Category: Launch

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Micheal O'Neill

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

 

The awesome (and heartbreaking) thing about marketing is there is no “right way”.

What works in one campaign isn’t guaranteed to work in another.

The ad hook that is killing it for your friend could bomb in your campaign.

That’s why marketing is more like science than baking.

In marketing, we try lots of shit; sometimes it works, sometimes it doesn’t. 

Even when we follow the recipe.

So in today’s AI Prompt, we are going to try four different copywriting frameworks to see which one will create the highest converting Meta ad copy.

 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00081

Micheal O'Neill

Launch Newsletter Issue #00081

Hey, hey, it’s L.A.U.N.C.H., your no-nonsense guide in the online business world – we keep it clear, concise and directly to the point.

Here's what we have for you today

blank
blank

If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you think L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

blank
blank
blank
blank
blank
blank

L – Leads

How to be an overnight rockstar (like you aren’t already!)

blank

What I love:

 

  • Great use of space. This page has a lot of content, but it doesn’t feel like it. Using vh100%, Susie uses space to draw attention to the key points.
  • Great use of bold to highlight keywords and phrases. Bold makes the content easy to scan and helps the reader understand the key points. 
  • The subhead gives you everything you need to know about the webinar. The “attract new clients” part is hugely important, as it describes the transformation that having these new skills will help you achieve.

 

What I’d test:

  • I’m allergic to “skyrocket.” It is overused and, in my mind, lazy, especially in the age of turgent AI copywriting. 
  • The CTA button is lost on the page. I would make it bigger and brighter. To do this, “Overnight Rockstar” could be reduced by 30%. 
  • The header banner is the most valuable area of an opt-in page. Everyone sees it and reads it. There is a lot of wasted real estate there at the moment. I would expand on FREE WORKSHOP to include some of the benefits of attending.

 

LEADS – Opt-in Page Swipe Files:

 

A – A.I. Growth Prompts

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

The awesome (and heartbreaking) thing about marketing is there is no “right way”.

 

What works in one campaign isn’t guaranteed to work in another.

 

The ad hook that is killing it for your friend could bomb in your campaign.

 

That’s why marketing is more like science than baking.

 

In marketing, we try lots of shit; sometimes it works, sometimes it doesn’t. 

 

Even when we follow the recipe.

 

So in today’s AI Prompt, we are going to try four different copywriting frameworks to see which one will create the highest converting Meta ad copy.


 

U – Uplevel Ads

A counterintuitive open hook that provides instant audience positioning

blank

What I love:

  • Counterintuitive Opening Hook – Going against the grain is a great way to grab attention
  • Audience Positioning – Within the first 14 words, someone knows if they are in the right place or not. Want to be featured in the media? Well, read on.
  • Inferred Authority – People ask me all the time who my publicity team is. This is inferring that Susie gets lots of media attention and you should pay attention to her.

 

What I’d test:

  • Susie has lot’s of ad copy variations in the ad library but they all use the same ad copy. Even if you have found your unbeatable ad you should always be testing. You never know whey your winning ad will keel over and die.
  • I’d break up the text to make it easier to read. Aim for one line of text max, and never go over two. Single lines make it easier to read.
  • The image above is only ⅓ of the ad. I’d test shorter ads formats as it give Meta an opportunity to follow up and show people a variety of ads. Remember, not everyone is ready to register straight away. 



UPLEVEL ADS – Ad Swipe Files:

 

 

N – Now Launching

Price anchoring an evergreen offer to drive sales

If you are launching an evergreen webinar, a question that will quickly come up is:

 

Should I promote the offer I’m selling through my evergreen funnel on my website?

 

The answer is yes, but the level of detail on your sales page depends.

 

Susie uses one of my favorite approaches.

 

She uses her always-available sales page to price anchor her evergreen offer.

 

People aren’t stupid. 

 

When you make them an evergreen offer, they will do their research.

 

This means you can make them feel like the evergreen offer is a steal.

 

In this case, Susie has her course listed on her website for $2,997.

blank

However, when you go through her webinar funnel, you can buy it for $497.

blank

This will result in a massive conversion bump for your evergreen funnel.

 

Of course, you can still sell your full-priced course during your live launches.

 

The price difference is normally justified by an element of live coaching which isn’t offered on Evergreen.

 

NOW LAUNCHING – Offer Page Swipe Files:

 

C – Conversion Optimization

5 Actionable Reciprocity-Triggering Strategies

 Are you leveraging the power of Reciprocity to grow your online business?

 

If you want to scale your online course or membership fast, weave Reciprocity through the very fabric of your business.  

 

Here are 5 actionable reciprocity-triggering strategies you can apply immediately.   

 

  1. Give valuable freebies: High-quality and high-value lead magnets are the #1 way to leverage reciprocity. Remember, high value is not the amount of stuff you give, it is the momentum it helps your audience build. Give them something to get them moving toward their goals.

 

  1. Make offers after pre-launch content: Warm your audience up by delivering a webinar, multi-part pre-launch workshop, challenge or live event. Deliver value that helps your audience commit to getting a result. Then offer them the vehicle to get the result they want.

