How to Get Free Leads and Cover Your Facebook Ad Costs
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Maximizing Opt-in Page Conversion Rate: Strategies for Audience Engagement
We’re diving into a cracking little funnel this week…
…a case study in solving a primary pain point or desire keeping your audience awake at night.
And backing up your claims with very specific metrics.
Remember, the more specific your promise is, the higher the conversion rate.
Let’s look at this Front End Mini Product Funnel from One Peak Creative.
The lead magenet opt-in page is clean, and the promise is clear.
Viral Growth on TitTok & Reels
For anyone building an audience on TikTok or Instagram, this will instantly grab their attention.
However, the viral claim is overused online, and most people are skeptical.
But that’s where they summon the king of conversion – specificity.
“The blueprint to breaking 10m views & 75k followers with only 3 posts to a new account.”
Hold on a second. If @gerry.carry can go viral and quit his job with brand deals from just 3 videos, I can, too. I must have this free guide!
I love “Free for a limited time” just above the CTA button, which introduces urgency and scarcity.
Opt-in Page Swipe Files
Mastering the Art of Persuasive Ad Copywriting
Out of their entire funnel, I was most impressed with One Peak Creatives’ ads.
You can check out one of their ads here:
But back to their ad copy for now.
I love the opening hook – How even a dog can go viral on TitTok and Instagram in 2024.
Let’s break it down:
- It’s unexpected
- It’s interesting
- It opens a loop
- It’s unique
- It positions the audience
- It tackles an objection (it’s harder to go viral in 2024).
The hook is paired with the still frame in the video. “If he can do it, so can you.”
The ad then goes on to deliver some value. As you read it, you feel like you are learning something.
Teaching is a good way to stoke interest and engage people with your ads.
They start the desire section with a mini case study explaining the hook and fill it with examples of people who have gotten the promised result.
The final section is beautiful. They tackle two big objections:
- How much will this cost?
- How long will it take me?
But they do it in a creative way using an analogy.
It takes less than a weekend and costs less than a tank of gas.
(Although, if they knew how much it costs to fill a “tank of gas” in Ireland, they might have used a different analogy.)
Facebook Ad Swipe Files
The tricky evergreen funnel deadline conversation
The upsell from the lead magnet is to a $97 product reduced to $58.
Depending on how digital marketing savvy your audience is, be careful with the “only valid today” 40% discount.
It creates urgency and will drive conversions, but if a buyer sees the discount is still available in 3 months, they may start questioning your marketing morals.
This is a regular conversation I have with my clients.
Evergreen funnels need some form of deadline.
Often, I will use my email follow-up sequence to create the deadline.
Other people use a series of disappearing bonuses.
Others let the offer do the talking and don’t add a deadline.
Every time I’ve tested this, the version with the discount ending tonight has outperformed every other option.
The sales page copy does a great job of telling their story while making it relatable and outlining the transformation.
I’m Glen, and 5 short years ago, my partners Meg, Con and I were dirt broke, and struggling to get out of ‘200 view jail’ on TikTok and Reels.
But every day, we woke up early to shoot and stayed up late to edit.
We did this 7 days a week for months on end.
Then, one day, we had a video go viral.
We realized we could take what worked about that video and apply it to the next one.
So that’s what we did, again and again and again.
Until we were able to get 100 million views in just 3 months on our channel @megandglen.
Check out the sales page swipe file.
It’s built on Kajabi, so it’s nothing fancy or crazy from a design perspective.
But it does a great job of making this feel like a no-brainer offer.