day projects and patient with their long-term goals and results.

#2 Their results don’t define their value

It’s easy to get disheartened with the results of your first few launches.

When a launch flops, it’s easy to start questioning everything. Successful online business owners fully separate their personal value and the value of their program from their sales figures. Unsuccessful people link their personal value to their launch results and are in for a world of pain as they grow their businesses.

Every launch is an opportunity to learn. Make sure you learn the right lessons.

#3 They invest in growth

Growing an online business, just like every other business, requires investment.

Sure, you could figure it all out yourself, but how much time will you waste going it alone? You either pay with time or money; the choice is yours. The most successful online business owners value time over money and invest in growth, working with people who’ve already gotten the results they want.

I will always pay for shortcuts.

The people who succeed online don’t always have the best course or membership.

They are the people who approach the game with the right mindset.

Most of all, they take a long-term view of their business and understand that their growth won’t be linear.

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3 steps to fix a leaky online course or membership funnel, without touching your ads, to increase your sales and profitability

3 steps to fix a leaky online course or membership funnel, without touching your ads, to increase your sales and profitability

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On the 15th July 2023, I started working with a new client.

They had an established evergreen course funnel that had made $$$’s millions for them over the years.

I got down to work, and within a couple of weeks, our ad campaigns were profitable.

However, our results were inconsistent.

And no matter how many new ads I drafted or creative I tested, we couldn’t increase our sales to what I knew was possible.

In my onboarding funnel report, I outlined the issues with the funnel and why I thought it best to completely re-engineer it.

But between scheduled live launches and JV launches, the client didn’t have the capacity to do that.

That was until last month. We finally got the green light to overhaul the funnel.

And boy, are we seeing the benefit of the changes we made.

We started getting sales instantly and have some ad sets that are getting an 8 X return on ad spend.

Here are 3 steps you can take today to revive an underperforming funnel:

Step 1 – Make it easy – remove all friction

Anytime you make your audience think you are losing sales.

Your audience should feel like a lazy river carries them through your funnel. Build your funnel so that if someone tripped, they would land in the right next step. If a caveman couldn’t make it through your funnel, it’s probably too complicated.

Use big buttons, simple calls to action, and visual prompts to move people through your funnel.

Step 2 – Get to the offer quickly

You need to demonstrate value before you make an ask.

But it’s just as essential to get your offer in front of prospective buyers as soon as possible. Don’t sugarcoat it, and don’t apologize for making the offer. You should believe that purchasing your offer is the best thing your perfect-fit client can do, and if that is the case, they must hear your offer.

The quicker you make an offer to someone after they join your list, the more likely they are to buy.

Step 3 – Make the offer feel like the logical next step

Your offer needs to align with your funnel.

Start thinking of your offers in terms of a journey. Your front-end webinar, lead magnet, or workshop should feel like the first step on your perfect-fit clients’ journey. Your offer should feel like their logical next step.

And don’t forget your offer has to promise to take your perfect-fit client to a desirable and valuable location.

Take some time today with your funnel.

Does it tick all the above 3 boxes?

If it doesn’t work on each step one by one.

Remember a little work consistently over time is far better than a once-off big flurry.

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3 simple steps to build and train your own CustomGPT for specialist roles and authentic content production with AI

3 simple steps to build and train your own CustomGPT for specialist roles and authentic content production with AI

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Let’s face it. ChatGPT is pretty rubbish at most tasks.

Don’t get me wrong; not a day goes by that I’m not blown away by what AI can do.

But I’ve never yet sat back and said…. WOW…. I could never have done that.

Today, AI is like an overconfident intern during their first week at a new job.

You’ll always get an answer that initially sounds great, but very quickly, you’ll spot some big holes.

The problem is not the AI itself but how the AI has been trained.

Unfortunately, there is more incorrect information on the internet than correct information.

And that’s what our AI has been trained on. So what’s the solution?

Well, just like with your new intern, if you want a specific output from your AI, you need to train it.

And that’s exactly why you need to build your own CustomGPT.

Here are 3 simple steps to get started.

Step 1 – Prepare your CustomGPT training material

The first step is to assemble your training material.

You can have as many CustomGPT as you want. I prefer building multiple specialized GPT’s rather than one or two more general ones. You could have one for marketing content creation, one for drafting meta ads, and one for SEO. Training content can include samples, frameworks, methodologies, and processes.

The more content you train your CustomGPT on, the better it will perform.

Step 2 – Create your CustomGPT

Building your CustomGPT is easy.

In your program of choice, click on create CustomGPT, give your bot a name, and mark it as private. Also, select the option not to share your uploaded training material with the model. One of the reasons I love Poe.com is that I can pick which LLM to use for my CustomGPT.

Now that we’ve built the shell of our CustomGPT, it’s time to train it.

Step 3 – Train your CustomGPT

There are two parts to the training process.

The first step is to tell your CustomGPT what its role is. This gives your GPT context for what you expect from it. The second step is to upload your training data and processes to tell your CustomGPT how to complete the tasks you will ask it to do.

And, remember you can add to your CustomGPT’s knowledge base anytime you want.

If you want to get the most from AI and start practically implementing it in your business, it’s important to move past one-off prompts.

Just as when your business grows, you recruit more specialists to your team…..

As your AI use grows, you want to build and train specialist GPTs.

So, what’s the first CustomGPT you’d like to build?