 

  1. Make your students the hero of your stories: Sharing your client’s success stories is a win-win-win. Your client gets recognition. Your audience sees the path ahead. You win because your status as a guide is elevated. It makes your community highly attractive. 

 

  1. Leverage user-generated content: With Zoom and Riverside.fm at your fingertips, it has never been easier to record testimonials. Ask your students where they were before joining, what made them sign up, how their life has changed, and what’s now possible for them.

 

  1. Ask this question every day: Who can I serve today, and how can help them move one step closer to their goals? This isn’t just about your paid clients. Build a culture of service in your business. Seek out people to help for no other reason than you want to see them succeed.

H – Hot Take

What are the 3 things you need to get right to grow your business?

blank

Every online business is a mess. 

 

From one that is turning $10,000 – $100,000,000 a year. 

 

The only difference is the $100,000,000 a year is getting the important things right.

 

Your goal is to discover the 2/3 important things you need to get right in your business.

 

 

P.S. If you like this newsletter and want to support it, you can:

Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

blank

3-part webinar headline drafting AI prompt

Micheal O'Neill

3-part webinar headline drafting AI prompt

Prompt Objective:

To produce 20 high-converting webinar opt-in page titles

 

Prompt Instructions:

Insert each of the prompts individually in sequence.

Enter details for your webinar and avatar in the sections {marked in red}

 

Prompt Outline:

 

Prompt 1

I want you to act as an expert direct response marketer and webinar funnel specialist. In a minute, I will ask you to draft a series of webinar headlines.

Here are the details of the webinar.

 

The webinar topic is:

{outline webinar topic}

 

The target audience for the webinar is:

{outline webinar avatar}

 

The desired outcome or benefit of the webinar is:

{outline webinar benefit or outcome}

 

Unique Selling Proposition:

{what makes this webinar unique is}

 

Key Pain Points or Challenges:

{the key pain points or challenges facing your audience}

 

Primary Objective of Webinar:

{details of the offer being made on the webinar}

 

Don’t take any action yet. Simply confirm that you understand what I am asking you to do.

 

Prompt 2

Perfect. Here are 15 webinar headline formats for you to try.

 

Please study these formats and get ready to complete your task.

 

Don’t take any action yet. Simply confirm that you have studied the headline formats.

 

  1. Problem-Solution Headlines:
    • “Discover How to [Solve a Specific Problem] in [Time Frame/Number of Steps]”

 

  1. Benefit-Driven Headlines:
    • “How to [Achieve a Desired Benefit] Without [Pain Point/Obstacle]”

 

  1. Urgency-Driven Headlines:
    • “Limited Time Opportunity: [Benefit] Before [Deadline/Scarcity Factor]”

 

  1. Social Proof Headlines:
    • “How [Number] [Type of People] Used This Method to [Desired Outcome]”

 

  1. Question Headlines:
    • “Are You Still Struggling With [Pain Point]? Discover [Solution]”

 

  1. Value Proposition Headlines:
    • “Get [Benefit 1], [Benefit 2], and [Benefit 3] in [Time] without [Pain Point/Objection]”

 

  1. Reason Why Headlines:
    • “7 Reasons Why You Should [Desired Action] Today”

 

  1. Fear of Missing Out (FOMO) Headlines:
    • “Discover The Little Know Secret [Avatar] Is Using To Get [Benefit 1], [Benefit 2], and [Benefit 3]”

 

  1. Storytelling Headlines:
    • “How [Person] Went From [Struggle] to [Desired Outcome]”

 

  1. Controversial Headlines:
    • “The Secret [Industry/Niche] Doesn’t Want You to Know About [Topic]”

 

 

  1. Mistake/Myth-Busting Headlines:
    • “The [Number] Biggest Mistakes People Make With [Topic] (and how to avoid them)”

 

  1. Specificity Headlines:
    • “Steal The Exact [Number] Step Process I Use To [Achieving a Specific Outcome]”

 

  1. Instructional Headlines:
    • “How to [Achieve Desired Outcome] in [Time Frame/Number of Steps]”

 

  1. Objection-Busting Headlines:
    • “Why [Common Objection] Shouldn’t Stop You From [Taking Desired Action]”

 

  1. Aspirational Headlines:
    • “Become the [Desired Identity/Outcome] You’ve Always Wanted”

 

 

 

Prompt 3

I would now like you to draft 20 high-converting headlines for my webinar.

 

Based on the topic and the audience, please select the formats that will produce the highest conversion rates.

You can download the prompt here:

 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00080

Micheal O'Neill

Launch Newsletter Issue #00080

Hey, hey, it’s L.A.U.N.C.H., think of us as your online business growth barista – we know your order, and yes, we add the extra shot of clarity.

Here's what we have for you today
blank
blank

If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you think L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

blank
blank
blank
blank
blank
blank

Opt-in page copy that will leave people drooling

There I was, minding my own business on Saturday night, as I do…

 

…flicking through the Facebook ad library when I came across this little beaut of a funnel.

