3 beliefs that separate successful online course and membership site owners from unsuccessful ones

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Show me how someone reacts after their first launch, and I’ll tell you if they’re going to make it in the online world.

Rarely will your first digital product launch go to plan.

Unless you have been building and engaging with your list for some time, your first launch will be underwhelming.

I’ve mentored, coached, and delivered over 100 digital product launches.

And, I’ve seen my fair share of first-launch flops.

The launch results are not important.

However, what sets successful online business owners apart is their post-launch mindset.

I call this bounce-back-ability.

And it’s not just about putting lipstick on pig; it’s about setting yourself up for success in the future.

Here are 3 common beliefs of the most successful online business owners share.

#1 In it for the long run

Successful online business owners realize from day 1 that they are in it for the long haul.

It’s not that they don’t want to see results quickly, but they understand that time is on their side. Very rarely have I seen someone build a multi-million turnover business in 1 year. But I’ve seen plenty of people build multi-million dollar businesses in 3, 5, and 10 years.

Successful business owners are impatient with their day-to-day projects and patient with their long-term goals and results.

#2 Their results don’t define their value

It’s easy to get disheartened with the results of your first few launches.

When a launch flops, it’s easy to start questioning everything. Successful online business owners fully separate their personal value and the value of their program from their sales figures. Unsuccessful people link their personal value to their launch results and are in for a world of pain as they grow their businesses.

Every launch is an opportunity to learn. Make sure you learn the right lessons.

#3 They invest in growth

Growing an online business, just like every other business, requires investment.

Sure, you could figure it all out yourself, but how much time will you waste going it alone? You either pay with time or money; the choice is yours. The most successful online business owners value time over money and invest in growth, working with people who’ve already gotten the results they want.

I will always pay for shortcuts.

The people who succeed online don’t always have the best course or membership.

They are the people who approach the game with the right mindset.

Most of all, they take a long-term view of their business and understand that their growth won’t be linear.

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