 

Here’s a screenshot of the webinar registration page.

blank

This opt-in page is from Doggy Dan – The Online Dog Trainer.

I love how he owns the space with his name.

But that isn’t what caught my attention. 

I immediately spotted he is running Facebook ads for a live once-a-week webinar.

Not just that, but he also gives the option to register for this week’s webinar or the next one.

The Live v Evergreen webinar debate

Over the past few weeks, I’ve had many conversations with clients about webinars.

Should webinars be live, or should they be evergreen?

Should we test the webinar by running it live and then move to evergreen?

If you follow the Russel Brunson approach, you should run your webinar live once a week for at least 12 weeks.

If the webinar is converting after 12 live deliveries, you flip it over to evergreen.

One of my early clients in Kelso Digital took the Russel approach.

We ran a weekly live webinar for 12 weeks. 

They were new to the online business world.

They didn’t have a list and had never worked with the target avatar. 

But they had all the subject matter expertise in the world.

It was tough going, but we got there in the end. 

By webinar 3, the ads kicked in, and we capped our spend to 150 people per webinar.

By webinar 4 or 5, we dialed in the offer.

By webinar 6 we were a well-oiled machine.

By the twelfth webinar we had a high converting funnel.

But this isn’t everyone’s cup of tea.

Several of my clients are currently debating the merits of live v evergreen.

And specifically, should they run the webinar live several times before moving to evergreen. 

So, let’s look at the pros and cons of starting with evergreen over testing with live webinars.

Pros of Testing The Live Webinar First

  1. You get to see people’s reactions live and judge what hits and what misses
  2. You get comfortable with the content, and your delivery becomes more relaxed
  3. Your storytelling improves, and little stories pop out that only happen when you are on your feet and live in front of a group
  4. Every week, you get to debrief and implement changes for the next week
  5. You have 12 weeks to find your hit webinar.
  6. You will get a higher conversion rate on a live webinar

Cons of Testing The Live Webinar First

  1. It’s a big time commitment
  2. When you go from live to evergreen, there will be a drop in conversions
  3. People behave differently on live v’s evergreen
  4. Saying the same shit over and over for 12 weeks in a row is tough going!
  5. The rolling tech setup for weekly live webinars is slightly more complex than evergreen only 
  6. Some people have to wait almost seven days from when they register to attend the webinar, which causes a big drop in attendance. 

Pros of Testing The Evergreen Webinar First

  1. You start as you mean to go on
  2. Your cost per lead will be lower
  3. Your attendance will be higher
  4. Higher attendance will give you more detailed stats on drop-off points
  5. You know positive tests will have long-term outcomes. They aren’t just things that will work on the live webinar
  6. You’ll have more time to work on the funnel

Cons of Testing The Evergreen Webinar First

  1. It’s harder to test hooks, messaging and see what lands
  2. You don’t get live, honest feedback
  3. You don’t have the opportunity to interact and learn from your audience
  4. You don’t get the chance to identify points of confusion
  5. You don’t hear the objections to buying first-hand
  6. You don’t get to try on new presenting techniques and styles

So, where does that leave us?

Well, if you need to validate your offer, find out more about your audience, understand objections, and test concepts, you should run your webinar live until it converts.

If you are an established online business with a proven offer that is moving from live launching to webinars, you can go directly to Evergreen.

But somewhere in the middle is optimum.

Get your evergreen webinar and funnel up and running.

Then, add a live webinar every now and again to test new concepts and approaches.

Oh, and check out the headline and subhead combo on this opt-in page.

But Doggy Dan lets himself down a little by hosting his webinar opt-in page on the webinar platform.

His conversion rates would increase if he took his opt-in page in-house and built a custom registration page. 

LEADS – Opt-in Page Swipe Files:

UPLEVEL ADS – Facebook Ad Swipe Files:

NOW LAUNCHING – Sales Page Ad Swipe Files:

3-part webinar headline drafting AI prompt

And on the topic of webinars……

I went ahead and designed a prompt to help you generate 20 titles for your webinar.

This 3 part prompt is pre-loaded with my 15 highest-converting headline formats.

You can download the prompt here:

 

 

How to scale Facebook Ads profitably

The quickest way to grow your online course or membership business is with Facebook Ads.

You may strike gold with lower-budget ad campaigns.

But most people struggle when it comes to scaling Facebook Ads profitably.

Here’s the 6-step approach I use with my clients to scale without killing your ROI   

Step 1: Create a compelling offer. The single biggest factor that will dictate the profitability of your ad campaign is your offer. Your audience needs to be certain that you can solve a #1 pain point and help them achieve a dream outcome, quickly, without much effort.

Step 2: Identify their blockers. What’s holding your perfect-fit client back? What do they think they need to take their next step and get moving? Whatever our solution or promise, the language and hooks we use must reflect what’s happening in their world.   

Step 3: Create hot-button ad copy & creative. People only pay attention to their highest priority, front-of-mind issues. Use attention-grabbing headlines and images that relate to the problems they face and the dream outcomes they desire.

Step 4: Launch and analyze. Keep things simple to start with. On the ad level – 3 ads, 3 creative, 2 headlines. On an audience and Ad Set level, a broad audience, lookalike audience, and interest-based. Run for a minimum of 3-4 days, then analyze the data.

Step 5: Optimize and test. Kill the poor-performing ads, duplicate and tweak the winning ads. Only test one element at a time. Keep a journal of your tests – your hypothesis, what was changed, and the results. Landing page optimization has the biggest ROI.

Step 6: Scale with confidence. When you’ve identified and tested your winning combinations, scale using advantage campaign budget campaigns. Patience is a virtue. At scale, you will need a higher rate of copy and creative refresh. 

blank

Next time you can’t decide on something, remember this. 

 

A few more good principles of decision making:

 

  • One option is no options. You need at least 2
  • If you don’t like 2 options, don’t pick between losers, instead – try to create a 3rd option
  • When it comes to people (marriage, business partners, etc..) “if it’s not a hell yes, it’s a hell no”

 

P.S. If you like this newsletter and want to support it, you can:

Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00079

Micheal O'Neill

Launch Newsletter Issue #00079

Hey, hey, it’s L.A.U.N.C.H., your online business growth espresso – a small shot with a massive launch wake-up punch.

Grab your popcorn, slip on your comfy pants, and settle in for a blockbuster launch.

This isn’t an ordinary launch. 

No, Siree! This is one of the biggest course launches of the year.  

There’s so much to learn, I’m going to break this into 3 phases.

  • Phase 1 – Launch Awareness
  • Phase 2 – Pre-Launch Engagement
  • Phase 3 – Offer Delivery

My first recommendation is you go and register for this launch straight away:

Why would I recommend this?

  1. You will learn more about how to launch by studying the best in the business launching than you will by taking a $1,997 course.
  2. I want you to study each email from Stu to see how you can improve your launch and sales emails.
  3. I want you to geek out over how Stu structures his workshops and offers.
  4. You will learn a hell of a lot about how to build a profitable membership

Stu is world-class at two things – Helping people build memberships and launching.

And it just so happens it’s time to see him do both.

The best way to learn about launching is to experience one in action.

This is your chance to grab a front-row ticket to one of the best launches each year.

And then check back in with LAUNCH as we break down each step in Stu’s launch.

Sharing the insider secrets to Stu’s launch and what you can do to make your next launch a massive success. 

Register For Stu’s Membership Workshop
blank

If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you think L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

blank
blank
blank
blank
blank
blank

L – Leads

The key to a successful launch is having a rabid audience that’s whipped into a frenzy.

 

An audience waiting impatiently for an opportunity to buy something from you.

 

So the question becomes, how do we whip our audience into a buying frenzy?

 

The answer; We show them a future so good it makes their wildest dreams look dull.

 

It might sound easy, but it’s not.

 

The key is painting a future beyond their wildest dreams that they believe they can achieve.

 

Sure, we can make massive promises, but how do we make people believe this time will be different? 

 

How do we show them this time they will get the promised results?

 

We do this by: 

  1. Understanding their current pain points and frustrations and what’s stopping them from moving forward
  2. Being able to speak accurately about their primary goals, dreams, and ambitions. 
  3. Showing them a set of simple steps to take them from where they are to where they want to go.
  4. Proving you have a proven framework to get them to where they want to go.
  5. Proving you are the person they want to lead them to where they want to go.

 

Let’s dive into Stu’s funnel.

 

Most launch funnels start with the promotion of a pre-launch workshop or webinar.

Stu starts well in advance with not just 1 lead magnet but multiple lead magnets.

 

The lead magnets align with the awareness and experience levels of the different avatars who will go onto to purchase his course.

 

Looking through the Meta Ad Library, I have found 4 different lead magnet offers:


 

This is aimed at the least aware people. 

 

They like the idea of an online business but have no idea where to start.

blank

 

This is aimed at people who have considered membership and who Stu wants to get excited about the revenue opportunity of launching their membership.

blank

 

This is aimed at people who are ready to launch their membership and want to discover the best way possible to do it.

blank

This is aimed at existing membership site owners who want to scale and grow and existing membership.

blank

These clearly line up with the 4 potential avatars:

  • Can I leave my 9-5 or build an online business?
  • I want to launch an online business, but will I make enough money?
  • I have an idea for a membership, but how do I launch it?
  • How do I scale my membership?

 

If you have a digital offer, you are going to have multiple avatars who will purchase.

 

How are you supporting each of them based on where they are today?

 

How are you showing them that you understand their pain points and their primary frustrations?

 

How are you tailoring your messaging to show them that you understand their primary goals and desires?

 

Each of the 4 lead magnets lead beautifully into the:

 

 

This is Stu’s pre-launch workshop leading to his course – The Membership Experience.

 

After people opt-in for any of the lead magnets they are immediately offered a seat on the Membership Workshop.

blank

This is a great example of meeting people where they are, giving them a tiny step to take that solves a key pain point, and then giving them a simple next step to take.

Do yourself a favour and click on any of the links above and register for Stu’s Membership Workshop. You won’t be disappointed!

Opt-in Page Swipe Files:

 

 

U – Uplevel Ads

Running Facebook ads to a fixed date launch workshop in the future normally increases  your cost per lead.

 

The biggest reason for this is delayed gratification.

 

People want to feel all their problems will be solved when they hit the submit button.

 

Waiting for a live workshop decreases this feeling and lowers your conversion rate.

 

Lining up immediately available lead magnets in front of your launch workshop will both decrease your front-end cost per lead and increase your workshop opt-in rates.

 

When someone takes action towards a goal by opting in for a lead magnet, there is an immediate dopamine hit.

 

If that is followed by a free offer that takes them one more step closer to their goals, the dopamine wave will carry them to opt-in before they can even think about it.

 

But even if it doesn’t, you now have their email address and the opportunity to get them excited about your pre-launch workshop.

 

Let’s take a look at Stu’s ads for each of his lead magnets:


 

blank

This is where we start to see the real power of having multiple lead magnets.

 

Stu can customize his ad copy to target the specific challenges and fears of that avatar.

 

The amazing thing about Meta is it can hunt down and display ads to people who are in this phase.




 

blank

We can see Stu stepping up his messaging in this ad to talk more about the potential of your membership business.

 

Calculators are fantastic lead magnets that produce low CPLs and are massive link-building SEO assets. 

 

If you are just considering memberships as an option talking about 6, 7, or 8-figure businesses will not resonate with you. 

 

But it’s sure to capture people’s attention who have put some thought into their membership. 


 

blank

Again, we see the progression in the copy from calculating how much you could make in your membership to creating and scaling your membership.


 

blank

And finally, to existing membership site owners. 

And the real key to business growth – Retention.

Facebook Ad Swipe Files:

 

N – Now Launching

But Stu doesn’t kick back and put his feet up there. 

 

There’s money to be made before he even launches his course.

 

More and more, the big launchers are moving towards liquidating the cost of their ads before they open the doors to their paid products.

 

In this case, Stu has a lovely little $47 VIP upsell package for his free pre-launch workshop. 

 

Once you opt-in for The Membership Workshop you are offered a VIP Fast Pass.

 

blank

Like all good upsells, it offers a shortcut.

 

In this case a shortcut to go from learning to implementation to quick, profitable results.

 

“Start building your membership with confidence”

 

VIP Upsell Swipe Files:

C – Conversion Optimization

Facebook ads are complex. 

 

Many factors impact the success of your campaign.

 

Writing copy that gets people to take action, however, is your greatest lever.

 

Here’s the key to writing persuasive Facebook Ad copy.

 

Persuasive copywriting is the #1 skill you need to develop to crack Facebook ads.

Yes, creative, audience, and setup are important, but if you give Facebook killer copy and a broad audience, you will see results. Here are 6 ways to write copy that gets people to take action. 

 

Craft a killer headline: Make it intriguing, benefit-driven, and focused on your audience’s pain points. A great headline grabs attention and gets them to read further.

 

Address their pain points: Speak to their challenges and how your product can help alleviate them.

 

Demonstrate the transformation: Don’t talk about benefits or features. Show people how their lives will be better. Pain a vivid picture of their future life once they have implemented your solution.

 

Use social proof: Incorporate stories, testimonials, and case studies to build trust and credibility with potential customers.

 

Create a sense of urgency: Deadlines, limited-time offers, and disappearing bonuses will nudge prospects to get off the fence and take action.

 

End with a clear call-to-action (CTA): Make it simple and direct. Tell them exactly what to do next to access your product.

 

H – Hot Take

blank

Just about sums it up….

 

 

P.S. If you like this newsletter and want to support it, you can:

Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00078

Micheal O'Neill

Launch Newsletter Issue #00078

Hey, hey, it’s L.A.U.N.C.H., we make growing your online business as easy as tying your shoes – loop, swoop, and pull!

 

We’re switching up the format today. Going for the old 3…2…1… approach.

 

Here's what we have for you today

blank
blank

If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you think L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

blank
blank
blank
blank
blank
blank

3 Killer Facebook Ads

#1. Danger Sensitive Content

blank

  • I love this ad creative.

     

    We’ve got a “secret” so effective it has been designated as sensitive. 

     

    If you want to popularize anything, get it banned.

     

    The second people feel they can’t have something, they want it all the more.

     

    SWIPE FILES

#2. Stories Sell

blank

Simplicity is the key to a hot offer.

 

It’s easy to write ad copy for a hot offer. 

 

That’s because 90% of a high-converting ad comes before a single letter is typed.

 

  • Story Sells (So do these emails!)

 

In just 6 words, Bill hits the pain point, the promise, and the desired transformation.

 

If you run an online business writing emails that sell keeps you awake at night.

 

Problem solved.

 

SWIPE FILES

 

#3 The 1 Page Promise

blank

Anytime you can take something complex and distill it into 1-page, it’ll be a hit.

Especially if it is something big like productivity.

With a simple and powerful promise, you don’t need many words to get people to act.

There are few entrepreneurs who haven’t stressed over productivity.

Most systems take longer to implement than they could ever save you.

But Brendon is making it simple. Everything on 1 page.

SWIPE FILES

 

2 High Converting Landing Pages

 

#1 Revive your list and increase your sales

blank

I’m 50/50 on “better-than-tv” 

I’m sure he means people would prefer to read your emails than look at TV.

But the fact that I am asking the question is enough.

The rest of the copy is on the money, though.

“Unlimited Story Diven Emails At Your Fingertips

……

Plan and write entire email sequences in the time it currently takes you to write just one email.”

Great use of simple visuals, and one of the cleanest heroes I’ve seen in a long time.

This format is definitely worth a test for your next offer page.

SWIPE FILES

 

 

#2 Get 3x more done every week

blank

A self-quote will probably only work if you are as well-known as Brendon.

 

But that one underlined sentence is the key to conversion on this page.

 

It’s specific, it’s odd, it’s unusual, it’s not overhyped (100X), and it’s got me hooked.

 

Even if it doesn’t help me get 3 times more work done if it even gets me to 1.5X it’s worth it.

 

SWIPE FILES

1 Facebook Ad Drafting Tip

Facebook ads are complex. 

 

Many factors impact the success of your campaign.

 

Writing copy that gets people to take action, however, is your greatest lever.

 

Here’s the key to writing persuasive Facebook Ad copy 

 

Persuasive copywriting is the #1 skill you need to develop to crack Facebook ads.

 

Yes, creative, audience, and setup are important, but if you give Facebook killer copy and a broad audience, you will see results. Here are 6 ways to write copy that gets people to take action. 

 

Craft a killer headline: Make it intriguing, benefit-driven, and focused on your audience’s pain points. A great headline grabs attention and gets them to read further.

 

Address their pain points: Speak to their challenges and how your product can help alleviate them.

 

Demonstrate the transformation: Don’t talk about benefits or features. Show people how their lives will be better. Pain a vivid picture of their future life once they have implemented your solution.

 

Use social proof: Incorporate stories, testimonials, and case studies to build trust and credibility with potential customers.

 

Create a sense of urgency: Deadlines, limited-time offers, and disappearing bonuses will nudge prospects to get off the fence and take action.

 

End with a clear call-to-action (CTA): Make it simple and direct. Tell them exactly what to do next to access your product.



H – Hot Take

blank

Mark knocking it out the park once again!

 

P.S. If you like this newsletter and want to support it, you can:

Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

Your 3-part leverage triangle defining AI prompt

Your 3-part leverage triangle defining AI prompt

Micheal O'Neill

Your 3-part leverage triangle defining AI prompt

Your 3-part leverage triangle defining AI prompt

 

Leverage is one of the keys to getting people to take action.

Leverage can be used for good and for bad.

In the LAUNCH NOW Framework, we only use leverage to get people to take the actions they know they need to.

The best way to understand leverage is by spending time face-to-face with your perfect-fit client.

But often, that is not possible. For the times that it isn’t, then ChatGPT can be the next best thing.

Here is a 3 part prompt to start building your Leverage Triangle.

Prompt Objective:

To identify our perfect-fit clients’ key pain points and desires and create the circumstances necessary for them to take action and move toward their goals.  

Prompt Outline:

All 3 prompts should be entered one at a time into the same chat. 

Prompt 1: 

I want you to be an expert customer profiler and direct response marketer.

I will ask you to identify my perfect-fit client’s primary pain points and desires so I can draft compelling copy for my marketing and sales funnels.

My avatar are {insert avatar description}

I help them {insert description of what you help them achieve}

What are the top 5 pain points that keep my perfect-fit clients awake at night?

Prompt 2: 

If my perfect-fit client does not take action and solve their primary pain point, what will their life and business look like in 10 years?

Prompt 3: 

If my perfect-fit client takes action and solves their primary pain point, what will their lives look like in 10 years?

I completed this prompt series in ChatGPT, Claude-2, Gemini-Pro (Bard) and LLaMA. Here is how I ranked their outputs:

  1. Claude-2
  2. ChatGPT
  3. LLaMA
  4. Gemini-Pro
4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00077

Micheal O'Neill

Launch Newsletter Issue #00077

Hey, hey, it’s L.A.U.N.C.H., we pack lead generation and sales funnel reviews like a suitcase for a weekend getaway – just what you need, nothing you don’t.

Here's what we have for you today

blank
blank

If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you think L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

blank
blank
blank
blank
blank
blank

L – Leads

Summoning the king of conversion

We’re diving into a cracking little funnel this week…

 

…a case study in solving a primary pain point or desire keeping your audience awake at night.

 

And backing up your claims with very specific metrics.

 

Remember, the more specific your promise is, the higher the conversion rate.

 

Let’s look at this Front End Mini Product Funnel from One Peak Creative.

blank

The lead magenet opt-in page is clean, and the promise is clear.

 

Viral Growth on TitTok & Reels

 

For anyone building an audience on TikTok or Instagram, this will instantly grab their attention.

 

However, the viral claim is overused online, and most people are skeptical.

 

But that’s where they summon the king of conversion – specificity.

 

“The blueprint to breaking 10m views & 75k followers with only 3 posts to a new account.”

 

Hold on a second. If @gerry.carry can go viral and quit his job with brand deals from just 3 videos, I can, too. I must have this free guide!

 

I love “Free for a limited time” just above the CTA button, which introduces urgency and scarcity.

 

Opt-in Page Swipe Files:

A – A.I. Growth Prompts

Your 3-part leverage triangle defining AI prompt

Leverage is one of the keys to getting people to take action.

 

Leverage can be used for good and for bad.

 

In the LAUNCH NOW Framework, we only use leverage to get people to take the actions they know they need to.

 

The best way to understand leverage is by spending time face-to-face with your perfect-fit client.

 

But often, that is not possible. For the times that it isn’t, then ChatGPT can be the next best thing.

 

Here is a 3 part prompt to start building your Leverage Triangle.

 

Prompt Objective:

 

To identify our perfect-fit clients’ key pain points and desires and create the circumstances necessary for them to take action and move toward their goals.  

 

Prompt Outline:

 

All 3 prompts should be entered one at a time into the same chat. 

 

Prompt 1: 

I want you to be an expert customer profiler and direct response marketer.

 

I will ask you to identify my perfect-fit client’s primary pain points and desires so I can draft compelling copy for my marketing and sales funnels.

 

My avatar are {insert avatar description}

 

I help them {insert description of what you help them achieve}

 

What are the top 5 pain points that keep my perfect-fit clients awake at night?

 

Prompt 2: 

If my perfect-fit client does not take action and solve their primary pain point, what will their life and business look like in 10 years?

 

Prompt 3: 

If my perfect-fit client takes action and solves their primary pain point, what will their lives look like in 10 years?

I completed this prompt series in ChatGPT, Claude-2, Gemini-Pro (Bard) and LLaMA. Here is how I ranked their outputs:

  1. Claude-2
  2. ChatGPT
  3. LLaMA
  4. Gemini-Pro

U – Uplevel Ads

If a dog can go viral on TikTok, so can you

blank

Out of their entire funnel, I was most impressed with One Peak Creatives’ ads.

 

You can check out one of their ads here: 

 

But back to their ad copy for now.

 

I love the opening hook – How even a dog can go viral on TitTok and Instagram in 2024.

 

Let’s break it down:

  • It’s unexpected
  • It’s interesting
  • It opens a loop
  • It’s unique
  • It positions the audience
  • It tackles an objection (it’s harder to go viral in 2024).

 

The hook is paired with the still frame in the video. “If he can do it, so can you.”

 

The ad then goes on to deliver some value. As you read it, you feel like you are learning something.

 

Teaching is a good way to stoke interest and engage people with your ads.

 

They start the desire section with a mini case study explaining the hook and fill it with examples of people who have gotten the promised result.

 

The final section is beautiful. They tackle two big objections:

  1. How much will this cost?
  2. How long will it take me?

 

But they do it in a creative way using an analogy.

 

It takes less than a weekend and costs less than a tank of gas.

 

(Although, if they knew how much it costs to fill a “tank of gas” in Ireland, they might have used a different analogy.) 

 

Facebook Ad Swipe Files:

 

N – Now Launching

The tricky evergreen deadline conversation

blank

The upsell from the lead magnet is to a $97 product reduced to $58.

 

Depending on how digital marketing savvy your audience is, be careful with the “only valid today” 40% discount.

 

It creates urgency and will drive conversions, but if a buyer sees the discount is still available in 3 months, they may start questioning your marketing morals.

 

This is a regular conversation I have with my clients. 

 

Evergreen funnels need some form of deadline.

 

Often, I will use my email follow-up sequence to create the deadline.

 

Other people use a series of disappearing bonuses. 

 

Others let the offer do the talking and don’t add a deadline.

 

Every time I’ve tested this, the version with the discount ending tonight has outperformed every other option.

 

The sales page copy does a great job of telling their story while making it relatable and outlining the transformation.

I’m Glen, and 5 short years ago, my partners Meg, Con and I were dirt broke, and struggling to get out of ‘200 view jail’ on TikTok and Reels.

 

But every day, we woke up early to shoot and stayed up late to edit. 

 

We did this 7 days a week for months on end.

 

Then, one day, we had a video go viral.

 

We realized we could take what worked about that video and apply it to the next one.   

 

So that’s what we did, again and again and again. 

 

Until we were able to get 100 million views in just 3 months on our channel @megandglen.

 

Check out the sales page swipe file.

 

It’s built on Kajabi, so it’s nothing fancy or crazy from a design perspective. 

 

But it does a great job of making this feel like a no-brainer offer. 

 

Offer Page Swipe Files:

 

C – Conversion Optimization

How to set practical KPIs and goals for your Facebook ad campaigns

Ever feel like Facebook ads have you chasing your tail?

 

Growing your online course or membership business doesn’t need to be frustrating. 

 

The key to effortless growth is a rock-solid plan.

 

Here is how to set practical KPIs and goals for your Facebook ad campaigns. 

 

Set SMART objectives: Ensure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound. These will give your campaigns a clear direction and purpose. Remember to include input and output objectives. What you want, and what you have to do to get it.

 

Choose the right KPIs: Pick metrics that align with your objectives. For conversions, focus on cost-per-conversion, conversion rate, and ROI. For lead generation, track CPL, post opt-in engagement and ultimately post opt-in conversion rates.

 

Implement tracking tools: You can use the Facebook Pixel to track your conversions and monitor your ad performance initially. If you are scaling, you may need Hyros, RedTrack, Triple Whale or Wicket Reports.

 

Analyze and optimize: Regularly evaluate your performance versus your KPIs. Check if you’re on track to meet your objectives. You will rarely get your KPIs right the first time around. Adjust them to reflect reality but always strive to improve and optimize.

 

Continuous learning: Stay up-to-date on industry trends, follow experts, attend webinars, and invest in your development. Knowledge is power in the ever-evolving world of Facebook ads.

H – Hot Take

Steph woke up and chose violence

blank

Ouch, Steph……..just ouch

 

P.S. If you like this newsletter and want to support it, you can:

Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

00076-s3-YogiFlightSchoool-sales-page

High-Converting Sales Page Strategies for Course Creators

Micheal O'Neill

High-Converting Sales Page Strategies for Course Creators

Learn proven techniques to create high-converting sales pages that resonate with your audience and drive success for your online courses.
00076-s3-YogiFlightSchoool-sales-page

Onto this high-converting sales page.

Straight up, the headline is hard to read. 

You are better off with no hero image than one that interferes with your headline.

I’m going to give Nathania a break here. 

I narrowed the window width to screen grab the page.

However, testing your hero in various dimensions is important.

Your hero may look perfect on your desktop, but on smaller-resolution desktops or mobiles, it may look completely different.

I use this Chrome extension nearly every day: https://www.webmobilefirst.com/.

It shows you what your landing page looks like in various formats. 

iPhone 13 View

blank

MacBook Air View

blank

24 Inch iMac View

blank

My approach is design for mobile, and make sure you have a CTA above the fold on all devices.

On a sales page the CTA in the hero should bring people to the offer stack near the bottom of your sales page.

This makes sure potential customers have a good grasp of the value before they see the price.

Observations and tests I’d run:

  • This is a textbook sales page hero section. Specific tangible promise, linked to desirable transforamtion.
  • Countdown timer for deadline urgency
  • Social proof – 8,000 yogis fly upside down
  • Unique method – (I’d prefer if this was named) to get primary desire with primary frustrations.  
  • Check out the mobile view section under the video. I love “Gravity Panic” if you can label a fear your perfect-fit client has in a cool way they are going to instantly believe you will  be able to help them overcome their fear.
  • Video with a crazy face still frame will trigger people to press play just to see what is going on.

Sales Page Swipe Files:

blank

Crafting Compelling Facebook Ads for Your Launch

Micheal O'Neill

Crafting Compelling Facebook Ads for Your Launch

Learn how to craft compelling Facebook ads for your launch. and drive success with your advertising campaigns.
blank

Great opening hook from Nathania; it’s short, clear, and concise.

 

“Imagine standing on your hands, elbows, and head with confidence.”

 

If you’ve been working on your arm balances and inversion practice… 

 

…or if you’re a yogi who has stared in awe at the cool kids in the yoga class standing on their hands, elbows, and heads, this hook is going to grab your attention. 

 

Effective copy is never about the volume of words. It’s about using the fewest “right” words.

 

But the only way to find the right words is to test.

 

I selected just a few of the opening hooks Nathania used in this campaign.  

blank

When testing, the changes from control don’t have to be massive. 

 

The same theme with slightly different words can dramatically impact ad success.

 

Introducing concepts like “Yogi Flight Method” will increase curiosity and elevate the perceived value of your offer.

 

A unique mechanism underpins how you can help people get results where others fail.

blank

Testing negative hooks is always a good idea. 

 

People will do two times more work to avoid pain than gain pleasure. 

 

I’m a positive guy, but the data tells me that negative hooks often get better results.

blank

The resolution hook is always worth testing.

Right that’s it, this is the year for me, line drawn in the sand, I’m going to do it.

Observations and tests I’d run:

  • When it comes to Facebook ads for your launch, volume wins, and Nathania went all out on this campaign. (I’ve only included a small sample of the ads for the workshop above) The more ads you test, the more likely you will have a winner.
  • In the main ad I’d test moving the registration CTA from the 3rd line to below the 3 bullet points. “Secretly… your handstand and other shapes aren’t about strength…” is an interest builder. If this ad targeted cold audiences, the CTA might have been too early.
  • The text in the ad looks blocky and dense. I’m a big fan of 1 / 2 line paragraphs and adding color to break the copy up. Long sentences are harder to read than short sentences.   

Facebook Ad Swipe Files: